On the morning of the 5th, Zuo Yun, who was about to take his children to the park, unexpectedly received a call from Tao Tang, asking her to go to the office to learn about something. Zuo Yun didn't expect Tao Tang to look for her on the holiday, and despite his daughter's protests, he hurried to Tao Tang's office in Building No. 3.

"Director Zuo, you've delayed your rest...... I'd like to know more about the advertising side of the marketing department. I understand that you have served as the Chief of the Advertising Section. ”

"Yes, I worked in the advertising department...... Zuo Yun's heart trembled, it seems that Mr. Tao is really going to take the marketing department, "I don't know what you want to know?" I don't know what it has been like for the last three years......"

"How is the budget for advertising, how is the approval processed? I noticed that last year's advertising investment was as high as 43 million, you should know the investment in advertising in recent years, right? How effective is it, and does the marketing department have a special statistical analysis? ”

"Mr. Tao, although I was promoted to deputy director of the marketing department four years ago, I don't know anything about the flow of funds and the effect of advertising in the past three years, and there has been no special analysis within the unit, or I have not been notified to participate in the ......" Zuo Yun almost immediately decided his attitude, and would never hide for some people who put him in the "cold palace".

"Oh, what are you doing in the marketing part?"

"Mr. Tao, I have only been in charge of cost management for one year, oh, the marketing department also does cost analysis, of course, marketing costs. For some reason, I was criticized, and then I became an idler, and I didn't have anything specifically in charge. ”

Zuo Yun felt happy. She straightened the hair on her forehead, feeling that such an opportunity was too rare.

"Comrade Zuo Yun, your age?"

“46。”

"You said you were criticized for some reason, can you tell me the specific reason?"

"The main thing is the advertising fee. I do not agree with the budget and usage plan of the Advertising Division. This is followed by PR costs......"

"Can you be specific?"

"It is not necessary for the products in charge of the first and third sections to be advertised on TV. It's not often that I see commercials for mining machines and gearboxes on TV. Because this kind of product is not aimed at ordinary consumers, in fact, most of our company's products are not necessarily on TV, and they are local channels. ”

"Well, you don't think our products need to be advertised?"

"Publicity is still needed, and advertising in some professional magazines is much better, and the key is that the cost is much lower."

"Makes sense. Now let's go deeper...... When you worked in the advertising department, how much did the company spend on advertising each year? What are the main forms? What is the advertising budget and execution process? ”

"At that time, the advertising cost was less than 10 million yuan per year...... Mainly open-air advertising and newspapers...... But now it's multiplied several times......" Zuo Yun sorted out his thoughts and answered Tao Tang's questions one by one.

"According to what you said, Liu Shulin can determine the placement of advertising fees? Comrade Li Luo, just asked? ”

"On the surface, I don't ask. Of course, he needs to sign it off. What I mean is that Vice President Li did not participate in the ministry's research on the use of advertising funds. ”

"The same is true for PR fees?"

"Originally, there was no public relations project, which was set up after Mr. Song took office. As far as I know, this part of the expenditure was personally approved by Mr. Song. ”

"Comrade Zuo Yun, I have received some feedback that the marketing department has a problem of opacity in the use of advertising and public relations expenses, and the effect is not good. Do you think there exists? Comrade Zuo Yun, please believe that the reason why I came to you to learn about these situations is based on two points: the first is to believe in you, and the second is to have a conscience. I do not allow the Red Star Company to harm the public and private interests. Oh, and some people have reported that the marketing department pays bonuses on a quarterly basis, which is relatively large...... Do you understand this situation? ”

"If you're talking about sales commissions, it's been at least a decade old. Since the end of the last century, the company has reformed marketing management, and the income of front-line marketers mainly comes from sales commissions in addition to the guaranteed salary. Correspondingly, the management of the marketing department is also a little light...... The total amount is about 10,000 to 20,000 per year. Get rid of this, there is no bonus to say. ”

"How much did you take last year? I'm referring to the commission part you said? ”

"15 thousand. It is issued in two parts, 7000 in the first half of the year and 8000 in the second half of the year. ”

"Oh. Haven't you told me that you think the marketing department is harming the public and private interests? Don't worry, I just understand, don't have any mental burden. ”

"I can't say. But Liu Shulin is more domineering, and he basically hasn't been to the meeting when it comes to expenses......"

"That means you haven't been involved. Right? So, has it been audited? ”

"There are routine audits every year. However, the results of the audit have not been published. ”

"Understood. The last question," Tao Tang played with a pencil in his hand, "what do you think are the main problems in the marketing department?" ”

"People management. The salesman is basically out of control...... The problem of credit sales is serious, and it has caused serious losses of bad debts. Mr. Tao, I sincerely hope that the company will pay attention to this issue. ”

"Thank you very much. So be it. Excuse me. Tao Tang ended the conversation.

The next day the company returned to normal. As soon as he went to work, Li Zhibin reported that Tao Tang, who was listening to Li Luo's report and carefully recorded, Wang Guanglin, director of the third workshop of the 6th branch, asked to see him.

Seeing Tao Tang frowning, Li Zhibin also felt that something was wrong, the workshop director rarely reported directly to the big boss, and even the branch director did not come much.

"It's nonsense!" Li Luo had a calm face, "What is the workshop director bothering Mr. Tao for?" What's the matter for them to come to the factory director! ”

"Let him wait. Mr. Li, you go on. ”

Li Luo didn't please him, and he was even more annoyed, but he still had to suppress his temperament and continue to report this month's fund return plan. As soon as he got to work, Tao Tang called him and asked him about the return of funds this month. Fortunately, he is not the kind of person who does not care about things, so he starts from the big market one by one and analyzes the expected return of funds.

"Well, according to your plan, the sales return this month will be at least 500 million, right?"

"This number should be certain."

"But no. The production port has scheduled 600 million yuan this month, 400 million yuan for the material plan alone, more than 100 million yuan for wages and insurance, at least 15 million yuan for electricity, 6 million yuan for coal, and 2 million yuan for natural gas. VAT alone, at least 30 million, others such as financial expenses, necessary repayment caused by legal disputes, sporadic technological transformation, new product research and development, travel expenses, office expenses, and expenses for veteran cadres...... With this month's plate, it will take at least 700 million to stop. And I told Ma Guangming that the order from East Lake should be as far as possible to the front row, and I want to get a piece back from East Lake...... The output value of 600 million yuan sounds a lot, but our indicators are pressed there, and it is still a conservative plate. My order to the old horse is at least 6.5, fight for 7. We've got to get ahead of us. Therefore, the return of 500 million is not good, you organize the marketing department to study it, put some pressure on them, and strive to complete 600 million! I'll figure out the rest of the gaps. I read some reports, and the pressure of the vehicle parts is a little abnormal, isn't it N+2? Why are some markets dragging on for five or six months? Let the following be more proactive. In addition, in addition to the system and East Lake, I plan to take a walk, you think about it for me, see where it is more appropriate to go first? ”

Li Luo found that Tao Tang was much stronger than Song Yue, and it took Song Yue at least two or three months to figure things out, and Tao Tang figured it out in less than a month. This situation is neither good nor bad for him, more than not. Moreover, Tao Tang clearly put his hand into his territory...... He is going to visit a major customer, but he can't object, there is no reason to oppose it at all.

"There is no problem in visiting customers, which is the greatest support for marketing. However, the pressure of 600 million yuan is too great, and it is estimated that it will not be completed. Mr. Tao, please understand, I am not evading responsibility, but this is the case, I can't talk nonsense with my eyes open. ”

"I heard some feedback on the marketing policy, and there is room for strengthening the assessment of salesmen. It feels like this. Mr. Li, I asked for the average income of all kinds of personnel last year, and marketing was the highest, absolutely the first! More than the technical port. Marketing occupies an extremely important position in modern enterprise management, and it is okay for everyone to have a higher income. But be reasonable. Now the foreign arrears are too high, and no one can stand it, otherwise we will be working for the bank. Among the external arrears, there are not many arrears in the system, only a little bit left, after Lao Han gets back 200 million, the current arrears are only 250 million, right? So the focus is on clearing funds outside the system. You are an old man, and there is a way to do it, 500 million to 600 million, and it can't increase by 100 million, I believe in your ability. ”

"Okay, I'll try." Li Luo got up and left Tao Tang's office.

Li Zhibin came in again and asked Tao Tang if he had met Wang Guanglin. Tao Tang sighed, "Let him wait a while." He knew that Wang Guanglin was looking for his own reasons, but in fact, he didn't care about the offense he had committed on the commercial street that day, what he had to do now was to really open up a breakthrough in his work. Twenty days after coming to Red Star, he had ostensibly taken over the huge and bloated business, but he knew it hadn't. What is really in charge of the enterprise, not that no one openly confronts your orders, but under the existing system, as long as the superiors give you positions and powers, it is easy to do this, everyone is in the system, and no one is stupid enough to openly confront the leader. There are several signs of controlling the enterprise, which he has figured out by himself, and the most critical one is people. He must have an effective assistant team, the assistant is not only a deputy, but even includes the most basic workers, through this assistant team, he can grasp the main problems existing in the operation of the enterprise from the seemingly complicated phenomenon and take targeted measures. But so far, except for Lu Qi, no one has offered him what he wants. This is enough to show that Red Star did not really accept him as the number one, and his power is still at the surface. If it's just to mess around, the current state is not unbearable, but he doesn't want to mix, he wants to do something in Red Star, at least like in Shengdong. Then he has only two ways, the first is to slowly change the red star through some small things, like a silent drizzle of moisturizing things. But it takes time, but he doesn't have time, and Feng Shizhao won't give him more time. Therefore, he must take the second method, take the initiative and create an incident to shake up this old company that is bound by habit and thinking. It is ideal to create performance in the operator, but it is not easy, and the good ones are let others do it, and they will not be left to him. Although Song Yue is a big embezzler, Song Yue will also try to make his business performance better. Now he has no choice but to promote production regardless of efficiency, and he must show his movements to Yanjing's group of people who pay attention to him, but this situation is difficult to last, so he must find another way......

After thinking for ten minutes, Tao Tang got up and opened the door of the office, and there were several seekers waiting outside, "Which one is Wang Guanglin?" Come on. ”

Wang Guanglin, who was nervous, agreed, and followed Tao Tang in.

Li Luo didn't go back to his office, and went directly to the marketing department. On the way to the marketing department, I thought of the rumors of the audit report and didn't want to have a head-on conflict with Tao Tang, who was in the period of protection from the headquarters. In addition, he believed that if he refused this task, Tao Tang would definitely have a backhand. According to this month's observation, although this boss is young, it is by no means Song Yue. The most important thing is that he didn't have a weapon to counter Tao Tang! With his more than 30 years of work experience, it is not that the subordinates cannot counter the superiors, but the premise must be that the superiors show flaws, otherwise they don't even think about it.

There will definitely be flaws, but he doesn't have them at the moment. Moreover, mistakes at work are generally not flaws, and you can't make a fuss about them. Now, Li Luo only hopes that Tao Tang is not a saint, and he firmly thinks that there is no saint in this world at all.

Thinking of this, Li Luo turned around and went back to his office in Building No. 3, dialed a number on the landline, and put it down without saying anything after the phone was connected. Immediately, Jia Jianxin came over.

"What's the news lately?"

"No ......" Jia Jianxin saw dissatisfaction in his uncle's eyes, "There is indeed no ......"

"Who is there for him?"

"That little **!" Jia Jianxin was indignant, "You dare to disobey me!" ”

"Then quit her! Isn't it just a temporary worker? Li Luo's eyes were cold, "What you did in this matter stinks very badly!" Either settle her job sooner or get fired sooner! Do you want me to teach you this? ”

"Yes, I'll do it."

"Find a reason! By the way, Wang Guanglin looked for him just now, and now he should be in his office, can you find out what the situation is? ”

"Wang Guanglin?"

"Director of the 6 branch plant 3 workshops. He shouldn't have gone there! I see? He looked at his nephew's confused eyes, and couldn't help but be disappointed,

"Oh......"

"Go ahead, go now."

Zhu Yu, the director of the 6th branch, was his person, and Li Luo was worried that Wang Guanglin had come to sue Zhu Yu. The thousand-mile-long causeway collapsed in the anthill, and Li Luo became a little nervous after feeling that Tao Tang was eyeing him.

After Jia Jianxin left, Li Luo called Liu Shulin and asked him to convene a meeting at nine o'clock to study the issue of payment collection this month.

Jia Jianxin came back soon, "Uncle, Wang Guanglin seems to have come to Tao Tang to apologize...... Li Zhibin asked me what was the matter, and I couldn't tell ...... That kid isn't very obedient......"

"Apologize? What right does he have to offend people? Li Luo was even more confused, "You can figure out the cause and effect of this incident for me." Also, how many times have I taught you? Work ahead! Look for someone when you want to use them, it's too late! ”

Jia Jianxin was reprimanded by his uncle and returned to his office unhappy. He opened the door of his office to the maximum, so that Wang Guanglin could see it after he came out of Tao Tang's office.

Now his life is more difficult, after Tao Tang took office, Zhang Xingwu was completely "resurrected", and Zhang Xingwu's "resurrection" means his "death". The root lies with my uncle, but my uncle seems to be in trouble as well...... Just now he asked himself to quit Xiao Ye, he must have been worried that Xiao Ye would give Tao Tang the special task he gave her. Thinking of this, Jia Jianxin was like sitting on pins and needles. But how so? Does she cry? In case that little ** catches up with Tao Tang, I'm afraid I'm going to be unlucky...... Moreover, Pan Chenggui also has to say hello, Pan Chenggui is not his uncle's person, and he also needs to find a defensible reason to dismiss the waiter who has a small trick.

After waiting for half an hour, there was no trace of Wang Guanglin. This is not right, Jia Jianxin came to Li Zhibin's office again, "Wang Guanglin is still inside?" He asked Li Zhibin, who got up to greet him, in a low voice.

"He's gone early......"

"Oh, it's okay, I have something to do with Wang Guanglin......" He didn't dare to ask Li Zhibin why Wang Guanglin came, and left in a hurry.