Chapter Ninety-Four: The Courtyard of Standards
The next day, Chen Bosen and Ma Zhaoqin came to Ambrera Company, Ling Shizhe had a conversation with them, more than two hours of conversation, although he didn't understand the theater chain, he didn't know how to choose the film that the audience liked, but with his years of experience in watching people, these two people are worthy of trust.
Chen Bosen is a native of Shandong in his forties, followed his parents to Hong Kong in his teens, is a top student of Hong Kong Kou Hui University, and after graduation, he entered the second brother's Asian cinema line to work until now, he has outstanding ability and good professional ethics, so he was entrusted with the important task of becoming the administrative general manager of the Asian cinema chain.
It can be seen that the second brother must have said something to him yesterday, and he himself knew that this was the crossroads of his life, so he behaved very positively and told Ling Shizhe his views on the future development of the cinema chain without reservation.
"Ling Shao, I think the future development direction of the cinema is to multi-hall and small hall development, 1967 Hong Kong TVB since its establishment, its development momentum is very strong, these years Hong Kong's economic development is very good, more and more families have TV, it will steal a large part of the audience, to be like the previous thousands of people to watch the movie together will be more and more rare in the future, so I think the future development of cinemas should be multi-hall and small hall development."
"At present, there are two TV stations in Hong Kong, Li's TV station is a limited TV station, which is a high-end customer market, and TVB is an unlimited free TV station, which is a mass market, and these two TV stations have stolen most of the audience in Hong Kong. Ling Shizhe started singing meat operas, he wasn't sure if Chen Bosen had read his theater development plan for Ling Shirong and picked up these good words to please him, so he decided to test him.
In his cinema development plan for Ling Shirong, he did not mention that the cinema chain should target those target customer groups, but only said that he would develop multiplex and small-hall cinemas, if Chen Bosen has real skills, whether he has read the plan or not, he should have his own ideas, whether it is right or not.
Chen Bosen thought for a while and said, "Ling Shao, I don't know if what I said is right, don't be surprised if it's wrong." "He took a preventive shot first, and in his conversation with Ling Shirong yesterday, he knew that although Ling Shizhe was a layman to the theater, he had his own understanding of the development of the theater, which can be seen from his proposal to cancel the theater package fee, this person is not easy to fool, and he will still be his own boss in the future, once he says the wrong thing and makes him unhappy, he can only roll up and leave.
"Say it, I'll listen, say it boldly, it's okay if it's wrong."
Chen Bosen quickly glanced at Ma Zhaoqin, and thought in his heart: It seems that you have to be careful when you speak, this kind of person keeps saying on the surface, it doesn't matter if you say something wrong, in fact, if you say half a word wrong, you will be finished. This is his many years of experience in the workplace.
Knowing that now is his critical moment, Chen Bosen took a sip of tea to cover the tension in his heart, and said: "I said that the multiplex cinema line is the direction of the future development of the cinema chain, I inspected the theater management system of the American AMC company, AMC company since the launch of the multiplex theater idea, only a few years of popularity, now the vast majority of AMC company's multiplex theaters are beyond their means, the number of audiences is seriously insufficient, but there are a few multiplex theaters are extremely popular, I have observed for a long time, It was found that the main customers of those booming theaters were young people, and their locations were all in the commercial boom areas with large populations. And those multiplex theaters that have bad business are not good in terms of location, and few people come, and they are all young people, so according to my analysis, the target of the theater should be those young people. ”
Ling Shizhe will believe that Chen Bosen is a person with goods in his belly, and he can find these subtle changes from the different theaters, which can be seen that this person is very meticulous.
"Very well, you can see this, it seems that you put your heart into it. The main consumer group of movies is young people, and theaters should focus on young people to make a fuss is the right development path. So what do you mean by the small hall? ”
"The small hall is very understandable, the Asian cinema chain is for film screening, and does not participate in the production of films, and the films brought to us are all small and medium-sized film production companies, they do not have their own cinemas, and they need to use us to show the movies to the audience, but the films produced by these independent film companies are not like the films produced by Golden Harvest and Shaw Brothers' film companies, the quality of their films is very low, and they are not famous, so there are very few audiences who come to see their films. If they were to show their films in a standard screening hall with 1,000 seats, it would be 100% off the street. If we change to a small hall, there will be no such problems, and the extra space and area can be changed to other screening rooms. ”
"How many seats are you going to change to a hall?"
“…… Three...... Three hundred, right? Chen Bosen thought for a while and said uncertainly.
Ling Shizhe shook his head and said: "Multiplex cinemas, there are more than four halls to be called multiplex cinemas, so many screening halls must have one or two main halls, there are only two hundred seats for watching movies, and one hundred seats in the rest of the small halls is enough?" ”
Chen Bosen said in surprise: "This hall is too small, a hundred seats, what if you can't meet it?" ”
"Then add a few more halls, anyway, the number of audiences for these films is not large, and it is not empty for you to put so many chairs in one theater."
Chen Bosen didn't speak, and said in his heart: Okay, you are the boss, you are in charge, your plan is not bad, a theater is full and a hall is added.
Ling Shizhe saw that what he was thinking in his heart was not broken, now they have just come into contact, and the two sides are not very trusting and reserved, he believes that as time goes by, he will see whether his decision is right or not, he took out a document from the drawer, handed it to him and said: "You will be the general manager of Asia Cinema in the future, this is the multiplex theater construction plan I designed, do you understand that you will build it according to this standard?" ”
Chen Bosen was stunned, he didn't expect Ling Shizhe to even come up with the design of a multiplex theater, thinking that he was not a professional in theaters, and he was afraid that his random design would damage the development of the company, so he hurriedly took the information in Ling Shizhe's hand and opened it quickly, and was surprised after a few quick glances.
"Ling Shao, if you build it according to your plan, the cost of the theater renovation is comparable to that of the Grand Theater!"
"Yes, that's what I want, otherwise how can I attract young people?"
Ling Shizhe's multiplex cinema construction plan is completely in accordance with the standard cinema of the later republic, he is a combination of entertainment, catering, commercial shopping as one, luxurious and fashionable decoration, in the populated downtown area is a leisure consumption place for young people and urban white-collar workers.
The modern multiplex cinema in later generations is a film and television city, it has never relied on a single movie ticket sales to make money, the real place to make money lies in the consumption income generated by his leisure, such as the cinema set up restaurants, coffee shops, supermarkets, amusement halls and other commercial shopping places, the income brought is much higher than the income from selling movie tickets, these places you can open by yourself, you can also rent, as long as there are popular people, the rent will never be cheap, Didn't the Wanda Cinema Line in later generations rely on theaters to boost popularity and increase property rental income? The rent of the property is the real income of the theater.
The income from movie tickets is only the pocket money of the theater, and these incomes do not belong to you completely, a movie ticket of 1 park, the production company will have to divide a small half, the rent of the film must be paid, and the film distribution business must also pay, right? If you encounter a particularly popular movie, the film's share will be higher, so how much can the theater earn? Transforming a multiplex cinema into a comprehensive leisure and consumption place integrating entertainment, catering, and commercial shopping, the rent earned is their own, and no one can take it away, coupled with the hidden income brought by the rise of land, this series of accounts calculates, the income of modern multiplex cinemas is many times higher than that of traditional single-hall cinemas.
Chen Bosen looked at the construction plan in his hand and became more and more frightened, he now fully believes that Ling Shizhe, the new boss, can fully manage the operation of the Asian cinema line, even if he is not replaced by other managers, as long as he follows the plan he set, there is no reason to be unsuccessful.
Chen Bosen put down the construction plan, looked at Ling Shizhe and said, "Ling Shao, rest assured, I will follow your plan at all, and I will implement the plan without any discount." ”
He decided to follow Ling Shizhe from now on, as long as he followed Ling Shizhe, he was not afraid of not having food, he was now worried that Ling Shizhe would not trust him, and let him be the general manager just because he was needed to temporarily stabilize the company's employees, once Ling Shizhe took full control of the company, he would be fired, so Chen Bosen hurriedly expressed his loyalty to him.
Ling Shizhe nodded, accepted his confession, and said, "Look at your performance." ”
"Hmmm! Ling Shao, rest assured, I won't let you down. Chen Bosen understood what he meant, if he didn't perform well, Ling Shizhe would not hesitate to kick him out and replace him with a more executive person, to put it bluntly, Ling Shizhe didn't need him very much, what he needed was a person with executive power to implement his ideas without discounting.
Then Ling Shizhe and Chen Bosen carefully discussed the plan.
The plan discussed is that the Asian cinema chain will temporarily close and not operate, and the theater will be completely renovated before opening. There are more than 300 theaters in the Asian cinema chain throughout Southeast Asia, and it is not cost-effective for all the theaters to be closed for rectification, so Chen Bosen suggested that the rectification plan should be implemented in batches and regions, first in Hong Kong, then in various regions in Nanyang, and finally in Japan.
In order to prevent the local natives from playing the crooked brains of Asian theaters, Ling Shizhe decided to change the name of Asian Cinemas to Western Bad Boy Cinema Company, registered in the United States, and affiliated with Ambrera Company in the United States, so that he could become an American cinema company, so that with the protection of the Americans, he would not be afraid of their cinema ideas.
In order to make Asian cinemas, no, it should be the bad boy cinema company in the west that looks more like an American cinema chain, the two decided to recruit professional theater managers from North America to be the heads of cinemas in various countries in Nanyang, and the Chinese leaders are all deputies, so that no one dares to fight the idea of cinemas, if they dare to hit the idea of cinemas, let the US Embassy deal with those Nanyang monkeys.
Are you afraid that the United States will ignore it? Do not worry. Ambrera is an American company, and the Western Bad Boys are an American company, right? If the U.S. Embassy ignores it, just like the White House's justifiable protest, there is no need for Ling Shizhe to go in person, and let those American employees go to the White House and the U.S. media to make trouble, those U.S. politicians will definitely panic, their own companies have been bullied overseas, and the U.S. government will not call the shots for its own enterprises, and U.S. President Nixon will definitely not be able to bear it, and I don't know how many politicians will be full at that time, so there is no need to worry about the United States not calling the shots for us.
What is Fox Fake Tiger Might? That is, what is pulling the big flag and pulling the tiger skin? That's it, and there's another person Ling Shizhe can also use, and that's Edward Kennedy, who is now the ambassador of the Indonesian embassy, and can let him settle the mess in the South Seas for me.
Since Ling Shizhe secretly reached an alliance of interests with him, it has been Ling Shizhe who has secretly helped Edward all these years, and he has never helped him once, which does not meet the criteria of allies, allies should help each other, who should not look for him?
He decided to call the office at night and ask the people from the office to bring a message to Edward, if he wasn't a big fool, he would know what Ling Shizhe meant, and he wouldn't need me to say it, he would take the initiative to settle things for me.
Edward Kennedy is not yet the leader of the Democratic Party in later generations, he is still just a small person who can be manipulated at will, the glory of the Kennedy family is no longer a thing of the past, the whole family is trembling and living on thin ice, and even the first lady is married to the Greek ship king Aristotle Onassis to seek protection.
It is self-evident how important Edward Kennedy was to Ling Shizhe's friendship in this situation, and he now urgently needs Ling Shizhe's help.
As for the future when he becomes the leader of the Democratic Party...... Don't worry, Ling Shizhe has a way to make him inseparable from his friendship.