Chapter 66: The Trap Behind the Label
Ling Shishi said that this method of operation is very common in later generations, and this method of operation has a professional name - OEM; It is to label the things produced by others with their own trademarks, and then sell them to the market, saying that they are products produced by their own companies.
The most famous example is the sales experience of Chinese electronic products in South and Central America, everyone knows that Chinese mainland is the world's factory, and more than 80% of the world's industrial products are produced in Chinese mainland and then sold to the world. But those consumers in these South and Central American and African countries have very pumping brains, yes, that is, pumping, they only recognize electronic goods from Europe, America, Japan and South Korea, that is, they do not recognize goods produced in China.
China's own brands are not recognized by overseas consumers at all, and electronic goods cannot be sold at all in these countries and regions, even at reduced prices. However, the electronic products of European, American, Japanese and South Korean companies are selling well in these countries and regions. In fact, the electronic goods in these countries are not produced by Chinese factories, and they only need to replace the goods produced in China with a brand of Europe, America, Japan and South Korea to make a lot of money around the world.
In response to this strange phenomenon, later generations of Chinese businessmen came up with a brilliant idea, that is, to register a shell company in developed countries such as Europe, America, Japan and South Korea, as long as the company's name obtains foreign gas points and fashion points, in short, the name must give people a high-end atmosphere and grade feeling, and then paste the brand of the shell company on their own products, and instantly become a European, American, Japanese and Korean commodity.
A brand of Chinese goods from Europe, America, Japan and South Korea, when they are sold to these countries and regions, they are immediately full of blood and resurrection, which could not be sold before, but now they have become a hot item.
Ling Shizhe did this in a company where he worked in his previous life, that company is a trading company specializing in the marketing of overseas electronic goods, and there are less than 10 people in total with the boss and employees, but the annual overseas trade volume is as high as more than 200 million US dollars, and the trick used is to paste European and American brands.
The boss is in his 30s, young and golden, has a house and a car, often invites everyone to dinner, drinks too much and brags to us about his glorious deeds, he often tells Ling Shizhe them: Those South Americans, Central Americans are a bunch of cheap skins, Lao Tzu used to run overseas sales in an international trading company, the goods in his hand just can't be sold, because your goods are made in China, even if the quality is good and the price is low, they just don't recognize it, how to sell it can't be sold, those cheap skins only recognize Europe, America, Japan and South Korea brand products. I'm bah, P's Europe, America, Japan and South Korea, it's not the same MadeinChina, it's just that it's European and American, it's high-end, it's high-end, it's a good price.
Later, when I saw this situation, I sent a report to my superiors, suggesting that the company register a shell company in Europe, America, Japan, South Korea and other countries, and then affix the trademarks of Europe and the United States, and then sell to those countries to ensure that the sales will be successful. As a result, the boss of my previous company said that Lao Tzu was whimsical and did not do his job, so he rejected my suggestion; Later, one night, when I went back to the company to get information, I accidentally broke the good things that the company boss and his secretary had in the office, and as a result, they fired me.
After being opened, I spent a few more years outside, changing countless trading companies before and after, but I didn't do it for long, and the shortest one only did it for less than three days and left. In those years, I was called a bitter one, and I had less than 2 yuan on me at the worst time. Later, I thought, it's not a way to go on like this, just fight and forget it, fight to eat meat, but can't fight people and birds, so I went home, sold all my belongings, including my parents' pension house, and borrowed debts from neighbors and relatives and friends, and borrowed all of them, and went to South Korea with the last 1 million yuan to register a shell company, bought a batch of electronic products from a foundry, and then pasted the Korean brand on it, and went to South and Central America to sell. As a result, as soon as the OEM products I brought were put on the market, they were all sold short in less than a day, not only recovering all the capital, but also earning several times the profits, and all the debts owed were paid off, and the people were suddenly developed.
This is a typical example of OEM success, and there is another kind of matsutake mushroom, do you know? Also known as Matsugue, it is a kind of pure natural rare and precious edible mushroom, known as the "king of fungi". It grows in alpine woodlands above 3,500 meters above sea level in the cold temperate zone, and cannot be cultivated artificially in the world, and is the most expensive ingredient in Western countries. There are very few areas in the world that can produce matsutake mushrooms, and Yunnan in China is one of the regions rich in matsutake mushrooms.
This matsutake mushroom is also called porcus arch mushroom locally, and the locals don't know that this porcus arch mushroom that they see every day and feed to pigs is the top ingredient in Western countries - matsutake mushroom.
After the reform and opening up, with the deepening of China's reform, some foreigners entered Yunnan, and Yunnan matsutake mushrooms were in full bloom. Soon those foreigners came to Yunnan to buy from the local residents the pig arch mushrooms they usually use to feed pigs, and after purchasing them, they put their own labels on them, and then sold them to internationally renowned hotels to make huge profits.
OEM sales were a common corporate behavior in later generations, and even the famous Apple Company was indispensable to OEM sales; Buying some customized products from Chinese factories, labeling them as Apple, and then investing them in the market, you can make several times or even ten times the windfall profits, this kind of business practice has been an open secret in later generations. It is a variant of OEM, and it is still different from OEM, but in the later generations, it has long been crossed and blurred with each other, and it is not possible to distinguish clearly, and people are all called OEM for convenience.
Ling Shishi said that the brand of Canadian ranch and the sale of Yangcheng Lake hairy crabs from the mainland to Baodao is a typical OEM sales business method.
It's a pity that although they thought of this sales model, their operation methods are quite immature, and they are a scum in Ling Shizhe's eyes, if they operate according to Ling Shishi's methods, it won't be long before they will be leaked, and then Ling Shishi and her husband will die very miserably.
This is also the reason why the third sister Ling Shishi can't make up her mind and wants to find Ling Shizhe to give her a reference, once something happens, the consequences are not something she can bear at all, in the words of the later Hong Kong movie "Infernal Affairs": It will die!
Don't lie to you, this is really going to die, the current cross-strait relationship is completely hostile, and Ling Shishi's behavior can be called a common one for Baodao. Tong -- being in the treasure island is a big crime, and it doesn't need to be tried by the court, and it is such a big crime to be pulled out and shot directly. On the other hand, on the mainland, it is called an anti-enemy-special that sabotages socialist construction or takes advantage of socialism, and although it will not shoot you on the spot, it will definitely make you unable to eat well, and it is common for you to betray you for decades or to go to prison.
This kind of thing has happened more than once in this special history, some time ago, a Hong Kong businessman was arrested by the mainland as a spy and sentenced to several decades in prison; Taiwan has also shot more than N such businessmen over the years. These businessmen all have a common characteristic, that is, they exchange the mainland's products for Hong Kong's brand, and then sell them to the mainland, and then bring out the commodities that are urgently needed on the mainland from the treasure island, and sell them to the mainland under the Hong Kong brand. No matter how secretive their methods were, or how skillful their disguises were, they were leaked out in a short time, some got carried away, and some were betrayed by their partners or their own subordinates. There are not only businessmen in this, but also the most popular bosses, all of whom are planted on this.
So many people planted it, but more people went to the follow-up to pounce on it, and in the end, more people planted it, like moths to a fire. The reason, Marx has made it very clear, if there is a 10% profit, capital will be guaranteed to be used everywhere; With 20% of the profits, capital can be active; With 50% of the profits, capital will take risks; For the sake of 100% profit, capital dares to commit any crime, even to the risk of hanging his head; With more than 300% of the profits, capital dares to trample on all human laws.
Taking Yangcheng Lake hairy crabs as an example, the price of a pound in the Hong Kong market is only 16 Hong Kong dollars, and you can buy them for 190 Hong Kong dollars or even more than 300 Hong Kong dollars when you arrive at Treasure Island; Think about it, how many times this is a huge profit, and it is not surprising why those people, including ** Xiaoxiong, would go forward so much.
After thinking about everything before and after, Ling Shizhe looked at Ling Shishi, his heart moved, and then he said: "Does the third sister know that there are already many people planted on Hong Kong and even Treasure Island, does the third brother-in-law want the third sister to also want to eat guns?" ”
Ling Shizhe is very strange, the third brother-in-law is just an anesthesiologist, he is not interested in business at all, how could he suddenly propose OEM sales to Ling Shishi, and its operation method is so full of loopholes, maybe the goods will be found out as soon as they arrive on the treasure island, and when the third sister eats the gun, the Ling family will also be charged with a common crime, and Ling Shizhe's Ambrera company will also be completely finished, this is a complete conspiracy framed, such a ruthless method, fortunately Ling Shishi did not make a decision behind his back, Ran to discuss with him, otherwise the Ling family would not know how they died.
Ling Shishi is not a stupid person, when she heard Ling Shizhe say this, she immediately became alert and asked, "Old Seven, you mean, this matter has been a ...... from beginning to end A conspiracy? ”
Ling Shizhe nodded, smiled, and said, "Fortunately, you are still a little alert, and you know to come and ask me, otherwise...... I don't even know how I died. ”
"If you want to die, I will die, how can I die on your head?" Ling Shishi said puzzled.
"It seems that the third sister still doesn't understand, okay, I'll give you a good science popularization today, does the third sister know what kind of crime the treasure island will charge our Ling family if the matter is revealed?"
Ling Shishi shook her head after being silent for a while.
Ling Shizhe sighed and patiently explained to Ling Shishi: "Tong--the Communist Party, traitorous party, treason!" ”
"Ahh So serious! Seventh, don't scare me! Ling Shishi exclaimed, she was completely intimidated by what Ling Shizhe said just now, she fully understood in her heart that once the Ling family was charged with a common crime, what the consequences were, the Ling family would be finished, and Ling Shizhe's Ambrera company would also be finished, when is it, it is now the Cold War period, Chinese mainland has always been sanctioned and embargoed by the West, although after so many years, it has not had much effect, which shows how hostile the West is to the mainland, ideological struggle, In this era, there is no joke, once the crime of the Communist Party is established, Western countries will definitely strangle Ling Shizhe's company and the chip factory in Canada, and then the Ling family will have no second way to go except to finish playing.
"What am I scaring you for, is it fun? Think about it all these years, are there still fewer people who eat guns because of this? And Lao Dou also started from smuggling, why did he wash his hands and go ashore back then, don't you know? ”
Ling Shishi was silenced by Ling Shizhe's series of questions, of course she knew that when Ling Zhigao smuggled all kinds of local products from the mainland to Baodao, even Moutai and Wuliangye were smuggled, and then it was not that Baodao investigated the mainland's goods more and more strictly, and the punishment became heavier and heavier.
After figuring out the reason why Ling Zhigao went ashore, Ling Shishi was shocked into a cold sweat, she secretly began to congratulate herself that she didn't make a mistake, and she also knew that if she didn't discuss with Ling Shizhe, but did it directly, what would be the consequences? Thinking of this, Ling Shishi became afraid.
Ling Shizhe looked at Ling Shishi's eyes, knowing that she had understood, and continued to say to her: "Okay, third sister, don't say anything now, you have to fly back to the ranch in Canada immediately, you must be optimistic about the third brother-in-law, you must figure out who gave the third brother-in-law this idea, you must know that the third brother-in-law is just an anesthesiologist, and he has never cared about your business affairs, and suddenly gave you such an idea, and suddenly became interested in business, don't you think it's strange?" Who gave the third brother-in-law this bad idea, you must find him out, the enemy hidden inside is the most dangerous enemy of the Ling family. Don't make a noise about this matter, go to Chao Tianjiu after you go back, he knows what to do and will cooperate with you. ”
Ling Shishi nodded heavily and said, "There is a flight to Ottawa at eleven o'clock tonight, so I'll do that flight." ”
Ling Shizhe shook his head and said, "No need to be at night, you can be my private jet now and fly directly to Montreal." ”
"When did you get a private jet?"
"Ordered last year, Boeing 737---B model." Ling Shizhe explained with a smile.