Chapter 182: Some People Are Happy and Some Are Sad
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Chapter 182
Some people rejoice, some people are sad
"At that time, my family's financial situation was not good...... Wen Xun on the screen said as he pulled out a marker pen and drew a villain in front of the screen. Just read the novel...... Although Wen Xun's painting skills are not very good, he paints very seriously.
He drew a villain very seriously, then drew the clothes on the villain's body, and even depicted the villain's somewhat hesitant expression.
Looking at Wen Xun's drawing, the puppy suddenly remembered a sentence for some reason - men are the most handsome when they are serious. Yes, now she feels that way. Looking at Wen Xun in front of the screen painting seriously, looking at the expression on the face of the villain drawn, these two images seemed to slowly coincide in the puppy's mind, as if Wen Xun himself had become the villain. This feeling made the puppy suddenly feel that Wen Xun was so pitiful before, which was a feeling she had never felt before. It seems that since the first day of acquaintance, Wen Xun is a very omnipotent, magical and powerful existence in her eyes, and she never even thought that a character like Wen Xun would be down.
Just when the puppy's maternal brilliance was just shining, she watched the little man in the TV screen wearing a patched school uniform, wandering away from other classmates. When other classmates were eating, drinking and sleeping well every day, he had to go to the cliffs to collect some wild Chinese medicinal herbs in exchange for money to improve the food for his family, and he had to set foot on the mountain road to school every morning at dawn......
"I'm Wen Xun, and that's my story. Just read the novel...... Book_客@居!" Wen Xun on the screen closed the marker, with a faint smile on the corner of his mouth, as if he was an old man who had seen the wind and rain and experienced the vicissitudes of life, with a kind of confidence at a glance......
When he saw this picture, the puppy was already in tears before he knew it. She never thought that the story behind Wen Xun was like this, although she usually fought and scolded Wen Xun when she had nothing to do, but why did she never think carefully about Wen Xun's past?
When the puppy was in tears, people across the country who were watching a football match at this time saw the ad. In this era, China has not yet broadcast such advertisements that do not advertise products at all. As soon as Wen Xun came out, and there was no sound on the TV to introduce the performance of the product, many people began to be surprised.
This includes Bi Qikai. At this time, Bi was watching a football match in a hotel in Zhuhai with nothing to do, and he himself came to participate in the car competition. He made a promise to drop out of school to play racing, so now he can't break his promise.
Originally, after watching the first half of the game, he originally wanted to go to the toilet for convenience, but when the picture was dark, when Wen Xun appeared on the screen, he Bi Qikai couldn't walk In Bi Qikai's heart, Wen Xun's appearance is very familiar to him, it can be said that Wen Xun turned into ashes, and he can recognize it
Why? If it weren't for the fact that a Wen Xun stole most of his Bi Qikai's limelight halfway, then what would he be like now? Although he is also a little well-known now, he can get hundreds of thousands of manuscript fees for writing a novel, if there is no comparison with others, then he can laugh happily in his dreams. Read the novel and go) book ~ guest house......
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But now with Wen Xun's comparison, looking at Wen Xun's book, which has made millions of sales in the Japanese market, and Wen Xun's own manuscript fee is how many times that of his Bi Qikai, as the saying goes, people are more popular than people, and Bi Qikai is angry and dying
"At that time, my family's financial situation was not good......" stopped Wen Xun's words on the screen, Bi Qikai originally laughed, he originally wanted to laugh at Wen Xun turned out to be a poor man. But before he could scold this sentence, he saw the Pepsi logo appear on the screen that was gradually dimming
At this moment, he suddenly reacted, what does this mean that Wen Xun has become the spokesperson of Pepsi? It's a shame that he wanted to scold Wen Xun just now for being a poor guy before, but now the poor guy is better than him in the field of doing business or showing off, what kind of face does he have to scold others for being poor?
Suddenly, Bi Qikai's face turned red like a pig's liver, and he only felt that his blood pressure was rising, and he wanted to take a few tablets of Nitrandipine tablets for his father to lower blood pressure
I have to say that Wen Xun's advertisement is simply brilliant. Originally, only Wen Xun's fans in the society roughly knew a little bit of Wen Xun's previous situation, but now, basically the whole society knows Wen Xun's success history. Almost all parents began to feel that Wen Xun's experience was simply an inspirational story of living around them, and they began to let their children watch Wen Xun's advertisement repeatedly, hoping to let them know to be motivated.
At the same time, these teenagers were also deeply moved after seeing this advertisement. After all, this is a living example of how long you are willing to fight for your ideals, you will succeed. Two days after the ad aired, Pepsi sales across the country suddenly rose by 10 percent
You know, when this summer is about to pass, it is supposed to be one of the times when carbonated drinks are sold at their best. And at this time, the sales volume increased by 10, and the extra money will be sea
So, two weeks after the ad aired, Yu Shanshan hosted a PepsiCo China meeting.
"After the broadcast of the My Story series, the sales volume in the first week increased by 10% year-on-year, which has broken the company's sales record in China over the years......," Yu Shanshan said proudly.
Of course she is proud, all of this is the credit of Wen Xun, and all this is also her credit "At the same time, according to the results of the Epnix research company, the ratings are 50% higher than the advertisements of similar drinks during the time period when our company's advertisements are broadcast"
The meaning of this data is that when Wen Xun's advertisement starts to play, many people will quietly stop and watch the advertisement before changing the channel. Isn't that the best outcome for advertising? What is modern advertising afraid of? What I am afraid of is that after consumers know that this is an advertisement, they will not listen to what you say at all and walk away directly, so that the "advertisement" function of the advertisement will be useless
However, now Wen Xun's advertising creative is to use the most unlike advertising advertising model to attract consumers to stay in front of the TV and watch PepsiCo's advertisements, isn't this the biggest success for PepsiCo? And what products does PepsiCo have to advertise? Do you still have to read Coke to consumers in front of the TV? What they need to do now is the brand, that is, the brand in the minds of young people, and all this, it seems that Wenxun has helped them do it
Chapter 182
Some people rejoice, some people are sad
Chapter 182
Some people are happy and some people are sad
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