At this CES exhibition, the technology and products related to personal computers are definitely very popular, especially the computer learning machine and the light wave table have become the absolute stars of this CES exhibition. [ads:This site has a new URL,Shorthand method:,.]

The computer learning machine is simply a simplified version of the PC, once launched by the major enterprises favored, in the Ambrera platform on the representatives of a company, a simple operation, directly placed an order, to the end of the exhibition, Ambrera company for the exhibition to provide 50,000 computer learning machines all sold out.

After the exhibition, more than half of the 50,000 computer learning machines were bought by families, and they also bought related application software and many arcade machine ported game cartridges, among which "Mario" was the most popular.

The computer learning machine was an instant hit at the CES exhibition, so that many people can see the huge market prospect of computer learning machines, and the slogan that you can move home game consoles and computers for only $499 has made the whole United States crazy, and the price of $599, the vast majority of families in North America are consumed, think about how many families in the United States, this is an incomparably huge market.

Orders flew like snowflakes, and the inventory of 300,000 computer learning machines accumulated was quickly sold out, and the foundries in Hong Kong and Taiwan were able to produce 24 hours a day to basically meet the needs of the market, according to authoritative statistics, by the end of 1976, only North America could sell 1 million computer game consoles, and Europe exceeded 600,000 units.

Ling Shizhe knows that this is not yet online, thinking about his previous life, Nintendo's FC only took 3 years, and the annual sales exceeded 40 million units, and the annual sales of less than 2 million were just beginning.

Moreover, this computer learning machine called Xbox-C is much stronger than the learning machine in the previous life, not only can be used by families, but also can be used by enterprises, and it can be compatible with most of the PC software and PC-related equipment on the market, it can be judged that the market prospect of Xbox-C computer learning machine will be broader. If the operation is done well, it is not impossible for the annual sales volume to exceed 100 million units.

Compared with commercial applications, computer learning machines are even more valuable in home entertainment, and the installed 2 GPUs perform parallel operations on images. Its picture quality is close to that of today's arcade machines, plus support for four people to play at the same time and an affordable price of $599, making the computer learning machine even more popular.

Game cartridges are also selling quite well, especially "Mario" and "Contra", which have basically become the standard configuration of learning machines.

The light-controlled watch was also the star of the show. This groundbreaking high-end electronic watch has also been loved by many consumers, with a minimum price of $339 and a maximum price of $769, which is acceptable to most people in Europe and the United States.

Many of the promotional materials at the exhibition site are produced through the desktop publishing system running on the PC computer, and part of the software code of the desktop publishing system is developed with java-r.

The strength of the hardware platform, the unlimited prospects of new application fields, and the power of professional development tools. Let everyone be dazzled, like HP and DEC's small machine manufacturers. He even became vigilant and muttered in his heart: Is this a personal computer?

With so many media gathered at the Ambrera booth, causing inconvenience to some visitors and even blocking the passage, the organizers had to coordinate several times.

There are also new versions of PC office software, including the latest solutions for e-mail, dial-up Internet access, remote communication and other network needs.

It is only in this field that other PC manufacturers have the opportunity to compete and launch their own new products for the office software launched by Ambrera.

Peers in the PC software industry. are all subconsciously comparing Ambrera as a benchmark. They dream of surpassing this opponent every day, but they imitate the leader from time to time.

Compared with Ling Shizhe, who won a big victory in this exhibition, Tang? Estlic is a man with a lot of smiles, but this time. He was very serious.

IBM has always been a hardware and software masterpiece, providing users with a package of solutions, the pinnacle of which is naturally the mainframe system STEM/360, no matter what kind of model. The software interface can be consistent, so it is the most important to the software.

Tang Dynasty? Estlic has a faint feeling that Ambrera is now applying IBM's model, and after establishing its own hardware platform, it continues to drive hardware sales by opening up new areas of software applications.

In stark contrast, IBM's new products have to go through various procedures from project approval to launch, and it takes two or three years to take as little as three or five years, which is not surprising.

But Ambrera has only been a year and a half since the birth of the PC, and it has been less than a cycle of IBM products, but it has been moving in the fields of spreadsheets, word processing, databases, and now the so-called desktop publishing.

Tang Dynasty? Estellić had a strong premonition that the future would be the era of personal computers, and IBM should have its own personal computers. Estlic thought firmly.

Ling Shizhe spent only one day in Las Vegas before returning to the Raccoon Town headquarters to find Joe Brown, president of Ambrera Software. John. Geshike discussed the business promotion plan of the DTP desktop publishing system, and Ling Shizhe said with a straight finger: "The first thing you have to do is to implement an offensive sales strategy, stake your ground, and grasp the market share. And we can't just because we have a first-mover advantage in the field of desktop publishing. ”

In the original time and space, Adobe, which started with Postscript, from the 1980s when it was founded, most of its profits came from the implementation of the Postscript solution on the printer, that is, the high licensing fee of SSOR-raster image processor.

This is a very bad business operation model, like a kind of technical blackmail, similar to the chip solution of a smartphone, Qualcomm has a large number of 3G patents, and the things sold are also black, and mobile phone manufacturers can only admit it.

However, the market will never lack spoilers, so MediaTek appeared, and Qualcomm could not be comfortable.

Adobe's market situation on PostScript. And so it goes.

But with the rise of RISC technology. With the emergence of many new platforms based on such processors, third-party PostScript implementations have become common, and other vendors will no longer be resigned to the high cost of RIP. and the drawbacks of often only running on a handful of specific hardware, and Adobe is often one step behind in supporting new platforms.

This passivity is most evident in the high-end and low-end segments. With the new features provided by the new hardware, printers that achieve higher indicators cannot be implemented by Adobe's timely Postscript solution; Low-end printers can't afford the hefty licensing fees.

As a result, many cheap laser printers simply do not support PostScript, and their drivers do not use PostScript at all.

When there is a need to use postscript on such a printer. You can use a free piece of software called ghostscript. It is a kind of postscript interpreter.

Ghostscript uses the host computer's CPU to rasterize the result as a large bitmap. Send to a non-Postscript printer to print PostScript documents.

Ghostscript can also preview Postscript documents on a computer monitor, as well as convert Postscript into raster graphics such as TIFF and PNG, or vector files such as PDF.

Ultimately. It is because with the continuous improvement of the hardware performance of the computer, the CPU is faster, the memory is larger, and Adobe's Postscript implementation scheme is the same as Hanka, and the host of the personal computer can do it all without the help of separate hardware execution.

On the other hand, Adobe has a monopoly on the printer market through PostScript. The two companies, Microsoft and Apple, were dissatisfied, and they joined forces to try to pull Adobe out of its monopoly position.

Microsoft licensed the trueiagepostscript interpreter it purchased to Apple; And Apple is no longer in lockstep with Adobe. For example, his printer not only uses Adobe's Postscript solution, but also licenses its new font format YPE to Microsoft.

A technical standard is mixed up to this point, no matter how successful it was in the first place. will become embattled and precarious.

If Adobe only relies on Postscript to survive and goes all the way to the black, it is estimated that it will either go bankrupt or be acquired, like most Silicon Valley companies.

Fortunately, Adobe entered the consumer software market in time and launched R. And by chance, I got the flagship product shop in the future.

What's more, Adobe entered the 1990s, just like EA. Learned capital operations. Buying the opponent's products, stopping what should be stopped, and merging what should be merged, can be regarded as appreciating the true essence of monopoly means.

Ling Shizhe, who is familiar with the gains and losses of Adobe's rise. Naturally, it is necessary to avoid some mistakes of Adobe, such as blackmail or killing chickens and eggs.

A technical standard, if there is no large number of partners actively following and enthusiastically, it can only be done behind closed doors.

How do you get your collaborators to come forward with all their hearts? The only way to do that is to equalize the benefits.

Tang Huan to Joe. John. Geshke's policy is not to be too dark on the licensing fees of Postscript and OpenType, and the main goal is to promote it.

Affordable postscript scheme implementation. It may attract strong competitors to its own laser printers, but the printer market is originally a pattern of strong players.

The low cost of using OpenType can attract some celebrities to create their own fonts, and they can make a little money through the licensing of font use, which will undoubtedly bring great popularity to the entire PC computer platform.

The real source of profit for the desktop publishing system should be PageMaker, Illustrator, and Photoshop.

This is the first time that Ling Shizhe has taught Ambrera Software the way of business management. John. Whatever Gershke thinks in his heart, he must unswervingly follow the method Ling Shizhe said, otherwise he will be put forward by Ling Shizhe without hesitation, so while Ling Shizhe was talking, he recorded what Ling Shizhe said with a pen, and nodded from time to time.

"Do you want Apple to develop our own laser printer?"

Ling Shizhe thought for a while and said: "We should have our own laser printer, but also have a comprehensive room printer that integrates fax, printing, and copying, and combine it with our company's nine-needle printer and 16-needle printer to form a high, medium, and low combination to cope with the more complex printer market in the future." (To be continued.) )