After the cartoon "Fullmetal Alchemist" became popular, Wen Xun was quite happy, and at the same time, Kadokawa Bookstore was of course also very happy, all kinds of busy counting money. $(). (w) (x). But just one day after the ratings of "Fullmetal Alchemist" had caught up with "One Piece", Koichi Sekiguchi of Kadokawa Bookstore came to find Wen Xun. "Mr. Wen, the method you provided is really good! It's really thanks to you, otherwise the sales of our novels and peripheral products would not have been so good this time! He really admired Wen Xundao like a five-body throw. It's no wonder that he admires Wen Xun so much, because the talent that Wen Xun showed before really made them spend a lot less money on Kadokawa Bookstore, and then made a lot of extra money!

What kind of advice did Wen Xun give to Kadokawa Bookstore? Viral marketing! How is viral marketing? At the beginning, when Kadokawa Shoten had not yet published a novel called "Fullmetal Alchemist", he told Kadokawa Shoten that he should get some viral marketing. It is to rely on all kinds of strange news to actively provoke the attention of potential consumers, and then let potential consumers pay attention to and spread such a news! What about the so-called viral marketing, that's a magical marketing method. In many cases, potential consumers will automatically and voluntarily spread information containing keywords of the company or its brand and products, and spread rapidly at a geometric speed. Compared with other marketing and advertising methods, the cost of viral marketing is close to zero, but the benefits are much more significant!

Viral marketing refers to those who encourage the target audience and deliver the message they want to promote to the people around them like a virus, so that every audience can become a communicator. Make the promotion message in exposure and marketing. A marketing promotion strategy that produces a geometric growth rate. It's not about spreading the virus for marketing purposes. Instead, you can increase your company's visibility or sell products and services by directing people to send messages to others or recruit friends to join a program. This can be done by email, chat room chat, online newsgroups, or consumer forums. However, before the Internet era, there was no viral marketing in the world, but there was no such name, and it was more used by "bad guys".

Because its characteristics are mostly highly deceptive, it can even be said to be a serious violation of business ethics. In the early days, the companies that liked to borrow viral marketing methods almost all left a bad reputation afterwards, mainly in cosmetics, health care products, home assistance medical devices and even pharmaceuticals. The companies involved take advantage of the information asymmetry between them and consumers to create "tipping points" that are mostly intimidating, such as exaggerating the harm of a certain disease or a certain lifestyle. Then they boast about the "miraculous curative effect" of the company's products or services. Next, the company then puts a high price on the low-cost product or service, and then uses the so-called conference marketing and other methods to claim that consumers who buy at a specific time limit and a specific channel will receive a special discount. In addition, pyramid schemes and Ponzi schemes are highly similar to viral marketing in their marketing methods.

Viral marketing lies in finding the tipping point of marketing, how to find topics that cater to the tastes of target users and positively promote the company, and the core of marketing skills is how to impress consumers, so that the company's products or brands can go deep into the hearts of consumers. Let consumers know the brand, understand the brand, trust the brand and finally rely on the brand. Viral marketing is one of the most cost-effective ways to dig deep into the selling points of the product. Create public opinion topics suitable for online communication. The effect of detonating the viral marketing of enterprise products is very significant. And what about such a kind of viral marketing, in the earliest past, it was called "word-of-mouth marketing"! However, if it is called "word-of-mouth marketing", it sounds more earthy, but after it is called "viral marketing", it suddenly looks high-end and high-grade!

For example, this time I taught Kadokawa Bookstore to do viral marketing, because there is no free lunch in the world, and any dissemination of information has to pay for the use of channels. The reason why viral marketing is costless mainly refers to the fact that it takes advantage of the enthusiasm of target consumers, but the promotion cost of channel use still exists, but the target consumers are stimulated by the information of the merchant to voluntarily participate in the follow-up communication process, and the advertising cost that should be borne by the merchant is passed on to the target consumer, so for the merchant, viral marketing is costless. Target consumers don't profit from "working for businesses", so why do they voluntarily provide communication channels? The reason is that the information conveyed by the first communicator to the target group is not the first naked advertising information, but the processed and attractive product and brand information, and it is this beautiful coat outside the advertising information that breaks through the "firewall" of consumer vigilance and prompts it to complete the change from a pure audience to an active communicator.

In the early days, Wen Xun and they asked Kadokawa Bookstore to carry out all kinds of hype before the release of the novel "Steel". For example, it was reported that Kadokawa Shoten was going to start manga and anime before the novel of "Steel Forge" was published. Such a claim is a very strange thing, in the eyes of outsiders, unless Kadokawa Bookstore is too optimistic about "Steel Forge", how can it be so confident? You must know that under normal circumstances, manga and animation are all after the novel became popular! Especially the animation, it may be even more after the comics became popular! This is generally a step-by-step development! But it's good now, Kadokawa Shoten directly said that it was going to be comic and animated when the novels were not on sale, which is also too abnormal! Is such a "Steel Forge" really that good? Is it really what makes Kadokawa Bookstore so confident?

Of course, such a suspense will attract a large number of people to "watch", and everyone will be curious, how can such a novel written by a Chinese make Kadokawa Bookstore look so good? So of course, such a thing has become a "virus", and of course it takes advantage of everyone's curiosity to let everyone help publicize it! Just when Japanese anime lovers were curious about such a news and spread it to each other, they spread the name "Fullmetal Alchemist", which led to a potential expectation, everyone wanted to know what such a novel was like! As a result, it soon came out that such a novel was ready to sing the theme song of the singer before it was released.,And the animation is also in rapid production.,This really makes everyone curious! Everyone is wondering if this Kadokawa Bookstore is crazy!

As a result, at such a time, "Fullmetal Alchemist" was released, and the manga version of "Fullmetal Alchemist" also appeared in the corresponding manga magazine immediately after the release of the novel, which surprised everyone! Everyone remembered that the anime version and the manga version of the novel started to be produced before it was on sale, and all of a sudden, the sales of this novel went up! Everyone wants to know what kind of good it has become of such a novel, so that Kadokawa Bookstore is so crazy that he is willing to make an animated version of the novel before it is released! So within a few days, such a "Fullmetal Alchemist" sold a full 50 copies! And then just before the manga came out, the version of the legendary cartoon also came out, which attracted everyone's attention all of a sudden. Everyone wants to know how about such an anime that started production in advance!

Such an animated version was broadcast right after "One Piece", and such a time can really be said to be prime time, so at such a time, it really attracted many curious people to watch such an animation. As a result, after looking at it, they found that although such an animation has slightly changed the novel and manga, it is still very good overall! At such a time, many people began to really chase such an animation, and this led to Wen Xun's animation of "Fullmetal Alchemist" becoming popular all of a sudden. In just 5 episodes, it has already caught up with the ratings of "One Piece"! With such a rate of viewership growth, it really definitely reflects how many people in Japan know and hear of such a name of "Fullmetal Alchemist"!

The high quality of such a cartoon itself will also attract many people who don't know much about the news of the "Fullmetal Alchemist" novel before, so all kinds of wonderful "movie reviews" have popped up one after another. Then, after more people like to watch the "Fullmetal Alchemist" cartoon, it also promotes the sales of a novel like "Fullmetal Alchemist" to a higher level! Because many people who have never read novels before or have not paid much attention to and cared about this news, after being attracted by cartoons, of course will think about reading comic series or even the original novel. As a result, the overall sales of novels and manga are higher! For example, before the anime began to air, the sales of such a novel "Fullmetal Alchemist" were 500,000 copies, which is quite good among Japanese light novels or novels aimed at young people. As a result, after the cartoon was broadcast, the sales of such a novel version of "Fullmetal Alchemist" increased by 200,000 copies at once! In just 5 weeks, the sales of such a "Fullmetal Alchemist" in China will reach 1 million copies! This is definitely a rare achievement in recent years! (To be continued, please search, the novel is better and updated faster!)