Du Hanwen does have questions about what variety show to use to return, not because he can't think of it, but because there are too many options to choose from, which makes it difficult for him to choose. It's 02, and there are too many good variety shows that haven't appeared in the producer's mind. Excluding some variety shows that came into being because of social development, there are still many alternatives left. The troubles of happiness are also troubles, and during the Chinese New Year, I have been worrying about this matter.

For example, indoor game variety shows, Du Hanwen can not think of too much, from "Genius Chong Chong", "XMAN", "Love Letter", "Stingy God of Wealth" not too much. There are more outdoor ones, but what Ye Xinru said makes sense, now it is the history of variety shows on Treasure Island that has changed. Today's variety show circle is not the variety show circle that began to move towards the twilight of life and looked forward to a new life, but a variety show circle that is booming in an all-round way. Because the TV market driven by the idol drama market has a strong momentum, the variety shows mixed with TV dramas are also rising. Unaffected by the downward pressure of the economy, the TV station is quite generous in the production of variety shows with guaranteed ratings, driven by sponsorship and advertising costs.

The New Year's special of "Two Days and One Night" was filmed in South Korea, and the production cost of a single episode exceeded 4 million, and it was a one-stop business from travel agencies to hotels that bore these costs. As one of the Venus bosses, Du Hanwen is now able to obtain this information. In short, the variety show industry is now nourishing, and artists of all sizes are living quite happily. But without the release of leading works, this prosperity will not last long. After all, unlike TV dramas, the difficulty for variety shows to enter the mainland market is comparable to sending Du Hanwen to Mars. Without this big market, Baodao variety shows will take the route of saving the country with curves.

Of course, the great ideal has always been far away from Du Hanwen, and the main purpose is to make money, and a broader market means more viewers, isn't it all money? Although he is a little philistine, Du Hanwen has never been an angel.

Don't worry too much about variety shows not being able to enter the mainland. The variety show itself is an unbeatable Xiaoqiang. Even in the sad and bleak years of the Baodao entertainment industry, variety artists are still alive and well. Variety shows are the most down-to-earth TV content, and they will not be picky about the viewing group like idol dramas, nor will they be targeted at specific groups like financial programs. Anyone can watch variety shows to kill time, variety shows are so versatile. In another three or four years, the penetration rate will be higher. These variety shows will spread quite quickly. When the time comes, it will be logical to let these variety artists enter the co-production drama market.

Du Hanwen felt that he was a little far away, so he took his thoughts back and laughed, "Sister Xinru, what do you think is the content of the program that can make a not-so-well-known newcomer quickly recognized by the audience, and fully explore the potential of newcomer idols?" ”

Ye Xinru opened her mouth in the face of this question, completely clueless. Isn't this nonsense. To solve this problem, these old artists in the variety show industry who have been doing it for decades should retire.

"You have?" Ye Xinru was not convinced.

"Of course not." Du Hanwen spread his hands, and variety show producers all over the world are constantly thinking about the solution to this problem, "Although I didn't expect a solution once and for all, but if it is just a show to alleviate this problem, I have a little idea." ”

Ye Xinru's eyes began to light up, "Let's hear it." ”

"For example, let artists get married." Du Hanwen said lightly, and Ye Xinru muttered the word marriage. "Fake marriage?"

"Of course it's a fake marriage, and I don't want to get married if it's real." Du Hanwen was still smiling. "Each issue will have a theme, setting a pair of artists from their first acquaintance to marriage. Love is always desirable, but married life is not acceptable to everyone, so the biggest selling point of this theme is not the artist, but the artist is used to show the pink love process. Evoke everyone's youthful memories, those sweet or sour emotional memories. ”

"Even with different personalities. The conflict between different types of artists allows the audience to see how the artists fall in love. Ye Xinru immediately grasped the point, "Or use the concept of combination to create idols, or use idols to promote variety shows." Isn't this what I wanted to do before, but I just didn't do. ”

Du Hanwen blinked and nodded with big eyes. Indeed, in the future, variety shows also need to set the content of the program in the face of a specific audience like idol dramas. To do it, you can do it a little higher, which is a strategy to establish a brand. But Mi Wisdom naturally can't be too popular, we are allowed to follow the trend, but we must also prevent ourselves from following the trend. ”

Zhang Junning said curiously, "I want to see Jay Chou and Senior Sister Cai fall in love, Jay's album is selling well this year, it's very popular." ”

"No good looks." Du Hanwen vetoed it, and Zhang Junning pouted, "I like talent." ”

"You can't invite too popular artists for this show, otherwise the artists who will take over lack a sense of surprise, and the show will be too difficult to do." Ye Xinru explained to Zhang Junning, "Newcomers, or half-new artists are the most suitable, and the most important thing is that it is easy for the producer to grasp the progress." I'm not afraid that the artist will really fall in love in the show, but I'm afraid of the actor who doesn't act according to the script. ”

Du Hanwen nodded thoughtfully, after all, he came up with an idea of "We Are Married", the most important thing for this show is that the artist can go on according to the writer's plan. Give the audience a play of pink, a drama of feelings. Too popular artists have a heavy burden, and it is naturally difficult to let them do something to please them, so this show has to use half-new newcomers, and blushing has to continue.

"So you're going to use a newcomer from SuperJunior?"

Although Zhang Junning is not so interested in the topics that the two are talking about, it does not mean that the girl is not sensitive. The two-year media major course was not read in vain, and it was immediately analyzed what Du Hanwen had in mind.

"My wife is smart and wise, unparalleled in the world." Du Hanwen didn't want money and patted his ass, and Ye Xinru was spitting on the side.

has been accustomed to it, Zhang Junning didn't care at all, "So what about the female artists you want to cooperate?" That S.H.E, or 4inlove. ”

"There are not too many female artists who can cooperate, there is never a shortage of beautiful girls in this circle." Ye Xinru doesn't care about this problem, the entertainment industry has always been like this, and the metabolism speed of actresses far exceeds that of male actors. This speed is like the speed at which men like the new and hate the old, first find a male artist, and then find a matching female artist, which is generally the rule.

Ye Xinru was concerned about another question, and looked at Du Hanwen, "I vaguely found that you weren't quite resistant to showing this thing before?" Isn't the content of this show a show now? ”

Du Hanwen felt that he had a feeling of being cocooned, and smiled helplessly, "Sometimes my judgment is not necessarily correct, I think your analysis today is better than mine, at least the right time, place and people I didn't consider this point before today." ”

"I should be proud to impress you." Ye Xinru laughed, and then straightened up, "I think this star is fake married, and the creativity of the real show is very good, if there is no problem, I will start to do systematic planning according to this idea." ”

"Of course it's no problem, you know me, what I've thought about is mature." Du Hanwen has this confidence.

Ye Xinru felt that her whole person was in good spirits, although in addition to the little couple beside her, the nearest guests were all two meters away, she still lowered her voice, "The matter of digging people has also begun." ”

"Hmm." Du Hanwen nodded, "But it's no surprise that I'm going to film in March, so I'm worried about the company's affairs." ”

"It's a small thing, we'll sign the contract another day." Ye Xinru laughed happily, his own production company was about to be established. Zhang Junning naturally knew about it, and the production company that was a joint venture with Ye Xinru had nothing to do with it, and it was directly funded by Du Hanwen. If you want to be your own boss again, you must refuse.

Ye Xinru moved quickly, and she had already held back her strength to do this. The next day, the contract confirming the capital contribution was handed to Du Hanwen, and after signing, the new company was established next week. But Mi Ruizhi will have another little brother. Du Hanwen also took advantage of the fact that he was still a little free during the preparation period to follow Ye Xinru to carry out lobbying work, and the first one to lobby was June.

Just like the heroine of an idol drama is the most difficult to cultivate, in the variety show industry, the most difficult to cultivate is also a female artist. June proved his acting ability at the Golden Bell Awards, but even if he won the actress, it was useless. The audience in Taipei just thinks that June is versatile, as for acting, forget it, isn't it good to be a female variety artist. June is not one of the fastest female artists in the variety show industry in the past four years. "Two Days and One Night" has monopolized the ratings of the same period for three years, giving June the best upper platform. Now Du Hanwen is going to dig June and not give Venus a chance.

Du Hanwen has always regarded June as a variety artist, and has never regarded her as a funny artist. This point has always been kept in mind, the difference between a funny artist and a variety artist. Funny artists are one of the biggest categories of variety artists. Most comedy artists are extremely difficult to transform, whether they are making movies or TV series, they have no future. And Chai Zhiping, who has always built F4 according to the samp model, has never regarded samp as variety shows, first of all, they are idols who become famous, then idols who host variety shows, and finally idols who can be funny. No matter what they do, their definition is idol.

Variety artists are idolized, this is the trend of the future, traditional clowns are declining, and idol variety shows are popular. The integration of the idol market and the variety show market is the trend of the trend, and it is also what Kemi Wise is going to do now. And June is a reverse example of creating an idol female variety artist. Of course, the more important thing is that Du Hanwen needs June to press himself, this fierce woman, it is not too easy to suppress those newcomers. The new show needs someone who understands himself to do this, and June is the candidate. (To be continued.) )