According to the requirements of the news, Nakamura took the manuscript of the original author of others to make predictions on the Internet very undisciplinedly, so of course he could attract the attention of more than n people very undisciplined! After all, the plot he guessed was 100% correct! And his strange accuracy of course, of course, quickly made everyone suspect something. ↖ Soon some people were wondering.,Does this Mr. Nakamura have some source to know the content of the original manuscript that hasn't been released yet.,Otherwise, no matter how awesome people are, it's impossible to guess the plot every once in a while.,And then it's 100% correct after accumulation, right?

And in this regard, Nakamura did not respond at all when he heard the news, but disappeared directly on the Internet for several days after everyone suspected it! Why? It is to seduce everyone's interest and carry out viral marketing! What is viral marketing? Viral marketing refers to the spread and spread of information like a virus through the user's social network, and the use of rapid replication to reach thousands and millions of audiences. In other words, by providing a valuable product or service, "let everyone tell everyone", and through others to promote for you, the role of "marketing leverage" is realized. Viral marketing has become the most unique means of online marketing, and it is successfully used by more and more businesses and websites.

For example, in recent years, "pseudo-documentary" as a unique genre has gradually entered our field of vision. Pseudo-documentary is a film made in the form of a documentary, striving to appear real in form, but fictional in content! For example, "Smart: Ghost Shadow Record" has brought "pseudo-documentary" to the forefront of the topic. With an ultra-low investment of $15,000, it returned to a box office of more than 100 million dollars. It has become another box office miracle with low input and high output after "Blair the Witch"! And how did such a "small film" have such a super high ROI? It's not about viral marketing!

"Smart: Ghost Record" cost only $15,000 and took a week to complete. But it took three years of bumpy roads from the completion of production to the arrival in theaters. When the movie finishes editing. Director Ollen Pelli first sent it to the Scream Film Festival to exhibit. It's a platform for cult films and self-made horror productions, especially for independent small productions like Ghost Story. Sure enough, the film lived up to expectations and won the honorary award of the film festival in one fell swoop, which was also the first time that the film received attention on a small scale. After that, Paley continued to try his luck in Hollywood, bringing his own works to many places. After many introductions, the DVD of the film was sent to Jason-Brum, the producer of "The Reader". He was very excited after watching the film in the living room. He thought the film was small but infectious, and said, "I've missed the opportunity to buy Blair the Witch before, and I'll never make the same mistake this time." So he naturally became the official producer of "Ghost Shadow". B Lu M went around in Hollywood to promote and tout, and finally sent a copy to Spielberg. Spielberg liked it very much, and at his suggestion, director Ollen Pelli revised the ending of the original version.

Soon the film caused a huge response in the industry. Some producers want to remake and use more money to package the story and turn a small production into a big one. Others want to release DVDs to make a quick profit. The film was screened at Santa Monica, Los Angeles, and the industry's response was that "this is a film that can be shown anywhere, for any audience." At the same time, the DVD sales of the film were extremely hot. It also gathered more and more fans, and they began to applaud the film. Subsequently. Paramount is ready to release the film, which is just one step away from the film's release.

The success of "Smart: Ghost Shadow" in the market is related to the film itself, but also to the marketing methods of the film. Relying on the industry and folk reputation accumulated in the past three years, the call for "Ghost Record" to enter theaters is getting stronger and stronger, and people have speculated that it will be the next "Blair the Witch". Before we get into the marketing tactics of Ghost Record, we need to explain a term, which is UGC (user-generated content). UGC is the abbreviation of "U-color rgeneratedcontent", and the concept first originated in the Internet field, that is, users display their original content through the Internet platform or provide it to other users. It is not a specific business, but a way for users to use the Internet. In recent years, the concept of "user-generated content" has become more and more widespread, and the professional distinction between "content" has become weaker and weaker.

Put this concept into the film market, "user-generated content", and further speaking, "audience-generated box office". If you can guide your audience properly, they're going to pay for UGC because they see what they want to see, and the numbers generated are going to get bigger and bigger. From a marketing perspective, this strategy is called "crowdsourcing". This is the case with "Wikipedia" on the Internet, as well as Linux (the operating system used by more than 40% of the world's servers).

Paramount has adopted a series of successful marketing tactics on the basis of UGC. First of all, in order to test the market, they put "Smart: Ghost Shadow" on the midnight show in 12 theaters in North America, in order to attract the attention of some fans. It is said that in Austin, Texas, hundreds of movie fans gathered in front of the theater to wait, expecting to be the first audience members of the film. The same is true in New York, where more than 900 fans lined up outside the theater three hours before the film started, and the long queue even reached near the parking lot, and the filmmakers decided to add two more screening rooms to meet the needs of fans.

The promoters then conducted an online survey to gather fan opinions, make a plan based on the feedback, and let fans vote on where they wanted the film to be released. The response was phenomenal, with the site receiving requests from fans across the U.S. in the first week, and the company gradually expanded its theaters based on the number of requests sent from each region. The more people who watched the film, the more people voted online, and the snowball effect was uncontrollable. Soon, "Ghost Story" expanded to 159 theaters, and the film was released with little to no publicity. It grossed more than $1.2 million.

During this period. Paramount spends a negligible amount of money on publicity. They say it's "word of mouth" that makes the film. "We had a limited budget, but when we saw that a lot of people liked the film, we changed our strategy. The enthusiasm of the fans has never been greater, and they have helped us with a huge promotional effort. Paramount's president of sales said. On top of that, the publisher continues to go crazy with online marketing. They have forums on many websites to give fans a chance to express their opinions. Paramount, meanwhile, said it would expand the release as long as fans requested the full release of the film 1 million times. As soon as the news came out. The statistics on the website have grown dramatically, surpassing the million mark in a matter of days. In the weeks that followed, "Ghost Story" became a hot topic online, with more than 47,000 fans uploading videos to express their opinions on the film.

Paramount's top management was very satisfied, and the company's vice chairman, Rob-Moore, publicly stated, "From the very beginning, we put this film in the hands of fans, because they can tell us where and when the audience wants to see this film." We're thrilled by the enthusiasm of our fans, so we're excited to show Spirit: Ghost Stories in every city, big and small. And so. The film was released in 1,945 theaters in North America and grossed $22 million in its first week. Won the box office title. Up to now, the North American box office of "Smart: Ghost Shadow" has exceeded 100 million, becoming the most "cost-effective" movie in Paramount's history.

According to expert analysis, for a bad movie, the promoter can only "trick" the audience into entering the theater during the weekend through hype; But for a good movie, a good reputation will play a huge role in facilitating. Only with a good reputation can we create objective conditions for "word of mouth" and form an irresistible force. In terms of content, "Ghost Shadow" uses horror as a selling point, and adopts the method of "just saying but not revealing" to create suspense. The story is simple, but terrifying: a young American couple, frightened by the strange sounds of their house at night, decide to place a video camera in their bedroom to capture potential "weirdness".

Such a story, coupled with the form of a pseudo-documentary, has been strongly sought after by fans, and the messages of netizens are overwhelming: "The best horror movie in ten years", "I will definitely watch it a second time", "The scariest movie I have ever seen"...... There is no shortage of praise from film critics, Roger? Albert called it a unique horror movie, that it was well made and really scary. Entertainment Weekly's OAN gave the film an A- rating and praised "Ghost Story" as the most realistic and deep-rooted horror film in 30 years. On the Rotten Tomatoes website, the praise rate of "Ghost Shadow" once reached more than 85%.

The film was fully released and received a good reputation. But even so, Paramount's propaganda offensive has not stopped, and it continues to play new propaganda moves on the Internet. To thank the public for their enthusiasm and support, they have launched a campaign on the film's official website where you can submit your personal information online for a chance to put your name in the subtitle field at the end of the film's DVD and Blu-ray discs. Such a novel and creative marketing method is eye-catching. The similarities between "Smart: Ghost Record" and "Blair the Witch" are self-evident. In terms of investment scale, "Blair the Witch" was also only $35,000, and after its release, it swept the global box office of $240 million and became a cultural phenomenon. However, from a propaganda point of view, the two of them are not quite the same. "Blair the Witch" was first screened in several cities in the United States and accumulated a good reputation, and then the distributor changed its publicity strategy and began to hype it. In the word-of-mouth accumulated by the early audience, using "the best horror film of all time" as a gimmick is basically a traditional marketing method.

And when it comes to "The Clover Files", it has become a complete hype, with the aim of creating a huge momentum before the release of the film to attract the audience's attention. This type of promotion focuses on the selling point of the film, and if people enter the theater for the first time and find that they are disappointed by the selling point, this promotional method fails. Fortunately, "The Clover Files" is new enough and eye-catching enough, so it still succeeds. Paramount's marketing tactics this time have created a new pattern, which is to avoid being proactive, avoid "hard selling", and don't tell the audience what to watch. Instead, provide opportunities for the audience to decide.

Traditional marketing is top-down. And viral marketing is bottom-up. "Smart: Ghost Shadows" belongs to the latter. It starts to spread from the grassroots people, and gradually produces a "slow rolling effect", the essence of which is that the audience has influence, not the propagandist. At this point, there isn't a "voice from above" that compels you to watch the movie. You may not want the film to be released in your city, but you can't stop your friends from liking it. In this way, when the film disappoints you, you will feel "this movie is not for me". Instead of saying, "It's a bad movie." According to industry insiders, this will be the marketing direction of the film in the future. The general audience has long questioned the traditional so-called authority, and when they have the communication tools in their hands, they will determine the direction of the market's propaganda. Whether it was in the past, present or future, the right to support films will always be in the hands of the grassroots people. This time, what they support is the "small film": "Smart: Ghost Shadow".

For Wenxun, what he wants to do is such a kind of viral marketing, what he wants to do is to make potential consumers pay attention to his book as little as possible, and then he still wants this book to seduce everyone and maintain everyone's interest in a form of holding a pipa and half covering his face. And then circulate it on a small scale or something, anyway, it's to be covered. It is to make everyone feel the difference in such a book! Wenxun believes that as long as this is done, then the result of such a book will definitely become popular in a very surprising form, and it will definitely become a very unique example in the history of marketing!

Nakamura followed the instructions of this news, and after disappearing for a few days, he was on the 2ch network again. As soon as he came up, he immediately caused various users to chase and intercept him. After all, these people have been guarding Nakamura for several days, just to ask for an explanation from Nakamura! They can't understand why a person who doesn't know his identity can guess the plot of the popular comics and novels 100% of the time! And this time I heard the news and let Nakamura go online, and the purpose was also very clear - of course, I didn't admit that I was an editor, but I had to insist on it because such a plot was too easy to guess! Only in this way can we lay a good foundation for marketing after hearing the news!

After this Nakamura was launched, it really attracted a lot of onlookers on the 2ch forum! You must know that Nakamura's account has been missing for a few days, and that is really prestigious, and it has spread throughout the forum! After all, there was a sudden ID with no history.,And then such an ID also made it possible to guess the future plot of a popular work.,It's even possible to guess everything right! What kind of hit rate is this! It feels like it's impossible to do it even if you're lucky! After all, although otaku have strange hobbies, although they don't like three-dimensional girls and only like girls in two-dimensional, although otaku's money looks easy to deceive in the eyes of professionals. Like the legendary AKB48 or something, it's purely based on the likes of otaku to sell CDs. And such an AKB48 CD is still associated with something like a support coupon.,In the end, it's like buying a CD to have a chance to shake hands with your favorite singer or something.,What about the music quality of the CD itself.,Otaku don't care at all.,They just buy CDs in large quantities.,And then after getting a support coupon or something.,Maybe turn around and throw the CD.。

In the eyes of professionals, such a move is definitely a fool's move, which definitely means that such a person is too easy to cheat! But it's just that the otaku are targeted for weakness, who doesn't have a weakness? Some people may not be homely at all, but they have no resistance to watches, and they may release a watch that he likes in style, so he can really spend money to buy it regardless of thirty-seven twenty-one, so isn't the behavior of such a person similar to the behavior of otaku in essence? Otaku are not stupid at all in other aspects, and many people can even say that they are shrewd!

These otaku quickly guessed all kinds of possibilities on the forum - they summed it up a little, and then it was estimated that the biggest possibility was that Nakamura's account belonged to someone in the editorial department of Kadokawa Bookstore, otherwise how could such a person guess the plot in every way? Of course, there is another possibility, that is, such a person is the author himself or the author's assistant or something, but the question is that if the person is the author himself, why did he come to the Internet to leak his undisclosed plot so much? Isn't that asking for trouble for yourself? And if it's the author's assistant or something, it's not very reliable. Because other people's assistants are not stupid! Before they join the company, they know what the work ethic of such an industry is. If such a person secretly annoys this kind of mistake on the Internet and announces the plot that the boss who hired him has not yet announced, then it is definitely a huge business accident! With such an accident, it is basically impossible for this guy to find a job in such an industry in the future, okay!

So in the end, the otaku guessed that such a person who could guess correctly was either a dead newcomer who didn't understand the rules in the editorial department, or a relative of an assistant or screenwriter who died as a teenage bear child! Otherwise, there is basically no possibility of guessing the plot in every shot! (To be continued, please search, the novel is better and updated faster!)