Chapter 164 Creative Advertising?
Looking at the character design designed by Hiromi Arakawa, Wen Xun still feels quite satisfied. DK: "Oh, this is your character?" Eh, it's almost as good as I imagined! Lu Yuqing took a few looks, and then said in surprise.
The first part of "The Alchemist of Steel" written by Wen Xun before, Lu Yuqing really watched it carefully. When she watched it at the time, the character image reflected in it was really similar to this character! Looking at the short protagonist like Peanding, looking at the sister in burly armor, aren't these characters!
"Yes, I think too." Lan Yang also came to joke at this time, although he was not optimistic about this book at the beginning, but he had also read this book, and he was indeed amazed by this auction.
Since everyone thought it was good, Wen Xun directly asked his subordinates to reply with a fax with the word "very good". The word "good", said that I can understand it, although they may not understand the word "very", but she must guess the general meaning.
After replying to the fax, Wen Xun sat at his desk and thought about what he was going to do next. It's the first time he's sitting in this position, and he really doesn't know what he should do as a boss. I remember that in the Hong Kong TV series I watched when I was a child, the boss seemed to be signing documents or something every day, but how did Wen Xun find that he didn't seem to have any documents to sign?
After thinking about it, he felt that it was better to do things according to his habits, anyway, now that he was the boss, no one could take care of him. Please remember that I don't care what others did when they were the boss, but now that he is in charge of Wen Xun, then I have to follow Wen Xun's set!
So, Wen Xun began to think about how to get his studio. Since Baidu has posted it before, it is better to brand itself and turn it into a writing studio, so it is better to start from now. It just so happens that there is only one thing to write about now, just the second part of "Fullmetal Alchemist". If you don't start now, when you will run more business in the future, where will he Wen Xun still have empty-handed guidance.
But how does this studio do it? What criteria should be used to recruit people? Do you want to care about academic qualifications? What is the level of treatment? If you want to recruit people, do you advertise in newspapers or go to the talent market? Thinking about it, Wen Xun feels that this industry should not restrict any academic standards, anyway, it is writing! In terms of treatment level, according to the average salary in the current market, of course, everyone should be given a specific amount such as performance salary or bonus, so that personnel and accounting people can get one, after all, they are professional counterparts in this regard.
Next, if you go to the talent market, it seems that the people you find are ordinary fresh graduates or people who are looking for jobs, and they may not have special professional writing skills. Then just advertise? Then, Wen Xun began to think about how to get the advertisement.
Although you can also find a special advertising agency for advertising, let them come up with creative ideas and then choose quickly. But anyway, Wen Xun also eats creativity, doesn't he? Can he not intervene? Since we Wenxun can manipulate the market and be creative, let's just think about it yourself!
At present, there doesn't seem to be any particularly open team for team creation, and there doesn't seem to be a professional reserve talent. In this way, the target audience of the ad will look like college students or students who are interested in writing about it.
In this way, the target group is determined, and then it can be set according to the characteristics of this target group. Since this is the group, then this group is energetic, receptive to new things, playful, and creative...... Then it is necessary to arrange the advertising according to these characteristics. As long as you can come up with creative ideas for these characteristics, you will definitely be liked by this group, and if you get their love, it will be easier for them to remember your ads......
Although he doesn't know any formal advertising creative production process, Wen Xun writes commercial literature after all, and many experiences are common, so it is easy to convert.
So what exactly do you want to create? Wen Xun began to think.
What's on the minds of students right now? Ahead? Suddenly, Wen Xun remembered a scene he had often fantasized about when he was a child. That is, when he was five or six years old, he always liked to ask himself how he came to be. His mother always picked him up in the ravines. So Wen Xun, who knew it at the beginning, began to fantasize that he actually had a father and son in the outside world......
This Duan Langzi has nothing to do with the creativity that needs to be done now, but this Duan Langzi has triggered Wen Xun's divergent thinking, and he began to think about how about making a superman and editor bihedron like Clark Kent. For example, a college student is usually an "invisible person" who does not look good and does not talk much in school, but on the other hand, he is a member of Wen Xun's studio, participated in a lot of Wen Xun's creations, made a lot of money, and is also well-known in the outside industry?
Wait, it seems that it would be good to have a girl as the protagonist. A girl usually doesn't attract attention like an ugly duckling in school, but the other side of her life is a member of Wen Xun's studio, and even got Wen Xun's strong push in the end, and she became a signed writer of Rotten Keyuan, began to hold watch meetings, and began to degenerate into a swan?
Well...... It sounds like it's a little interesting, and it feels like it's "selling dreams". However, after Wen Xun wrote this idea on the manuscript paper, he did not directly follow this idea. As is his habit, he has to come up with two or three back-up ideas to pick and choose. So he started thinking again......
However, at this time, at the Pepsi Cola China headquarters in Songjiang, Wen Xun's name was also mentioned in a meeting.
"After market research, our department suggested that the company sign Wen Xun as the spokesperson of the new issue." A middle-aged woman said at the meeting, "According to the new market research report, Wen Xun has Baidu posted an appeal that is not inferior to traditional stars." In the survey, 0% of the 2,000 1,525-year-old people knew who Wen Xun was, knew what he had probably done, and could recognize Wen Xun when they saw the photo. In this case, I think the company can sign Wen Xun, and because he is not an entertainment star, the signing fee will be relatively low, but the effect will not be much worse......"