Section 264 Publicity Cycle

The talk of Levy's film is getting more and more with the release of the film in May.

These blockbusters in May can be said to be quite satisfying.

Although Spider-Man has a personality that is not consistent with the comics, the story of such a low-level civilian hero has been recognized by many people. After the movie was released, the box office in a single week immediately became the boss of all hero films, and if nothing else, this may even be the most profitable of all hero movies.

Although Star Wars Prequel 2 hit a new low, making one worse than the other, refreshing the lower limit of the Star Wars series, but after all, this movie still has a lot of audiences. It also remains high at the box office.

And even the work of Resident Evil is quite well shot. Compared to the original game, this movie has a lot of changes in the story. The choice of a female protagonist makes it very different from the game, and from beginning to end of the movie, it is not the human but the computer that has been to blame, and it just makes the licker the biggest monster of the movie, which makes people who have played the game quite dissatisfied - this kind of shooting, compared to the original game, is very different, especially the devastated scene at the end, it is clear that you want to make a sequel, which is a bit unacceptable.

However, for a larger audience, the movie is not bad. After all, it really captures the terrifying and depressing atmosphere that should have been in the game, and with these, how can you expect anything higher?

However, these discussions have made the film's reputation high and bottom, making people argue. It also makes people start for Levy's films. There are expectations, but also worries.

Looking at the technology that Enigma has at its disposal, people aren't worried about the footage of Levy's new movie. Inside Resident Evil. The picture shown by Mystery Company is already quite good, and fans will be satisfied with the film for this part.

Think about the Star Wars series, which is getting worse and worse, and Spielberg, who lost Waterloo last year, the sci-fi stories shot by two top directors have all failed, Levy's films. Whether it can succeed or not is also a matter of discussion at this time.

In particular, the reputation of Resident Evil has been mixed, which also makes people worried. Levy's commercial blockbuster won't also suffer the same failure, right?

These discussions seem to be deliberately leading people to discuss. Although, Levy's film will not be released until next year. But people are already a year ahead. I'm talking about this movie.

And if you are a person with a heart, you will soon notice that there is a shadow of hype from a mysterious company.

A commercial blockbuster has an obvious difference from a literary film, that is, a commercial blockbuster needs to be hyped. In order to get a better box office, commercial blockbusters often start hyping long before they are released. These hypes. There are truths and falsehoods, truths and falsehoods. It's not all true, but it needs to be remembered by the audience.

Generally speaking, when a commercial blockbuster like this starts filming, it is necessary to accept some interviews to talk about the shooting ideas of the movie, and two stills appear at the same time to reveal some news about the crew. And after these, during the filming process, from time to time, some on-site photography of the crew, or the promotional videos of some movies, are also ways of publicity.

For a commercial blockbuster, the publicity cost is often tens of millions, and those who follow the crew to shoot often have media propagandists, who are responsible for dropping the audience's appetite all the time and keeping the audience interested in the movie.

This kind of practice can be said to be extremely common in Hollywood. At the beginning of the preparation stage of the movie, he began to hype the joining of various blockbuster stars, and used the names of various stars to attract the audience's interest. After the cast was confirmed, the makeup photos of the actors were immediately announced, allowing the audience to judge them wantonly.

Then, during the filming, I kept shaking off some new materials, maybe it was rescheduled, maybe it was an injury in the crew, or the difficulties and experiences of the crew during filming. Then, when the movie was basically filmed, he began to encourage fan organizations to wave the flag for the movie on the Internet.

And after the release of the promotional video, the actors keep participating in talk shows to help the momentum, and after the movie is released, depending on the audience's reaction, decide whether to give birth to some on-screen couples that make the audience feel happy - these means, in the final analysis, are all about making the film better.

It is precisely because these are hype that they may not all be particularly satisfying, but they must be topical. Especially in the era of the Internet, any topic on the Internet will cause controversy and become a change of direction for the promotion of the movie, and the topicality is even more important.

For example, before the filming of the girl with the dragon tattoo started, it was already rumored that a large group of actresses were all willing to audition, but in the end they chose a little-known actor, which is a hype; The new version of the Fantastic Four, the four people are obviously not very satisfactory, but they have to be compared with the old version of the four people, obviously this is also the purpose of the hype; After Godzilla finished broadcasting, it immediately began to circulate on the Internet about which monster would appear in the second part, and even at this time, there were some specious pictures circulating on the Internet, these are hype; And the movie of Superman and Batman found a Gail who was in good shape, but had no chest. Gadot came to play the plump Wonder Woman in the comics, which caused a lot of discussion, which is also a kind of hype.

And Levy's films also need publicity. His film is not a superhero movie like Spider-Man, and there are countless comic book fans waiting to contribute funds. Moreover, he did not lay the foundation as early as George Lucas to shoot an unforgettable trilogy. After all, his movies are brand new stories, and if you want more people to watch and get in touch with the movies, you need better publicity.

And now, what Mystery does is publicity. When people are discussing, adding Levy's unmade film to the discussion will make people have more impressions of that movie.

Of course, there are good and bad impressions. So how do you get rid of a bad impression?

In this regard, Levy also thought of a way. Although the movie hasn't come out yet, but. On the film's homepage, people have seen concept art of the film, as well as footage of the film's unformed special effects. Levy picked some of these things and put them on his website, which also made fans debate.

These things are still quite novel to the vast majority of fans.

Even movie fans rarely know the script and preparation of the movie. For them. The film presents a story, so they also think that the movie itself. It's all a story. However, during the preparation of the movie, after all, there are many differences, and many fans don't know what to do with these concept maps. But. Looking at these patterns, they can only think it is amazing.

Fans don't know that these rather beautiful patterns, when it comes time to shoot a movie, may be just a shot, not even a shot, just a negative background, but. They see these patterns at this time. It's still enough to surprise them.

Unique alien architecture, strange alien landforms, planets among three stars...... All of this is surprising.

Levy said that his movie is a movie about the universe, so it is not surprising that there are aliens in this movie, but why are there no aliens when the aliens have traveled? What kind of alien is in this movie? ”

This issue has caused a lot of discussion on the Internet. If there is an alien physical environment, an alien geomorphological astronomy, and an alien building community, then where are the aliens? What will they look like?

In addition, some other patterns have also attracted people's attention.

Standing next to the signal transmitter, facing the background of the woman facing the sunset, the black policeman standing in front of the operating table and the big screen, and the glasses male scientist standing in the Panama Canal looking at the cruise ship, these three photos can be called the protagonist's makeup photos, which also made people discuss a lot.

"What are the identities of these three protagonists? Why does Adjani's look look so much like a 70's head shape and outfit? Why would a police officer stand in a room that you can tell at a glance that it's high-tech equipment? And a scientist, what are you doing looking at the canal? What do these things mean? ”

Through some details, people are speculating about the content of this movie. Some of this hype is the hype of Mystery Inc. itself, while more of it is being discussed by the audience.

They don't believe it, it's just some useless pictures. After all, Levy has always been meticulous and known for his attention to detail in his films, how could there be loopholes in the details of his films? Since this movie gives these concept maps, it will definitely be explained in the movie, and how will these people be connected? How will they relate to the aliens? These are all in-depth investigations.

And if these things only spark discussion, then what arouses people's interest more is the special effects clips of the movie.

These special effects clips are not very complete, and some of them can only be used in some movies, but these pictures still arouse a lot of interest.

When people saw a person lying in the desert in the background of ancient Egypt, his body was quickly dehydrated and dried, becoming a human skin, and then saw the background of ancient Rome, three suns appeared together in the sky, and the Vatican was burned into a sea of fire in an instant, or the phalanx of tens of thousands of people, under the gravitational pull of the three suns, helplessly rising towards the sky, or the big ship started from the flagpole was cut off, was cut like cheese, and fell down with a piercing sound...... These pictures have all ignited people's enthusiasm.

"This movie is definitely worth watching!"

The audience expressed their opinions on this. They still don't know what the special effects scenes in the movie mean or how they connect the story, but just the thrilling momentum of these scenes is enough to make people sigh like this.

This movie is bound to be a work worth watching! (To be continued......)