Chapter 563: Market Plan for Sail Mobile Phones

The mobile phone in the display case, whether it is a straight board or a flip cover, is generally thinner than the current mobile phone, especially the flip cover, which looks better than the straight board...... This is also a problem that Yang Fan can't solve, after all, the technology and the like are basically provided by Motorola, including parts, except for the appearance design, or some advanced concepts, in addition to the role of Sailing in it. Pen, fun, and www.biquge.info

And Motorola, which has been focusing on flip phones since the 90s, is undoubtedly more powerful in flip covers, just like Nokia, the king of straight board machines now.

"The phone that set sail does look like an impulse to buy......"

"That's right, looking at the sales of Motorola's new series of mobile phones, I estimate that the sales of Qihang mobile phones are also very good."

Many mobile and Unicom leaders exchanged their views with each other.

Ren Zhengfei accompanied several of the most senior leaders of this product promotion meeting, basically the person in charge of a large region, and pointed to the mobile phone in the display cabinet at this time and said, "How about it, it will definitely not drop the price in the most conspicuous place!" ”

"Of course not......"

A person in charge of North China immediately said with a smile.

After seeing the real thing, they can already determine that Qihang is slightly worse than the brand, to be precise, Qihang's mobile phone does not even have a brand, and it has to borrow the brand of Panda. But in other respects, Sailing is not bad at all, and even much better.

Motorola's technology, a lot of universal design......

Even now, it is definitely higher than the level of most domestic manufacturers, and it is of course no problem to put it in the main position.

Of course, Qihang paid thousands or even tens of thousands of dollars for this location according to the level of the store, and the price of hundreds of thousands was also a very important reason. This is definitely higher than the sales profit of a certain hot-selling mobile phone in a store, so whether it is in the face of the happy cooperation with Huawei for many years, or the current grade of the Qihang mobile phone, or the issue of interests, China Mobile or Unicom can not find any reason to refuse.

Although it was only a product promotion meeting, it was discussed for nearly a month.

Of course, in order to keep everyone in a better mood and have a smoother negotiation, the location of the negotiation has also changed a lot, such as Hawaii, for example, the Mediterranean...... Anyway, in the zero year, going around Europe and the United States is very attractive even for these leaders.

The follow-up negotiation was naturally the responsibility of the marketing department, and Yang Fan did not follow.

After sending off the plane to the United States, Ye Qingwan finally breathed a sigh of relief.

"This group of grandchildren is finally gone......"

Yang Fan's voice next to her made Ye Qingwan couldn't help but smile, if it wasn't for the fact that she didn't want to burst into foul language, Ye Qingwan would definitely say that this group of grandsons had finally been sent away.

After thinking about it, Ye Qingwan asked puzzledly, "There is no profit in entering the business hall, right......?"

Considering the price paid by Qihang, especially the promotion fee of tens of thousands or even hundreds of thousands according to the level of the business hall, a large business hall may not have any profit at all if it does not sell a few hundred, considering the price of Qihang's mobile phone, a business hall wants to sell so much, which is basically a fantasy.

Don't look at Motorola has made a beautiful comeback by relying on the recent new mobile phones, and the global sales of these models have exceeded 500,000 units in the past month, which has directly increased Motorola's market share by two or three points, and it has begun to approach Nokia again......

This is from the second half of the nineties, Motorola is constantly being chased by Nokia, surpassing and throwing off the way to the phenomenon that rarely occurs, and the most important thing is that these points share Motorola relies on high-end machines and business jets, rather than low-end mobile phones in impulse, which also represents a completely different gold content.

Not to mention mobile phones, all industries have a very distinctive feature, high-end products will always have higher profit margins than low-end products, that is, with the launch of these models, the profits of Motorola's mobile phone business have increased significantly.

800,000, that's Motorola, and the monthly sales of Qihang can exceed 80,000 units, which is enough to snicker.

Yang Fan also nodded and said, "The profit is indeed not much, and even a loss." ”

Ye Qingwan, "......"

Seriously, if you don't consider the promotion costs, Qihang mobile phones because most of the product structure belongs to high-end machines, business machines, and the profit margin will definitely make most mobile phone manufacturers dumbfounded, and it is difficult to make a loss after a certain sales volume...... But Yang Fan has the ability to make even the sales of Qihang mobile phones into a loss-making situation.

"You have to understand one thing, the current situation of domestic mobile phone sales ......"

"Mobile linkage, including post and telecommunications buildings in various places, may not be the largest in sales, but the influence in various places is still huge."

In the 01st year, the sales channels of domestic mobile phones, such as Suning, the domestic large-scale electrical appliance chain is still in the expansion stage, and the influence is far from being compared with later generations, not to mention the Internet, and the direct stores are far less popular than later generations. Therefore, the sales of mobile phones are mainly in various business halls or electronic commodity markets differentiated from the old post and telecommunications systems in various places, plus some private stores on the electronic street formed spontaneously or planned......

Most of the electronic commodity market, either spontaneous or planned, are self-employed.

Although these people occupy the lion's share of terminal sales, but because there are too many people, and scattered, in short, it is a state of scattered sand, no matter in terms of resources, information, and even the influence on users, it can not be compared with the post and telecommunications system differentiated business halls.

Therefore, it is the business halls that play a market-oriented role in various places.

In this way, Yang Fan explained his considerations to Ye Qingwan, "Such a market situation requires us to occupy the business hall market, and then the influence of the business halls in various places will spontaneously spread outward, so as to improve the influence of Qihang mobile phones." As long as your influence is reached, the market is good, and the sales channel itself will be found, and all we have to do is to select the most suitable seller! Therefore, even if we lose money in the business hall, it is acceptable for us to set sail. ”

The merchants in the electronic commodity market, or the electronic street, will be more sensitive to the market information in the market precisely because they are lagging behind in the resource information of the channel......

As long as Qihang mobile phone has influence in the market, and has left enough profits with sellers, these terminal sellers will quickly react, and the information will be fed back to their predecessors, that is, the hands of channel providers.

If you don't have the goods, then I'll find someone else...... It's as simple as that.

Saying that, Yang Fan hehehe, looking very unserious, but he said unashamedly, "Of course, the most important thing is that we set sail with a far-sighted vision, and we are not in a hurry to lose ...... one place at a time."

Ye Qingwan, "......"

After being speechless, looking at Yang Fan's dancing appearance, Ye Qingwan covered her forehead, and she couldn't bear to look at it directly!

And the point is that she really can't tell whether this thing has great confidence, or if it's just a habitual stinky fart...... Anyway, when talking to acquaintances, this thing always pops up a few words from time to time that people can't tell the truth from the false, but they can't cry or laugh. (To be continued.) )