000126 tasting room

Seeing off Ryan and Vincent, Xiao Yifei continued to sit and drink coffee, when the phone suddenly rang.

"Hey, who?"

"Mr. Shaw, I'm Jack."

Xiao Yifei's eyes rolled several times, and he didn't remember who Jack was.

"I'm Jack. Kingols. ”

Xiao Yifei thought about it for a long time, and finally remembered that it turned out to be the mayor of Callistoga.

"What's the matter, Jack?"

"Shaw, I heard that your winery is going to build a new visitor center?"

The design materials have been provided to you for approval, is it redundant to ask now?

"That's right. What's wrong, having trouble with approvals? ”

"No, someone wants to meet you."

Xiao Yifei finally understood what he meant, and he must have wanted to introduce the builder again.

"I'm out there now, and when the design is finished, let them submit a quotation, and I'll think about it seriously."

This statement apparently did not satisfy Jack, and he began to introduce the qualifications of the builder, etc.

"Okay, Jack, all I can say is, all equals, give them priority, okay?"

Xiao Yifei doesn't want to go back to the winery now, the winery is now in the off-season, there are not many tourists every day, and the thing is to go around in the cellar, and if he goes back, that Jack will definitely bother him, it is better to enjoy the purity and learn the holy book style in Danville.

Xiao Yifei unconsciously walked to Union Square again, visited Macy's, added a few winter clothes, Xiao Yifei sat bored in the square and watched the flow of people around him, the bustling flow of people, I don't know how to make him think of the two or three kittens of tourists in the winery, if these tourists all go to the winery. $25 for one person, $10,000 for 400 people, and millions of dollars a year.

Isn't there a saying, "If the mountain is not me, I will be the mountain". Since Monterena is too remote, it is not so remote to open the tasting room here.

Xiao Yifei began to think carefully about the feasibility, and it was really possible to think about it. Even if the number of wine taspers is small, it's equivalent to a specialty store, isn't it? Although the law says that the sale of wine must go through the agent layer, this is not a special sales, Xiao Yifei insisted that this is a tasting room, and the winery's tasting room can not sell wine. Of course, this was planned by Xiao Yifei himself. Whether it is legal or not, you have to ask a lawyer to know.

Ryan was quite speechless about Xiao Yifei's idea of opening the tasting room to a city other than the winery, no one had ever done this thing before, and he stayed up all night. After reviewing a lot of paperwork, consulting with a more experienced business lawyer and his father, Ryan was pretty much certain that there really wasn't a law that said tasting rooms couldn't be opened in other cities.

After getting Ryan's answer, Xiao Yifei knew that this thing could be done. His head spun up in an instant, and it immediately stretched out.

San Francisco can do that, but can Los Angeles do the same? Can New York, Chicago and other important cities in the United States do the same? Can cities such as London, Paris, and Hong Kong do the same? Will several important cities be able to do the same when they return home in the future?

If the tasting rooms and specialty stores in these places are successful, then Xiao Yifei will completely get rid of the constraints of dealers. By the way, it can increase a lot of profits.

However, this trick is just Xiao Yifei's whim, and he definitely can't open a lot of homes at once, think about it. Xiao Yifei decided to open two stores in San Francisco and Los Angeles first, and if it can be done, he will expand the scale.

Thinking of it, Xiao Yifei first called the winery manager Greg, he was in charge of the tasting room, if this kind of tasting room really opened. It must have been under his management at first.

As for the idea of a tasting room in a foreign country, Greg has never heard anyone play with it either. But he also thought he could try. By the way, he mentioned a troublesome matter, and he had to communicate with the California dealer. Don't let this tasting room cause dissatisfaction, it will be worth the loss.

This is indeed a problem, California is a large economic state, wine sales have always been very large, basically accounting for 10% of the total output of the winery, the reason why Xiao Yifei chose San Francisco and Los Angeles as pilots, rather than the East Coast and the West Coast, is because California is a distributor, and it is the state where the winery is located, and it will not let dozens of other dealers in China have emotional factors such as rabbits and foxes and sadness, and unite to rebel.

After accepting Xiao Yifei's instructions, Brian immediately began to think about how to communicate with California sellers and how to appease dealers in other states.

Xiao Yifei didn't care about this, he came to Union Square again, this is a shopping paradise in San Francisco, in addition to several major department stores, there are many luxury specialty stores and several large star hotels, if the tasting room is opened here, the grade and customer flow can be guaranteed.

Xiao Yifei wandered along the streets near Union Square, and suddenly, he was pleasantly surprised to find that 40 meters away from Union Square, the first floor of the side of the famous Westin Union Square Hotel, there was actually a faΓ§ade that was locked, through the glass doors and window glass, you could see that it was empty, and the whole shop actually had 3 facades, with an area of about 180 square meters. In the window at the very edge, there is a large sign that says "forlease". Is this really God helping me, so quickly the turf problem has been solved?

However, before you can be sure, you must also find out whether the previous one moved out for some bad reason.

From the imprints left on the shop window, Xiao Yifei spelled out Kashmir Heritage and searched the Internet, a home furnishing store specializing in Kashmiri ethnic items, including handmade textiles, carpets and shawls. It is said that the things inside are not cheap, and the minimum is more than 200 US dollars. No wonder it can't be done, it's so expensive, plus it's ethnic, the audience must be small, and the sales will definitely be affected.

Asking the merchant next to him, Xiao Yifei knew that the store closed in June last year, and it had been a year and a half, and no tenants had been found.

I looked at the information on the signboard, and instead of the name of the company, I left a person's name, called Harryvolk. Not sure if it's the economy or the owner's name.

Xiao Yifei made a direct phone call to Concubine Yue, which was just over 1 kilometer away from their office, and soon she came to Union Square.

"Boss Xiao, do you have good business to pay attention to me?"

"Let me ask you first, what is the approximate rent for commercial real estate here in Union Square?"

"Look at the location. It's about $100 per square foot. ”

"A year?"

"That's right."

Xiao Yifei calculated that the store was about 180 square meters, about 2,000 square feet, and the annual rent was 200,000 US dollars. For $25 a wine tasting, it would take 8,000 people to earn rent, including the wages of the hostess. That is, an average of 30 people a day need to come in to taste wine to protect the capital, and if you add takeaway wine, about 10 to 20 people can save the capital, but it is estimated that the profit may not be large.

"How much does it cost to buy it?"

"It still depends on the location. The average is $1,500 per square foot. ”

Oh, that's about 3 million dollars.

"I see that store, I want to buy it, you call and ask if this Harry is the owner or the economy."

The reason why Xiao Yifei bought this place was a decision made after careful consideration.

It must be much more expensive to buy than to rent, but Xiao Yifei is really sure now that he can make a profit by opening a tasting room, if he just rents here, in case this business fails. Maybe you won't even be able to pay the rent. It's different when you buy here, anyway, the owner is himself, there is no rent. As long as he can earn the salary of hospitality and various taxes and fees every month, Xiao Yifei can stick to him for a long time, maybe after a long time, customers will get used to it, and there will be improvement.

Besides, in case this business really doesn't work. It hasn't improved after two or three years. Anyway, the commercial real estate in this location does not worry about the buyer, the store in front of you. There have been no tenants for a year and a half, and the former landlord has just written a signboard. And there is no listing for sale, obviously everyone knows the scarcity of stores in this location. Then Xiao Yifei could have closed the tasting room, rented out the shop, or even sold it to make the difference. This doesn't make up for the loss inside the embankment and the outside of the embankment.

Concubine Yue covered the microphone and whispered to Xiao Yifei:

"The other party is the owner."

"Then you ask him if he can come out and we can have an interview."

The two went to the coffee shop in the square and chatted while waiting for the owner, Harry.

"Concubine Yue, I want to buy that store, I bid 3.2 million, no matter how you talk to the other party, I will give this amount, and the more is your commission, what do you think?"

"Mr. Xiao, you're too picky. The 1500 I said at the beginning is the average price, and I can't earn any commission at all. ”

"It's not called slamming, it's called incentives, I believe that the other party doesn't have a sell-side agent, maybe you can get a commission from him." In addition, I will tell you the news that his shop has not been rented out for one and a half years, which means that he has paid a year's land tax for nothing. ”

"That's so-so, it's good news. Speaking of land tax, Mr. Xiao, the 10th of next month will be the payment date of the real estate tax in the first half of the year, do you have to bear the real estate tax of his real estate? ”

"Of course, if you can, you won't bear it."

"Okay, I'll try my best."

Leaving Concubine Yue to negotiate with the other party, Xiao Yifei went to Ruian by himself, first, to ask him to help Concubine Yue deal with the purchase of the store, and secondly, to ask him to help temporarily find an accountant to pay the land tax. He now has a lot of real estate in his name, Danville's suite, two houses next to the winery, the winery and the vineyard, all of which he should pay according to the contract. As for the house where Beehill and Bo live now, according to the agreement, Bo should pay this time, and the real estate tax in the second half of the year is what he has to pay.

Fortunately, Ryan has also been in San Francisco for more than 20 years, and soon found a reliable accountant for Xiao Yifei, who first flipped through a bunch of asset documents, checked a bunch of legal documents, crackled and pressed the calculator for a while, and got Xiao Yifei a land tax of more than 140,000 yuan, mainly because the land tax of the vineyard is too much, and after the loan is deducted, he still has to pay 100,000 yuan.

Concubine Yue grinded the owner Harry for two days, and finally Harry agreed to sell the shop, and after signing the agreement and writing the check, the shop was considered Xiao Yifei's.

The next thing is the decoration, which was also entrusted to Concubine Yue to find someone to design and construct. If you want to sell alcohol, you must obtain permission from the Tobacco, Alcohol, Gun and Fire Administration, and this license document is Comrade Ryan's business. (To be continued)

ps:ps: This place is the Bar (ENO Wine Bar) in San Francisco's Union Square.

Monterena Winery began its tasting room in San Francisco in 2011, on one of the hotel's shopping streets. There are 2 more in the evening. I beg your forgiveness to forgive me for being a handicap, and I must keep enough manuscripts.