Having said that, after Nakamura criticized the star producer system in Japan's cultural industry on the Internet according to the method of hearing the news, it pointed to the root of such a problem directly to the depths of Japanese social rules! For example, the reason why the Japanese game industry is particularly fond of packaging and creating so-called "star producers". Bringing the credit and glory of a successful game to a star producer, who in turn became the signature of the series, became their regular path. This is a far cry from the Western gaming industry, which emphasizes collective effort and the studio's overall branding. In Europe and the United States, it's hard to imagine a game selling just because of a certain maker's name, but in Japanese games, names such as "Shigeru Miyamoto", "Hideo Kojima" and "Yuji Horii" are themselves a guarantee of sales. Unlike the "celebrity ambassadors" who build the buzz for their products, the appeal of these Japanese gold-winning game makers is real – in large part from their style of play that players fall in love with. But the key to this strong style often stems from an unfortunate system: dictatorship.

From Studio Ghibli to Nintendo's game development department, most modern Japanese companies still follow the rigid hierarchy that has remained unchanged for thousands of years. The system of crushing people at the level of officials and the tradition of the supremacy of orders determined that these "producers" or "supervisors" had absolute control over the site. The rest of the staff are extensions of the dictator's siblings and the parts of the gears that perfectly realize his ideas. Admiral Yang of "Yinying" has a strong sentence: "The worst democracy is better than the best dictatorship." However, for game development or other collective commercial artistic creation. "Dictatorship" in some cases is not necessarily bad. The biggest advantage of game development with the producer's own ideas as the absolute core is that it is easy to create a "sense of wholeness" and "characteristics".

For example, "Ninja Dragon 2" has extremely high operational requirements for players, and "MGS" has maverick elements and spoof easter eggs with no lower limit. The deep game system and data design of Knights Royale, the essence of Resident Evil's tactical freedom and use of battlefield terrain, or the perverted difficulty of Beyond Demon Village, which is committed to abusing players, and the wonderful toxicity of it...... In fact, these "characteristics" are all the result of some paranoia, not compromising with the "best route" pointed by market analysis, abandoning the popular route and only striving for the approval of some players, and advantages and risks coexist. Undoubtedly, this is difficult to achieve in a "democratic" team that is very perfect.

In contrast, Westerners promote "brainstorming" where everyone is equal – a process that undoubtedly leads to many great ideas. But they often take every good opinion in order to respect it. Mixing up individual good ideas doesn't always end up being good. If it's done well, it may be a masterpiece with all the details of "GTA5". But it's more likely to turn into a bowl of mud with no features. - Just like our joke about "five-kernel mooncakes", it is clear that each of the five-kernel mooncakes is quite delicious. But when you put it together, it's not like that. In recent years, the reason why some European and American games have given people a "one-size-fits-all" feeling is largely due to the fact that they are too much concerned with market trends but lack some "personality" that symbolizes game styles. And creating this kind of personality is the charm of "dictatorship".

But on the other hand, dictatorships certainly have a more fatal flaw: once the dictator is brought to power by a mediocre who has not done enough. It will lead to an embarrassing situation where the soldiers will be in a nest, and if you don't do it, you will smash the signboard of the series. The consequences of the producer's sudden resignation are also very serious, the game is likely to be so bad that players can't agree with the sequel style, and after some game producers leave, the game style suddenly changes, which can only make players scold the street! It is impossible to judge whether democracy or dictatorship is better. However, the current situation in Japan's cultural industry is not caused by a simple dictatorship! There is also a big problem with Japanese society itself!

What's wrong with Japanese society? The main problem is Galapagosization! What is a Galapagos? In a nutshell. It is a small archipelago far away from the mainland, because of the good climate, it has formed its own ecological environment, and it is separated from the communication with the mainland creatures. It evolved on its own for a long time, and eventually became a very strange creature. These creatures may be well suited to the environment of the Galapagos, but they are completely ill-suited to survive in places like the mainland! In short, freaks! Darwin's classmates back then, that was because after arriving in the Galapagos, he found all kinds of creatures here. He slowly came up with the idea of evolution!

In fact, Japan also has this kind of problem, and the domestic market of a country like Japan itself is not small. With a population of more than 100 million people, it cannot be said to be a small country in the whole world - as long as it is not compared with China and India! After all, the United States has only 300 million people, and after all, Britain, France, and Germany have no country with a population of more than 100 million. So in fact, in a country like Japan, it is normal for their companies to meet domestic demand first. It's just that because Japan is an island country, and then it doesn't invest as much as Britain in Europe, unlike Britain that has always had a tradition of integrating into Europe to make trouble, so this Japan has always been outside the Asian continent, and even after they shouted out to leave Asia and join Europe, they don't think of themselves as Asian countries. In such a situation, they directly ignore the Asian market, or there is no market in Asia that they can pay attention to, and they mainly meet domestic demand, which becomes a special evolutionary driving force!

In the early years, Japanese companies were blindly arrogant, believing that relying on existing technology for continuous improvement could ensure sustainable profits, which directly led to high quality and high prices of products, but the business model and consumer habits have been changed beyond recognition in the past 20 years, and at the same time, many end products of B2C business have been reduced to assembled goods, and the technical threshold has dropped significantly. At this time, Japanese companies were faced with a choice, but in the end, they underestimated the strength of their competitors and the fierceness of the market trend, and failed to give up the old thinking. In the early years, when the yen appreciated sharply, Japanese companies were reluctant to move their production bases overseas, and it was not a mistake to judge that Japanese products were difficult to find competitors and most developing countries were still vulnerable. At the beginning of the century, at the beginning of the century, Japanese companies were resurrected in the big wave of the technology bubble, and then suffered from the economic depression. Therefore, while looking forward to recovery, we strategically prioritized saving the domestic market and missed the best opportunity to take root overseas.

In the early years, no one could have imagined that emerging markets would become so large, and that Japanese companies underestimated the growth of incomes in developing countries and did not tailor cheap products for them. Then they copied their domestic strategies in the past, and such strategies could only reach a very small number of wealthy people, and failed to produce a brand effect among the public, and there was no first-mover advantage when competitors arrived. And there will definitely be something unsuitable for this. After all, every country has its own characteristics, and KFC has entered China and started to sell rice bowls! The Japanese can't do this kind of thing! That's why Japanese products enter other countries. Always seem very arrogant and stubborn, and don't know how to be flexible!

Japan's consumer market is one of the most mature in the world, with a large number of competitors competing in the same market, and because companies set too high break-even points in the early years of the economic boom, small manufacturers are almost unprofitable when demand falls. However, due to the reluctance to give up due to the corporate culture, the necessary R&D expenses in order to cater to consumers cannot be saved, and there are many struggling supporters, making the industry's profit margin very low. At any time, Japanese e-commerce is extremely dependent on the local market, and the local market cannot generate cash flow and loses the capital for expansion. Underestimating the inconspicuous opponents, these opponents do not have all the concerns of the Japanese companies that cannot be lost, starting from 0, and after embarking on the upward channel, it is smooth sailing.

Among these problems, there is one of the biggest problems for Japanese companies. That's the fear of change! The corporate rules of Japan's side of the company are a "collective leadership", and they are a group of old guys who have served in the company for decades and slowly become directors. Entering the board of directors began to influence the direction of the company. In Japan, however, there are very few companies where a dictator leads the direction of the company, and it is basically a group of board members who meet together to discuss what to do. And in such a situation, coupled with the cautious characteristics of the Japanese, it becomes a bargaining meeting - no one dares to say that the company should start to take a completely different new path, otherwise they will not be responsible? What if it fails? And many times it's not like no one is willing to take risks. It's that others don't let him take risks! In the Japanese board of directors, it is not the minority that obeys the majority. That's a one-vote veto! Even if almost all of the people agree with one person's opinion, as long as one director objects, then such a matter cannot be passed! In this way, the Japanese company's decision-making will seem too prudent!

Then the problem becomes, Japanese companies don't know how to be flexible, and even if they find that the world has changed, they don't know how to deal with it, so they can only stupidly continue to use the old methods! It's the same in the cultural industry, if it weren't for a super powerful producer who came out to break everyone's veto, there would be no products with obvious personalities! But after having such a strong leader, the direction of the whole group is fixed, and basically no one will challenge the authority of such a person! So this has formed a dilemma, if there is no star producer, then many times the product will become more and more powerful, more and more lazy, just rely on the simplest and most brainless method to make money! And if there is a star producer, and this star producer can bring a product full of strong personal style to the industry, and this strong personal style may or may not be good.

The current manga and game industry is doing well, but in the animation industry, especially in the TV animation circle that Miyazaki can't get involved in, because there are no well-known producers, many animations have begun to take the symbolic route. What a sick girl, what a tsundere girl, all kinds of things are the same as making machines, first set up various functions, and then design the image a little, and such a group of characters will come out. Then pat your head and think about the plot of what routine, and then get it in, that's pretty much it! The animation made in this way,In addition to attracting some otaku who watch animation all day long and don't go out to work,Who else will like it? And then these animators are just relying on such a group of increasingly large otaku market, and they don't want to make progress! Maybe they're afraid of change, maybe they don't feel like they're capable of standing up and making a very personal animation and still be successful. So in order to evade responsibility, they make money by making some animations that have long been proven viable in the market!

It can be said that Nakamura revealed these things according to the guidance of the news. It was really a bit of a "stabbing hornet's nest" all of a sudden, and it really poked at the g-spot of netizens in such a forum as 2ch! One by one, netizens suddenly became excited. Some people are shouting that such a person as Nakamura is a "non-national", which means the same as the meaning of "traitor" and "traitor" in Chinese. Others said they didn't understand why Nakamura thought that those practices were wrong - they felt that they would work and live in Japan for the rest of their lives, and they would not go abroad, so there was no need to learn foreign languages, and since they could do this individually, why couldn't Japanese companies just target the Japanese market? Japan has more than 100 million people, and relying on the domestic market alone is enough to live! It can be said that this kind of person has the same idea as the criticized animation person! It's almost impossible to say that even the enterprising spirit is running out! There are even some people. It was with a mentality similar to "masochism", and the comment was "Little Japan is like this." There is no hope! ”

Regarding the various reactions of this forest, Nakamura did not respond one by one according to the requirements of the news. First of all, let's not talk about the effect of the response, I can't stand the response just one by one! In this short period of time, there are dozens or hundreds of follow-ups. Can you come back? On the other hand, even if you come back, it is impossible to convince others in one sentence or two, and it may take half a day or even a day to debate with a person. So in such a matter, this Nakamura is still out of one blow! After losing such an analysis, the man ran away again and did not respond again!

Such a statement. That caused an uproar on the 2ch forum. Although Japanese people don't go online very often, although this kind of uproar on the Internet has only spread in the otaku circle, and has not spread to the real media. But the repercussions are really big enough. It can be said that seventy or eighty percent of Japanese otaku all knew about it all of a sudden, and they all went online to see such a post! As a result, in a short period of time, the post reached the 1000th floor, and then the building was sealed. Then all kinds of otaku have opened new posts in the forum to discuss such a thing, which can be said to be in a short period of time. Nakamura has such a post, and it has become the hottest post of these 2ch!

And at such a time. Although Nakamura broke away with one blow, he was still paying attention to such a post, and he was ready to follow the requirements of the news, and when it was almost hot, he would start the next step! A few days later, seeing that such a craze was about to cool down a little, this Nakamura came out again and prepared to operate according to the requirements of the news! What's going on this time? This operation,It can be said that it's not like the previous things that were purely foreshadowing.,At such a time,Nakamura finally has to follow the requirements of the news.,A little bit of clues came out!

He made another post, and then in such a post, he claimed to be a light novel author, and he guessed the content of another author's book before, and that was purely because he was genius! And then he was very dissatisfied with the appearance of such a backwater in Japan! What he wants to do now is to write a novel that no one can guess what his plot will be, and it will make such a novel fascinating! All in all, it's a very, very interesting but unguessable novel, and such a novel will definitely surprise these otaku! But after such a novel was handed over to Kadokawa Bookstore, the people at Kadokawa Bookstore didn't agree at all! The editor even told him not to write such strange things, just write according to the rules and the general situation! As long as you get a little cute girl, as long as you get a little bit of any plot, the otaku will pay for it! The key is that the publishing house will help him contact a good artist and get a few beautiful girls' illustrations, and it doesn't matter if the story itself is good or not!

When such a post came out, it was really a 2ch fryer! How? It turns out that the person who posted this is a light novel author? What else is dissatisfied with the backwater of Japan? Is this going to make a fuss like that? And what does the so-called editor mean by what he said? Are they otaku so easy to fool in the eyes of editors? Who is the so-called light novel writer who speaks like this? All of a sudden, such a series of topics caused the most widespread discussion on 2ch! It can be said that in other sections of the forum all of a sudden, there is almost no one to discuss other topics, and the accounts that have been registered before but have not been on the forum many times have been resurrected one by one to discuss, and there are a large number of newly registered accounts to discuss, so it can be said that this can definitely become the first Internet otaku summit forum or something!

What are they going to do when they hear the news? It's very simple, first arouse everyone's curiosity, first attract people's attention through various sensationalist remarks, and then slowly draw everyone's attention to our novel...... Isn't this step-by-step able to lure the otaku over? (To be continued)