Section 302 Risk and Investment
The topic of 3D movies was raised, which also made Alexander blush slightly, this topic, when Levy brought it up a year ago, he thought it was too risky and refused to do it, but now, a year later, he brought it up again, and he himself felt a little embarrassed.
But how can you make money without taking risks?
The movies of the past two years have made Alexander see that with the progress of the times, if you want to make money, you must either have enough technology, or you must have enough influential films, and if you want to make a lot of money, you must have both.
The highest-grossing series of movies in the past two years, Spider-Man, Harry Potter, and The Lord of the Rings, are all works that have had full influence before the movie was released. The top three influential superheroes in the United States, the most popular fairy tales, and the magic novels that have been known for many years - only such influential works can arouse enough interest in people, and after being adapted into movies, they can be exchanged for high box office, and other movies are always worse.
This is the information age, whether there is enough publicity before the release of a movie, and whether it can arouse enough people's interest is directly related to the box office of the movie. And no matter how high the publicity cost of the movie is, it is not as well-known as something that has long had a profound impact on people.
It stands to reason that since you know this, then as a company, you should acquire some influential works. But the question is, where are those influential works so easy to acquire? The acquisition of adaptation rights for any influential novel will never be very cheap, let alone many of them have already been acquired by large companies. The Enigma company is not small, but after all, it is not the top big company, and it is still impossible to compete with a company like Disney for a work like Narnia Legends.
So, in a sense. The advent of the blockbuster era also determines that this kind of competition will continue, and it will only be that large companies will get bigger and bigger, and it will be difficult for small companies to compete with them. After all, large companies are far ahead in terms of connections, technology, and technology, while small companies have fewer and fewer opportunities to fight back with creativity and novelty.
If he just couldn't make a movie that made a lot of money, Alexander might have resigned himself to his fate. Even if you don't make much money, it's good to be able to make ends meet. However, if this model continues, will it really be able to make ends meet? This is also a big problem.
The survival soil of today's literary films has been seriously squeezed by the emergence of commercial blockbusters, and after the emergence of commercial blockbusters, investment has risen step by step, and now commercial blockbusters. Without 100 million yuan, it is basically not a blockbuster. Such a movie, when it comes to making money, naturally has a lot of money, and a work, which makes money, is filmed. The company can have a large amount of profits, but when it comes to losing money, it is also very fierce.
In order to cut the throat of the island, Karok fell. For the sake of the Wind Whisperers, MGM fell. Until these years, the blockbusters have continued. But movies that lose money are also emerging in an endless stream, and for small companies, such a big investment often loses money once, and it will be a catastrophe.
It's true that movies are a lucrative industry, but it's also a bottomless pit when it loses money. People watch the big companies make money, but they always ignore the small companies and the bottom that die tragically.
The mystery company is not small now, and the movies it shoots are relatively profitable. However, in these movies of theirs, whether it is Resident Evil or X-Men, they all bought the rights when the blockbuster era was still in its infancy. In this day and age, they can make money holding these two cash cows, but what if people lose interest in these two series?
Go ahead and buy good themes? How much does that cost? Digging into new genres? Levy has won two previous bets, but it doesn't mean that he can keep winning bets, but what if he loses?
The blockbuster era is actually a big shock for these small companies. Traditional small investments are no longer profitable, and large investments are too risky, which makes their survival environment more difficult.
The cost of the mystery company is not a lot, the rented venue, equipment, staff in the company, scientific and technological research and development, these aspects, all require a lot of investment to fill in, making movies to make money can feed them, but if you really smash a movie and lose 100 million at once, then, the way Alexander can think of, in addition to relying on the income from the TV series to make up, is to hope that Levy will throw money into it.
Of course, with the income from the TV series, it probably won't go bankrupt. Moreover, Alexander did not doubt Elivid's love for cinema, and he would do so. However, in the end, the film company he ran was running to the point of losing money, relying on the money earned by his partners to throw money into it, which was undoubtedly an insult to Alexander's ability to operate.
No one likes to fail.
The development of the times has put too much pressure on the company. Therefore, after some thought, Alexander gradually accepted the idea of a 3D film proposed by Levy last year.
3D movies are nothing more than a very large investment, but which movie has a small investment now?
For the current mystery company, gambling is a must, since you want to gamble, maybe 3D movies, but will become a trump card in your hands. Moreover, the three-body problem series, although it is not a series that attracts too much attention, but in comparison, the risk is still relatively small.
Now that they have to gamble as events unfold, it is better to try a bigger gamble.
Listening to his question, Levy spoke.
"Three-Body Problem 2 has now been closed, but we haven't discussed whether to adapt the script first, like the first part, release it in the form of a movie first, or publish the novel first to raise the audience's expectations, and then shoot a movie. Because this has not yet been decided, I naturally don't think about 3D and 2D, if it changes, the focus of 3D and 2D will definitely be different, and we must also think carefully about how to shoot, and I haven't done these aspects yet. ”
If a novel wants to be changed into a script, in addition to the story, from the scene design drawings to the character modeling, it needs to be done little by little, especially such a commercial blockbuster, which cannot be done by sitting at home. 3D movies are very different from other movies in terms of shooting methods and composition, so the scripts will definitely be very different - although Alexander doesn't know how to write a script, he still knows what a script looks like.
Levy also knew that he couldn't hide this, so he didn't rush to write the script - he wanted to shoot in 3D, so he would give Alexander time and wait for Alexander to figure it out.
And now the time has come.
"So, when you write, let's follow the 3D version." Listening to Levy's words, Alexander was silent for a moment, but still spoke.
"What's wrong? Figured it out? Levy asked with a smile.
"The new line company is now preparing to raise funds to shoot a movie called the Golden Compass, which has an investment of 170 million yuan, and obviously, they are also ready to gamble. If our company grows and wants to compete with them, we can only increase our investment like them and gamble desperately. Instead of gambling one by one, it is better to suppress it all in one breath - anyway, for us, any failure is difficult to bear, so it is better to gamble all at once. ”
Alexander seemed to answer the question, but he still explained his thoughts, and when he spoke, there was something unclear in his own words.
Back then, a Titanic invested 240 million yuan, which almost brought down two large companies. And now, any movie has begun to have such a high investment. The new line company has never been a big company, but now, they dare to invest 170 million.
Times are different, and investment is getting bigger.
If this continues, will there be a film investment of more than 200 million or even higher in the future? Alexander thought it was entirely possible. If so, what's the difference between 2D and 3D?
Listening to his words, Levy also nodded slightly, he remembered very well that the Golden Compass was a failure to shoot, and then New Line was acquired by Disney - in this era, investing in a movie failed, and this is the end.
A year ago, he had assumed that as the times went on, Alexander would recognize the significance of his advice, and now was the time.
"Compared to slowly investing in movies and slowly bearing pressure, it's better to just have a beautiful try, take a gamble, and see if we have the possibility of winning."
Alexander waved his hand, and made up his mind with a little pride.
But he was only halfway there.
He knew that such a practice was indeed a gamble, but this gamble was proposed by Levy a year ago. Since it was Leviti's, he should also have some certainty. Over the years, Levy's every investment has done well, which also makes Alexander faintly believe that Levy can succeed this time.
It's just that he is embarrassed to say this: he always relies on Levy for development, but he doesn't know anything about movies, it's always like this, and this partner also feels a little ashamed.
It's just that this thought, that is, if he doesn't say it, how could Levy not know? It's just that he also smiled lightly and didn't reveal it.
"There's nothing wrong with that," Levi agreed to Alexander's arrangement, and in terms of investment, Alexander decided to be trustworthy, "Believe me, this movie will definitely be good." ”
It's always good to have the trust of your friends. Why bother to break his self-confidence? What you should do more is not to give him confidence?
And he had thought it would be good.
A higher level of science and technology, more profound thinking, in this era of less and less attention to the ideology of films, only pay attention to the special effects of films, it is completely possible to achieve all-round victory. This film of his own has been planned for a long time, whether it is technology or ideas, in this era, he believes that he can do his best. (To be continued......)