Chapter 32: Invite male stars
Lin Shuang pulled Zhang Ye to a small alley, and he had been to the pedestrian street a few times, but he didn't find that there was a hole here, and the people coming and going were actually more crowded than the main street.
A small noodle restaurant with a long line in front of it, waiting to eat noodles.
Lin Shuang pointed to this noodle restaurant called Fat Sister-in-law Ramen and said: "This is it, don't look at the inexpensive sales, but the taste is very good, you go to the queue, I'll take an empty seat." ”
Fifteen yuan a bowl of noodles, compared to a big restaurant, it is really not expensive, and the amount is also very sufficient, Zhang Ye can eat such a large bowl of rice; And Lin Shuang only ate half a bowl and touched his stomach and said that he was full.
After eating the noodles, Zhang Ye sent Lin Shuang to school again.
When he was about to get out of the car, Lin Shuang suddenly asked expectantly, "Uncle, can you do me a favor?" ”
"As long as it's not pretending to be your boyfriend, it's okay!" Zhang Ye readily agreed, thinking of the absurdity of the last time, Zhang Ye was still a little uncomfortable, such a big man, he had to kneel on the ground, he was really embarrassed.
"Why can't you pretend to be my boyfriend, am I ugly?" Lin Shuang said dissatisfiedly.
"Really?" Zhang Ye had an incredible expression on his face, a little girl, it doesn't matter if she has a boyfriend or not, right?
"Not this time!" Lin Shuang's mood was a little depressed: "I want you to come to my parent-teacher conference!" ”
"Where's your mother?" Zhang Ye asked.
"She's too busy with work to find time." Lin Shuang pursed her mouth: "I'm so big, she has never participated in my parent-teacher conference, and my classmates say I'm a wild child." ”
Seeing Lin Shuang's eyes glistening with tears, Zhang Ye finally couldn't bear to refuse, hugged her little head in his arms, and comforted softly: "Okay, okay, don't cry, uncle must find time to participate." ”
When Lin Shuang heard this, he immediately burst into tears and laughed, and after a while, he raised his head and stretched out his little finger and said, "Then let's pull the hook!" ”
Although Zhang Ye's car had been driving fast enough, even at the expense of running a few red lights, he was still ten minutes late for the afternoon meeting.
"I'm sorry, I'm delayed." Zhang Ye pushed open the doorway of the meeting.
Not to his surprise, except for him, the conference room was all women, and almost all of them could be called beauties, but the level was different.
There are three of the most beautiful, one is the general manager Yu Shiman; the other is Zhao Ni, the manager of the department; There was also a woman in a bohemian dress, with long boundy hair dyed and thick makeup, but Zhang Ye could still see that even if she didn't wear makeup, she would not be inferior to the two people in front of her.
"It's okay!" Although Yu Shiman was dissatisfied in his eyes, Zhang Yebi was actually sent by the headquarters, so he was not angry and scolded, so when he sat down in his seat, he said: "This is Mr. Zhang sent by the headquarters to guide our brand work." ”
"Hello everyone, I'm ......" Zhang Ye was about to introduce himself, but was interrupted by Yu Shiman.
"Mr. Zhang has just come to our Tingmei, and he doesn't know much about the company's situation, so he took the opportunity of this meeting to let everyone get to know each other, and at the same time have a further understanding of the company." After that, she introduced several beauties to Zhang Ye.
Only then did Zhang Ye know that the woman in the bohemian dress, named Qiu Rongyue, was the head of the design department.
is quite a poetic name, and it is also as beautiful as its name, but her dress is too trendy, and she always feels a little bit of peace with her name.
Zhang Ye's arrival was just a small episode, and after the introduction, the meeting went on as usual.
First of all, it was a summary of the previous quarter, and in general, it was a failed quarter, and each department did not shirk its responsibilities, only the design department did not express its position.
Zhang Ye has also seen the samples of Tingmei underwear, and feels that there is indeed no problem in the design, and it can even be said that it is the highlight of the product.
However, such an excellent design has encountered problems on it, and even they have not found out what the problem is!
After summarizing, it's time for the next quarter's plan, which was originally just a matter of the product, but now Tingmei is at a critical juncture, and everyone is making suggestions for the product.
In the final analysis, it is still the same, and the effect of advertising determines the effect.
In the end, I returned to the old way of how advertising should be done, but the money was spent, and the advertising companies I used to find were all well-known large companies in the industry, but the effect still couldn't go up.
At this last moment, everyone didn't dare to put forward too many opinions, for fear that they would not be able to see the effect in the end, and the responsibility would fall on their heads.
Yu Shiman saw that everyone was now silent, sighed, connected his computer to the projector, stood up and said: "This is a case I selected from the creativity of several advertising agencies, you all see if there are any problems!" ”
Since no one dares to take responsibility, she has to bear it herself in the end.
The theme of the advertisement is seduction, and the female model first takes off her normal clothes, then takes them off one by one, until only her underwear remains.
Then on the transformation of the scene, the forest, the ocean, the mountains, and even in the ice and snow, to show the beauty and temptation of Tingmei underwear.
After reading it, all the people nodded frequently and expressed their affirmative opinions.
Yu Shiman's gaze swept over everyone, but he sighed slightly in his heart.
This advertising plan looks good, but whether it will play a breakthrough role is anyone's guess.
In China, underwear advertising, it can be said that there are very few, several brands that have been done before, and in the end they are all bloodless, which is inseparable from the deep-rooted feudal thinking of the Chinese.
"Since everyone has no opinion, I am ready to sign this order with this advertising agency, no matter what, this is also our last fight, we must do our best." Yu Shiman made a concluding speech and was about to announce the adjournment of the meeting.
However, Zhang Ye raised his hand and said, "Mr. Yu!" Let's not rush to sign this advertising agency, this matter has to be summed up again! ”
Yu Shiman was quite happy when she saw someone raise her hand, thinking that someone would have any good opinions.
However, when he saw that it was Zhang Ye, a high school student sent by the headquarters with no experience, he was disappointed again, but he still asked on the surface: "Does Mr. Zhang have any high opinions?" ”
Zhang Ye leaned back in his chair and didn't mean to stand up: "I just watched all the advertisements that the company has done before this morning. Looking at this advertising plan now, I don't think it's much different from the previous one. Let me tell you the truth, are you confident in this program? ”
"Mr. Zhang, what you said is not right, since Mr. Yu has brought it up, I think she has a certain degree of certainty. As an employee assigned by the head office, I'm afraid it's a bit inappropriate for you to openly question her proposal like this, right? The one who spoke was a young woman in her thirties, who had just heard Yu Shiman's introduction, and seemed to be the head of the production department.
Zhang Ye selectively ignored her words, just looked at Yu Shiman with his eyes, waiting for her answer, if her attitude was tough, in order to fulfill his promise to Lan Ruoxi, he would have to use the privilege that Lan Ruoxi gave him; If she chooses to cooperate, it will be better.
Yu Shiman glanced at Zhang Ye again with some surprise, and found that although this man had a flirtatious appearance and rude demeanor, he had a pair of seemingly cloudy eyes, and sometimes released some subtleties and essence.
Yu Shiman's sense is relatively keen, and ordinary people can't find it, but Zhang Ye shows it very few times, and when Yu Shiman first found out, he thought it was his own delusion and didn't take it seriously.
But when she saw it again today, she began to trust her instincts, and she felt that the man in front of her was not simple, at least not as simple as the self-introduction he made on the surface.
So she decided to answer Zhang Ye's question cautiously: "What you said is not wrong, and I am not very sure in my heart, but this plan is the best set among several major advertising companies." If you don't need it, if you want to see it, I can also send you all those plans one by one! ”
"It doesn't have to be!" Zhang Ye saw that she was serious, and knew that although she was a little contemptuous of herself in her heart, she should still be able to cooperate with what she said, and she also stopped thinking of using Lan Ruoxi as Shang Fang's sword.
He said eloquently: "I believe in Mr. Yu's vision, this plan is really great, and the effect will definitely be better than the previous advertisements." But I think that in the last quarter, if you want Tingmei to turn a profit and regain the confidence of the headquarters, the effect of this advertising alone is far from enough. ”
Yu Shiman heard that although he was quite reasonable, he did not point out the solution to the problem, so he really asked: "Then what do you think can be done to achieve the purpose you said?"
"Hire a male star!" Zhang Ye's words are not shocking, and he is endless.
Hearing his words, everyone present at the meeting whispered one after another.
"Ridiculous!"
"Foolish!"
"What male star do you invite for women's underwear?"
“……”
Zhang Ye's ears were sharp, and he had already seen everyone's reactions in his eyes, and Yu Shiman was thoughtful; Zhao Ni pondered and seemed to have grasped something; And Qiu Langyue's eyes lit up, and looking at Zhang Ye's gaze was already quite appreciative.
Zhang Ye smiled slightly and said, "You don't have to argue, I think some people already understand my thoughts, right?" Isn't it, Miss Cho? ”
Qiu Langyue also threw a wink at him in a charming manner, and then said coquettishly: "What does Mr. Zhang mean by using men to attract women's attention?" ”
Zhao Ni must have done it, and when she heard her say this, she suddenly realized: "That's the case, the most attractive thing for women is not how high-end, beautiful, and comfortable the underwear is, no matter how good the underwear is, it is not as attractive as a handsome guy to a woman."