In December, "33 Days of Broken Love" stayed away from the box office smoke and began to move to post-marketing.

The marketing of a movie is roughly divided into two stages, the box office stage and the post-marketing stage. The later marketing stage can be roughly divided into three different platform broadcast periods.

In other words, from the beginning of the movie's release, from 1 month to 3 months, the theater box office is the main revenue object.

From 3 months to 12 months, it mainly focuses on DVD sales and paid on-demand broadcasting.

From 12 months to 24 months, cable TV broadcasting is the main revenue.

Twenty-four months later, it was broadcast and streamed on public television.

This is theoretically the complete sales process of a film, but at present, the mainland market cannot be so precise. Less than a week after the release of "33 Days of Broken Love", the gun version DVD secretly filmed in theaters began to circulate in the market. And a week later, the clear version of the DVD also began to appear on a large scale.

Whether it is a gun version of a DVD or a clear version of a DVD, it is a hateful gritted tooth, but it is an unavoidable pirated DVD. So although "33 Days of Broken Love" has been arranged to be released in Hong Kong in February next year, Wanhe Tianyi has decided to release the genuine DVD and Blu-ray version of the DVD in advance.

The genuine DVD is an ultra-long version, which is half an hour longer than the 110-minute theatrical version, reaching 144 minutes. At the same time, it lengthened the behind-the-scenes footage for half an hour, which is equivalent to saying that a genuine DVD has a duration of 175 minutes, which is definitely worth the money.

Because of the content that these pirated DVDs don't have, the genuine DVD of "33 Days of Broken Love" sells well. Worthy of the attributes of a dark horse movie.

……

Bai Yuhan did not pay further attention to the specific post-marketing situation, because of this period of time. He's busy.

The amazing box office of "33 Days of Broken Love" made Bai Yuhan's reputation surpass all directors and stars in China for a while. All the media wanted to give him an interview, major fashion and entertainment magazines invited him to shoot magazine covers, various film forums invited him to participate in discussions, and major films tried to invite him to act.

In this regard, Bai Yuhan carefully selected two media for an exclusive interview. One is the Chinese version of "Variety Variety" magazine, and the other is a new . Lang Entertainment. For the cover of the magazine, he only chose "GQ Zhizu", which had just been launched in China. and "Esquire", which sold very well.

As for the movie forum, none of them went, "33 Days of Broken Love" could be popular, and he himself didn't know why. Naturally, there is nothing to discuss with others.

And acting, not to mention. He still has several movie plans that he hasn't started yet, so how can he have the spare time to go to acting.

He's mostly busy with three things right now. The first is the creation of the TV series version and drama version of "33 Days of Broken Love", and the second is the film version of "Du Lala's Promotion".

Last year, it was produced by Wanhe Tianyi, adapted from Li Ke's best-selling novel, and the drama "Du Lala's Promotion" starring Yao Chen was very popular, and the tickets were sold very well. This year, it is confirmed that the TV series will be starring Wang Luodan, Li Guangjie, etc., with Lu Zhengyu as the director. It's almost time to finish shooting.

As for the movie version, the director Bai Yuhan contacted was Xu Jinglei.

The original version of "Du Lala's Promotion" was directed and acted by Xu Jinglei. In addition, Xu Jinglei is Bai Yuhan's good friend, so there is no need to find someone else. However, when Bai Yuhan planned to hand over the identities of the director and the heroine to Xu Jinglei, something happened that Xu Jinglei agreed to the director and did not agree to play the heroine.

"Swordsman, I like this novel very much, workplace movies are a good subject, I want to try it and make a real urban workplace romance movie. However, I'm afraid it's not suitable for me to play the heroine, I am afraid that I will not have your ability and smash the movie. ”

Hammer Building, the tenth floor, Bai Yuhan's luxurious office, Xu Jinglei drank tea and said elegantly.

Xu Jinglei, who is 35 years old, has always been a talented woman in the entertainment industry, although she is no longer the charm of the four major flowers of the year, but she still has charm. Xu Jinglei is in the entertainment industry, there are not many people who are good friends, and even fewer people of the opposite sex, one is Zhang Yibai, and the other is Bai Yuhan.

The relationship between Bai Yuhan and Xu Jinglei is purely a friendship, and there is no friendship between men and women. Because Xu Jinglei is not the type that Bai Yuhan likes, in fact, Bai Yuhan thinks that Xu Jinglei is really good-looking, besides, with a gap of nearly ten years, Bai Yuhan is not a sister.

"Haven't you always been very confident, what's wrong, what's so difficult about directing and acting by yourself, if it weren't for the limited time budget, I would be able to direct and act in any film. I think the role of Durala is quite similar to you, you are the director, you can play whatever Durala you want to make, you can play Durala, isn't it very good. ”

Bai Yuhan said, casually picked up Xu Jinglei's revised script, and there was a beautiful pen on it. Xu Jinglei is indeed a famous talented woman, not only can make movies, can write blogs, but also practice a good-looking pen handwriting, her font was even included in Founder Electronics, published as "Founder Jinglei Simplified".

"You're so optimistic about me, aren't you afraid I'll mess up?"

"I believe in your talent, besides, small-cost films, why worry so much, how much can you lose if you lose, right."

Xu Jinglei frowned: "I'll think about it again." ”

"Otherwise, we will launch a poll on Weibo on Station B, you put the Durala candidate in your mind with yourself, and let netizens vote to see who they choose to be Dulara." Bai Yuhan thought of an idea.

"Okay then." Xu Jinglei had no opinion, "By the way, you came to be the producer, I found out that I haven't cooperated with you yet?" ”

Bai Yuhan sighed: "I don't have time, I've been preparing a new film recently." ”

"Preparing a new film? You have to work harder, "Chinese Partner" has not been released yet, "33 Days of Broken Love" has just ended, and you are busy making new films? Xu Jinglei was surprised, she couldn't find the state and inspiration, she hadn't taken a movie for three years.

Bai Yuhan raised his eyebrows and leaned on the sofa: "I have an idea, I feel uncomfortable if I don't shoot it." ”

"What is it?"

"A nostalgic youth film, a suspense thriller."

“what？ Are you going to make two films at a time? ”

"It's not two at once, it's one by one."

……

The third thing Bai Yuhan has been busy with recently is to prepare for a new film. With three movies to practice, making a movie is completely a piece of cake for him, because with the original foundation, he doesn't need to spend much energy to make a movie. So before 2015, try your best to make a movie and make an extra one.

After "33 Days of Broken Love", he was thinking about what he should shoot next.

It is an established thing to make a youth film to grab the front of "The Girl We Chased Together in Those Years" and set off a youth storm. However, after hearing about it next year, Christopher. After Nolan's blockbuster "Inception" was about to be released, Bai Yuhan suddenly thought of another domestic movie, which is as interesting as "Inception".

This is the thriller and suspense film "Hypnosis Master" starring Xu Zheng and Karen Mok and directed by Chen Zhengdao.

Although "Master of Hypnosis" is not a classic, it is definitely one of the best films among domestic films, which greatly enriches the genre of domestic films.

In "Inception", the male protagonist leads the team to invade other people's dreams and construct layers of dream spaces. In "Master of Hypnosis", hypnosis is also hypnosis within hypnosis. The stories of the two films are completely different, but in terms of structure, they have similarities.

Therefore, Bai Yuhan thought of this "Hypnosis Master" at that time.

"Inception" is a Hollywood blockbuster with an investment of hundreds of millions of dollars, Bai Yuhan can't envy it, in fact, his current directorial level is a little difficult to shoot domestic blockbusters. It just so happens that "Hypnosis Master" is a small cost, and it costs more than 10 million yuan to survive, and Bai Yuhan can completely control it.

Just do it when you think of it, "Master of Hypnosis" has become Bai Yuhan's fourth movie.

The story of the original movie is like this.

Xu Ruining is a well-known psychotherapist who specializes in hypnotherapy in China, and all the patients he treats have been cured and discharged, which makes Xu Ruining more confident.

After a class, his university teacher, Professor Fang, found him and told him that there was a special patient, Ren Xiaoyan, who was very strange and could not be cured by others. Ren Xiaoyan's speech is difficult to distinguish between reality and fiction, and she also knows how to fight back against the therapist. This intrigued Xu Ruining and received treatment for her.

In the process of treatment, all the behaviors that Ren Xiaoyan said made Xu Ruining feel inexplicable, and even put himself into hypnosis. And as the mystery was solved little by little, there was a big reversal, it turned out that this Ren Xiaoyan was not a patient at all, but a psychotherapist.

She came to treat Xu Ruining.

It turned out that at a birthday party a long time ago, Xu Ruining was drunk driving with his fiancée and best friend Luo Yusong, but he had a car accident and fell into the river. As a result, Xu Ruining fled alone because he was afraid, causing the death of his fiancée and Luo Yusong. Since then, Xu Ruining has had post-traumatic syndrome and psychological disorders.

So Professor Fang asked Luo Yusong's fiancée and Xu Ruining's friend Gu Jie to treat him, but Xu Ruining is also a psychotherapist and can't be easily hypnotized. So Gu Jie pretended to be Ren Xiaoyan, brought Xu Ruining into hypnosis step by step, and finally found out the knot hidden by Xu Ruining.

After Bai Yuhan watched it, he admired "Hypnosis Master" very much, this is indeed an excellent domestic film. Well-made, exquisitely detailed, well-organized, and full of atmosphere, it is a good story that is solid and solid.

However, because there is only one reversal of the plot, that is, the identities of Xu Ruining and Gu Jie are reversed, which leads to a lack of ** and no sense of impact of the second **. makes the film much more suspenseful, Bai Yuhan felt that when he watched it, he felt that after watching a little half, he almost guessed the next plot.

In the final ending, sure enough, as Bai Yuhan guessed, Xu Ruining was the one with the problem.

Now Bai Yuhan is going to shoot "Master of Hypnosis", he will definitely make some changes in the script, he wants to carry out a complete subversion and reversal on the basis of the original reversal! (To be continued......)