From the beginning of '93 to the aftermath of the '97 financial crisis, Samsung put forward a digital strategy, a Chinese strategy, and a high-end strategy......

Lee Kun-hee once said that in the 2 billion century, without understanding China and digital, it will never be a first-class enterprise. Pen, fun, pavilion www. biquge。 So when the activities of Qihang were vigorous, it directly affected Samsung's strategic layout in China.

It is not just a single product that has been affected, but everything from home appliances, to digital products, to mobile phones, to monitors. Samsung Group's broad product line has been affected across the board.

In 99, Samsung's entire line of products in China began to make profits, and then increased by more than 70% per year, and by last year, the Chinese market had accounted for 13% of Samsung's global share!

In the first quarter of this year, the Chinese market accounted for almost one-fifth of Samsung's global market, and it is still developing rapidly.

It can be said that China is almost one of the most important markets for Samsung.

But with this turmoil, Samsung's sales declined, within a week, Samsung increased by 30 or 40 year-on-year, which looks like a bright result, isn't it, but it fell by 30% compared with last month!

Last month's year-on-year increase was 80 percent higher than last year...... That is to say, with the implementation of Samsung's Chinese strategy, the super outbreak in China was directly cut in half.

Su Bai, who received the news, was also a little shocked by the effect of his previous actions.

Qihang was the first to lay out the Internet, and now with the development of the Internet, it can be regarded as mastering the more and more powerful weapons of destruction. With the Sailing Strategy Department, the Marketing Department focuses on analyzing the psychology of Internet users, as well as the huge data analysis that is becoming more and more adept, and now it is really a bit invincible.

Yang Fan laughed, "The scope of use of big data is far more than these, and in the end, the Internet will affect production, and then affect individuals!" When the time comes, Qihang will be able to eat a lot of money just by selling data analysis, which will be a catalyst for the market. ”

Su Bai thought about it, it was really like this, and he didn't know what kind of brain Yang Fan was, with the development of Qihang, he had always invested a lot in calculations, data, etc.

Up to now, Qihang has the largest data center in China.

Seeing that he was talking about big data, Su Bai quickly went back and forth to the topic, "Samsung is afraid that it is going to fry the pot now!" ”

"Fryer?" Yang Fan sneered, "Then add another fire ...... to them"

Su Bai stroked his hair and said with a smile, "You mean to contact Philips and cooperate in the domestic display market?" ”

Now is a good opportunity, the previous Qihang secretly carried out the support of Qihang, directly showing the influence of Qihang in the Chinese market. Philips' display has been tightly pressed by Samsung, and if it cooperates with Qihang, I believe there will be a greater breakthrough.

Yang Fan nodded, "Yes, you can give more benefits to Philips, but let Philips provide some small-screen LCD technology." ”

Qihang does not have display technology, even if it cooperates with Philips through market ability, there are not many benefits to be obtained, in this case, simply do not ask for this, and get some related technology from Philips.

Besides, the display market has not sold more than 100 million per year in later generations. Small screen is different,The annual sales of mobile phones alone are as high as more than one billion,This is not counting the screen change,In addition, what navigation,iPad,On various smart homes,The mainstream of applications is small screen。

Su Bai thought back to the information he had made in advance, and muttered, "If that's the case, it's estimated that the problem of negotiation is not big......

The technology on the TFT LCD screen is the bigger the more difficult to do, Qihang only wants some small screen application technology, which is far less important to Philips than the display, and in a short period of time, I don't worry that Qihang will become its own competitor. What's more, the main competitors are still Samsung, LG, including those companies in Taiwan.

Su Bai remembered Yang Fan's series of actions, Samsung just wanted to cut off the roots of Qihang in Ningcheng, but Yang Fan directly launched a series of counterattacks.

first took the opportunity to cooperate with Hyundai Motor, and then tried to make Hyundai Motor, Hyundai Heavy Industries and other enterprises twist into a rope, not afraid of strengthening Hyundai Group at all, and even instigated Hyundai to compete with Samsung in South Korea for government resources...... The next step is to set sail to smear Samsung, providing resources for Philips to compete with Samsung displays in the U.S. and Chinese markets, and compete in the mobile phone market.

Now it's better to directly provoke patriotic sentiments and snipe Samsung on all fronts in the Chinese market.

Thinking about it, Su Bai couldn't help but say again, "Samsung really wants to fry!" ”

Indeed, as Su Bai expected, Samsung did fry......

The Chinese market suddenly experienced such a big fluctuation, and the entire explosive capacity was directly cut in half. In fact, this has had a huge impact on Samsung's most important strategy in recent years, China's strategy, and it is almost conceivable that Samsung's reaction at this time was almost directly fed back to South Korea and Seoul as soon as the data came out, and the fastest speed was put on Lee Kun-hee's desk.

And the first time Li Jianxi saw the data, his face turned black directly, and he completely lost his usual immobile appearance. A high-level meeting was even held immediately to discuss the solution to the crisis in the Chinese market.

For the high-level people here, they don't know much about China, but when they know South Korea, South Korea's patriotism is extremely exaggerated, and it can even be called radical. Samsung has gained a lot of benefits from this.

Because of its history of always benefiting from patriotic attention, Samsung is better at inciting patriotism, but it has little experience in calming down......

In the end, the only way they can think of it is how to guide or integrate!

When Lee Kun-hee returned to his villa in Gangnam-gu, Seoul with an ugly face, he saw Lee Jae-young, and immediately became angry and shouted, "You asked me to hand it over to you before, and you did it for me?" ”

Lee Kun-hee's voice got higher and higher, completely losing his usual calm and composed, and his finger even almost pointed at Lee Jae-young's head, "Samsung's efforts in the Chinese market, you don't understand, if the form continues to develop like this, Samsung's years of efforts will be in vain, and the form is likely to return to two years ago, or even three years ago!" ”

Alarmed by Lee Kun-hee's roaring voice, Lee Fu-jin soon appeared.

That's right, when he heard that Lee Jae-young was called home by his father, she came to see Lee Jae-young's good looks, and when she heard this, she snorted coldly, "Everything is under control, this is the control you say?" ”

"You!" Li Zairong was trained to be bloody, and he was already angry, and when he heard his sister's sarcasm at this time, he was immediately angry, but looking at Li Jianxi's iron-clad face, he didn't dare to continue to say anything, but just argued strongly, "China is bent on pursuing reform and opening up, and this year is the first full year for China to officially join the WTO. ”

Li Fuzhen would not let Li Zairong go like this, and immediately said when he heard this, "Regardless of whether Qihang hurts himself or not, it is Samsung who is bleeding now!" ”

After speaking, Li Fuzhen didn't wait for Lee Jae-young to refute, and said directly to Lee Kun-hee, "Dad, I feel that Samsung needs to sit down and talk to Qihang about it now." ”

"I'll go, I'll go!"

As soon as Li Fuzhen said this, there was a sudden echo from upstairs.

Lee Kun-hee looked up and saw that the most favored youngest daughter was standing in front of the railing and raising her hand, with a look of approval, I don't know how long she listened. The appearance of the most favored little daughter made Li Jianxi's face a little better.

However, she is young and has never been involved in Samsung's business activities, and she is not usually interested in these......

Lee Kun-hee felt a little strange.

Li Jianxi felt strange, Li Fuzhen was not strange, but she knew that this girl regarded Yang Fan as an idol, so she quickly waved her hand, glared at Li Yunxin and said, "Don't make trouble, go back to your room!" ”

If the father knew that his favorite little daughter actually regarded the enemy as an idol, I am afraid that he would really be angry.

Li Yunxin's interruption immediately made Li Zairong react, and sat down with Qihang to have a good talk, so will he admit defeat soon?

That would represent his failure......

In the past few years at Samsung, he has not accomplished a few things, and the first time he was in charge of this kind of big thing, he failed, and it is conceivable that he will definitely be affected in the future.

Thinking about it this way, Lee Jae-young said directly, "We can also use diplomacy and the attitude of the Chinese government to definitely come forward to restrict or remind us to set sail." ”

This argument also made Lee Kun-hee retract his mind, groaned for a while, and said to Lee Jae-young, "You help me make an appointment with Chief Yoon, and Fu Zhen will also go and contact Qihang." ”

Lee Kun-hee naturally has his own ideas, and he is ready to use a two-pronged approach, contacting the Minister of Foreign Affairs and Trade on the one hand, and Qihang on the other.

Although talking to Qihang, it seems that Samsung is admitting defeat, but the interests of businessmen are the most important, and it depends on the low price over there.