Wen Xun turned to the cover of the booklet, and when he looked closely, he only found that there were a few big words written on the cover of the booklet: "Bertelsmann Book Club......

What the hell is this so-called Bertelsmann Book Club? Is this a publishing house? Or something else? Was this brochure mailed or how?

With a mind full of questions, Wen Xun turned his head and asked the puppy next to him: "Good dog, tell my brother what this thing is?" ”

"You take advantage of me...... the puppy glared at Wen Xun, and explained honestly: "This Bertelsmann Book Club is very popular now, no one in our school has done it, and my old classmate from junior high school did this." This Bertelsmann book club is very popular abroad, and it is strong in the United States and Europe! This book club will send you a booklet every month, telling you what books are new and what books are on sale, and there are all kinds of books in every category. Then send them the postage and they will send you the book. It's a rule that you have to buy at least one book every quarter, which is annoying......"

Hearing such an introduction from the puppy, Wen Xun suddenly felt his eyes light up! Doesn't this Bertelsmann Book Club just want to independently create a basically closed market environment? In this way, their book club can be said to be a new sales channel independent of Xinhua Bookstore and various private bookstores!

If you can enter this sales channel, then Wen Xun may not have to have a headache about how to get on the bookshelf of Xinhua Bookstore!

But! On this occasion, which usually doesn't happen, Wen Xun thought of something. First of all, he needs to carefully investigate what type of book is the main recommended book of this Bertelsmann Book Club! Because this main type can reflect what its customer base is to a certain extent!

Wen Xun's book is mainly intended to be sold to teenagers, and even if it is carefully planned, it is the group before the age of 13-17. People at this stage are very interested in this kind of adventure stories that can be irrelevant to reality because of the pressure of studying every day and the romantic feelings of young people.

But what if the main customer base of this Bertelsmann Book Club is targeted at successful people around the age of 30? What if there are hundreds of thousands of young consumers in Bertelsmann? If Wen Xun is still selling in this Bertelsmann, isn't that looking for death?

Therefore, Wen Xun directly occupied the puppy's booklet and began to study the situation of the Bertelsmann Book Club. After detailed research, Wen Xun found that this Bertelsmann Book Club seems to focus on similar youth inspirational works, and then adds some other books that teenagers are interested in - such as the strange "Unsolved Mysteries of the World", such as "Crystal Skull", such as Baby Anne's book......

In this way, regardless of the customer base itself, it seems that the Bertelsmann Book Club itself seems to be positioned to serve the youth group......

When Wen Xun woke up, he thought about it carefully and felt that this Bertelsmann Book Club seemed to be quite interesting. However, all these things still need to be discussed with Lan Yang before they can be decided, because after all, Lan Yang is an insider in the publishing industry!

"Bertelsmann? How do you remember this company? Lan Yang was shocked after receiving Wen Xun's call early in the morning, and then introduced according to Wen Xun's request: "This Bertelsmann is here for publishing, distribution, broadcasting, film and television abroad. However, due to legal restrictions in China, it is not possible to give sole proprietorship to foreign companies to publish rights, so Bertelsmann in China can only appear in the form of a book club, that is, a sales channel, without any publishing rights. However, after the company came in the past two years, it is very popular with teenagers, and it is said that it seems that it has more than a million readers now......"

After being introduced here, Lan Yang seemed to suddenly react to something, and he asked in surprise, "You don't want to fight this Bertelsmann Book Club's idea, do you?" ”

“why－not？” Wen Xun smiled and asked rhetorically, "Their customer base positioning is very consistent with our target customer group, and they themselves have a fashionable and popular aura in this book club." There is such a potential collaborator, why don't we give it a try? ”

“…… It's also ......, but let me remind you, I heard that the foreigner book selection manager of this Bertelsmann Book Club seems to have a problem with his brain, and they never choose many books that we are optimistic about in China, they always choose some strange books, and it seems that they don't ......accept books that are slightly older," Lan Yang reminded Wen Xun.

"So what's the matter with us? Our book is for teenagers. Is there any problem with their company's decision-making and direction, and we don't have a stake in it, so why do we think about it so much for them? Wouldn't it be enough if they could tie us up to a certain extent this time? ”

"That's what it is...... Then I'll go back and look for their contact information and see if I can contact their company......" Lan Yang was finally persuaded by the news.

But at this time, Wen Xun, who put down the phone, began to think about other things. After knowing this so-called Bertelsmann, Wen Xun always felt as if he was about to grasp some inspiration, but this inspiration was like the word that had been hidden in his mind when he forgot the words, kept dangling on his lips but just couldn't say it, always dodging and dodging, and couldn't grasp it!

"Bertelsmann, Bertelsmann, Mail Order Book Club...... Wait a minute! Suddenly, Wen Xun understood what he was caught! He seized a self-run sales channel like Bertelsmann! What if he had a sales channel like Bertelsmann? In that case, he doesn't have to give Xinhua Books a 6% discount! He can directly sell it at 8% off and 9% off, so that if he compares it with Xinhua Bookstore, his operating costs can be much less. With less operating costs, the pricing of books can be lower, and then it will attract a lot of people who like books!

In this way, it can be said that it is a new sales model! However, there seems to be a drawback to Bertelsmann's model itself......

That is, the concept of "mail order" is too old! What age is it now? TV shopping ads have appeared for several years, and even now 8848, an online shopping company, has begun to advertise everywhere!

In the case of mail order, we have to send brochures to customers every month, how much does it cost to pay for postage and printing each month? If the timing is right, why not give the web a try? Now don't say that Wen Xun, a person who writes books all day long, wants to buy a computer, even a puppy who doesn't usually use a computer has bought a computer! Why? Because many parents know that the future is the era of computers, and children who don't know computers have no future! So even if they smash the pot and sell iron, they will buy a computer for their children to study first......

Although it may seem like a step forward in laying out an online platform right now, it may be possible to make a big splash in the next few years! And with this online platform, there is basically no need to rent a big store in the downtown like a regular bookstore, and there are not too many employees...... All of this is like a preparation for mass distribution and mass sales!