From January 24th to 30th, 2011, the last week before the Chinese New Year and the week before the Spring Festival, there were not many new films released, only one cartoon "The Legend of the Little Water Tiger" and the movie version of "Wulin Gaiden". In this case, there is no movie that can pose much threat to "You at the Table", which has a record box office of 328.5 million in a single week.

However, the crowd that went to the theater to watch the movie this week still began to return to normal, and the phenomenal moviegoers of the previous week were not the norm after all, but a storm brewing in the publicity, and it came and went quickly. The accommodating capacity of the mainland film market has not yet grown to this point, and no matter how strong the growth force is, it will take time to ferment.

Therefore, "You at the Same Table", which continues to be ranked with nearly 55% of the films this week, will have a lot of output value. This decline is relative to the previous week's unnatural results, but compared to any film released in the third week, "You at the Table" is still popular. The commotion is infinite, and the oppression of the same period of movies can't get ahead.

The pre-screening publicity was vigorous, and "The Legend of the Old Master's Little Water Tiger", which wanted to kill the Pleasant Goat in seconds, was killed by the Pleasant Goat in seconds, and was quietly drowned after the release. After three days of release, it achieved a box office of 2 million and a dud, which undoubtedly became the first cannon fodder film in the Spring Festival.

"If You Are the Truth, Do Not Disturb 2" did not have the support of good word-of-mouth, and the box office fell too much in the later period, and only got 2 million box office this week, and it has reached the release deadline. The final score was 450 million, and as a comedy, it was a big hit.

"Let the Bullets Fly", which was released a week earlier than "Do Not Disturb 2", was 5.6 million this week, and the total box office also stopped at 650 million. There is no hope of breaking 700 million.

ranked sixth on the weekly box office list, is "The Chronicles of Narnia 3". 8.5 million, making the total box office exceed 100 million. That's basically the final result. The fifth place is the 10 million "Tron: War Chronicle", and the total box office can also exceed 100 million. The two Hollywood blockbusters, in the end, did not achieve satisfactory results in the mainland.

The fourth place in the box office list is "New Shaolin Temple", with 38 million in a single week and a total box office of 85 million. "Confucius" costs 220 million and has a box office of less than 100 million. The cost of "New Shaolin Temple" is 160 million at most, and the box office is 150 million at most, and the two Sino-Hong Kong co-productions have lost miserably.

Facts have proved that the Hong Kong film industry has declined, and Hong Kong filmmakers still have a long way to go if they want to integrate into the mainland film industry, even with government support.

The cartoon "Pleasant Goat and Big Big Wolf: The Year of the Rabbit" was not greatly affected by "You at the Same Table" this week, and it was the same as last week. is still a result of 40 million, ranking third in the box office list. When the Spring Festival stalls open next week, parents will definitely bring more children into the cinema, and the box office results still have great potential.

The 5-day painting of "Wulin Gaiden". As of the weekend, it has received 52 million box office, as a comedy movie with a cost of only 10 million, under the suppression of "You at the Table". It's a rare thing to get such a result. Of course. The original TV series also achieved a sensational effect a few years ago, and there are still many fans.

These movies add up. A total of 185.1 million box office was produced, but this result is not as good as the single-week output value of last week's champion "You at the Same Table".

This week, the attendance rate of "You at the Same Table" has declined, but the box office of 166.6 million still makes countless people red.

The myth of breaking 7 was broken by "You at the Same Table" in just 17 days, and as of January 30, the total box office was 714.3 million, successfully topping the box office champion of Chinese films and ranking second in the total box office of mainland film history. The cost of 100 million, the box office of 714.3 million, and the return on investment are as high as 7143%, which can be said to be an unprecedented high output of Chinese films!

This rate of return also made "You at the Table" squeeze into the list of the 20 movies with the highest return on investment in the world.

squeezed out "Crocodile Dundee", which was originally ranked 20th, and the 1986 film cost $5 million and received $328 million at the box office, reaching a return of 6,560%.

also made the original nineteenth place "Death Code" slipped to the twentieth place, this 1998 film cost 680,000 US dollars, received 10,000 US dollars at the box office, and reached a return rate of 6880%.

The drop from 18th to 19th place was 2002's "My Grand Greek Wedding", which invested $5 million and earned $353.9 million at the box office, achieving a return of 7,078%.

"You at the Table" is currently ranked eighteenth, and there are seventeen movies in front.

No. 17 was 1977's "Star Wars", with an investment of $11 million and a box office of $797.9 million, with a return of 7,254%.

The sixteenth place is 1997's "Six Heroes of Light Pigs", with an investment of $3.5 million and a box office of $256.9 million, reaching a return of 7,340%.

The fifteenth place was 1982's "E.T Extra-Terrestrial", which invested $10.5 million and earned $792.9 million at the box office, achieving a return of 7,551%.

The fourteenth place is the 2004 independent film "Detonator", with an investment of $7,000 and a box office of $5.66 million, reaching a return of 8,086%.

The thirteenth was 2004's "Chainsaw", which invested $1.2 million and earned $102 million at the box office, achieving a return of 8,500%.

The twelfth place is "The Birth of a Nation" in 1915, with an investment of $110,000 and a box office of $11 million, reaching a 10,000% return.

The eleventh is 1939's "Gone with the Wind", with an investment of $3.9 million and a box office of $390.5 million, reaching a return of 10,013%, which is also the highest-grossing film in the world after inflation, reaching more than $3 billion.

The tenth place is 2004's "Trembling Ocean", with an investment of $500,000 and a box office of $52.1 million, reaching a return of 10,420%.

The ninth place is "Napoleon the Great" in 2004, with an investment of $400,000 and a box office of $45.66 million. Achieve a return of 11,415%.

In eighth place was "Snow White and the Seven Dwarves" in 1937, with an investment of $14.88 million. It received $185 million at the box office, reaching a return of 12,433%.

The seventh place is "Stewardess" in 1969. Invest $200,000 and harvest $25 million at the box office, achieving a 12,500% return.

In sixth place was the 2005 documentary "Date with Drew", which invested $1,100 and earned $181,000 at the box office, achieving a return of 16,455%.

Fifth place was 1973's American Style. Love Painting", with an investment of 777,000 US dollars, received a box office of 140 million US dollars, reaching a return of 18,018%.

Fourth place is 2004's Super Burger King. With an investment of 65,000 US dollars, it received a box office of 28.54 million US dollars, reaching a return of 43,908%.

The third runner-up was 2004's "Cursed", with an investment of $218 and a box office of $662,000, with a return of 303,670%.

The runner-up was 1999's "Blair the Witch", which invested $35,000 and received $248.3 million at the box office, achieving a 709429% return.

The winner was 2009's "Ghost Record". Invested $15,000 and harvested $196.7 million at the box office, achieving a 1311333% return. If the more than 7,000x ROI of "Blair the Witch" is a miracle, this movie is a myth. With a return on investment of more than 13,000 times, it can be said that the world is invincible.

It's worth noting, though. "Blair the Witch" and "Ghost Record" both have big marketing by the distribution company, if you count the marketing costs. You won't be able to achieve such a high ROI.

Even "You at the Same Table" directed by Bai Yuhan has an investment cost of 10 million. But the marketing cost is nearly 10 million, and the real cost should be 20 million. Fortunately, when the good deeds summarize the return on investment, they only calculate the proportion according to the production cost and box office on the surface.

The real cost of marketing, invisible and intangible, is an unspoken rule.

For example, Hollywood promoted a blockbuster film with an investment of $100 million and made $300 million at the box office, which is enough to break even according to the proportion of the share. But the company may have spent $200 million on publicity, which means that the total cost is $300 million.

The box office got $300 million, and it was obvious that when the account was split, the company lost a lot of money. However, at this time, the company may still celebrate the big hit. Under this rule, there are two reasons, one is that in order to stimulate the reputation of the movie and achieve follow-up marketing income, the other is that the peripheral sales have achieved outstanding results.

In Hollywood, the box office income of a movie often only accounts for about 20% of the total revenue. Chinese movies often have a wave of box office and DVD, and if they make money, they will make money, and if they can't earn it, they will die. Hollywood, however, has dozens of follow-up sales methods, which are not good at the box office or may also make money.

Therefore, even if China surpasses the United States in the total box office of the film market in the next few years, Chinese films still have a long way to go from Hollywood movies.

The rise of Chinese films has a long way to go.

……

Seventeen days after its release, the total box office was 714.3 million US dollars, and the return on investment was as high as 7134%, squeezing into the eighteenth place with the highest return on investment in the world.

After setting a record last week, "News Network" reported once, and the box office exceeded 700 million this week, and "News Network" once again spent nearly a minute to report on the grand viewing of "You at the Same Table".

Bai Yuhan also showed his face in front of the national audience twice.

This time, the interview screen is located in the office on the top floor of the Hammer Building, and on the wall behind Bai Yuhan, there is still a pair of handwritten characters written by him, four dragons and phoenixes dancing "successful people" cursive characters.

Stylish and individual.

""You at the Same Table" has such a big impact now, I think this should be a testimony of the growth of a generation of young people, youth has become a thing of the past, memories have become the mainstream voice, and this group of young people who have grown up have become the mainstream crowd of moviegoers. It just so happened that I made such a movie reminiscing about my youth, which at least pleased the mainstream audience, and at the most large, it pleased an era. ”

"I am very optimistic about Chinese films as a whole, in fact, we don't need to think about it now, surpass Hollywood in a few years and become the world's first, and we don't need to pay too much attention to whether domestic films get a high box office or imported films get a high box office. If the system of filming and releasing this movie is perfected, there will definitely be more and more good movies pouring out. ”

Bai Yuhan was interviewed by CCTV and appeared in front of the national audience, and Wang Ziwen, who was in charge of Wanhe Tianyi, also appeared once.

Wang Ziwen said in an interview in her office: ""You at the Same Table" is an attempt, an exploration of the audience's tastes, an exploration of market styles, and a exploration of the entire film industry structure. The investment in "You at the Same Table" is very small, and the scale of publicity is not large, and it can achieve such good results, which is an obvious result of the overall rise of my country's film industry. ”

Boast about yourself, and then pat the country's ass, hello, hello, hello, everyone.

"News Network" broadcast the good news of the film industry, and "You at the Same Table" has been publicized by the national media, and everyone is happy! The journey of the box office will continue to be brave and diligent! (To be continued......)

PS: More to come!