The popularity of "Where Are You Going, Dad" has made "father's love" the most discussed topic nowadays, and I have to say that sometimes a show can bring people not only laughter, but also reflection and change!

Some media interviewed many families after the popular broadcast of "Where Are You Going, Dad"!

It turns out that there are many fathers who have changed a lot in a short period of time after watching this show!

A housewife said happily in an interview: "In the past, he was either working overtime or socializing, and my son's school held parent-teacher conferences, basically I went, but at home, he went out early and returned late, every time he went out, often his son was still sleeping, and when he came back, his son was already asleep, even if it was a weekend, he was rarely with his son!" ”

"And after watching the first issue of "Where Are You Going, Dad" at home, during this time, he suddenly changed as a person, there was a lot less entertainment, he came back early, and every day he came back to play with his son for a while, ask his son about his homework, this weekend, we have made an appointment to take our son to the amusement park to have a good time!"

There was also a media trip to an elementary school, which was in the beginning of the school year, and it was just in time for a parent-teacher conference, and the reporter interviewed the teachers of the school!

"In the past, most of the time it was a mother's meeting, and dads rarely came, but this year it is different, and more than half of the dads came! This is the first time in several years that this has happened! ”

The reporter interviewed a certain father who came to the parent-teacher conference!

"Eh, I used to think that we men were responsible for making money to support our families, but a few days ago I watched "Where Are You Going, Dad" on Popular TV, and it dawned on me. It turns out that as a father, we are really unqualified, we usually only know how to make money, but we don't know how much the children want their father to spend more time with them! This is my first time attending my son's parent-teacher conference, but I want to. It definitely won't be the last! I won't miss every parent-teacher meeting for my son in the future! ”

"Where Are You Going, Dad" has aroused great social attention and discussion, and correspondingly, the ratings of "Where Are You Going, Dad" are naturally rising, one issue is higher than the other!

For this reason, when the first episode has only aired a few episodes, there are many star dads who want to join the second season through various channels!

The interests are moving, after the broadcast of "Where Are You Going, Dad", the cute babies have become the darlings of advertisers one by one. The appearance fee and advertising fee are not even less than some second-tier stars!

And the fathers are even more amazing, Zhou Qingyun is a superstar, so naturally there is no need to say more, but a star like Zhang Dongliang who was originally not a first-line star, but after the broadcast of "Where Are You Going, Dad", his value is rising steadily, directly entering the price of a first-line star, and countless manufacturers are flocking to it!

The success of "Where Are You Going, Dad" has made the four major TV groups also red-eyed. While analyzing the success factors of the program "Where Are You Going, Dad" and the mode of the program, they can't wait to launch a series of outdoor programs that imitate "Where Are You Going, Dad"!

It's just that it's a work that follows the trend. Coupled with the hasty launch, the results are naturally self-evident, after cheating the ratings of the first issue, he was almost scolded by countless netizens!

Regarding the hot ratings of "Where Are You Going, Dad", originally, the four major commercial TV groups were also red. But after all, it's just a show, and it's not enough for the four major commercial TV groups to compromise for this!

However, the subsequent popular game company took advantage of the situation to launch the mobile game of the same name "Where Are You Going, Dad", as the first mobile game of the same name adapted from an entertainment TV show, the launch of "Where Are You Going, Dad" has attracted much attention in the industry.

As soon as it was launched, it was sought after by countless people, and at the same time as variety shows became popular. The number of downloads of the mobile game of the same name also quickly climbed to the top of the list!

For the operation of IP, it is not a new matter in China, but the IP development of variety shows is only the first time!

And with the popularity of "Where Are You Going, Dad", the brand of "Where Are You Going, Dad" has also been successfully launched, and in terms of brand licensing alone, it has made a lot of money in terms of popularity!

After that, Popular Film and Television struck while the iron was hot and announced the big movie plan of "Where Are You Going, Dad"!

Although, it's just a plan, but it still makes major TV stations and production companies dumbfounded, according to statistics, the first season of "Where Are You Going, Dad" has been broadcast until now, and it still leverages billions of industrial chains!

At this time, the four major commercial TV groups are not calm, when the mobile game "Where Are You Going, Dad" was popular and the peripheral products were selling well, they also launched the game of the same name of their own well-known variety shows, peripheral products, etc., but, first, because the launch was too hasty, and secondly, their respective variety shows were not as good as "Where Are You Going, Dad" in terms of ratings and influence, as a result, naturally, it is impossible to replicate the success of "Where Are You Going, Dad", It was even complained by many netizens that they were "Dong Shi Xiaofeng"!

The four major commercial TV groups are a combination of interests, but now they find that the benefits brought by one of Tang Feng's programs are the top of their entire TV station's revenue for a whole year!

When Murphy Lee was still hesitating on the dark blue side, the other directors couldn't sit still!

You must know that although Deep Blue has a lot of shares in Fengxing TV, they can only share the advertising revenue of "Where Are You Going, Dad" on Fengxing TV, but most of it has been taken away by Fengxing Film and Television, Fengxing Games, etc.!

It's just that the current popularity is not what it was at the beginning, and the current popularity not only has those giants in the film and television industry as allies behind it, but also the Feixin under Tang Feng's hands is also a behemoth, and it is no longer at their disposal!

Although the separation of production and broadcasting is not a new thing, but the TV station has always taken the initiative and the majority of the cooperation, the original "Who Can Become a Millionaire" was because Deep Blue did not pay attention to it at the beginning, and it was Tang Feng who took advantage of the loophole, and it was too late to regret it later!

And the cooperation between Fengxing TV and Fengxing Film and Television, they naturally know that it is because Fengxing TV does not completely belong to Tang Feng, and because of the domineering of the four major commercial TV groups, so, in fact, Tang Feng's cooperation between Fengxing TV and Fengxing Film and Television is completely dominated by Fengxing Film and Television, and Fengxing TV can only play the role of a broadcast platform!

And this time, almost all of the heads of "Where Are You Going, Dad" were divided by Tang Feng's private company, which naturally made the directors of Deep Blue explode!

In their opinion, this is Tang Feng sacrificing the interests of Fengxing TV Station to enrich his own pockets!

"Board meeting?" When Tang Feng received a call from Li Murphy, the president of Deep Blue Group, he couldn't help but show a smile, and when he heard Li Murphy say the request of the board of directors of Deep Blue, he showed a shocked expression!

Yes, Deep Blue is indeed one of the major shareholders of Fengxing TV, but Tang Feng has a controlling stake in Fengxing TV!

Moreover, Fengxing TV is not a listed company, so Tang Feng is not worried at all, even if he does not have a bowl of water at all in the cooperation between Fengxing Film and Television and Fengxing TV, but so what? (To be continued.) )