In the years before and after the new millennium, China entered an era of rapid development of the Internet.

Because the Internet is a product of new technology, there are not many people who enter this industry, and all IT elites who are a little famous basically have more or less friendships.

Wang Wei, an IT man who works for Bestman, saw his peers and returned to China one after another to start businesses, such as his old acquaintance Deng Wei, who founded ChinaBBS (Global Chinese Forum) and developed impressively. This made Wang Wei itch, and finally decided to resign and return to China in 2004 to start a business.

After resigning, Wang Wei took 1 million yuan in start-up capital and started his dream journey with three brothers in a private house of more than 100 square meters on Huaxi Road in the magic capital, and they began to create a new product of web 2.0 (the second generation of the Internet model), a video podcast sharing website.

After more than half a year of preparation, on April 15, 2005, Tudou was officially launched.

In the first few days, the video clips and audio clips obtained every day were very scarce, and Wang Wei and others didn't know how to publicize it, so they only cared about building the website.

On the third day, perhaps the fourth day, Wang Wei, who took a bottle of beer and was about to buy a teppanyaki to eat, received a call from Deng Wei. It is said to be the most famous in the industry, the largest IT writing community in the Donexstxt country, and the communication base for IT people.

It is this relationship that Wang Wei and Hong Bo became friends, and Tudou also began to grow slowly through Hong Bo's publicity.

Half a year has passed since the launch of the potato network, and it has ushered in new opportunities again.

Thomas Friedman, a New York Times columnist, author of the book "The World is Flat", a three-time Pulitzer Prize winner, and one of the most influential experts on the Middle East, visited Tudou's office to discuss the concept of Web 2.0 with Wang Wei. The conversation lasted half an hour, and the next day, it appeared in the New York Times column under the title "Chinese Find Their Voice."

Tudou has become famous.

After more than a month, after more than half a year of contact and negotiation, Tudou received $500,000 in financing from IDG, a well-known venture capital company. The following year, in May 2006, Tudou received another $8.5 million in financing from IDG, GGV Capital, and JAFCO Asia.

The team has also expanded from 5 to 20 people.

There is an embarrassment in the early Internet sites, that is, the potential is unlimited, and they can often get a large amount of venture capital, but the problem is that they can't find a way to make a profit, or the profit can't be sustained. The same is true for video-sharing sites, and Tudou has no good profit direction.

And with a large amount of venture capital money, it's time to think about making money.

Thus, the Toodou-AD project was born.

The plan is very simple, which is to add ads at the front or end of the podcast video, in order to avoid copyright risks, mainly for original videos. Once the podcaster applies to become a toodou-ad, the advertising revenue can be calculated according to the number of clicks on the video, and the advertising fee is paid by the advertiser.

The current Toodou-ad program is still in beta and does not allow podcasts to apply, but invites some well-known podcasters to join the beta, and in the testing phase, advertisers pay a penny per click.

"In other words, our short film has been uploaded for two days, and it currently has 24,000 views, which makes more than 240 yuan?"

After asking clearly what the toodou-ad plan was, Bai Yuhan was overjoyed, and this kind of good thing was simply an unexpected joy.

"I don't know the specifics, you can tell the people of Tudou yourself after you come to the studio."

"Okay, I can almost finish work in half an hour, and I'll go to the photo studio when I'm done."

After hanging up the phone, Zhao Dafei came up and asked, "Swordsman, why are you smiling so happily?" ”

Bai Yuhan laughed: "Da Fei, didn't you say that advertising is not easy to pull, don't you know how to make money, now there is a way to send it yourself." ”

"What's the way?"

“toodou－ad…… I can't tell you the specifics, but after filming is over, you can come with me to get a good understanding of this plan and see if you can really make money. It doesn't matter if you earn more or less, you can subsidize the cost of filming, or if you have development prospects in the future, this is enough. ”

……

After the filming of the day, Bai Yuhan and Zhao Dafei hurried back to the photo studio and hooked up with the staff of Tudou.com on the Internet.

After asking about this plan in detail, Bai Yuhan and Zhao Dafei knew that they were happy a little early.

It's true that this plan allows podcasters to get paid for ads per penny per click, but there are some limitations of one kind or another. There are two main rules, one is that the video must be an original work to participate in the toodou-ad program, and the other is that the video must be published on Tudou.

Bai Yuhan doesn't care about the original work, the videos he shoots must be original.

But it is a little difficult to choose when it starts on Tudou.com, after all, the primary goal of the White Swordsman Studio is to make a name for itself. If it is limited to Tudou, it will definitely have a great impact on the expansion of fame.

In addition, there is an overlord clause, "the final interpretation of the toodou-ad plan belongs to Tudou".

"Da Fei, what do you think? This starting restriction is a bit awkward. Bai Yuhan asked with a frown.

Zhao Dafei took a puff of cigarette and thought about it: "This plan does have a head, one click is a penny, in terms of the quality of our film, it is not difficult to mix up to 100,000 clicks, 100,000 clicks is 1,000 yuan." A film costs 1,000 yuan, don't you want to shoot 10 episodes, that's 10,000 yuan, it's not a lot of money, but it's meaningful. As for the starters...... Swordsman, do you think this will work? ”

"How?"

"Tudou said that he wanted to start, so we promised him and only uploaded it on Tudou. But secretly, it doesn't mean that we can't publish it on other websites, anyway, piracy is flying all over the sky, and he doesn't know who published it, and it's not to blame us, don't you say? ”

Bai Yuhan's eyes lit up: "It makes sense." ”

Then, the two of them looked at each other and laughed lewdly.

In this world, you have a policy, I have a countermeasure!

"So, we're going to join the program?" Zhao Dafei asked with a smile.

"Of course, joining, isn't it just an advertisement, it doesn't matter. Besides, if we don't join, Tudou can't still insert ads in front of the video, since the result is the same, wouldn't it be a fool not to make money if you don't make money! After speaking, Bai Yuhan immediately used ICQ to confirm with the staff of Tudou.com that the ID 'White Swordsman Studio' joined the Toodou-AD plan.

Then sit back and wait for the money to arrive, and you can earn a little bit is a little bit.

……

In view of the fact that the White Swordsman Studio has the first way to make a profit, that night, Zhao Dafei proposed that all the employees of the studio and the studio put down their work and went to KTV to sing together.

Bai Yuhan doesn't want to give employees a vacation for no reason, and he still hasn't finished a bunch of work, not to mention that he has to pay for singing.

Therefore, on the grounds that "the revolution has not yet succeeded, and the comrades still need to work hard", they rejected this proposal in a righteous and awe-struck manner.

It attracted the eyes of all employees.

But forced by Bai Yuhan's obscenity, he could only give up, go home after work, and work overtime when he should stay and work overtime. As for Bai Yuhan himself, he also stayed to sort out the footage of the shooting, and planned to find time to write the script for the third episode. It's not that he's unkind, it's that he thinks farther than others.

Zhao Dafei is a rookie, and he can't change his habit of eating, drinking and having fun.

The employees are basically monks for a day and hit the clock for a day, and no one really treats the White Swordsman Studio as a career.

All the pressure was concentrated on Bai Yuhan's shoulders.

Now the studio hasn't made any money, so it's just a little thing, and I just go to celebrate casually. In this case, if you don't wait for your career to succeed, the foundation of the photo studio will be lost.

"Scold me for slamming the door, which boss doesn't slam the door, I slam the door to show that I am suitable to be the boss!"

Shaking his head self-deprecatingly, Bai Yuhan lit a cigarette and buried his head in the computer.

Minutes and seconds passed.

Suddenly, it was already ten o'clock in the evening, and Zhao Yingying had already come in to make him tea twice.

At this time, the mobile phone rings.

"i-believe, you're still there waiting for ......" the theme song of "Blue Life and Death Love".

took out his mobile phone and saw the call prompt on the screen, Bai Yuhan was stunned.

The number is shown as "Su Hui".

A name that once made Bai Yuhan unforgettable.

Pressing down the throbbing in his heart fiercely, Bai Yuhan pressed the answer button, trying to make his tone more flat, and even pretending not to know the number: "Hey, which one?" ”

"It's me, swordsman, I'm Su Hui." The sound is nice and familiar.

"Oh, Su Hui." Bai Yuhan responded calmly, and the trembling in his tone was something he didn't even notice.

"Hehe, I thought you forgot about me, they're all old friends, and you haven't called me for so long."

"Isn't that usually busy?"

"I heard that you have been very busy recently, not only to take care of the photo studio, but also to film a TV series, right? Ruan Xiaoting called me today, and I learned that you and Da Fei had already made a short film, "Happy Little 2B: Silly A and Silly C", haha, it's so good-looking, it's very funny. ”

"Hehe, it's a blind shot."

"Don't be modest, director, I know your talent, work hard, you must be an international famous director in the future, and make a movie that is applauded and acclaimed, well, it's best to take an Oscar statuette, so that our old classmates will follow suit."

"Hehe, I'll try my best. By the way, how is Ruan Xiaoting doing now, I haven't been in touch with her for a while. ”

"She's doing well now, she's already in love, do you know who it is, it's Wang Xianjun, the squad leader of class 2, he two are so coincidental, working in the same company."

"Oh, that's good...... What about you, how are you doing? Bai Yuhan was silent for a few seconds, and asked a little bitterly.

"I'm so busy that I haven't gone out to look for a job yet. It's actually boring to stay at home, unlike your big boss, who is busy every day and lives a very fulfilling life. ”

"It's better to be full, it's true that you're tired."

"Modesty, hehe, don't talk about it, Zhu Kerong is back, we haven't eaten yet. Oh yes, I heard that Yao Yuan got married at the end of August, and you will definitely go then, see you then, bye-bye. ”

"Bye-bye."

Hanging up the phone, Bai Yuhan didn't know what mood he was in.

thought that he had forgotten the impulses of his youth and was no longer nostalgic for Su Hui, but this sudden phone call brought up those past events again.

Closing his eyes, Bai Yuhan felt that deep in his heart, he was still haunted and couldn't let go.

Zhu Kerong.

Su Hui's boyfriend, Bai Yuhan's rival in love, has now embraced the beauty and has become a winner in life.

Smack.

The mobile phone was thrown casually on the sitting position, and Bai Yuhan leaned on the back of the chair and looked up at the ceiling. I suddenly felt a little ridiculous, it was all years ago, and I was still struggling.

"Work, you have to get all the shots clear tonight!"