This year has been really terrible for Bai Yuhan, his relatives in his hometown no longer treat him as a child, and when he eats, he asks for a drink, and his uncles, uncles, cousins, and cousins all want to have a drink with him. If he didn't drink, he was angry, so Bai Yuhan wondered if he had ever sobered up.

Fortunately, taking the opportunity to go to the same school's house to pay New Year's greetings, Bai Yuhan hid two flowers, and when he arrived at his classmate's house and asked for a drink, he excused himself on the excuse that he still had to drive. In this way, the six-day short holiday ended, and on the sixth day of the Lunar New Year, Bai Yuhan contacted Zhao Dafei, Wang Yingying, and Wang Shun, and drove back to the capital again.

The busy work begins again.

Since the beginning of the Lunar New Year, Youku has teamed up with Wanhe Tianyi to create the Chinese New Year short drama "Waste Wood Brothers" online. "Waste Wood Brothers" is not a very good drama, it may be a notch lower than "All in all", but at the beginning of 2007, it was still warmly sought after.

The number of hits is rising, even stronger than the Chinese New Year dramas broadcast by some TV stations on the Internet.

I have to say that Wanhe Tianyi has another short drama of Niubi.

"What kind of company is Wanhe Tianyi?" Because of the opening logo, a Beijing Wanhe Tianyi Film and Television Culture Co., Ltd. has been added, and attentive netizens can't wait to ask.

"The white swordsman opened a new company, and he went to station B to find the record board, which has instructions. It is a total-one-book-reading-small-say-company, and there are white swordsman film and television studios, white swordsman animation studios and white swordsman official website b station. The white swordsman is getting better and better now, listen to a friend. The registered capital of this company is 20 million! "There are well-wishers who answer.

"Damn, 20 million, I heard that Bai Yuhan was just a small boss who opened a photo studio before. I became a multimillionaire in half a year. ”

"Advertising makes money, after Seven Joy became popular, people in the industry said that when White Swordsman Studio made a creative advertisement, it was all millions of dollars, and that Pantene gave the most money. The opening price was more than 6 million, and after the fire, an additional 2 million was added. ”

"I didn't expect to make so much money shooting commercials."

"It depends on what you shoot. Generally, small advertisements are definitely not playful, and there is a big gap between the rich and the poor in the advertising industry. And now there are fewer creative advertisements, and after more soon, it is not so popular. Chinese directors are a little less innovative. But it's still very good to copy it, wait and see, creative advertising will definitely be rotten soon. ”

"That's also a good thing, at least creative advertising is much better than sheep and sheep, brain gold, I want to smash the TV when I see brain gold now."

"If you want to smash the TV, it means that you have been brainwashed and successfully remembered this brand. In fact, this is the real bull advertising. ”

I have to say that netizens are still very predictable. At the beginning of the year, Zhao Dafei encountered depression. At the end of last year, several commercial contracts that had been verbally negotiated collapsed. The merchant directly lowered the price by half. As soon as I inquired, I found out that at the end of the year, two new studios were established, which also specialized in short dramas and commercials.

The most important thing is that the person in charge of the other party used to be an old man in the advertising circle, and the ability to contact the business and reduce the cost should not be too strong. Naturally, in line with the idea of saving a little bit, the merchant gave up seeking the industry benchmark Wanhe Tianyi, anyway, not many netizens cared about whether the advertising film was created by the white swordsman, as long as it was fun and funny, it could be promoted.

Hearing this kind of thing just after going to work really makes people feel uncomfortable, but this also makes Bai Yuhan understand more and more that the current success is bubble-like, and the company finally needs to embark on a formal film and television road.

As soon as there are more advertising studios, the price of advertising films will be reduced, and the number of studios that create online short dramas will definitely increase in the next step, so that the competition for product placement will be fierce.

"We must accelerate the pace of film and television investment, and at the same time, we must also dig deep into the profit plan of the new entertainment model. Mr. Zhao, how many major brands are currently negotiating in-depth promotion? At the meeting a year ago, Bai Yuhan asked with a serious face.

Zhao Dafei took out a copy of the information, handed it to the secretary casually, and then passed it to everyone in the conference room: "At present, we are negotiating with many big brands, such as Ma Yinglong Pharmaceutical, Canon Digital, HP Digital, Audi, Volkswagen, GM Buick and other international brands are under negotiation. And we are also communicating with directors such as Zhang Yimou, Wang Xiaoshuai, Teng Huatao, etc., if the negotiation is successful, we will be able to dig deep into the profitability of advertising cooperation. ”

In Bai Yuhan's planning, the new advertising model is not simply to shoot an advertising film, but to make the advertisement into a micro-film, and then with the help of the reputation of the famous director, to tailor a comprehensive promotion plan for the customer's brand.

On the one hand, this plan was figured out by Bai Yuhan through some future micro-films, and on the other hand, it was also inspired by Yahoo's search creative ads last year. The combination of a famous director and a micro-film will definitely bring unexpected benefits. Of course, the cooperation is limited to major international brands.

Big brands can afford high promotion fees, can afford CCTV advertising space, and can scrape more oil and water off their bodies. Once negotiated, it is a heavyweight profit margin, and the greater the promotion efforts, the faster the effect, and the more conducive to Wanhe Tianyi's own reputation building.

Advertising, which is still the only source of profit for Wanhe Tianyi, will also be one of the sources for a long time.

……

There is a headache in the advertising business, and that is the split of the three departments of the studio. The film and television studio is easy to say, Bai Yuhan must be firmly controlled, and the animation studio will be in trouble, as of now, there is no professional animation director.

"Recruitment, recruitment of animation directors!"

After handing over the appeal to Wang Ziwen, Bai Yuhan slipped away, he really didn't want a headache for the troublesome matter of company reorganization, so he should let the professionals worry about the plan, and finally he would review it.

In this way, he was busy until February 28th, that is, the eleventh day of the first month, Bai Yuhan took a team of people to the south of the magic capital and started the filming of "Love Apartment".

The main actors have all rushed over from their hometowns one after another.

In the Cultural Jiayuan Community, the sign at the door has been replaced with a new "Love Apartment" logo, and it is also decorated with red decorations such as ribbons, hot air balloons, and arched doors. A complex by the gate. A huge poster hung from the roof of the building, and on the poster, the costume actor made the makeup. Very dazzling and stylish.

Since eight o'clock in the morning, many people have gathered at the entrance of the community, including fans and reporters.

Because today is the launch ceremony of "Love Apartment".

did not invite celebrities and big names to help, no government leaders were present, only the crew themselves, and a few familiar media, as well as some teachers and students who were on the play. Come and cheer. Low-key is a little low-key, but there should be a program, and there will be no less. Opening remarks continued.

This time, Zhang Hanguang, the vice president of Shanghai Opera, an old-timer engaged in drama research, spoke enthusiastically and enthusiastically, and at the same time tried his best to make a speech on the drama. I hope that Bai Yuhan and Li Jinming will be students who go to the theater. can make a good TV series with quality.

After Zhang Hanguang finished speaking, Bai Yuhan, as the director, also picked up the microphone and delivered a speech: "Thank you to the teachers and professors, media friends, and fans who were present. "Love Apartment" officially set sail today, and it has been in preparation for a long time, and I am very excited. ”

"This is a sitcom, but it is not the same as the sitcoms we usually watch, such as "The Story of the Cooking Class" and "Wulin Gaiden". There are indoor plays, and there are more outdoor plays. Actually, I myself prefer to position it as. Urban melodrama. It is the story of several young men and women from different backgrounds, sharing a house, where there is a lot of laughter, but also a lot of feelings, friendship, love, family affection, I hope it is positive, optimistic, can bring some different feelings to the audience, infect some people, and boldly fight for the future! ”

"In short, I hope that "Love Apartment" can bring the audience a good memory, about youth, dreams, relationships, career and life! Thank you all for being here! ”

After the speech, the machine began to boot.

Bai Yuhan and Zhang Hanguang lifted the red cloth of the camera together, and then Bai Yuhan began to direct and shoot the first shot.

The short shot is just Li Jinming walking past the sign of "Love Apartment".

Over and over again.

So the rite was completed.

When it was time for the reporter's interview, through the previous viral VCR, creative posters and the wide publicity of programs such as "Liu Yan Comes to Leave a Message" and "The Big Event", "Love Apartment" can be regarded as accumulating a lot of popularity, so this time the media also came a lot, adding up to 278.

"Director Bai, many viewers have always been very concerned, why don't you appear in this TV series yourself? Or are you really planning to step back into the background and become a director? ”

Bai Yuhan smiled and said: "I have thought about acting by myself, but as you just asked, I personally tend to put more energy into creating works." I wanted to have more time to write scripts, write stories, and direct films, so in the end I decided not to act. Of course, I also have a desire to perform. Hopefully, I'll still make cameo appearances in some roles, playing soy sauce or something. ”

"Why are actors looking for actors from the play?"

"I'm a graduate student in the play, their big brother, haha. At the beginning, I thought that I also had to learn to recharge, so I chose the magic capital as the filming location, and it just so happened that the actors were also looking for them from here, so that's all. ”

"Are you still studying?"

"I have to study, and if I have time, I will go to school. Even if I don't have time, when I have time, I will ask the teachers for advice, such as Wang Kesheng teaching them, who take care of me very much, and they are all stingy to teach me if I have any problems, which helps me a lot. and Nortel's director Xie Fei, who also helped me a lot, these old-timers still take care of us young people. ”

"Because you were born in 83 and are only 24 years old this year, in China's director circle, you are a very young director, will there be a lot of pressure when you want to make a TV series?"

"It's okay, I'm a person with a strong ability to resist pressure, and occasionally I sigh when I can't sleep, hey, why did I suddenly become a director, I feel a little incredible. However, I don't think the relationship between the director and age is directly proportional, you have to be old to be a director. ”

"What do you say?"

"Our studio signed a group of young directors last year, and everyone's experience is zero, but what they come up with, sometimes you have to admire, maybe young people's ideas jump a lot, a lot of sparks, inadvertently burst out. Every week, we, the directors, will have a meeting, everyone is locked in a small room together, brainstorming, and when we come out, we feel that the whole person is full of inspiration, and the creative stimulation. Love is unlimited! ”

"There have been a lot of VCRs about "Love Apartment" before, which describe all kinds of funny atmospheres in your studio, so what is the work of your studio like in reality?"

"The requirements of our studio are very lenient, and because there are some people who have no discipline, such as someone who is playing with the little sister over there." Bai Yuhan pointed and was scratching his head at a female fan, calling Beast Yi Xiaoxing, "It's just that some funny things happen every day, because everyone is using their brains to think about this funny joke, and sometimes in order to test the effect, they directly make trouble in the studio." It's hard to say, you can take the time to go to our studio to feel it, especially the brainstorming of the screenwriting department and the director department, it's really hi, it's so noisy that your ears hurt! ”

"If you have time, you must go to your studio for an interview and see how so many interesting films are created."

"Always welcome."

Interviews, photos, and interactions, the opening ceremony of "Aegean Apartment" ended lively. (To be continued......)

ps: Thank you Luhan Tianhe, Great Qin Imperial Family, Demon Tail Forest, Confused Little D, Little Little Bean, Fang Xiaofei, Lonely Submarine, Lai Lai, Book Friend 150101233231478 for their tips.