Chapter 5 Pocket Camera

These materials are Ling Shizhe's treasures, and they are his greatest reliance on survival in this world, as long as he has him, Ling Shizhe can live a life of fine clothes and food in this world, and he doesn't have to live as hard as in his previous life.

There are many types of these materials and all walks of life, but Ling Shizhe will not involve them all, he will only involve a few related industries, it is not a good thing that the industry spans a lot, and some industries are not what you want to enter, such as aero engines, which are not something that ordinary people can enter. Now Ling Shizhe plans to only enter IT and automatic control systems and intelligent machine tools in the future, and forget the rest, these are his strengths in his previous life, and these technologies are the gold industry of the future.

Thinking about it, Ling Shizhe's hand did not stop, clicking the mouse to sort out these materials little by little, and the useful ones were stored in the notebook, and those that were not needed and not used were installed in the mobile hard disk and USB drive for the time being. He didn't plan to delete these things that he didn't use, although they weren't needed, but maybe they would have other effects in the future.

It took a few days to finally put all this information together. Now Ling Shizhe has started to work on his second project, which he has already thought of, which is the pocket camera, which is later the point-and-shoot camera.

Point-and-shoot camera (instamatic/apoint-and-shootcamera/anautomatic) is a common name for pocket camera, also known as portable camera and fully automatic camera, which usually refers to a small fully automatic camera that is easy to operate and designed for ordinary people. As long as you point the lens at the subject and press the shutter button, the camera will automatically complete all the steps, so that even a fool can use it, hence the name point-and-shoot camera. With the advancement of optical technology and electronic technology, the era of film has also entered the digital age, and point-and-shoot cameras have begun to install functions that were originally only available to monocular cameras or other high-end cameras, such as: backlight compensation, red-eye removal, long exposure, repeated exposure, etc. Most commonly, most models have several different modes such as portrait, landscape, dynamic, macro, and night, and use different settings according to the needs of shooting, so that users can create a variety of creations without having to learn the concept of aperture, shutter, etc.

On the other hand, because the general demand for photographic subjects is not high, most of them only require to be able to record daily life, coupled with the needs and limitations of economic ability, portability, etc., so the performance of point-and-shoot cameras is usually not high, and the body must be as small as possible. In the past, point-and-shoot cameras and 135 cameras also used 35mm lenses, and lower-priced models even had simpler prime lenses to reduce weight and cost. After the advent of digital cameras, most point-and-shoot cameras use much smaller sensor than the 35mm film, which not only reduces the manufacturing cost of the sensor, but also uses a smaller lens to reduce the cost of the lens (the lens accounts for a high proportion of the cost of the camera), and the reduction of the volume has also made many point-and-shoot cameras small enough to fit into the pocket of clothes in recent years, and can even be made on mobile phones, greatly improving the convenience of carrying, so the camera is more popular among the general population. In the past, if you had a camera in your hand, you would be the center of attention.

The pocket camera is fully automated, which is actually very similar to the card machine that came later. The lens also has an adjustable aperture and shutter, but people can't see or touch it, only the camera automatically adjusts for you to get the right exposure. The lens of the pocket camera, that is, the point-and-shoot camera, adopts a mature basic lens structure, with a simple structure, few lenses and lens groups, but excellent imaging, and the colors are bright but most of the imaging is not too sharp.

Nowadays, there are no point-and-shoot cameras on the market, they are all professional cameras such as monocular and SLR, which are complex to operate, and ordinary people can't use them at all, requiring a long time of professional learning. The world's first automatic exposure camera was not born until 1970, the world's first point-and-shoot camera appeared in 1980, and now it is only 1968, and there will definitely be a large market for production. This project is definitely very interesting, even in the digital age, just need to change the film of the camera to D and turn it into a card machine. Imagine how many years Japan has relied on this in the future and how much money he has earned, you will know how much money he has.

However, in order to raise the technical threshold and increase technical barriers, Ling Shizhe does not plan to make those very simple fool machines, he is ready to make some transformations of the fool machine, increase its technical content, so that others can not easily imitate it, and it can also increase the grade in the hearts of consumers and improve the image of its company brand.

The first is the lens, which he is going to use with the telescopic lens of the digital card machine Canon and the card camera lens of Sony, and is equipped with a simple ultrasonic prime and image stabilization function.

Second, a microcomputer chip is added to make the camera have several different modes such as portrait, landscape, dynamic, macro, and night. The point-and-shoot camera is characterized by its small and delicate appearance, the appearance is fashionable, and the available space is small, and the film takes up a lot of space, and the use space of the camera is even smaller. Digital cameras have adjusters that manually adjust different setpoints, but now

It's not easy to set it up like this, so it can only be handed over to the computer for fully automatic adjustment.

Although the chip is beginning to appear now, it is still in the embryonic stage, compared with the digital era of later generations, and there is no such chip designed and produced for point-and-shoot cameras on the market. This was his strength in his previous life, and no one in this world could compare to him.

After Ling Shizhe called his secretary to buy him tools related to chip design, he instructed him not to bother him if there was nothing important, just send him food on time. This secretary is a native of Baodao, immigrated to Canada with his family, graduated from a prestigious university, and this time Ambrera Company recruited people, she came in and became Ling Shizhe's full-time secretary.

After putting the tools on the table in different categories, seeing a big white paper in front of him, Ling Shizhe smiled bitterly, he was still too backward, at this time, there were no cad tools, everything had to be done manually, and he secretly swore in his heart that he must get these things out in the future, otherwise how to do it just by manpower, not to mention the slow efficiency, and there are many mistakes.

Sitting on the chair, Ling Shizhe began his first chip design work in the world, he used to design for others, and now he designed for himself, with subtle different feelings that only he can experience, others can't understand at all.

Ling Shizhe first sorted out several chip designs in his previous life in his mind, and selected the type he needed, first of all, he chose the RISC architecture. In the field of chips in later generations, there are countless chips of various types and architectures, but in the final analysis, there are only two types of chips: RISC and CISC, which are two chips: reduced instruction set architecture and complex instruction structure.

Regardless of the instruction set chip, the computer instruction system here refers to the machine instructions at the lowest level of the computer, that is, the instructions that the CPU can directly recognize. CISC is a kind of instruction that appeared in the early days of the group, and with the complexity of the computer system, the structure of the computer instruction system is required to make the overall performance of the computer faster and more stable. Initially, the optimization method adopted by people was to improve the execution speed of the computer by setting some complex instructions, and changing some of the commonly used functions originally implemented by software to the instruction system of hardware, which is called the complex instruction system computer, that is, plexinstructionsetputer, referred to as CISC. Intel's x86 architecture is a typical example of CISC. Another optimization method was developed in the 80s of the 20th century, and its basic idea is to simplify the computer instruction function as much as possible, only retain those simple functions, can execute the completed instructions in a beat, and use a subroutine to realize the more complex functions, this kind of computer system is called the reduced instruction system computer. That is, ReducedInstructionsEtputer, or RISC for short. The essence of RISC technology is to reduce the average execution cycle of instructions by simplifying the function of computer instructions, thereby increasing the working frequency of the computer, and at the same time using a large number of general-purpose registers to improve the speed of subroutine execution.

Now in 1968, the RISC chip has not yet come out, and the chip designed by Ling Shizhe is designed on the basis of ARM, ARM belongs to the RISC category, which has been widely used in later generations, and many embedded chips and industrial control chips in later generations have been developed on the basis of ARM authorization. ARM chip is designed by ARM company in the 90s, this company was established in 1991, Ling Shizhe in addition to the design of the new point-and-shoot camera with a special chip, but also to design the ARM chip, the professional chip on the point-and-shoot camera was originally designed on the ARM framework, after the ARM is designed, you can design chips in different professional fields on his basis, for his own career in the future to occupy a key point, even if you don't have to do anything, Just rely on ARM for technology licensing, and you can eat for a lifetime.

When Ling Shizhe's ARM chip was designed, he began to design the chip of the point-and-shoot camera on a secondary basis, and he wanted to make an analogy according to the manufacturing process and technology of this era to determine which design method can be produced in large quantities and has the advantages of cost and performance. If this era can't be built, then it's useless to design well. The production of chips has been considered, and at present, the company only needs to do a good job in chip design and research and development, and the production of chips will be handed over to the foundry. Chip factories have appeared in North America, opened by large companies, IBM; Texas Instruments, etc., their production equipment is advanced and the process is high, which can produce chips with a higher degree of integration, while small companies are worse, and the chips produced have a low degree of integration; When the time comes, we will have to see which foundry to choose, and now it is necessary to design the chip first.

Ambrera, these days, the employees in the subsidiary are commuting to and from work as usual, and the company is also running normally. This morning is another good weather, the sun is shining, the snow and ice on the trees on both sides of the road have melted, the branches on the trees are pulling out new shoots, everything is thriving, the time is in April, the spring in the south of North America has already come and is about to enter the summer, but Canada is located in the north, spring comes later than in the south, this is not the latest, in the further north, within the Arctic Circle, it is still winter, Ambrera's company employees come to work again today, no different from before, When they enter the door of the company, they will look up intentionally or unintentionally, it is the highest floor of the company, the 5th floor, is the office of the chairman of the company, the chairman of the company, Ling Shizhe, has locked himself in it for more than two months, except for his secretary to deliver meals on time, he has not seen anyone else go in, nor has he seen him come out, the company's CEO Alison always said, the boss is designing a new product and an epoch-making new product, we should not disturb him, let him work with peace of mind. It's been more than two months, and I don't know how long he will have to lock himself in, and I don't know what his new product will look like, and if it is still as magical as that new type of ceramic, it would be great if it was still like that kind of package-like magic.

Speaking of that ceramic products are really beautiful, the color is so white, the same as milk, the pattern on it is also very good-looking, now many families in Toronto have replaced the ceramic tableware at home with the tableware produced by the company, and our own families have begun to plan to change the tableware. Every day from Toronto rushed to the company to buy tableware in an endless stream of citizens, the first floor of the company is a direct store, people can directly buy the goods they like, speaking of the company's direct store is really a genius idea, less middlemen exploitation, people can directly get cheap goods from the company, and the company's income has greatly increased, now the company has 8 direct stores in North America, the next few years will increase, to establish direct stores in all large and medium-sized cities in North America, each city heard that only one openAnd then other cities have established cooperative relations with local retailers, which greatly shortens the circulation process and circulation time of the intermediate distribution channels, and greatly saves costs, which is really a good idea. When people entered the company to start a new day's work, the long-closed door on the fifth floor finally opened, and Ling Shizhe came out with a thick step of information and came to the office of CEO Alison on the third floor, Alison's office was next to the conference room. Seeing Ling Shizhe coming in with such a thick pile of materials in his hand, Alison hurried over and put all these materials on the desk.

Seeing Ling Shizhe's messy hair and crisp eyes, Alison quickly poured him another glass of water, and went to call the secretary to buy him breakfast, when Ling Shizhe took the water and breakfast and sat aside and ate it in a big gulp, at this time Alison had the effort to look at what Ling Shizhe had been making up these days, and when he picked up a book on it and opened it, what caught his eye was a line of words: instamatic/apoint-and-shootcamera/anautomatic, Flip back to see a three-dimensional map, in the introduction of those functions, Allison's mouth is wide open to swallow an egg, in the backwards, is the design of various components, there are camera architecture design drawings, there are camera lens design drawings, there are two kinds of lenses, one is retractable and one is not retractable, and there is ultrasonic motor automatic fixed focus design and anti-shake function, when he saw such a sci-fi thing, he said in his heart that it is impossible, the current ultrasonic wave can be pressed on large equipment in addition to How to press such a small thing, not to mention that it is still an automatic camera for ordinary people, even if it is so expensive to make that, ordinary people can't afford it at all, although there are doubts, but Allison's good professionalism still did not say, he continued to turn back, when he saw the ultrasonic and anti-shake technical data that day, he was determined, and snored in his heart: wonderful, big seconds, it was realized in such a simple way, these components can be completed with current technology, and the difficulty is that he has a delicate designThis design is so ingenious that no one thought that the ultrasonic motor could also be designed like this, and this design can be grafted on the lens of a professional SLR camera under the improvement. And the design of the anti-shake function, which is also very genius, can also be used on the lens of professional cameras.

When Alison was amazed in his heart by Ling Shizhe's ingenious design, he knew that these were the countless technical experts of later generations who spent decades researching mature technical solutions. Now that he has used it directly, Ling Shizhe could have designed him better, designed more exquisitely, and took up less space, but limited by today's production technology, there is no way to pay attention to it like this, as for the better production process in the future, it is not easy to produce these designed things, but it is finally calculated, a lot of equipment has to be customized, which costs a lot of money, and I don't know if the money is enough, and the loan is inevitable, It's a question of how many generations, doesn't my father have a bank, you can look for them, I don't know if they can eat, if they can't eat, find a few more. Forget about these banks in the Americas, they are too dark, I don't know how many traps there are, if you can't even get your own invention inexplicably gone, you have to eat inexplicable lawsuits, these American banks are not pure, they are behind those commercial predators, not what Ling Shizhe can afford now, if you can avoid it, don't look for them unless you have to.

Although the camera's ultrasonic fixed focus and anti-shake function is a bit compromised, but his basic structure should be there, in order to prevent competitors, Ling Shizhe designed a lot of patents about them, so that opponents can't get around at all, now although there are patent pools, patent barriers The idea of these ideas, patents have also appeared, but they are in their infancy, not like the later generations have reached a terrifying stage, and it is not too late to enter, there will be no chance at night, they have already been carved up. At this time, you just don't have a chance to enter, you can only see it with your eyes, and let them defraud you patents.

Ling Shizhe has also made a lot of optimizations to the lens, the previous one was for digital cameras, but now there is no digital at all, only film, to improve and optimize the adaptability of the film, it also consumes a lot of Ling Shizhe's brain cells, so that there are such results.

Alison continued to flip through the data, except for the sound of the data flipping, there was no sound in the office, only Alison was quietly flipping, the more he went to the back, the more surprised his heart became, when he turned to the part of the automatic control of the point-and-shoot camera, "oh, meygood" completely he was surprised, these control systems, the design is too classic, the function is too rich, the design of the shutter button is a two-and-a-half-button design, when a person takes a picture with a camera, first half-press the fixed focus, Then press all to complete the whole photo process, the camera auto-focus, automatic metering, backlight compensation, red eye removal, long exposure, repeated exposure and other functions, but also with portrait, landscape, dynamic, macro, night and other different modes, and these modes are automatic, no need to let people adjust, the camera will do it with you.

These are not to surprise Alison, what really surprised him is the design of the embedded chip and the design of the instruction set, Alison is not a person who knows nothing about computers, on the contrary, he is also an amateur computer enthusiast, he has seen a lot of chip design, know that people now design ideas for chips, but he has never seen such a design idea and such an instruction set command bar, its structure is compared to the traditional CISC (complex instruction set computer), this new is called RISC ( Reduced instruction set computer) streamlines about 80% of complex instructions, has a short pipeline, and is more powerful and more efficient. Such a processor has sufficient performance and low power consumption, which is very suitable for the use of this camera.

There are two different designs of processors, the first is the architecture of Arm's RISC basic processor, and with Allison's knowledge of computers, he can see at a glance: the second is based on the first one. On the basis of the first one, I redesigned different functions, canceled unnecessary functions, canceled all unnecessary functions and circuits, and only needed to design what I wanted, such a solution was simply a genius design, and Allison couldn't help but cry out when she saw this.

"Boss, you are simply a genius, this processor solution design is simply fantastic, once he is announced to the public, it will definitely cause a shock to the world, it will cause a revolution - life, a computer revolution, an industrial revolution, the world will be released and changed, it will become completely different, God, this is too genius, do you know boss, revolution - life, this is a revolution - life", of course, your new camera design is also very genius, but compared to the design of this processor, it is worse, This RISC processor is the real revolution-driven design."

"Alison, it's too early to say this, first of all, we should make it and apply for a patent, and it should be carried out simultaneously, and second, how to sell this new type of camera, which is a computer camera, an automated camera, a camera that can be used by fools, people just need to press it, and after these are done, we will think about how to maximize the benefits of this chip."

"Yes, boss, you're right, we should make it and patent it first, sorry boss, I'm in too much of a hurry."

"It's okay, if it's me, I'll do the same, Alison, now let's talk about what we should do next."

After 2 days of discussion, Ling Shizhe and Alison finally formulated the following plans:

First, apply for a patent, which is the most important thing, to keep an eye on it, not to make the slightest mistake, and contact the White company to ensure the success rate and prevent accidental release.

Second, make a sample of the camera as soon as possible, whether it is ugly or not, first check the effect, if it is good, call the design office to design the shape of the camera.

Third, the company's design department has expanded, and now there is only one person who is responsible for designing the ceramic pattern design, obviously this is enough, and 2 people are recruited to design the point-and-shoot camera, and the requirements are: small and exquisite, fashionable and cute.

Fourth, the product development department was established to carry out product research and development and development, and Ling Shizhe was the development director.

Fifth, the camera factory, including the lens factory, was built in Hong Kong and produced by the Hong Kong factory to save the current expensive labor costs. (At this time, the labor cost in the United States is already very high)

Sixth, the processor development laboratory and semiconductor department were established to carry out the research and development and production of the company's processors. The laboratory is now in Canada, and later opened a laboratory in Hong Kong.

Seventh, the processor is temporarily entrusted to the OEM production, and when the conditions are ripe, it will establish its own chip factory.

Eighth, Ambrera Industries, Intel Semiconductors, and Ambrera Electronics were established in Hong Kong, under the name of Hong Kong Ambrella, and the sales department responsible for the Hong Kong factory and North America was also hung under the Hong Kong company

Ninth, Canada is the head office of Ambrera, which is the company's nominal global headquarters. and established Ambrera North America, with Alison in charge.

Eleventh ~~~~~~

When these plans were made, the company's pocket camera, which was later known as the point-and-shoot camera program, began to be launched.