There is still some time before the broadcast of "Love Apartment".

And July, for Wanhe Tianyi, is a high-yield season. Because it was summer vacation, students had time to surf the Internet, so the company launched a number of short films one after another.

At 10 o'clock in the morning on Monday, "Happy Little 2b is You", as a gift film of Wanhe Tianyi, was broadcast on the whole network and all platforms.

At 2 p.m. on Monday, "Corpse Brother" was launched on Tencent Video as the first official animated short film of White Swordsman Animation Studio.

At 10 a.m. on Wednesday, the second season of "Hip Hop Quartet" was launched on Tudou.com.

At 2 p.m. on Thursday, "Best Lady", as a derivative brand of "Liu Yanlai Message", was launched on Youku.

At 2 p.m. on Friday, "Grassroots Men", as a derivative brand of "Liu Yanlai Message", was launched on Youku.

Saturday at 10 a.m., "Dream and Reality" was launched on Tudou.com.

In addition, at 10 a.m. on Friday, "The Big Event" as a fixed column, and at 10 a.m. on Thursday, "Liu Yanlai Message", which is a fixed column, was launched on Youku. and the embarrassment of the Great Embarrassment section, the daily fresh jokes of the rampaging comics, and the advertising films that are piled up.

In the words of the media, it is this summer that young people are bound to fall under the sugar-coated shells of all things. Obviously, Wanhe Tianyi's ambition is not just that, after more than half a year of planning, Wanhe + one + this ~ read + novel + YBDU Tianyi finally reached a cooperation with GM Buick.

invited Teng Huatao, Wang Xiaoshuai, Xu Jinglei, and Ning Hao to direct "Chasing Infinity. Buick coupe series 12 constellation micro film". A total of twelve short films. After these short films were released on the Internet, they caused a lot of sensation and brought huge attention to GM Buick.

Also to other big brands who are waiting. In a short period of time, Wanhe Tianyi signed several big brands such as Ma Yinglong, Canon, HP, Audi, Volkswagen, etc., to tailor a new media brand promotion strategy. Wanhe Tianyi's advertising exploration has finally taken a new step.

Because there are more and more directors and actors cooperating with him, the popularity of the industry is also refreshing day by day.

On Tuesday, July 10, in the auditorium of the Beijing Film Academy. Wanhe Tianyi held a grand press conference. Because it's already summer vacation, Nortel doesn't have many students left, so. This time, the people who came were basically fans of Wanhe Tianyi, as well as more than 100 media outlets.

As early as last month, Wanhe Tianyi was preparing for this press conference. Journalists from all walks of life are invited. Inform the fan group and pull the momentum of the press conference very much.

Early in the morning, all the employees of Wanhe Tianyi were busy in the Nortel auditorium. The poster for the press conference began to be arranged from the gate of Nortel, and a poster the size of a room was hung high.

On the poster, there is a huge golden font with the words "Never expected" written in the center. In the background is the Temple of Heaven in the capital, surrounded by photographs of several actors. One of the largest. It was Bai Yuhan with black-framed glasses, his mouth slightly open expressionlessly, and his black tunic made him look like a sling.

In several other photos, there are the appearance of a monk named Beast Yi Xiaoxing with a shaved head, Lu Zhengyu's ancient costume, Liu Yuan's priest's costume, Li Ran's Monkey King dress, Li Jinming's image, and Gong Ge's goddess style.

and two lines of small print, "The Legend of Wang Da Hammer" and "Director Bai Yuhan's Works".

Above the poster is a red banner that reads: ""Never Expected" Universe Premiere and Wanhe Tianyi 'Micro' Concept Press Conference." ”

……

Half a month ago, "Never Expected" was launched in a low-key manner in Beijing.

The original version of "Never Expected", directed by the beast Yi Xiaoxing, starring Bai Ke Wang Da Hammer, Zhang Benyu's Liu Bei, boss, Xiao Ai's doctor, Kong Lianshun's goddess, Ge Bu's cleaning sister, all of them are classics without words.

It's just that it was in 2013, and now it's 2007, which is 6 years away.

The original group of people, Kong Lianshun, Xiao Ai, Zhang Benyu, Bai Ke, and Ge Bu have no shadows, and they don't know if they went to college. Bai Yuhan naturally couldn't find them, so he could only choose a batch from within the studio. Only the role of the goddess Kong Lianshun is difficult to replace, and among the employees of Wanhe Tianyi, Gong Ge has played women's clothing.

However, Gong Ge is a Fauvist, and there is a difference of 108,000 miles between Kong Lianshun and Kong Lianshun's white-faced and rich posture. For this reason, after reluctantly giving the role of the goddess to Gong Ge, Bai Yuhan immediately arranged for Gong Ge to bleach and shave, striving to reduce his beast attributes a little, barely reaching the scope of the goddess.

As for Ge Bu's role, Bai Yuhan didn't plan to let Li Jinming play it, after all, Li Jinming also embarked on the road of a high-quality idol with "Love Apartment". starring in this kind of spoof and vulgar online drama will lower her image, but Li Jinming didn't care about this, and insisted on pestering Bai Yuhan to play the cleaning girl.

Even if it is the second season of "All in All", Li Jinming will continue to act.

Some women are blind in love, maybe Li Jinming is such a woman, in order to be able to act with Bai Yuhan, she doesn't even want her own image.

The girl was willing to "fall", and Bai Yuhan was embarrassed to stop it, so she could only nod and agree.

Fortunately, the cleaning sister didn't have many scenes, and after coming to the capital to perform for two or three days, all her scenes were over. did not delay her to run publicity.

The cast was decided, and the film was immediately launched, and almost at the same time, several short films were being filmed. However, as long as the script is written, the speed of filming is fast, because it is all simple content for low-cost small scenes. If you're in a hurry, it's no problem to shoot several episodes a day.

Time flew by like this, and it was July 10th.

"Never Expected" is ready to premiere, and this is why there is this "Never Expected" Universe Premiere and Wanhe Tianyi 'Micro' Concept Press Conference".

……

Backstage, Wang Ziwen and Bai Yuhan were accompanying some Nortel, drama leaders, old directors, new directors, and bosses of other film and television companies who were invited to come. In the past half a year, the network has expanded, and Wanhe Tianyi can be regarded as it. I got in touch with a group of senior people and had my own network.

"Your concept of a micro-film and a mini-series is very interesting. A succinct summary of this new genre of entertainment. Director Xie Fei took Bai Yuhan's hand and said cordially.

Wang Kesheng also looked at Bai Yuhan with satisfaction: "Wanhe Tianyi's steps are very fast, and he has begun to systematically summarize this new field, and make the impact of the Internet on the entertainment industry concrete and concrete, which is a good start." ”

Bai Yuhan said with a smile: "From the beginning. We are exploring the commercialization route of short films, after a year of trying. Commercialized cooperation methods, advertising cooperation methods. There are already preliminary models. So after discussion, we decided to hold a press conference to release some of the concepts we summarized, which can be regarded as guiding the industry. Let's move forward. ”

"Haha. Don't hide it, you do it with an intention. To be an industry standard, let the latecomers go around within your limited range, no matter what, you are guiding this standard, and you must always press the head of others. Wang Kesheng saw it very clearly.

Bai Yuhan nodded: "I can't hide anything from the teacher's eyes." ”

Xie Fei said with a smile: "I used to think that Bai Yuhan's talent in directing was amazing, but now I think so." He also had a talent for being a profiteer. Still, I hope you can make this cake bigger. Rather than taking more portions. ”

"Xie Lao rest assured, we are not just looking at the company in front of us. In fact, the domestic entertainment industry is very messy, because the plate is too big, but it is undeveloped, and many people don't know where to start. So when I saw someone else take a bite, I rushed up to take a bite myself. We launched this concept to avoid this situation, we promote the model, guide new companies to develop the cake together, rather than grabbing the cake. ”

What Bai Yuhan said is high-sounding, but in fact, there are a lot of selfishness.

If it is possible, he naturally hopes that Wanhe Tianyi will enjoy this new market alone, but others are not stupid and have long been greedy. Since the beginning of the year, the competition in advertising has been greatly intensified, bringing a very bad vicious competition scene to the already fragile advertising drama.

An advertising list, this is also grabbing that, and the price immediately falls like an avalanche. In the end, everyone didn't have to make any money.

Wanhe Tianyi has launched various concepts, the purpose of which is to clarify the market and divide it into different levels. The high-end market is dominated by the promotion of big brands, and famous directors shoot micro-films, with the overall marketing of micro-films. The mid-market launches a variety of creative skits or creative commercials to attract fans. The low-end market uses product placement as a new means to pay attention to a new idea and ingenuity.

Finally, we will combine the overall development trend of self-media, new media, and micro-media to jointly create a new entertainment market in the Web3.0 era.

It was soon nine o'clock and the press conference began.

Bai Yuhan sent Xie Fei and the others to the seat and sat down, and then sat on the side himself. On the podium in the center of the stage, Wang Ziwen was dressed in a red women's suit, beautiful and stylish, and began to preside over today's press conference.

"Distinguished guests, welcome to the premiere of "Never Expected" and the Wanhe Tianyi 'Micro' Concept Conference. In the past year, the Internet has transitioned from the era of Web 1.0 to Web 2.0, and the emergence of podcasts has prompted the entertainment industry to shift from reality to the Internet. We are a typical new entertainment company in the Web 2.0 era, which is different from the general traditional entertainment company, and we have been committed to promoting the interaction between the Internet and entertainment. ”

Wang Ziwen made a handsome speech, and on the big screen behind her, the background film that had been made long ago also began to elaborate further along with the content of her speech.

"The era of Web 2.0 has kicked off a magnificent prelude, and Wanhe Tianyi came into being, and we have explored online short dramas, advertising dramas, advertising films, short films, cartoons and new types of comics that adapt to the development and survival of the Internet...... Therefore, based on web2.0 and looking forward to web3.0, Wanhe Tianyi solemnly launched the concept of 'micro' today! ”

The micro concept is a big plan that Bai Yuhan has been preparing for a long time.

By searching for various film and television dramas in his mind, Bai Yuhan found that the future era is a micro era. People keep their heads down all day playing with their smartphones, posting microblogs, chatting, watching micro-movies, and busy micro-marketing, and it seems that the time spent on computers and mobile phones occupies most of the day.

This is an unimaginable era before 2000, and entering 2007, Bai Yuhan feels more and more that the current society is moving towards that micro era.

To this end, when he chatted with Wang Ziwen and other executives, he described what kind of society he envisioned in the future. Originally, he was just idle, boasting that he had a forward-looking vision, and he didn't want to think about it at a deeper level. However, these words touched Wang Ziwen very deeply and made her see unlimited business opportunities.

The micro-concept was then put forward by Wang Ziwen.

Wanhe Tianyi wants to seize the micro era, take the lead in leading the layout of the micro era, and be one step ahead. (To be continued......)

ps: Thank you for dingoking, the knife stone, I don't understand anything, the tail of the river, do whatever you want, wo who is trapped in place, and don't cultivate the reward of Wild Fox Zen!