Section 43 Media Wars
Everyone has to admit that in the second week of September this year, the most successful was CBS.
In this September, CBS was extremely successful, first of all, they aired the sitcom Everyone Loves Raymond, the first episode was broadcast more than 9 million people, and the ratings exceeded 3, making everyone jealous of their good luck and making a good TV series so easily. What's even more surprising is that CBS's celebration has not yet begun, they broadcast CSI again, the premiere ratings have reached 5, and the number of viewers has reached 13.5 million, which has suddenly become the most sensational news.
A TV series has 13.5 million viewers, and the ratings exceed 5, which means that this TV series is one of the top ten TV series in the United States in terms of ratings anyway, and it is too rare for a TV series to have such ratings once it is broadcast.
Moreover, what is even more rare is that the reviews of this TV series are also good.
"CBS TV's new drama CSI: Crime Scene Investigation is a very innovative and interesting drama. This TV series explores more details about the case-handling staff's case. Scientific investigative methods are introduced as a key point, which gives this TV series a new highlight......"
The Los Angeles Times' review of the show was quite objective, and they directly captured the most innovative parts of the show and gave it good reviews.
"The TV series has a pretty bold style and is worth watching."
The Chicago Tribune's comments were a little more sober, focusing more on the production style of the TV series than on the plot.
"Since the development of detective dramas, the audience has long been tired of the traditional detective mode of solving crimes. If you want to shoot detective dramas at a high level and close to real life, it is essential for the audience to feel that this is the story in reality. CSI's breakthrough point is that it relies on science and technology to maintain the suspense and excitement that detective dramas should have, which is its breakthrough. ”
The film review of the New York Times directly discussed the question of how to make a crime drama. Compared with the success of a TV series, they are more concerned about how the TV series should be produced.
"This is a TV series that is enough to inspire new crime drama shooting directions."
"TV-Show" also gave a very high evaluation of the TV series. And this evaluation is not an exaggeration: compared to riding alone and solving cases with logical reasoning, this TV series provides new ideas.
"An epoch-making TV series, if you decide to start catching up on this series this summer, it's definitely a smart choice."
In contrast, the evaluation of "TV Weekly" is much simpler and crude. Their meaning is simple: the ratings of this movie will be high, just watch it.
This TV series was a big hit, and it became a hot topic for everyone for a while. The protagonists of the TV series can be said to have their own charms, quirks, hard work, ruffians, honesty, several completely different characters, using scientific methods that people can't even see to solve cases, these things have a great attraction.
Not to mention, some of the forensic common sense mentioned in these TV series is also eye-opening. Moreover, these things are still real, and they can be encountered in real life, which is even more interesting.
"Our TV series is obviously a success." At this time, in the CSI crew, Levy also made a rare exception to allow everyone to drink. Standing on the table, he was holding a wine glass in his hand, and his face was full of smiles, "But I believe that our TV series will definitely achieve more than that, believe me, our future will be more brilliant!" ”
After celebrating with the crew, Levy did not let up, on the contrary, he immediately began to contact the staff and prepare some things, "The TV series is successfully released, and there will definitely be people who will not like us." We have to let the media be careful to deal with the battle, otherwise, no matter how good the TV series is, it will be difficult to gain a foothold if it is splashed with dirty water. ”
"You can rest assured of this." In this regard, it is no one else who takes care of it, it is Leslie Muvis, "Leave this matter to me - CBS is not so easy to bully, our hit drama, no one can talk nonsense." ”
However, CBS is not easy to bully, it does not mean that no one will bully. The first episode had 13.5 million views, which is an amazing achievement. Even Law & Order, which is regarded as a treasure by NBC, has only about 12 million viewers, and CSI surpassed this number as soon as it aired, which is enough to make NBC feel pressured.
They could feel that CBS was really sharpening its knives and ready to fight them.
"NBC has also prepared a lot of good TV series this summer." Feeling the pressure, the president of NBC also gave an interview, "The best sitcom is still Friends, the best crime drama is still Law & Order - NBC is still the best TV station, there is no doubt about it." ”
For CBS, two TV dramas with more than 10 million viewers were broadcast within a week, and other TV networks were more or less jealous. The NBC quickly pushed back against CBS's challenge to its dominance.
They also have this kind of confidence, because they have better TV series: this confidence is not blown. After Thursday, when the statistics were counted again, everyone loved Raymond with more than 10 million people, but Friends's 15 million viewers still maintained an unshakable position in the emotional comedy category.
With the confidence guarantee of the unshakable status brought by Friends, NBC's counterattack also began, and the position of the emotional comedy was won, and they immediately turned their target to crime dramas, and soon, in the media, some people began to accuse CSI of filming nonsense.
"A DNA test can give you results in a day? Will the CSI team go to the scene to solve the case? And they all drive Humvees, and they still have a very good relationship in private? It's not close to reality at all, it's just a nonsense! ”
The accusations of the media began to sound under the operation of NBC. The media began to hold on to the mistakes of the TV series, began to pick all kinds of mistakes for CSI, and began to blame CSI for the problems of the series.
"CSI's idea is good, but what they make is not CSI in the United States at all. The United States is very backward in solving crimes, it is impossible to have DNA samples of everyone, and the work is slow and inefficient, CSI is fundamentally wrong, and what they shoot can only be said to be science fiction dramas. ”
In order to grab the ratings, the competition of the media is also extreme. Since CSI wants to start filming a TV series from the real aspect, then they directly accuse this TV series of not being real enough, if there is no selling point of truth, what is CSI?
"NBC is looking for a breakthrough point very accurately, and they are ruthless enough to press a new drama for such reasons...... It's just that they're looking for the wrong person. When Muvis saw what NBC was doing, he just smiled.
Soon, when the media hype was very intense, a new review had also appeared.
In October last year, football star Thompson was acquitted because of the fact that his incriminating evidence was not up to standard, and the scientific testing work in the United States began to receive widespread attention. Less than a year has passed, and CSI has been released, which also shows how fast the producers are. As we all know, since last year, people have been discussing the Thompson case, and the substandard scientific testing methods in many parts of the United States have also been exposed. In some places, the perpetrator is judged by just one footprint and one correction, while in other places even the forensic doctor is an amateur, or even a dentist. This situation exists in many parts of the United States, and compared with Germany and Japan, the United States has a higher crime rate and a lower detection rate, which is already a common problem. Forensic work is not taken seriously enough in the United States, and it is even associated with psychopaths in many cases, but it is a real profession that can help the police solve cases. These problems have attracted widespread attention with the Thompson case, and now, the CSI has pushed it to the top, which is a good signal: we have reason to believe that the problem of scientific identification will become the most important breakthrough direction of detective dramas in the future, but this industry does need more manpower, more strength, and more attention. Thanks to CSI, they gave us a chance to be noticed. ”
There is nothing new about this review in terms of content, but it was published not in any mass media, not in any film review media, but in the Journal of Forensic Science - this is not a review from an amateur, but a professional person's determination of the role of CSI.
Obviously, professionals are more tolerant of TV dramas than critical critics: what if it's wrong? What about beautifying? What if it doesn't correspond to reality? As long as it can help forensic science get better attention, what are these small problems?
All kinds of accusations against CSI in the media are all dumb at this time - as a media, they can find fault with their duties are not professional enough, but when professionals have already supported them, what is the reference meaning of their words?
"Our TV series may not be 100% realistic...... But no matter how you say it, it is also the closest to reality. As a TV series production company, at this time, Levy also said his opinion in an interview with "TVSHOW", "Art is allowed to exaggerate, as long as it can better reflect real problems." As long as it can reflect the importance of forensic science, it is a bit exaggerated, so what is it? ”
After a lot of noise, NBC not only failed to suppress CSI's ratings, but instead made free publicity for CSI. NBC also lifted a stone and shot itself in the foot, which made them uncomfortable.
The second episode of CSI has also been released. Sarah's ambiguity with Lao G after her appearance, the unity shown by the CSI team when Joarik returned to the team, coupled with the murder case of getting rich overnight in Las Vegas, the more complicated case than the previous episode, and the team that revealed more humanity attracted everyone's attention.
The original CSI's emotional branch line is buried too deeply, completely based on the case, and not enough emphasis is placed on the relationship between the characters, this aspect of the problem, Levy has noticed, and naturally he will not commit it a second time, the plot of this episode, the relationship between the characters is better, and the relationship between several people seems very close.
As a result, this episode of the TV series was also broadcast better, and when the second episode ended, Alexander rushed into the film crew, almost all the way to shouting out the ratings.
"17.5 million – our viewership has gone up 4 million in just one episode! The current ratings are about to reach 9 - 9 ratings, our TV series is a classic among the classics! ”