The commercial real estate plan was handed over to Ling Zhigao, and he just read it a few times and rejected him.

This was so big that the two of them were surprised, and they didn't expect that Ling Zhigao just flipped through it casually, didn't ask anything, and denied it without saying anything. You should at least take a good look at it, and find a professional department to carefully review whether this plan is feasible, right? It has no investment value, how big the investment risk is, how high the future return is, and so on.

After you do this, even if you don't agree, we can refute and lobby based on these review reports, but now you don't look at it much, and directly deny it, which makes Ling Shikai prepare a stomach full of words that he can't say anything, and he is dumbfounded all of a sudden.

Ling Shizhe was also very surprised, he and Ling Shikai thought about the same, but he always hoped that Ling Zhigao would reject this plan, but he never thought that Ling Zhigao would be so direct, but after thinking about it, Ling Zhigao did not do this without reason, he did not speak, waiting for his explanation, and there was a brief silence in the office for a while.

Ling Zhigao sat on the expensive boss chair he imported from Europe, looked at Ling Shizhe, turned his head to look at Ling Shikai again, took a sip of the tea on the table slowly, put the teacup down and said: "I already knew that the Hong Kong government was going to develop the real estate there, and I knew that you dolls were doing this, and I also knew that you would come to me for support, but I didn't expect you to delay for so long." ”

After Ling Zhigao finished speaking, his eyes looked at Ling Shizhe intentionally or unintentionally, and the eldest brother Ling Shikai also turned his head to look at him, Ling Shizhe was embarrassed by the two of them, and immediately raised his gun and surrendered, saying: "It's my fault, I'm too busy these days, if it weren't for the eldest brother reminding me today, I would have almost forgotten him." ”

The two of them rolled their eyes when they heard this, you can forget such a big thing, this is too heartless, you are so careless about the affairs of the Ling Group.

Ling Zhigao took another sip of tea and asked, "Haven't you always been against real estate, why are you interested in it now?" ”

"Dad, I'm not interested in real estate, but I'm not opposed to it, what I'm opposed to is that the Ling family is focusing all on this, real estate should not become the main business of our Ling family, we are different from the Guo family after all."

Ling Zhigao started by engaging in smuggling and fishing, but fortunately he did not touch pornography, gambling and drugs, and later turned to serious business, such as overseas trade, factories and enterprises, etc. And the Guo family is different, when the Guo family was in the mainland earlier, it was to help people build houses, and after arriving in Hong Kong, they continued to help people build houses, so many years, the Guo family has become one of the top real estate families in Hong Kong, real estate is the foundation of the Guo family, and the Ling family is completely different; Now the Ling family wants to focus all on real estate, and Ling Shizhe believes that this is simply putting the cart before the horse.

What are the advantages of the Ling family? Entrepot trade, shopping malls and department stores, jewelry, diamonds and factory enterprises, well, although the factory has no technical content, the production is some ordinary daily necessities, and there is no market competitiveness at all, but relying on the Ling family's trade channels, the factory still barely survives, although it can't make any money.

In the view of Ling Shizhe, the traverser, the business of the Ling Group is scattered and disorderly, and there is no joint force of upstream and downstream industrialization at all, which is no different from the private bosses who made a fortune in the early days after the reform and opening up of the mainland in later generations.

The reason why Ling Zhigao has been able to open these enterprises is completely because of Hong Kong's geographical environment and special historical background.

The mainland is now closed, but he needs a window to contact the world, Hong Kong is his only choice, and the goods of Southeast Asia and Japan are to be sold to Europe, Hong Kong as a natural deep-water port is the best transit station, and the port trade has naturally developed; The development of trade has led to the development of finance and real estate, Hong Kong's film and television industry is developed, has the reputation of Oriental Hollywood, and is a consumer city, so the luxury industry related to jewelry has developed, although this luxury goods and the top luxury goods in Europe and the United States can not be compared, but his profits are not worse than those in Europe and the United States.

Although Ling Zhigao's business is chaotic, but a variety of reasons add up, contributing to today's Ling Group, this industry is scattered and not refined development model in the eyes of later generations is simply incredible, because such a development model is simply looking for death, but at this time Hong Kong is the main development model of a rich man like Ling Zhigao, this model will develop for more than ten years, the 70s will develop to the peak, after the reform and opening up, the birth of a professional and refined industrial chain development model has gradually replaced this scattered and refined development model.

For example, Xie Ruilin's jewelry store in later generations, all kinds of boutique consumer stores, etc., are all specialized and refined development models.

Ling's group's jewelry sales, the factory and the jewelry store can not play, is from other jewelry agents or processors wholesale to buy jewelry in the store sales, the profit margin is very limited, in addition to these, the trade network is not well utilized, jewelry store was only one at the beginning, now there is only one, in addition to the store has become bigger, not to mention outside Hong Kong, even in Hong Kong has not opened a second jewelry store, Ling's trade network is all about jewelry has nothing to do with the livelihood, How can there be such a business, playing the piano indiscriminately.

If Ling Shizhe came to run the Ling Group, he would adopt the McDonald's development model, such as the jewelry industry, that is, the development model of Xie Ruilin Jewelry in later generations; He will first stop the current factory, and then transform all the factories into jewelry deep processing factories, design their own processing, the existing Lingjia jewelry store into flagship stores, when a store is on the right track, in other countries and regions in the first-tier central cities are open a flagship store, while establishing a franchisee system, get rid of the middlemen, and cooperate with local jewelry retailers to form a chain franchise store, so as to greatly broaden the sales channels, unified decoration, unified training, unified sales, just this one, The money earned is far greater than the money earned by the entire Ling Group.

As for department stores, he will adopt the future development model of China's Unilever Department Store or Wal-Mart business model, directly take goods from manufacturers and sell, and the store development will take the same approach to directly establish central stores in first-tier cities in various countries and regions. It can also be classified as a home appliance sales franchise store like Gome, furniture franchise stores, etc., to develop itself into a professional and comprehensive international retail giant.

The retail industry is closely related to the real estate industry, whether the retail store is rented or not, buy a piece of land to build by itself, are inseparable from real estate, in the commercial real estate development to the combination, a proper retail giant, that is, play commercial retail and play real estate.

Look at the Hong Kong tycoons represented by Ling Zhigao, their business development model, what are the things, no wonder they have been doing so many years and can only go around in Hong Kong, unable to go out, after the reform and opening up, they began to decline, and were overtaken by mainland retailers.

Now the Ling family takes real estate development as the core of the group, and throws away the previous main business, in his opinion, Ling Zhigao's approach is completely, saying that he is not against playing, and the development of real estate must be combined with the main business of the Ling family is the most suitable business model for the Ling family, and they are completely different from the pure real estate developers like the Guo family.

This kind of development model Ling Shizhe has not mentioned to Ling Zhigao before, but the entire Ling family is not interested at all, and it is completely a peasant mentality of being rich and peaceful, without the slightest enterprising spirit.

Now when Ling Zhigao asked him why he dared to be interested in real estate, he explained this development model to Ling Zhigao again, Ling Zhigao did not wait for him to finish, he interrupted him, saying that he was taking it for granted, and Ling Shikai also had a disapproving expression, Ling Shizhe sighed, thinking, no wonder later generations of mainlanders say that you Hong Kong people are Hong Kong farmers, this sentence is really not wrong, you are a group of local farmers in suits, no matter how luxurious the suit you wear, you can't become a gentleman.

These two people couldn't afford Adou, Ling Shizhe was in no mood to talk to them and wanted to leave directly, but just now he promised his eldest brother to help him take down this piece of land, so he had to continue to stay here.

didn't want to go around in circles with him, Ling Shizhe asked directly: "Can my father tell us, why don't you agree?" ”

Seeing that he asked so directly, Ling Zhigao felt very uncomfortable, and said coldly: "Do you still need a reason for this?" Can Hong Kong absorb two such large commercial real estate projects at the same time? After speaking, he looked at Ling Shizhe coldly, and thought to himself, the boy's wings are stiff, dare to show his face in front of you Lao Tzu, I want to see what kind of moth you want to make today.

Ling Shizhe didn't realize that his father was already dissatisfied with him, and thought about Ling Zhigao's words carefully, it is true, now Hong Kong's real estate industry is still a seedling state, after the establishment of diplomatic relations between China and the United States, it has really entered the stage of rapid development, and the emerging real estate magnates represented by Li Chaoran were developed in the 70s, Ling Zhigao now entered the real estate earlier than the later Li Chaoren, and the development of real estate projects has hundreds of hectares, which is not smaller than the project on the plan he took. With the current consumption potential of Hong Kong can not digest two such large-scale commercial real estate developments, two equally large-scale real estate developments, because Hong Kong can not digest them, the real estate projects currently being developed by the Ling family are likely to be seriously impacted, and the Ling family is likely to suffer a heavy blow at that time, and Ling Zhigao has exhausted all the group for this project.

Ling Shikai on the side also figured out the reasoning, and now he didn't care at all about the rejection of his plan, and began to worry about the Ling Group, and asked anxiously: "This time, the Guo family is also very interested in that land, and they will have a posture of waiting for it, so will our group ......?"

"No, the Guo family is looking for death if they want to come in, and we won't be affected." Ling Shizhe interrupted and said firmly.

"Why?" The two asked Ling Shizhe in unison.

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