From February 16th to 22nd, 2009, it was the first week of Bai Yuhan's first big movie "People in Embarrassment", which competed in the Chinese film market. Relying on the 20th, 21st, and 22nd three days, it opened low and went high, and won 12.8 million yuan strongly. If only the single-day box office is calculated, it is undoubtedly the first.

However, calculated throughout the week, "People in Embarrassment" only overturned "Dragon and Phoenix", and fell behind "Crazy Racing".

In the fourth week of the release of "Dragon and Phoenix" this week, it started high and went low, following the 47.4 million yuan in the first week, and in the fourth week of this week, it only got 6 million yuan, and it was filmed in third place. However, the total box office has reached 95.4 million yuan, which is about to break 100 million, and it is still earned.

The first place is "Crazy Racing", which was released at the same time, with 28 million yuan in the first week, which is a lot more than "Dragon and Phoenix", but it has a good reputation, although it is not as classic as "Crazy Stone" that year, but it also strongly casts the reputation of Ning Hao's works.

Open low and go high, still won 17 million yuan in the fourth week, with a cumulative box office of 94 million, about to break 100 million, director Ning Hao will also become the fourth member of the director club of 100 million yuan in the mainland after Zhang Yimou, Chen Kaige, and Feng Xiaogang.

This is not a very fierce battle for the box office, and not many people pay attention to it, after all, they are not blockbusters.

However, the media still reported it vigorously, and there may not be many reporters watching the film, and the title of the report is nothing more than that: "People in Embarrassment" is popular, "People in Embarrassment" takes over "Crazy Racing" and makes people continue to laugh, and "People in Embarrassment" is another dark horse film with a small cost and high reputation. Wait a minute.

Only a few media outlets have focused on it.

mtime is a summary of the box office of the week in the mainland, and a detailed analysis of several movies of the week.

"This week, the mainland film market has declined slightly. At the end of the holiday, we entered the spring off-season, and the solid results of the previous two weeks were no longer repeated. However, there are also surprises this week, the cutting-edge director Bai Yuhan's first film work "People in Embarrassment", with a three-day report of 12.8 million, made people see a glimmer of light. ”

"Crazy Racing" directed by Ning Hao continues the good reputation of "Crazy Stone". Running man Huang Bo played the starring role for the first time, and his acting skills were unanimously praised...... The Taiwanese movie "Cape No. 7", which has high hopes, is very hot at the box office when it is released in Taiwan. But in the cold, it was cold in the mainland, and it only got 2.3 million box office this week......"

Bai Yuhan, who started making short films, was electrocuted on the big screen for the first time, and the industry had high expectations for him. "People in Embarrassment" also lived up to expectations, achieving a win-win situation at the word-of-mouth box office. It's a road comedy. Known as the Chinese version of "Planes, Trains and Cars", it tells the story of a pair of difficult brothers starring Wang Baoqiang and Xu Zheng, who changed planes, trains, cars, ships, and vans one after another on the way to the Spring Festival, and the hilarious and embarrassing things that happened along the way. ”

Because the major theaters still choose to push "Crazy Racing" and "Dragon and Phoenix" this week, the film schedule of "People in Embarrassment" does not have an advantage, but considering the enthusiastic response of the audience, the schedule of "People in Embarrassment" will be further increased next week. The box office trend will have relatively more room for growth. ”

"The box office of other films this week is as follows......"

The evaluation of Time.com is mainly analyzed from the box office performance. Yien.com, which focuses on the analysis of the Chinese film market, focused on the film quality of "People in Embarrassment".

...... "People in Embarrassment", as Bai Yuhan's first big-screen work, is generally decent, without playing all kinds of Internet jokes, nor paying attention to current affairs like "Snail House", but choosing the focus on popular comedy for the public taste. Throughout the film, there is no stone like Ning Hao, multi-line editing, no comedy like Feng's, playing with cold humor, and not like big movies 1 and 2, piecemeal patchwork, it is a Chinese-style comedy suitable for all ages. ”

The focus of the story revolves around Li Chenggong and Niu Geng, two people whose identities are almost opposite. Li Chenggong is a big boss of the enterprise, with a successful career and a happy family, but he is mean, and he also supports a junior, showing great indifference to society. Niu Geng is an ordinary worker in the dairy farm, and he can't even pay his salary, but he is a kind person and believes that there are many good people in the world. ”

"Through the embarrassment of two people, it is not just to create jokes, but also to explore the issue of human nature, although it is superficial on this issue. But we can feel the director's ambition and attempt, and at the same time, we can also feel that the director is trying his best to suppress the direction of the plot, which is in line with the public's taste and does not take the road. ”

I have to say that Bai Yuhan, as a gold medal screenwriter and gold medal planner, has a very unique vision in mass marketing. Before he filmed "People in Embarrassment", he was famous for creating a sensation. Whether it is "Pantene, You Can Style", which created an advertising miracle, or the Internet drama "Never Expected", the variety show ratings champion "Run, Brother", and the word-of-mouth TV series "Love Apartment", as well as the popularity of "Snail House", can grasp the focus of the audience. ”

"Although "People in Embarrassment" is a little more stable, the director's intentions can be seen in the details, the cohesion of the plot, the shaping of the lines, the personality of the characters, the layout of the scene, and even the soundtrack and shots are very particular. Compared with ordinary directors, he is truly sincere. ”

“……”

Yien.com's analysis is still very objective.

Bai Yuhan, who looked at the film review, praised Yien.com: "It can be seen that the editors of this website have really watched "People in Embarrassment", and even watched it more than once. ”

In the original version of "People in Embarrassment", Bai Yuhan summarized two shortcomings, one is excessive sensationalism, and the other is too deliberate. Excessive sensationalism is also in the part where she encounters the female teacher, crying bitterly, which seems to be a little too violent, Bai Yuhan corrected it and compressed the length.

There are a lot of deliberate performances, such as buying lottery tickets, and suddenly from the female teacher's paragraph, it jumped directly to buying lottery tickets, giving people the feeling that it is designed in general. Bai Yuhan's modification method is very simple to make things more natural, in his film "People in Embarrassment", Li Chenggong wants to go to the toilet, and Niu Geng is idle and bored. I heard a loudspeaker promoting, and the first prize was a car.

As soon as he heard about the car, Niu Geng shouted to buy a lottery ticket. Li Chenggong had no choice but to buy a lottery ticket.

Although the change is not big, it is more convincing than going to buy a lottery ticket directly.

There are many details such as this.

Bai Yuhan did work hard.

Of course, not everyone buys Bai Yuhan's account.

Ye Zifeng, a columnist for "Southern People Weekly", wrote an article mocking: ""People in Embarrassment" makes me feel bored, and it is another ideological domestic film. ”

"People in Embarrassment" unexpectedly received a lot of praise. A lot of people say. It's a comedy that makes people laugh. For domestic films, this is already the highest praise. I must admit, I laughed too. Xu Zheng and Wang Baoqiang are both competent actors. Know how to mobilize the emotions of the audience. Their performances are also measured, unlike Huang Xiaoming and his ilk, who pretend to be tender as humorous and pretend to be cute as a sense of comedy, which won my favor. ”

"Still. I only laughed the first half. When the film is no longer satisfied with being 'funny'. And when I tried to sensationalize and create the effect of 'tears in laughter' to understand life, I had to give up laughing. It bored me - another ideological domestic film, unentertaining, full of anti-intellectualism, almost a lesson in foolish education. ”

Then, Ye Zifeng began to count how anti-intellectual "People Are in Embarrassment", saying that Niu Geng's idea of "there are still many good people in the world" is a typical little person's thought. It is the philosophy of the little people, willing to be a living Lei Feng. I also believe that there is Lei Feng everywhere in the world, and I would rather be deceived than suspicious.

began to criticize again, but anyone who knows China's national conditions will not believe this kind of nonsense, and "People in Embarrassment" is a movie that reflects the official ideology. What happened to a female liar, but the female liar turned out to be a good person who treated the disease and saved the child, what Xu Zheng lost and found his way back, and what kindness paid off Niu Geng's debts, all of which are anti-intellectual foolish propaganda.

On the one hand, the film condemns the capitalists as guilty, and requires them to discover their conscience, take the initiative to admit their mistakes, and help the poor and weak. On the other hand, praise the purity of laborers, and ask them to sacrifice and dedicate, to be submissive, to move the strong. The breakup of the junior in the end was too lyrical, too fake, and thought too well of people, and so on, and there were a lot of balabala.

To sum up, I feel that the filming of "People in Embarrassment" is not realistic enough, and the Chinese society filmed is too clean, and the Chinese society should be pointed out by thousands of people.

Coincidentally, Bai Yuhan has a hobby of brushing Weibo.

Unexpectedly, on the Weibo of station B, I saw this Ye Zifeng, which is also a V certified number, indicating that he is a columnist for "Southern People Weekly". also made his film review a growth Weibo and posted it.

So, Bai Yuhan, who felt disgusted by this statement, drove his big V account with more than 1.5 million fans and ran over, ready to crush this small V number with only more than 3,000 people.

"@叶子风, after reading your movie reviews, leave the rest to the audience to judge. As for the part of the little three, I suddenly wanted to sing a song, to believe in love, come, I'll sing it to you. ”

posted on Weibo, and by the way, a VCR of self-playing and singing was also released.

VCR is very simple, that is, Bai Yuhan sits on the boss chair in his office, leans against the floor-to-ceiling glass window, and plays and sings affectionately.

"I love you deeply, but you love a fool, that fool doesn't love you, you are more stupid than stupid. I love you deeply, but you love a fool, that fool doesn't love you, you are more stupid than stupid. Oh...... You also knit sweaters for Silly. Oh...... You also knit sweaters for Silly. ”

The song is beautiful, the singing is also sad, and I don't know which people are hiding behind the VCR, when Bai Yuhan sings, they still laugh and applaud.

Let the whole VCR be filled with a joyful atmosphere.

This was originally just Bai Yuhan's mockery, Ye Zifeng tried to make everyone understand how ugly the reality was. Bai Yuhan sarcastically said to him that he should believe in love. deliberately took this song "Knitting a Sweater", satirizing Ye Zifeng is a stupid comparison. "People in Embarrassment" is not called anti-intellectual, and the main theme is not to maintain the government.

It's about defending people and people themselves, everyone knows that the social atmosphere is not good, and what's wrong with patting the positive subject matter to call for it. Many lovelorn people still don't believe in true love, so everyone comforts you that you will meet true love, and in the end you still want to marry a good girl and continue to believe in true love.

Otherwise, everyone is a bastard, and they are done with each other, and what love do you want.

Hollywood is also full of films of this style, where heroes always encounter all kinds of injustices, and in the end they don't become heroes.

Bai Yuhan's sarcasm is aimed at this.

But he never expected that everyone didn't hear the irony, but instead made "Knitting a Sweater" popular.

This song "Knitting Sweater" by Bai Yuhan played and sung by himself, in a short period of time, it was forwarded more than 100,000 times on Weibo of station B, and a large number of netizens praised it and adapted "Knitting Sweater" one after another.

Although Bai Yuhan is no longer an online video player, his every move still triggers a fashion trend. (To be continued......)