Chapter 035: Chief Content Officer
Bai Yuhan met the management of Youku in the capital, and also met Gu Yongqiang himself.
Gu Yongqiang, who is not confused in his forties, is a super confident person, especially for the development prospects of Youku, which is farther than Bai Yuhan, a person who is open.
He used to be a searcher. The second-in-command of the fox has always had the reputation of "outside the main Zhang, inside the ancient master". Responsible for financing and helping to search. Fox went public, led the acquisition, and will focus on real estate, chinaren and 17173 revenue search. Under the fox flag, he is also in charge of searching. Fox's company development, sales, marketing, product operation and other work.
There is such a strong head of the family, coupled with his search from . A group of veterans pulled out by the fox, Youku who first entered the field of video websites, revealed the atmosphere of hegemony. Youku was established 10 months later than Tudou.com, but it was the first video website to get the topology map of China Telecom.
Placing your own server at the node location of the topology map can immediately improve the transmission efficiency by three times, that is, other video sites have to pay three times the price of Youku to achieve the same network speed.
If it is said that the potato network led by Wang Wei is the first opportunity, the Youku network led by Gu Yongqiang occupies the accumulation. A large number of elite players, a group of investors who can't wait to raise funds, and a clear five-year goal. In the future, Tudou lost to Youku, and it was not a loss.
When Bai Yuhan arrived at Youku's office, he could feel that all the employees of the company were doing what they had to do in an orderly manner + one + book + reading + novel xstxt.
At the beginning, it was Wei Ming, the vice president, who discussed the short drama "All in All" with Bai Yuhan.
Wei Ming is in charge of Youku's advertising business operations, and he chatted with Bai Yuhan a lot on the phone. Many of Bai Yuhan's novel ideas surprised and even amazed him. So soon, he brought Gu Yongqiang over and discussed it together.
"In the next ten years, the role of the Internet in the film and television industry will become bigger and bigger. To be precise, the network will occupy a huge position in the lives of ordinary people, and all businesses relying on the network will develop rapidly......"
Bai Yuhan said lightly, the general trend of the future that he summed up, because the person sitting opposite was an Internet cow, and he didn't add the content that he was thinking about fooling people.
Wouldn't it be very embarrassing for the class to get an axe, in case the stuffing is exposed.
However, these simple ideas instantly made Gu Yongqiang feel that the mountains are looking up, and there are many directions for the development of the Internet, and he must have thought about it, and there is also an abstract and vague concept. These concepts, guided by Bai Yuhan's words, immediately became concrete and clear.
"I have worked in the Internet field for more than ten years, and I have done in-depth research on the Internet in the United States and China, but I didn't expect that no young person has seen it thoroughly." Gu Yongqiang sighed.
With these prerequisites for Internet analysis, the next discussion about "All in All" is much simpler.
After Bai Yuhan said that "All in Short" is the first thing and said that the future of online short dramas was in a mess, Gu Yongqiang and Wei Ming were very optimistic about the network effect of "All in Short". After Youku's internal meeting, it was decided to officially cooperate with White Swordsman Studio and buy "All in All" as Youku's first self-made drama.
After confirming, Bai Yuhan called Zhao Dafei as soon as possible: "Dafei, come to the capital, Youku has decided to invest in "All in All", you come over to negotiate with them and determine the terms of cooperation." ”
"Roger, I'll book a ticket now."
The cooperation of the self-made drama was very smooth, which made Bai Yuhan feel very comfortable, and Gu Yongqiang was even more overjoyed when he was invited to the east in the evening, because at the dinner, Gu Yongqiang made a proposal that made him excited.
"I'm a dozen years older than you, so I'll call you a little white...... Xiaobai, to be honest, my positioning of video websites before was a very vague concept, after all, the largest YouTube website abroad, did not find a feasible development direction. But your words made me see some things that I hadn't noticed before, especially the importance you put on video content, which inspired me a lot. ”
"Mr. Gu, you're polite, I'm just talking about it casually, many places may be taken for granted."
"Don't be modest, we all admire your insights in this regard. I have an idea, at present, Youku does not have a talent who can preside over the overall situation in the overall layout of the website's content. I discussed with Wei Ming and them before, this time the "All in all" cooperation, if the cooperation is effective, I hope you can join Youku, the seat of the chief content officer, I will welcome you. ”
Chief Content Officer?
Bai Yuhan is not familiar with this position, but it sounds lofty.
"What does this chief content officer need to do?"
"All of Youku's video content planning, including your proposed self-made drama, as well as the planning of Youku's self-made programs in the future. To put it bluntly, it is equivalent to the production director of a TV station, managing the production of various programs. Of course, Youku doesn't have a self-made show yet, but there will definitely be one in the future, isn't it. ”
It turned out to be a big pie, Bai Yuhan breathed a sigh of relief, if Gu Yongqiang directly asked him to be an executive, he really didn't have the confidence, he hadn't even worked in a shift since he was a child, let alone manage the company. This chief content officer is very interested in Bai Yuhan's appetite, and producing various programs is his interest.
However, he didn't agree immediately, but wondered: "How did you find me, even if I have some opinions, but I haven't even entered the company before, and I don't seem to have any management skills." ”
"Haha, I need your foresight in the field of video content more than management ability. The Internet is not an industrial company, what is needed is sight and smell. At that time, I was just an investment intermediary, and I didn't know anything about management companies. Zhang Chaoyang of the fox chatted with me a few times, and asked me to manage the entire search. Fox, the facts also prove that I am searching. The fox did a good job. It's not that I'm boasting, searching. I have contributed a lot to the listing of foxes. Today, I also hope that you and I can become such a good story and send Youku to the market together. ”
Gu Yongqiang said sincerely, and he gave a lot of face, and Bai Yuhan's brain was hot, so he almost agreed.
"Ask a question, can I get shares when I join Youku? I mean the kind of original shares, shares that can be cashed out when they go public. ”
"Of course, every employee of Youku will hold shares."
"How much can I hold?"
"We look at the contribution, but I can guarantee that after you join, you can get the same shares as Wei Ming's shareholding. As for future financing, whether you will increase your holdings depends on whether you are qualified for the position of chief content officer. ”
"How much does Mr. Wei currently hold?"
Wei Ming smiled: "I currently hold 2% of the shares, and our management has a plan, no matter how many times of financing in the future, the total shareholding of the management will not be less than 40%, and the total shareholding will not be less than 50%, that is to say, the shareholding ratio left to us will reach 10%. ”
50% management holds the shares, which is a very large percentage for a company.
Then Wei Ming briefly analyzed the shares that Bai Yuhan could get before and after listing. As an Internet company, Youku does not have many employees, its shares are relatively concentrated, and it has developed to the listing stage, with a maximum of one or two hundred people, and no more than ten senior management people, Bai Yuhan can be counted as one.
Then after the financing ratio reaches 50%, Bai Yuhan's shareholding will be reduced to about 0.8%, and after listing, it is assumed that it will be diluted to 0.4%. Now for the future market value of Youku, no one can accurately estimate it, but look at the search. Fox, new. The current market value of Lang can be roughly compared.
According to conservative estimates, at 1 billion US dollars, 0.4% of the shares is 4 million US dollars, totaling 20 million or 30 million yuan.
Youku's goal is to go public within five years.
"Do five years of work, get twenty or thirty million, I rely on it, it's a fool not to do it!" Bai Yuhan's heart was combined, and his eyes suddenly lit up.
For ordinary people, Gu Yongqiang and Wei Ming's post-80s Shaolin abbot company has so many failures, and there are always many more bankruptcies than successes. It is precisely this reason that Gu Yongqiang will casually scatter shares to attract talents.
But for Bai Yuhan, this is different, he is 100% sure that Youku will become a behemoth in the future.
And he only needs to work for five years to sell stocks and make a fortune.
Even if you don't do well and get kicked out of the car halfway, you still have an original share to follow, and it is not a problem to sell a few million.
It's a good deal.
At that moment, Bai Yuhan no longer hesitated: "Mr. Gu, everyone, thank you for not disliking me for being young and looking up to me, you will reserve the position of chief content officer for me." When I shoot "All in All", I'm embarrassed to ask for this position if the shooting is not good, and if I shoot well, it proves that I am helpful to Youku, and you will be convinced when I sit on it! ”
"Xiaobai has ambition, he should have a toast!"
"."
……
Three days later, with Youku's investment of 1 million yuan, Bai Yuhan flew back to Luzhou and began to prepare for the filming of "All in All".
After negotiation, all in all, the copyrights of "All in all" are clearly stated in the terms. As the producer, White Swordsman Studio enjoys all the revenue from advertising clicks and product placements, as well as copyright benefits such as DVDs, comics, and books. Youku is responsible for promotion and enjoys the naming rights and main copyrights around the network.
When it works well, it's a win-win partnership.
Subsequently, Bai Yuhan convened a meeting of all the staff of the studio and began to arrange the filming of the two dramas. "Happy Little 2B" is almost finished, and the "Hip Hop Quartet" in collaboration with Tudou can be delayed for a while, and "All in all" is by Bai Yuhan looking for a professional team to participate in the shooting.
Youku invested, Bai Yuhan was not distressed, so he naturally wanted to keep improving and shoot the best shots.
Building a team, finding actors, renting equipment, writing scripts, time is in a hurry.
All in all, everything is ready and ready to start.
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This chapter is super badly written, mainly because the business part is not easy to write, but in order to foreshadow, I have to write it. Please bear with me, if there is a bad writing, or leave a message in the book review area, and Lao Bai will reply one by one.
By the way, please recommend tickets and collections!