The New Year's Eve party battle has passed, and the dominant Fengxing TV station has become the biggest winner!

Naturally, it was sought after by the media, and before that, no one thought that Fengxing would take the lead!

Fengxing TV station is naturally a festive inside, although, even if it is the first place, but compared with the investment, the party is still a loss, but, since the beginning of the New Year's Eve party, there has never been a situation where the New Year's Eve party of any TV station is profitable!

And with the intensification of competition, the investment is more and more year by year, and more and more stars are invited, and more and more big names! Almost every party has to lose tens of millions, or even tens of millions!

Of course, it's not that the New Year's Eve party is really unnecessary, but with the intensification of competition, the New Year's Eve party has gradually become the face of a TV station!

And last night, with the sudden rise of Fengxing TV, major media began to analyze the reasons for the success of Fengxing's move, as well as the New Year's Eve party!

"Is the New Year's Eve party a 'feast' or a 'leftover feast'?"

"The end of the year is approaching, and the New Year's Eve party has always been a 'must fight' for major TV stations. This year's New Year's Eve party has reached the highest level in history in terms of quantity, the audience took the remote control to change the channel to change the soft, the investment of the party, the four major commercial TV stations have invested a total of more than 200 million Chinese yuan, and the ratings battle of the New Year's Eve party will not be out of the four majors, but this year there was an accident! ”

"This year's New Year's Eve party can be described as the party that burns the most money, but it can also be called 'the worst New Year's Eve party in history'! Among them, Starlight TV is the most, and in terms of star lineup, it can be called the most luxurious in history! Regardless of whether it is worth it or not, but as far as the program is concerned, the model of star + singing and dancing at the New Year's Eve party has not changed. ”

"Starlight's approach before this belonged to the most normal category, the previous New Year's Eve party. It's nothing more than which one invites more stars, and which one has higher ratings, perhaps, it's not that no one wants to change, but change means risk, but they don't change. It doesn't mean that others don't change, that's why there was last night's ratings tragedy! ”

"Fengxing TV, since its opening, has been focusing on creative variety shows, and last night, Fengxing TV also gave all TV stations a slap in the face!"

"So why is it that the popular investment in all the dozen or so New Year's Eve parties can only be ranked in the middle, but in the ratings, it has swept the major TV stations?"

"In the New Year's Eve party of the same lineup of stars, the popularity is different, in the publicity. The main song is an audio-visual feast for audiences of all ages, and at the beginning, almost everyone criticized it as being popular, thinking that it was completely sensational, but the result was much more than people expected! ”

"Fengxing tells everyone that the New Year's Eve party is not about how much money is spent, how many big-name stars are invited, and more importantly, it is more important to have fun with the people. On the show, Fengxing can be described as full of sincerity. Out of its own characteristics, it really brought the audience a New Year's audio-visual feast, instead of a 'leftover feast'! ”

"Other major TV stations have positioned the audience on young people, students and other groups, which did not have the effect that the New Year's Eve party should have, but was more like a star catwalk show. Maybe in the beginning, when the audience has no other choice, this method can still attract attention, but once the audience has other options. Then the result is obvious! ”

"For this reason, I want to come to the major TV stations after this battle, it's time to reflect, self-reliance can only be the way to die, innovation is the last word, and the Spring Festival is not far away, I hope that this year's Spring Festival Gala, the major TV stations will stop looking for stars everywhere, fight big names, stars are almost OK, think more about the audience, not all audiences like pop singers, like stars! And even if it is a favorite audience, after so many years, it has long been visually fatigued, curiosity is the common nature of human beings, this point, all major TV stations should learn from popular TV stations, more for those who don't like 'pop' and 'stars' so much, as well as those children who are still in primary school and junior high school! ”

"This party of Fengxing TV is not like the young audience route that people imagined before, but it is suitable for all ages! For example, "Childhood", in fact, is not sung for children and teenagers, but for us adults! For example, although "The Little Match Girl" is a fairy tale, there are many metaphors in it, children may only read the story, but we adults deserve more! ”

While the media have stood up to do things with hindsight, the programs of Fengxing TV last night were also talked about by netizens!

For example, "Ode to Cutie", in just one night, hundreds of parody videos appeared, and there is a trend of intensifying!

Adults and children, men and women, all kinds of imitation videos appear, especially the gesture of selling cuteness has entered the major kindergartens across the country! Children learn and make it, there is an indescribable cuteness, and its popularity is self-evident!

At the same time, there is also Tang Feng's last rabbit dance, although when it was broadcast, it once disappointed many viewers, because in their opinion, it was too much lower than their expectations, however, they didn't expect that this dance would become popular all over China overnight, and even spread abroad!

The dance music of "Penguinsgame" resounded all over the country, its bright and simple rhythm, and dance steps, from the elderly to children, whether you can dance or not, it doesn't matter! Because, the rabbit dance, you don't need to know how to do it at all, as long as you can move, dance to the rhythm of the music, it's OK!

After this battle, Fengxing TV has naturally become a fragrant bait, and it is still early before the Spring Festival, but there are already countless advertising manufacturers who have come to seek cooperation, who made Fengxing TV's New Year's Eve party ratings last night burst?

The first New Year's Eve party of Fengxing TV was an unprecedented success, but Tang Feng was not only happy, but also fell into reflection!

Especially when he saw the sentence written by the media, "The victory of Fengxing is the victory of Tang Feng alone"!

Yes, the popular party is a success, but most of the content of this party is related to Tang Feng, which is definitely not a good thing! If Tang Feng is just an artist, then this is definitely a big honor, but he is not only an artist, but also a boss!

The success of a TV station and a company is indeed very important to the person at the helm, but if it is only by him, how long will this success last?

"There is only more than a month left before the Spring Festival, and the Spring Festival Gala is also on the agenda, I have decided, the Spring Festival Gala, I will not be like this New Year's Eve party! A TV station can't rely on me alone! Tang Feng said to Lan Yuan!

"Mr. Tang, in fact, even if you don't say it, I will mention it, your talent is obvious to all, but if a TV station or a company relies too much on one person, it will definitely not last long, so don't worry, three stinkers can still top one Zhuge Liang you, and if you are all responsible for it, then what else do you want us to do?" Lan Yuan nodded!

"Hmmm! That's good! (To be continued......)