…… This is no longer a normal purchase, but to grab the second-generation computer camera as quickly as possible before anyone else. The booths were crowded with enthusiastic customers, eager to grab their second-generation computer cameras before they were bought. This crazy situation developed from the opening of the business in the morning to the afternoon, and the second-generation computer camera products in the store were getting smaller and smaller, and by two o'clock in the afternoon, some companies were selling out of inventory. -- San Francisco News.

"Oh my God, there are so many people in the hypermarket! But I was lucky enough to get one, and I was not the only one who was waving the bill, and the salesman chose me, so I thought it would be my lucky day. I've been paying attention to Ambrera since the second generation of the computer camera was announced, I bought an Apple brand underwater camera, it's awesome and easy to use, and my girlfriend and I absolutely decided that we would go diving south this weekend. -- A reporter from the Wall Street Journal interviewed a computer practitioner and what the other person said.

"Jester Ling played a good hand, he first opened the technology to the world, and then peddled chips to the world, so that he became a semiconductor giant in just one year, and now he has successfully launched the second generation of computer cameras, it is better than the first generation, compared to the first generation, its circuit is more streamlined Compared with the first generation it canceled the ARM chip, I got the news from Ambrera that the computer camera will not use the ARM series chip, the second generation of Digid image processor is very powerful, It is fully capable of computing image data, and it can process more data faster than ARM+1. The DigiID2 image processor uses 9-micron process technology, copper interconnection technology, and has an integration level of more than 7,000 transistors, which is more than double the integration and nearly twice the performance compared with the 3,100 transistors integrated by the first-generation DigiD image processor. ”

"Compared with the first generation camera, the second generation camera has more functions and more power, the image quality is higher than that of the first generation, the design is more user-friendly, and the shape is more stylish. The most important thing is that it is more power-saving than the first generation, Bell Labs has undergone rigorous testing, and the second-generation computer camera is more than 50% power-saving than the first generation, yes, that's right, I vouch for it in my reputation, this is the real data of Bell Labs, the reason why it is so power-saving is because Ambrera uses the power management technology solutions and power IC chips of the National Semiconductor Company, and we don't need to prepare a large bag of spare batteries in the future, which is a blessing for us, But it's not a happy thing for battery producers. -- Wall Street Journal editor John commented.

When the hot sales of Ambrella's hypermarket the next day were reported by major media as hot news, and the telephone interview with Ambrera was announced, the sales data of the first day was announced, and the whole United States was shocked by this incredible sales data. Even the Japanese companies that experienced the hot scene yesterday also felt like a dream when they themselves faced this data.

All camera companies and practitioners around the world are blown away by this data! The first generation of cameras sold more than 10 million units in just one year has shocked the world, and now the situation of the second generation of computer cameras is much hotter than the first generation, how many will be sold in a year at this rate? Million? Million? More than 50 million, how many families are there in the world? That's a huge market just for every family to buy a computer camera, and many families in North America have more than one computer camera.

Astound! As the aftermath continues to spread widely, more camera-related people around the world are speechless. If they were to describe how they felt when they heard the news, they would all say one word, in different languages, in unison: "Shocked!" ”

But at the end of the day, they are even more shocked that the computer camera market is so big, that even the most optimistic people, the most optimistic figures, need to make a new judgment on this market at this moment - maybe ten times, in order to estimate the size of this market relatively accurately......

The aphasia was only a brief moment, and then, the camera world exploded all over the world.

Those traditional camera companies that are reserved and reluctant to enter this market as soon as possible have issued declarations that they will enter the computer camera market as soon as possible. When Ambrera came to sell them the second-generation computer camera, they all refused to use the second-generation computer camera processor and the second-generation camera technology, and now their cameras are all unsalable under the impact of the second-generation camera.

Now is not the time to hesitate, can not bite the first generation of the camera, should follow up immediately or it will be eliminated, the reaction of the European and American camera companies as soon as possible sent their personnel to follow the lawyer, in order to rush to Montreal, Canada, more than 300 kilometers away from the Raccoon Town to sign a licensing contract with Ambrera Company for the second generation of computer cameras.

But this time Allison didn't have a good face for them, Alison did it in his office chair with a proud face, like a victorious rooster, and sarcastically mocked the reluctance of European and American third-party manufacturers to adopt their second-generation camera technology.

Seeing the representatives of those European and American manufacturers with their heads down like ostriches buried between their legs and not daring to say anything, Allison felt extremely satisfied. It's so relieving, it's so relieving, he's been holding it back for a long time, and today it's finally out. Thinking about the look they gave him at the beginning, Alison felt extremely satisfied at this moment, and those representatives also knew that if Alison was not allowed to have the original resentment, the contract would not be signed at all, so this time they came with a very low posture.

If the attitude is not lowered, and Alison is not angry, just dragging it out with you on the contract, the company's daily losses are not something they can bear, so they have a good understanding with each other.

After some sarcasm, he was angry, and he didn't dare to forget the purpose of today, and called lawyers to sign the relevant licensing contracts with them one by one for the second-generation camera.

The terms of the contract are the same as those of the Japanese company, and the representatives of those European and American cameras all smiled when they saw these preferential terms, and they did not dare to expect that Ambrera would give them any preferential treatment like the Japanese company, but now after seeing the same preferential terms as the Japanese company, they signed the contract without saying a word.

After the contract was signed, everyone shouted champagne to celebrate, and the representatives of the European and American camera manufacturers were full of joy one by one, this time they not only signed the contract, but also obtained the same preferential terms as Japan, and when they went back, they could not only pay the company for business, but also maybe get promoted. They didn't hesitate to slap Allison's fart, making Allison's heart burst into laughter, and the depression in their hearts was less.

Alison did not agree to give preferential treatment to those European and American manufacturers, they were unwilling to do so at the beginning, and now they should be punished for coming here. But Ling Shizhe thought about it carefully, and decided to give them the same preferential terms as Japanese companies, if those European and American camera manufacturers all lose to Japanese manufacturers in this competition, and be eliminated from the competition, it is not a good thing for Ambrera, then those Japanese camera giants will definitely challenge Ambrera and make excessive demands, and then the company will be in wax.

The labor cost in Europe and the United States is already higher than that of Japan, and this time they lost the opportunity again, and if they don't give them certain discounts, it's hard to say whether they can stand in this camera reshuffle. As long as they gain a firm foothold, even if they lose the opportunity and lose the largest market share, they are the biggest threat to the Japanese camera company, and if they are consumed with the Japanese, Ambrera will be safe. This is the balancing way of the Chinese ancestors, and Ling Shizhe dare not forget it.

Alison felt very reasonable after listening to Ling Shizhe's reasoning, whether it is a European and American company or a Japanese company, the urine of capital is the same, Alison knows very well that it is not enough for Japanese companies alone, not only European and American companies, isn't this the indifference and sarcasm he received some time ago, and they must contain each other.

After thinking about it, Allison agreed to Ling Shizhe's balancing plan, and at the same time, he also drew inferences from each other to add a few clauses to the contract to contain it, which led to the above scene.

The tsunami brought by the second-generation computer cameras continues to ferment, and with the arrival of Christmas, this tsunami has been pushed to a peak and continues to spew forward.

Now no one doubts the market prospects of the second generation of computer cameras, which will be very huge.

On Christmas Eve alone, the world shocked the world by selling four million computer cameras.

According to a survey by relevant agencies, many families in the West use it as a Christmas and New Year gift this year.

And that's not all, more than 15 million computer cameras were sold worldwide in the nearly one month from Christmas to January 15. Among the more than 15 million computer cameras are many first-generation computer cameras.

Didn't the first generation of computer cameras not sell? Why is it still selling out now, and it is still selling so well? This is Ling Shizhe's idea for third-party European and American camera manufacturers.

After signing the contract, those third parties in Europe and the United States asked Alison: Now the market is full of second-generation computer cameras, the first-generation cameras can't be sold, and various companies have a large backlog of inventory, how to deal with it?

Alison had long known that they would ask, and according to Ling Shizhe's instructions, she only said two words: "Price reduction".

That's right, it is a price reduction, taking advantage of the arrival of Christmas and the New Year, using a variety of price reduction promotions to clear the inventory as much as possible, but can not be promoted in developed countries such as Europe and the United States, to engage in developing countries, the lowest price of those computer cameras is nearly 300 US dollars, there is nothing in Europe and the United States, but in developing countries is completely a luxury, now the first generation of computer cameras to these developing countries and regions to reduce the price dumping, not only can clear the inventory, return funds, open up a larger computer camera market, You can also make a sum of money in the circle of times.

Moore's Law, when Alison said this world-famous law, the representatives of those European and American manufacturers all understood.

When the price remains the same, the number of transistors that can fit on an integrated circuit doubles approximately every 18 months, and the performance doubles. In other words, the performance of a computer that can be bought for every dollar will more than triple every 18 months. By extrapolating this, when the price and performance remain the same, the cost will be reduced by two times every 18 months. This is the level (qiao) of later generations using Moore's Law to reduce prices and promote electronic goods in developing countries.

The characteristics of developing countries are, first of all, that their population is much larger than that of developed countries, and the base is there; The second is the low income, a computer camera is almost 300 US dollars at the minimum, for the vast majority of them ordinary people are luxury, but the target customer group is customized to develop China's small middle and upper class, especially the young fashion white-collar class is different, although those European and American manufacturers have reduced prices, the range is also large, but according to Moore's law: when the price remains the same, the performance remains the same, the cost is reduced by two times every 18 months. This unique law to carry out scientific and reasonable marketing planning, that European and American electronics manufacturers in the world before the development of the Internet, with the backward generation of electronic products from the developing countries circle more money than developed countries. After the development of the Internet, the same can be played in this way, dumping on more backward and developing countries.

Just look at the future generations of Japan, when Japan refused to admit the fact of aggression after 2008, overhauled its textbooks, and lost a huge part of the market share of developing countries because of its territorial periphery with Southeast Asian countries and China, and lost a huge part of the market share of developing countries, Japan's famous electronics companies such as Sony, Toshiba, Panasonic, and so on were miserable, and they could not make any money at all just by selling products from developed countries. Developed countries have strong consumption power, but they are also highly competitive, marketing costs, labor costs, tax costs, etc., coupled with the competition of local enterprises and other foreign enterprises in developed countries, which makes you breathless.

As for the developing countries, the people living there have always admired the developed countries of the West (this phenomenon is not only in the republics of later generations, but also in all underdeveloped countries and developing countries, when you develop yourself and become strong, the phenomenon of admiring the foreign will gradually decrease, isn't this the case in China in later generations?) In the hearts of those people, the goods of developed countries in Europe and the United States are naturally labeled as high by them, as long as they do not do disgusting consumer things, and do a good job in the heart of the price of articles and after-sales service, they can make a lot of money without spending much cost. In short, the markets of developing countries are the real gold mine for consumer electronics.

On December 28, two days before the New Year, Ling Shizhe and Li Li returned to Hong Kong on a newly bought private jet.

The renovation of the chip factory has been completed ahead of schedule and put into production, and the first phase of the expanded new factory has been completed and put into production.

The fire of the second-generation computer camera in the market, Ambrera Company, all the chips in the inventory for several months were sold out, the factory was almost at full capacity, and the chips that had just moved to the production line were pulled away by many third-party manufacturers before they were put into storage, and even the remaining first-generation chips were sold out.

Every day, countless heavy-duty pallet trucks line up to the factory to wait for loading, flowing between the company and the wharf more than 30 kilometers away, and the company's trains run back and forth, busy. The two 10,000-ton freighters are simply too busy, and more container ships are transferred from other places, most of which are sent by third-party companies, and one ship arrives at the port every day, puts down the containers containing wafer raw materials, and then puts them on the containers equipped with chips and sends them to all parts of the world.

According to the statistics of the company's finance department, the company's sales this year exceeded 4.3 billion US dollars, and the net profit was as high as 600 million US dollars, more than one-tenth of sales, and it will be higher next year. The chips sold during December alone caught up with the sales of the whole year last year, and the company's inventory for several months was swept away in just two weeks. Allison was proud and smiling, very different from the sad face she had a few months ago.

Since a few months ago, Ling Shizhe began to hoard the second-generation chips, and has been hoarding for several months, the second-generation camera has been unable to open sales, seeing that the chips are hoarding more and more, getting higher and higher, and occupying more and more funds, it has reached the high-risk warning line, Alison is worried every day that this batch of chips will all be smashed in his hands, and the cash flow will be cut off, and the company has only one way to go bankrupt.

Now that the second-generation camera is on fire, the inventory of these chips will soon bottom out, and Alison will shout that the inventory that was hoarded at the beginning is too small.

The fire of the second-generation camera is a happy thing, but Alison just can't figure it out, this incident has a great impact on Alison, and after thinking about it for two days, he told Ling Shizhe that he decided to stay in the company and was willing to work for him for life, but hoped that Ling Shizhe would solve his doubts. Ling Shizhe said the famous Dawei law of later generations: if a company wants to always occupy a dominant position in the market, then it must be the first to develop a new generation of products and the first to eliminate its existing products.

With the arrival of the new year and the fire of business, before leaving Canada, he ordered that in addition to the three-month year-end bonus, an additional 5% of the profits will be taken out this year as a reward for the hard work of all employees of the company. As soon as this incentive was introduced, the whole company rejoiced.

Back at Repulse Bay Villa, Zhang Yuzhen had already prepared the meal early, and her father Ling Zhigao was also there.

The family ate quietly, no one spoke, and Zhang Yuzhen picked up vegetables from time to time to Ling Shizhe, Ling Zhigao and Li Li.

"Mom, don't keep picking up vegetables, you can eat too." Ling Shizhe sandwiched a piece of fish in Zhang Yuzhen's bowl and said, "Mom, you eat fish, this is your favorite West Lake vinegar fish." ”

"Okay, Mom." Zhang Yuzhen ate the fish with the rice, put down the chopsticks, watched Ling Shizhe eat, the more he looked at it, the more satisfied he became, and said in his heart: This is my son, in just a few years, he has achieved the height that his father can't do in his life, look at the children of the Ling family, who is comparable to Ling Shizhe of my family.

Just as she was there, Ling Zhigao knew what he was thinking when he saw Zhang Yuzhen's expression, and said angrily: "Okay, don't dream there, eat quickly, the dishes are cold, I know that you have a good son, and you are not afraid of children's jokes." ”

…… After eating, Ling Zhigao wanted to go upstairs to the study, Ling Shizhe knew that Ling Zhigao had something to say to him, so he said hello to Zhang Yuzhen and Li Li and helped Ling Zhigao upstairs to the study.