Chapter 203 Marketing Planning

If it weren't for Takeshita's mustard, Sakai would not have had the patience to sit here and accompany them to come up with an effective and feasible marketing plan, after all, there are other things in her hands that are much more important than this that need to be solved urgently. Even if "Dream Chaser" sold more than a million copies, it would not bring much actual revenue to the Sakai consortium under her control. The reason why she is so willing to invest time and energy in this "cannon to fight mosquitoes" thing is nothing more than that she fell in love with him. Otherwise, I wouldn't have asked directly, and I didn't take it so seriously.

"I have a not-so-mature idea, I just don't know if I can talk about it?" A young man who looked like Sven and wore a pair of black-framed glasses in the sales planning department for less than a year raised his right hand timidly. As a junior of this company and a junior of this industry, on the one hand, he has the same selfishness as his colleagues, and he wants to take this opportunity to perform and show his face in front of Sakai Chie, so as to lay the best foundation for his future promotion and salary increase; On the other hand, I can't stand it and am eager to get ahead and show my personal ability. He has the kind of enthusiasm and drive that has just joined the work, which gives birth to a speculative mind. Even if her idea is not adopted, it can be regarded as showing a small face in front of the president, which is always better than she is completely unaware of the existence of such a person as herself in the publishing house.

As soon as these words came out, everyone's eyes were focused on the man sitting at the end. I felt that my face was hot all of a sudden, and the head of the sales planning department, who was quite faceless, knew the importance of this meeting. Otherwise, Sakai Chie would not have come in person.

What's more, it's not that she doesn't know about the rumors, and she and Takeshita Grass Mustard still have an inexplicable and inexplicable relationship. As a person who has come over, can he not see that the other party is very concerned about that? This is not for Takeshita Kusaokesa. What else would that be? Not to mention the fact that the sales of a book exceeded 1 million copies, and the profit from the total sales of all the books of the Mustard Press in a year accounted for a negligible proportion of the entire annual report of the Sakai Foundation, and it was classified in other categories.

The minister, who has entered the age of no confusion and has many concerns, has shown special caution and prudence. He was afraid that this one thing would be messed up in his hands, thus ruining his good future in the company. Work your own. It's not that I don't have the opportunity to sit in the position of vice president.

At the same time, the rest of the sales planning department is not stupid. Of course, they realized that this marketing plan was extraordinary, and they were only allowed to succeed, not to fail. If it is an ordinary marketing plan, they only need to explain one sentence to it, then they have to meet and talk about it over and over again, so as to finally come up with one to three plans and submit them for decision. Once all the plans they had handed in were returned, they had to work overtime and even work all night. Until the submitted plan is approved.

The minister, who was worried that Sakai Chie had a negative opinion of him, was afraid that she would think that she had no leadership ability, so she stared at him with her eyes and scolded him in a low voice: "Yamamoto, do you understand the rules? It's not your turn to speak. Koji Yamamoto, who was scolded by his boss and looked like a child who had done something wrong, slowly put down his right hand.

Sakai Chie doesn't quite agree with seniority. Although there is a good side to this management style. But there are also a lot of bad sides. The good thing is that you can follow the established rules. As a result, unnecessary internal friction is reduced. As for the downside, it is easy to bury real talents and suppress the enthusiasm of young people.

"I'm sorry, President. Yamamoto-kun has just joined the company for less than a year, and he is a newcomer to the publishing house. Attention quickly shifted from his subordinates to the minister on Chie Sakai's side, explaining.

"Since he has taken the initiative to raise his hand. Then I might as well listen to him. I'd love to see you come up with a J? K. Rowling's Harry Potter book series is a hugely successful marketing plan. Sakai Chie, who is only thinking about keeping the golden body of a million-dollar writer under Takeshita Kusaokesa, has a calm expression and a light voice.

It was precisely because of her understatement that she gave Koji Yamamoto a great encouragement. As if he had been injected with a stimulant, he stood up excitedly. He expressed his personal thoughts: "As far as I know, the Sakai consortium has a TV station that has just been acquired by it. You might as well use the propaganda role of TV media to do an issue, or several episodes of the program take turns to invite some well-known critics, experts and professors to talk about the good things of the book "Dream Chaser", and strive to magnify the good in the book infinitely, and the shortcomings will be lightly brushed across. In order to get the critics and experts and professors to follow this principle, it is advisable to give certain gifts, publicity, books, money, etc. as a thank you gift. In addition, Honshu, Shikoku, Kyushu, and Hokkaido all sent sales staff to bookstores large and small to increase publicity. We want to put the book "Dream Chaser" in the most conspicuous place in every bookstore in Japan......"

The deputy minister was the first to question: "The book "Dream Chaser" is a pure literary novel by Mr. Takeshita Kusaoke, and it is probably very inappropriate to promote it according to the marketing plan of popular novels!" As soon as the words fell, many people present nodded frequently, expressing a sign of agreement.

Knowing that some of them are neither sloppy nor deliberately targeting this newcomer to the publishing house, Chie Sakai, of course, knows that the propaganda methods of traditional literature and popular literature are different. However, what is in front of him is to make the domestic sales of "Dream Chaser" exceed one million copies within a year.

Chie Sakai, who knows that she will increase her efforts to promote "Dream Chaser" without breaking a convention, can she not know that this is a completely impossible task. She was silent, and thought about it again and again: "This is a good way." The intermediary you need to communicate with the TV station is my secretary. ”

After a pause, Chie Sakai's gaze fell to the newcomer and asked, "What's your name?" ”

"My name is Koji Yamamoto." Koji Yamamoto, who was really flattered, replied straight.

"Okay, I remember your name." Seeing that his newborn calf is not afraid of tigers, and has the courage to dare to break the convention, Chie Sakai feels that he is the first to comprehend and understand the intention he throws out. (To be continued.) )