Chapter 235: CES Show

The International Consumer Electronics Show (CES), organized by the Consumer Electronics Manufacturers Association (CEA), aims to promote the close integration of cutting-edge electronic technology and modern life. Held in Las Vegas, the world's famous gambling city, every January, it is the world's largest and most influential annual exhibition of consumer electronics technology, and also the world's largest consumer technology industry event. The exhibition has strong professionalism and good trade effect, and enjoys a high reputation in the world.

The CES exhibitions in previous years have gathered the best traditional consumer electronics manufacturers and IT core manufacturers, who have brought the most advanced technical concepts and products, attracting many high-tech equipment enthusiasts, users and industry audiences.

However, in Ling Shizhe's eyes, CES, which has just been held for ten sessions, is far from the prosperity of later generations, but it has also initially shown the prosperity potential of later generations.

Ambrera has only been present at CES since 1973, and every time it attends a new product, this time it was no exception, and the lightwave watch was the main product this time.

With the vigorous development of computer technology, computer-related professional magazines, newspapers and other media have also sprung up, including the famous "Byte" magazine.

In the CES venue, Ling Shizhe was holding a copy of "BYTE" magazine in his hand. The previous article about the software development tools in the field of personal computers at this stage made him read it with relish.

According to the statistics of "Byte", the development tools used by commercial companies are still mainly assembly language, supplemented by high-level languages such as C, Pascal, and Basic. Ambrera's UM, on the other hand, accounts for more than 50 percent of assembly language development tools; Java accounts for 60% of the high-level language development tools, and the remaining 40% is basically occupied by high-level languages such as C, Pascal, and Basic.

In Europe and the United States, the scope of exposure and use of UM and Java is even greater, and even the teaching tools of many universities directly adopt both. This is because the two sets of computer languages developed by Ambrera are more complete and mature than all the computer languages currently on the market.

As you can imagine. Ambrera has done a lot of work to build the foundation of the computer industry.

In this CES exhibition, in addition to the main product of Ambrera, DTP is also one of the main products of this exhibition.

dtp,desktoppublishing。 , also known as desktop publishing and desktop typesetting, refers to the general term for the editing and publishing of paper media such as newspapers and books through electronic means such as computers. This term was first introduced in 1986 and is an in-depth application in the field of PC computers.

Apple's Metakin computer was the first computer to use DTP, and this was also after Joe's gang left. One of the reasons why Apple computers have never fallen.

In just 75 years since the invention of the PC, Ambrera has sold 300,000 PCs. Ambrella's spreadsheets, microcomputer databases, and text software, the office office software composed of the troika, have made the PC personal computer unbeatable since the day it was born, and almost every PC, whether it is the original machine or the compatible machine, these three major software have become the standard equipment of the personal computer PC.

As a result, many software companies have begun to step into the field of office software. This is a good phenomenon, Ling Shizhe did not ban and suppress them, but actively encouraged third-party software companies to join the PC camp. While Ambrera's office system will have a short-term impact, the benefits outweigh the disadvantages in the long run.

It can be said that with this technical means, coupled with the Chinese characters that have been informatized through Hanka, Chinese culture can also take advantage of the situation in terms of publishing and printing to keep up with the convenience of English.

"Ladies and gentlemen. The first new technology I'm going to cover is about computer fonts and glyphs, called OpenType. "At the exhibition, Andy. At Ambrera's product showcase, Grove worked hard to educate visitors about the benefits of DTP. "As you can see, the form of writing on it is different from what you usually see, and it has more personality, just like the different calligraphy when you put pen to paper. OpenType can provide such a platform for artistic creation, and at the same time has the inherent mechanism of copyright protection. ”

Speaking of which. Andy. Grove pointed to the computer monitor and the newly launched 16-pin printer, "OpenType can also achieve the device-independent effect of text output, that is, change to another monitor and printer, and still have the same display effect." ”

In addition to the three concepts of how to encode the inner code, the outer code, and the exchange code, the text will also involve the concept of glyph code in how to display, and OpenType can be understood as a tool for managing OpenType.

In the original time and space, just as desktop publishing was not understood by ordinary users, fonts were also habitually ignored, but they were not aware of their hidden profits, as well as the several market competitions that Adobe, Apple, and Microsoft carried out for them.

After the introduction of OpenType, Andy. Grove began to introduce a second technology, postscript, which is a page description language and programming language.

The display of text content on a computer monitor is temporary, but after it has been output by a printer, it is considered a kind of permanent preservation.

There have long been many technologies used to help printers print characters, usually ASCII characters, but most of them have one thing in common: characters are physically difficult to change, such as metal on typewriter keys or stripes like optical tablets. In other words, it is almost impossible to personalize the font and flexible typography style when it comes to batch output.

But with the popularity of dot matrix printers, things started to change a bit.

Because on these systems, characters are "drawn" with a series of dots, and these dots are defined as fonts.

Obviously, font libraries provide storage space for fonts managed by OpenType.

At the same time, dot matrix printers also have the ability to print bitmaps.

Each printer is implemented in both text and graphic output. The means vary. After all, manufacturers who are now engaged in the development and production of printers. It's not just Xerox, HP, and Epson. As a result, programmers have to create a lot of drivers. to print in the control language of each printer, which is a bit of an unimaginable amount of work.

Postscript is designed to solve the confusion caused by different printers struggling to implement output, and it is like a public protocol. As long as the computer sends postscript, whether it is a laser printer, a dot matrix printer, or even an inkjet printer that has not yet entered the mature commercial stage, the same output can be made.

Andy. Grove went on to go after he had finished explaining the main points of the DTP in general. Next to the stage was Apple's president, John Brown. Jim, pitching the light-controlled watch to the audience, "Ladies and gentlemen, I'm going to sell you a new type of electronic watch, the photo-drive-controlled radiometer. It uses the built-in radio receiver and antenna of the watch to receive the 'standard time' radio waves emitted by the tower, and automatically corrects the time and date of the watch by acquiring data such as the time and calendar. The standard time signal uses a high-precision, high-stability cesium atomic clock as the signal source, with an error of only one second in 100,000 years, surpassing the watches of old brands such as Vacheron Constantin, Polyde, Rolex, and Omega. ”

John. When Jim talked about the accuracy of the lightwave watch in his hand, the crowd below immediately exploded.

"Oh my God, 100,000 years is only one second. Did I hear me right? ”

"How is this possible, is this an atomic watch?"

"Hey! Man, you didn't listen to him just now, the standard time signal uses a high-precision, high-stability cesium atomic clock as the signal source, the cesium atomic clock is currently the most accurate in the world, he should not be talking nonsense, as long as the price is not too high, I will buy myself a watch like this. ”

"Yes, I'll buy one later, and I'll buy one for my girlfriend too. This thing is good. It's much better than the desktop publishing system just now. ”

"Yes, DTP is only used in the professional field after all, and this optical wave table is the most suitable for us, you see. How cool it looks! ”

There are two series of light wave watches launched by Ling Shizhe this time, the first is Casio's dynamic and fashionable design shape, which is very in line with the taste of young people today. The other is to adopt the traditional mechanical watch design style of Citizen Japan, and add modern pop and fashion elements. It is very suitable for high-end business people, as well as successful people over 40 years old.

The two series of watches, each with seven different models, are all analogue watches. Originally, Ling Shizhe also planned to launch a "digital LCD" type of watch, but unfortunately, the "digital quartz watch" was too hot, and the demand for liquid crystal was huge, and the current LCD production capacity of Ambrera Company could not keep up, so Ling Shizhe had to temporarily give up this plan, and wait for the second phase of the LCD project to be put into production, and then consider whether to go to the "digital LCD" version of the optical wave watch.

John on stage. Jim continued: "The light-controlled meter in my hand uses solar photovoltaic panels as an energy source, so it doesn't run out of energy, and the problem of replacing the battery, you just need to put it in the sun for 5 minutes a day, and it can run for 12 hours. In addition, Ambrera's unique solar drive system, which is powered by photochemistry, can convert not only sunlight but also Microsoft's fluorescent lamp source into electricity, and the solar panel on the dial can convert light into electricity and store it in a large-capacity storage battery. It ensures stable operation of high-load functions such as radio wave reception and automatic correction of pointer position.

And you don't have to bother to adjust the time, this lightwave watch has a built-in small antenna to receive the radio signal of standard time, and automatically adjust the time, so that the watch can always maintain accurate time. Ambrera's state-of-the-art six-station radio wave technology can receive signals from six transmitters in different parts of the world. The six stations are located in Hong Kong, Japan (2 bureaus), North America, the United Kingdom and Germany.

Ambrera has created a unique shock-resistant structure that can be used under pressure at any point. In extreme gravity conditions, the hands can maintain the shape of gravity balance and rotate steadily. In addition, the dial is surrounded by a special insulating material with excellent shock absorption. This construction prevents the watch from being damaged and misoperated in the event of severe shaking. ”

"Hey, you're talking too complicated, can you just point to it and tell me how strong it is." The man below apparently didn't understand John. Jim interrupted in a loud voice.

"Ten meters drop resistant, perfectly sturdy, with 200m water resistance and luminous features, as well as fully automatic luminous lighting, sir." John. Martin replied from the stage.

Wow! There was a round of applause below.

"What material is the case made of?" A woman below asked.

"Madame with stainless steel case and dial, and of course we have watches with ceramic cases."

Ling Shizhe was in an inconspicuous corner of the audience, looking at the excited crowd in the audience, knowing that the promotion of the light wave watch had been successful, and after the exhibition, those media reporters would definitely be in the newspapers, hyping up Ambrera's light wave watch (of course, they also paid for it). So he stood up and prepared to go to the booths of other companies, when a man came up to him.

"Another great invention, Ling, you have found another gold mine." A strange middle-aged man stood in front of Ling Shizhe, only to see him smile and stretch out his right hand, "Let me introduce myself, my name is Gray. Brown is currently President of Motorola. Can you take a moment to talk about it? ”

"Hello, Gray. Mr. Brown, it's a great honor to meet you. Ling Shizhe stretched out his right hand and shook it gently, "Let's go to our reception room and talk." ”

After speaking, Ling Shizhe took Gray. Brown walked to the reception room at the back of the Ambrera booth. (To be continued.) )xh118