On October 7, Ambrera decided to abandon its own external technology bus, and the 16-bit PC personal computer will use IBM's more advanced IPS-SDA external bus technology with backward compatibility, and Ambrera is responsible for providing a new generation of BIOS decoding chips to support the IPS-SDA external bus. [ads:This site has a new URL,Shorthand method:,.]

In return, IBM will help Ambrera achieve a new generation of IPS-SDA external buses that are seamlessly compatible with existing PC external buses.

IPS-SDA is a technology that has never appeared in history, it should be said that IBM has never come up with it, and its biggest feature is backward compatibility.

At present, the external equipment of the PC on the market is 8-bit, and the second-generation 16-bit PC matching the 16-bit external equipment is not at all, if the 16-bit external bus is directly used, the 8-bit external equipment on the market can not be linked with the second-generation PC personal computer, which will greatly limit the promotion of the new generation of personal computers, and the IPS-SDA external bus technology does not have this problem, it can be backward compatible, as long as the compatibility of the two buses is done.

Therefore, it is beneficial for Ambrera to give up his own bus technology, and Ling Shizhe is not afraid of IBM's tricks, if he dares to make a fool of himself on the compatibility of external buses, Ling Shizhe will immediately get rid of the other party and go it alone, and all agreements will be invalidated.

Moreover, Ling Shizhe himself also left a song, 16-bit personal computer motherboard, he used dual bus technology, one is the original 8-bit bus, the other is IBM's IPS-SDA bus, once IPS-SDA has a problem in compatibility, the original 8-bit bus will start immediately, to solve the compatibility problem with external devices.

At the same time, the new 16-bit PC PC has full compatibility with 8-bit PC computers, and the application software used on the 8-bit PC can run seamlessly on the 16-bit PC, and the new generation of 16-bit DOS operating system will also provide support for all application software on the market.

This series of combos punches down. The goal is to ensure the success of the second generation of 16-bit PCs.

Apple has established its position in the industry by unifying the technical specifications of the personal computer industry by publishing the technical standards of 8-bit PC computers. But the second generation of 16-bit PC computers. After thinking about it repeatedly, Ling Shizhe still chose to make it public for free, but the premise is that you want to buy our Povos-2 processor and chipset, if you don't use our CPU and chipset, but use the CPU produced by other companies, then I'm sorry. Ambrera charges a 5% licensing fee.

5% is the limit for a third party to bear, if Ling Shizhe sets the licensing fee high, other CPU manufacturers will have nothing to eat, it will inevitably cause Ambrera to dominate the CPU market, attracting the anti-monopoly investigation of the Ministry of Justice, so leaving some soup and water to other CPU manufacturers is only good for Ambrella, no harm.

However, Apple's special relationship with Ambrera allows it to gain some advantages over other compatible device manufacturers. But this advantage over time. will be slowly erased.

As the PC market grows, so does the attention of other electronics giants. If Ambrera had been giving Apple this special treatment, other computer manufacturers would have expressed strong displeasure.

When this discontent accumulates to a certain extent, they either resort to external intervention, such as applying to the Justice Department for an antitrust investigation, to force Ambrera to make concessions. Either they just join forces and get rid of Ambrera to support CPUs produced by other companies, such as AMD.

Either way, it's not good for Ambrera, so it's to appease the emotions of other manufacturers. In order to consolidate the hegemony of Povos processors in the field of personal computers, Ling Shizhe has promised IBM and other third-party compatible machine companies that Apple will no longer enjoy anything from the next generation of Povos-2 processors. Ambrera will treat all computer manufacturers equally.

As soon as this provision came out. It is supported by all third-party manufacturers, including IBM and HP, after all, most third-party manufacturers do not have much independent research and development capabilities, but are eager to launch their own new 16-bit computers to seize the market, and the best way to accept Ambrera's 16-bit PC PC technology standard is to package the license.

"Boss, are you going to set up a PC technical standards committee? This allows us to develop technical specifications for personal computers. Alison suggested.

"No, I don't have to. Our own WINS standards are sufficient, and there is no need for others to join in. Ling Shizhe spat out a puff of smoke ring, "For example, in large companies like IBM and HP, if we set up a personal computer technical standards committee, let alone formulate standards, we can't just quarrel every day." ”

In many cases, the formulation of standards is often like this, one monk carries water to eat, two monks carry water to eat, and three monks have no water to eat. The establishment of a personal computer technology standards committee, IBM, HP, and even DEC companies will join in, each company has its own interests, when the time comes, who to use, who not to use, several forces will be a head to break the bloodshed.

And the key to personal computers is not what standards, but whether there are enough third-party application software manufacturers to support, which is the same nature as game consoles, if there are many third-party software vendors to support, even if your computer is garbage, it is invincible in the market; On the contrary, without the support of the software vendor, even if your computer is a light brain, it will fail.

This is also the reason why Ling Shizhe has always emphasized compatibility. To put it bluntly, compatibility is a means for computer manufacturers to curry favor with third-party software vendors, and only by pleasing them can your personal computer standards have a basis for survival, otherwise you alone will not be able to develop in any case.

"Let's let IBM set up the PC Technical Standards Committee, tell Thomas Jr. Watson, we can give up the leadership position, as long as he is firmly in the PC camp. Ling Shizhe said.

"Why? We are the PC bosses, we should be the leaders, and it is very bad for us to give up to IBM. Alison on the side was full of questions, not knowing that Ling Shizhe would give up his leadership position.

But seeing the evil smile on Ling Shizhe's face, he quickly understood, this is a big hole that Ling Shizhe dug for IBM, so that IBM can fight with those computer manufacturers and distract them, what about Ambrera? While they were arguing with each other, Ambrera continued to develop third- and fourth-generation PCs on her own path, and actively welcomed third-party software vendors to develop software for Ambrera's PCs.

With a wide range of application software support, Ambrera remains the de facto leader in PC technology standards.

"I know what to do. So what will Apple do in the future? Alison asked a second question.

Starting with the second generation of PCs, Ambrera will no longer make a significant support for Apple, and everyone will compete on a level playing field. In this way, Apple, as the leader of the personal computer industry, will be under more and more pressure, so how Apple should go in the future has become a problem that should be considered at present.

As more and more companies join the competition, the competition in the personal computer industry is bound to become more and more intense, and the price war is often the best weapon.

"Remember when Apple was founded, and how we positioned it?" Ling Shizhe asked.

Allison replied, "Of course, take the urban white-collar route." But the problem is that the main customer base of computers now is enterprises and many individuals. ”

"Just because it's not now doesn't mean it won't be in the future. Remember the computer learning machine we launched? Who are his main clients? ”

"Family."

"It's not enough, we need to send the learning machine to the school, and let the teachers in the school use the computer to teach the students through the LAN solution. Apple's future is for students who are reading now. Ling Shizhe said undoubtedly.

“what？” (To be continued.) )