Jenny has always felt that she still cares about the entertainment industry in her previous life, but after crossing over, she has felt more than once that her knowledge is really insufficient - or her ability is really very limited, so that she can't make better use of her previous knowledge to make profits for herself, of course, buying some projects that must explode, this is not difficult, it is similar to bending down to pick up money, but if you want to invest in some companies that must explode, it is not so easy - just like Marvel, she knew that the Avengers would explode in the sky, but in Marvel to shoot " Iron Man", which is also their most difficult, to sell to Para 'Mon', and Para 'Mon' still has to consider the time, at this most suitable time, Big Dream has no money to take over, and even Disney, because he just bought Pixar, cash is very tight, and he has no spare energy to swallow another behemoth.

Of course, if her timeline is similar to the original world, then she can say that Robert. Iger also didn't have much interest in Marvel at the time, because he really couldn't see the potential of Marvel - almost all of the first-line heroes in Marvel's hands were packaged and sold, leaving some second-tier heroes, and the debt problem was also very serious, in short, for the CEO, Marvel at that time was indeed not an ideal choice.

According to the timeline of the original world, Disney finally changed its mind and successfully took it into its hands before Para 'Mon' took Marvel, Jenny can't remember when this acquisition was in the original world, but according to the current trend, Disney must be tempted within this year, maybe there is a plan to acquire Marvel in the past few months. It's likely that even if she hadn't said it, Robert herself would have had the idea, or someone else would have contributed to it - and as it turned out, Disney must have overcame a lot of difficulties to complete the acquisition, and Jenny certainly didn't want to give the credit to anyone else. She has been creating her own image of being rich in 'hole' in front of Robert, the investment in "Avatar" is a time, a year and a half ago, the persuasion to buy Marvel was a time, and finally "Iron Man" exploded, and Robert also began to feel the 'temptation' of this proposal.' At this time, it would be a pity that she didn't take the opportunity to push forward and promote this acquisition, and continue to accumulate her prestige within the Disney department.

Of course, the better idea is to buy Marvel by Big Dream, but this idea is almost a dream story needless to say, Marvel's valuation is at least more than 3 billion US dollars, that is, when they are most down, hundreds of millions of dollars of small money are completely ignored, and Big Dream can't even take out hundreds of millions of dollars, from before to now, it is likely to be the same for a long time in the future, although they are making a lot of money, but if they want to develop a new series, they must also throw a lot of money out, and there are hundreds of millions in their hands at any timeFor an industrial company, more than one billion cash at least means that its volume has reached 10 billion, or even 100 billion, and Dameng is of course still a long way from this goal.

Furthermore, Marvel wants to sell. body, there are many factors to consider, just like DC sold itself to Warner, just like to find a backer for himself who can shelter from the wind and rain, Marvel wants to sell to Para 'Mon', which is nothing more than valuing the other party's rich experience in film development, including distribution channels, marketing methods and a series of unique 'door' technologies that can make the cake bigger. If you want to eat Marvel, Dameng has to at least 'touch' and crawl in Hollywood for more than 20 years, and has accumulated a very rich heritage before you can try to talk about it. It's Disney, compared to Pallamon, they are more 'tempting' to Marvel.' Confusion: Disney theme parks, unusually rich experience in peripheral development, and the background of animation, which are very compatible with Marvel. If Disney extended an olive branch before the filming of "Iron Man", Jenny felt that they might have bought Marvel at a lower price, but now things are not so easy, "Iron Man" exploded, Marvel has the capital to ask for a price, and the addition of a new competitor may also make them put on a posture of waiting for the price to sell, in Pyra' Monte and Disney are swinging back and forth, driving up the price to a point that Disney can't accept, or it may be that Marvel has made up its mind from top to bottom to sell itself to the more sincere Para 'Mon', and Disney can't impress their determination no matter how much they show goodwill.

For Robert, who is unpredictable, this is something he needs to consider, after all, a failed acquisition will not only hit the morale of the company's employees, but also affect his prestige. And Jenny, who took the place of the 'first contributor to the initiative', got this bargaining chip, and of course assumed the obligations of this position, and had to give Robert advice and provide a way out.

"It's all about the shareholders' perception." She thinks so, of course, the fact is also true, in her discussion with Cesare, they both think that the acquisition of Marvel should be a very rare and special case, "Of course, for most company acquisitions, the difficulty is to convince shareholders and management at the same time, but I think what Disney wants to get from Marvel should be their huge IP resource base, as for this industrial chain, Disney has long existed, in fact, Disney must be the first company to do IP development, The model of the market is the ...... we have created"

She is telling the truth completely, and there is no adulteration - on the basis of the information that 'Disney finally succeeded in acquiring Marvel', of course, it is also very good to counter-infer that Disney must buy Marvel, and the reason why Marvel finally chose to sell itself to Disney, Disney's strong IP development ability is definitely an important element of Marvel's final nod, and this element is indeed too important for Marvel...... And it's really Disney's specialty.

The so-called IP (Ualproperty Intellectual Property Rights) is a fashionable word, that is, it began to be mentioned in 2008, in Jenny's concept, it was not until 2014 that she entered China shortly before the crossing, in short, IP can be interpreted as an industrial chain with original content as the core, such as "Harry." "Bo'te" is a top IP, the original book is a big hit, a big movie in film and television, a big hit in games, theme parks, peripheral products, all original content adapted from other original content into film and television dramas or games, and thus derived a development model of an industrial chain, can be crowned with the name of IP. Maybe the turnover of the original IP is not so high, but it is the □□ of everything, and without it there is nothing.

From this point of view, "The Hunger Games" and "Twilight" are all examples of IP development, and Marvel is a treasure trove of IP resources, this company has accumulated countless heroes with a focus on the base in 60 years, and Disney, which started with a series of fairy tale animations, is the ancestor of the IP industry, and when they opened Disney amusement parks, there was not even the word IP industry. Just like movies like "Pirates of the Caribbean" and "Cars", their biggest significance to Disney is not the box office, but the peripheral sales that were born as a result...... Disney can only get billions of dollars at the box office a year, but the merchandising is tens of billions of dollars, firmly occupying the first place in the market, and in this regard, the Big Six cannot be compared with it at all. It can be said that as long as Marvel's IP library is taken down, even if all the talents run out, Disney has the ability to make it sound and 'colorful' again.

"Even without Marvel's management, we can do a good job of film and television projects, and of course, if they want to stay, of course, that's all great, but it at least means that we can have a lot less concerns about the acquisition process and use some relatively tough measures, doesn't it?" Jenny continued, "Disney has always been very creditable in this regard, though. ”

In the case of an acquisition, shareholders and management have very different concerns, shareholders want money, of course, but management needs guarantees for the future - these guarantees are rarely monetary, and can they continue to grow the company the way they want? Will the company culture change, and will what they want to do continue in the company?

For high-end talents, their Maslow's demand level is already quite high, physiological needs must have been met long ago, social status and emotional belonging, for these successful people is not too much of a problem, at least this has nothing to do with the acquisition, located at the top of the demand pyramid 'self-realization', correspondingly become a factor they value more. How to ensure the satisfaction of the management after the acquisition and maintain the turnover rate at a normal value is also a key point in the acquisition case. After all, no one wants the company they just bought to be empty, leaving a bunch of information that others can't take over, which will also greatly reduce the value of the company itself. It is difficult to say how to get the management to stay, and the acquirer may be forced to make some reluctant concessions and commitments, which is one of the reasons why many acquisitions cannot be negotiated.

"Of course, Disney is very credible in this regard." Robert immediately added that he had poured himself another cup of herbal 'medicine' tea: they had left the restaurant and were in Disney's office, "I don't think it's going to be a problem, Pixar has been part of the Disney system for a while and has been working very well." ”

He had obviously been weighing the pros and cons of the idea, even if he was talking about management, and it could be seen that Robert's expression was still a little thoughtful, and Jenny nodded, not going to go any further—Robert should be given a moment to think about it. "It's a really attractive acquisition, Disney and Marvel are a match made in heaven, and my gut tells me, Bob, this acquisition is going to take Disney's business to the next level."

Robert pondered and nodded slowly, he held the mug and took a sip of the hot air from the 'medicinal' herbal tea, "And you're right, the management is only a minutiae in this matter, and the key depends on the attitude of the shareholders-"

It had been a few hours since Jenny made this suggestion, and Robert seemed to have considered the whole matter thoroughly, and he emphatically said, "-- I think the attitude of the shareholders on both sides will be the key to this acquisition." ”

An acquisition of such a huge scale, of course, is to obtain the permission of Disney shareholders, and which company Marvel sells to depends on the attitude of Marvel shareholders, in Jenny's view, if Marvel shareholders have a long-term vision, Disney even needs to pay a lower price than Para 'Mon', and the reason why she is so eager to get Marvel shares is also related to this. Paramon's acquisition of Marvel must be accompanied by the convening of many shareholder meetings, and entering the shareholder group in time to screen the attitude of major shareholders will make Disney's acquisition twice as effective with half the effort. ――Of course, Disney can find someone else to do these things, but it is the most ingenious way to do it with a big dream, and besides, why would Jenny give this credit to someone else?

"So, I want us to make some concessions on the rights to the Iron Man franchise," she said back to the point of origin, "so that we can come to an agreement with Marvel as soon as possible, which is great for the big plan, but it may temporarily damage Big Dream's financial statements - fortunately, Big Dream is not a public company, it just needs to satisfy the shareholders, you say, Bob?" ”

Robert's attitude had become clearer, but he had never made it clear whether he would accept Jenny's suggestion, and now, under her temptation, he finally groaned for a while, and finally 'revealed' a subtle smile.

"Go talk," he said, "go on, Jennifer, you've got my back." ”

Although this statement may not be equivalent to Robert's approval of the 'big plan', but it is enough for Jenny, she was still a little vaguely worried, afraid that in this timeline, Disney did not buy Marvel, but Robert's attitude continued to strengthen her confidence, and now she has felt that all this is eight times out of ten. Nine, although Robert still did not say it clearly, this is also the caution he should have as president.

Completely letting go of the last trace of worry, Jenny raised her mug and touched Robert, and the two exchanged a tacit smile: although before this, their 'friendship' was already considered intimate, but after tonight's meeting, both parties felt that their relationship with each other had taken another step forward, and they already felt a little confidant and 'friendship'.

"According to your guess, how much will Marvel offer?" Robert didn't mean to end the conversation right away, but talked to Jenny about some relatively inconsequential trivia. "I think it should be no less than 50 million, and they won't be able to speak at all if it is less than that."

"Fifty million is definitely a very bottom line," Jenny agrees with Robert, "but they won't offer too high a price - otherwise they would rather just give up the name "Iron Man" and change the name of "Iron Man v Captain America" to shoot it, I think it should be between 50 million and 100 million, and it is likely to be close to 100 million, after all, Marvel is also eager to facilitate this 'deal'." ”

"Is this your intuition?" Robert asked a little jokingly, but Jenny could hear it, and his tone was a little half-true: Obviously, after intentionally buying Marvel, Robert unexpectedly became 'superstitious'.

In fact, this is also human nature, and people tend to want psychological comfort when making major decisions. However, Jenny didn't intend to undermine the credibility of 'intuitionism', she shook her head and said with a smile, "I'm just saying it casually, I don't have too strong intuition about it. ”

"Oh?" Robert leaned over to the table with great interest and asked seemingly casually, "And when do you have a strong intuition?" -- I mean, of course, a lot of times you just do it on a whim, but have you ever thought about what makes you feel that way? ”

Jenny has been trying very hard to peddle her' Intuition', because it will give her many magic stick prophecies to a better effect, for example, the subprime mortgage crisis that is now sweeping the United States, she will not be able to say it in 07 anyway, and judge it with reason and evidence, she reminds Cesare that when she stays away from the financial markets, she can only use intuition to explain, if Cesare happens to have a large amount of money invested in Lehman Brothers' funds, and he trusts her instincts, then she will undoubtedly help her friend recover a lot of losses.

"There's no factor," she told Robert honestly, "and there's no warning, and sometimes that's how it breaks into my head." For example, when I was filming "Monroe" last year, I was watching a news about Lehman Brothers, and I heard some strange words, among which the word subprime mortgage caught my attention, and suddenly, my intuition told me that Lehman Brothers might not be able to survive this financial crisis. So I called Cesare and some of my friends and talked to them about it. ”

Robert's expression suddenly became a little strange - Jenny added, "Of course, I wanted to call you too, Bob, but then it occurred to me that you didn't seem to believe in this thing all along, I mean, these weird things, if you remember what you said the last time I persuaded you to buy Marvel—"

Her attitude was calm and did not mean to accuse, but Robert defended himself 'excitedly', "It's not that I don't trust your instincts, Jennifer! It's just that the company really didn't have any more cash at the time, and we just ate Pixar, and the shareholder meeting won't agree to buy another multi-billion dollar company in the short term—"

Perhaps sensing that Jenny had a certain knot in his heart, he broke another small news, "In fact, even now, the company can't raise much cash, I'm afraid we may not be able to beat Para 'Mon' in cash bids...... I've got to think about how to fix this. ”

It seems that this is indeed the most important reason why Robert has not fully implemented this matter just now, Jenny nodded thoughtfully, relieved Robert, "Cash can always be raised, if you need it, Big Dream can execute a dividend and ask Marvel for a part of the cash ......"

Because Disney has a large share in Big Dream, Jenny sometimes feels a loss, a little bit of Disney taking money, of course, intellectually she knows that Disney actually provides countless resources and great convenience for Big Dream, but the emotional 'sexual' is a little self Private 'still pops up from time to time, and she has a little calculation of her own when it comes to inverting Marvel's equity: if Disney wants cash, she doesn't mind having Cesare and her fund buy it after getting the stock, but doing so makes Disney feel like a fool, so she just thinks about it, and doesn't expect such a beautiful thing to happen to her. Even now, after she said half of it, she felt that something was not right, and she quickly stopped talking while Robert might not have noticed that something was wrong.

However, if you think that Robert can't catch any clues from this sentence, then Jenny can't help but underestimate this not overbearing president, the kind-faced middle-aged man blinked, smiled quite interestingly, looked at Jenny, but did not hesitate at all, but said boldly, "This is not too much of a problem, if it is acquired by Disney, then Big Dream can sell Marvel's shares to individuals, so as to cash out dividends......"

For Disney, whose entire company volume is calculated in 100 billion, the dividends generated by Marvel's shares in the acquisition are simply too small to look at, even if Marvel buys the copyright at a price of 100 million, according to the current price of $25 a share, Disney can get 2 million shares, after the completion of the acquisition, even if the stock doubles, Disney will earn 50 million, and may not be able to pay all the dividends back to the parent company, for the president of the entire Disney, this is probably his salary for more than a year. Of course, Robert can choose to compare the baht, pretending not to hear Jenny's little emotion, but it is obvious that he pays more attention to maintaining Jenny's positive 'sex', after all, without Jenny, his thinking about the acquisition of Marvel will not be so deep and mature (Robert had an idea before this, but the idea is not very complete), and this matter is not unreasonable in front of the shareholders, Disney must cash out if it wants to collect cash, and it is quite normal to signal Big Dream to sell some shares, even if it is intended to give profits to Jennifer. Jefferson: So what? Compared with the profits created by this 'girl' child for Disney, this little money is not worth mentioning at all, and it is regarded as a bonus.

Of course, it is much easier to be generous to the company than to take money out of his own pocket, and Robert also has the intention to repay this miracle 'girl' child and shorten the distance between the two even more - seeing the joy and shame on Jennifer's face, he can't help but smile heartily: at such a time, Jennifer will reflect the weakness of her young age, if it is replaced by Cesare. Vijery sat here, and he would never blush when his mind was seen through.

Without mentioning it further, so as not to make Jennifer more uncomfortable, Robert jumped to the point where he was more concerned, "Bear Stearns just got the help of the Federal Reserve, Jennifer, are you sure your intuition is that the Lehman Brothers will go out of business?" Don't you think the Fed will pull it along? ”

It seems that Robert may have some investments related to Lehman Brothers...... Jenny shook her head, and tried her best to give back her vague memories, "At least that's my gut feeling, Lehman Brothers, Bear Stearns, Merrill Lynch...... These names strike me as ominous. ”

Nodding thoughtfully, Robert suddenly smiled a little self-deprecatingly, "Well, now I'm starting to regret not taking Avatar...... I remember when you mentioned Alice? Suggest it also be filmed in 3D? - By the way, Jennifer, speaking of which, we're planning to launch Alice at the end of this year, and you're okay with your schedule, right? Also, since they are all collaborating with Warner on 'female' hero films, the next big production will have to be left to Disney anyway-"

"In terms of scheduling, there shouldn't be much of a problem, I'll go to London in a few days to check the editing progress of "Monroe", and after that, I shouldn't be out of Los Angeles for too long, which is also convenient for us to carry out some commercial activities-" Jenny winked at Robert, and the other party smiled knowingly, "During this time, I will be filming Rob in Los Angeles. Marshall's "9", but there are not many scenes, there is indeed some gap in the second half of this year, but it may not be next year, do you have any thoughts on the next big production, Bob? ”

"I don't know if you've seen 'Martian Princess,'" Robert was suddenly interested, "it's quite-"

His remarks were interrupted by Jenny's laughter, but the Disney CEO did not get angry, on the contrary, he looked at Jenny with some 'excitement' and anticipation, and that expression could even be said to be a little ignorant, "What, Jennifer, did this novel 'provoke' your intuition?" ”

"Oh, dear Robert, it did 'stir' my instincts." Jenny smiled and shook her head, deliberately putting on a 'chest' of confidence - in addition to the intuitionism of the gods, she also had to take every opportunity to create an image of her own wisdom, "But, even if I don't need intuition, I can tell you, my dear, I think the days of modern science fiction are over......"

It is not too easy for the presidents and celebrities with busy schedules to find a suitable time to meet and talk about the day, so they also cherish the opportunity to talk, and this night, the lights in the Disney president's office are lit until the second half of the night, and the next morning, Robert . Iger left for South America to inspect the local investment environment, and as for Jenny, she also boarded the first class to London two days later - "A Week with Monroe" has completed the first cut, and as a producer, she will of course go to the studio to review the results and communicate with Salvi about the editing of the release and exhibition version.

Since this is a transoceanic flight, it is not so easy to find a suitable 'private' charter flight, and Jenny has been relatively poor recently, so she still chooses a general passenger plane, fortunately, there are not many guests in this first class, and after she wears sunglasses, she does not attract too many people's attention.

Although she hasn't been filming lately, she is still busy during her time in Los Angeles, especially the increase in dinner party entertainment, which seriously affects Jenny's sleep - over the years, she has become accustomed to the feeling of falling asleep hungry, and she can't sleep well when she still has food in her stomach when she goes to bed at night. So after the plane flew together, she pulled a blanket and wrapped herself, intending to sleep through the whole flight.

However, this plan did not come to fruition - the airliner had just switched from liftoff to level flight, and Jenny had just adapted to the change in air currents, and after a moment of confusion, she was woken up by an excited Mary.

"Quick, quick," she handed Jenny the microphone of the plane's phone, "just talk to him!" - Cesare, Cesare on the other end of the phone. ”

"Uh," Jenny asked, still a little confused, as she put the phone to her ear as she put the phone to her ear, "What's the matter?" ”

"Marvel's Kevin just called me." Cesare's opening remarks dispelled her drowsiness in one fell swoop, and she could tell it was faintly excited in his voice.

"What, you mean—" Jenny sat up straight, her heart beating faster.

"You're right." Cesare seemed to pause deliberately, as if he were joking with Jeanne, and said slowly in a lengthened voice, "They have made an offer, and the price is-" -77646+dsuaahhh+25914524->