"Bruce, I need a section."

It can be quite difficult for other women to get a section in a media magazine, but Levy thinks it's a matter of talking to Bruce. It's just that when Levy found Bruce, things didn't go as smoothly as he imagined.

"Nick, I thought your brain was getting better a few days ago, why is it that your brain is getting worse and worse now? In the past, even if you were nonsense, you knew that film criticism was the basic plate of our family, and you couldn't come nonsense, why now, you want to take the section from me to chase women? What the hell are you thinking? You need to use these tactics to find a woman, and you're worse than you used to be - won't you lie? ”

When Levy told Bruce what he said, it was immediately a lesson in the face. Looking at this brother who did not hesitate to tell himself that he should lie to a woman, Levy was also a little speechless.

However, Levy's purpose in looking for him is not for women, but more to be happy today and want to help others, so he is quite insistent on this.

"Just a section......

"Our magazine, the price of a section is definitely 300,000, how good is that girl of yours, can it be worth 300,000? Stop, Nick, don't embarrass me. My job is not simple, and it is not something that can be arbitrarily arbitrary. ”

"Your job is to collect money and write reviews, what's so hard?"

"Do you think reviews are easy to write? And, above all, it is my job to maintain my position in the critical circles. Bruce was a little fidgety, "You know, in recent years, the Internet has risen and the status of the critics has declined. "Variety" has just been acquired recently, and it didn't start very smoothly on the Internet, I've been in a lot of trouble lately, so don't make any more trouble, okay? ”

Levy looked at Bruce, and he realized something: Bruce was anxious because the print media seemed to be running out. Bruce has a considerable status and influence among film critics, and perhaps he should advise him to do something else.

"Bruce, I don't know much about the film criticism industry, some words may not be right, you have the right to use them as a reference." Levy pondered for a moment before he spoke, "Now that your print media has come to an end, and you realize that the future is the Internet era, why don't you just start an online comment agency?" ”

"Our magazine has online reviews."

"I'm not saying that websites that are attached to magazines, especially websites like "Variety" that charge for reading reviews, are too backward, who would spend ten dollars to read a movie review?" Levy immediately pointed out the problem with his magazine, "The reason why the Internet age is more popular than print media is because it is freer, everyone can talk irresponsible nonsense, and everyone can have an opinion." In such an era, it is obviously not possible to succeed by insisting on a few high-end reviews as a paid item. Why don't you think about it, if you have a website, anyone can comment on a movie? After the movie is released, if fans have a special place to write their own movie reviews, read other people's movie reviews, and rate the movie, such a website will definitely be very popular. ”

After the advent of the Internet era, online media quickly replaced other media and became people's favorite media mode. People look up reviews about a movie on the Internet, naturally because they want to see more different opinions, and, as movie fans, there are many people who want to express their opinions - whether they are professional or not, everyone is happy to say it.

For a long time, professional media have the advantage of professional media, they are much better than ordinary people for all kinds of shooting skills, acting skills, and scientific and technological means in the movie, very simply, seeing Superman flying in the sky, ordinary people will think that it is very good-looking, and professionals, may be thinking, what technology is used in this section of flying? As an actor, how long do you need to be suspended in mid-air if you want to shoot the technique for such a period of time? This seemingly simple thing is where professionals are proud of themselves, they know movies better than others, and they have the right to comment on movies, which makes them even affect the whole of Hollywood.

Only now, that era is about to pass. The entertainment industry will always be an industry that needs the participation of the audience, and when the Internet becomes popular and people can express their opinions, this kind of online comment will inevitably become a trend in the future. Compared with professional magazines, such reviews may not be professional enough, but a variety of opinions and attitudes will definitely make this model popular, plus everyone can upload videos, pictures are a trend, and there is absolutely no hope for competing with such a model by relying on paid websites, paid movie reviews, and hard photos.

Levy knows this, and he knows how big the impact of the network will be in the future. IMDB, which was operated in 1990, has now begun to be commercialized, and he has not had time to catch up, and perhaps he also wants to take another review website, that is, Rotten Tomatoes, into his own hands.

As a filmmaker, it never hurts to have a good relationship with the critical media - look at the people here who are frantically trying to curry favor with magazine editors for a cover, for a short story, and tomorrow, when the Internet becomes popular, they will also be infinitely flattering to the owners of the online media.

It is very important to have the right to speak. Now I'm just a little director who has nothing, but what's wrong with paving the way early and thinking about your future?

Levy's words silenced Bruce. He drank the wine in his hand, then licked his lips and thought carefully for a long time before speaking again.

"Such a site may be popular, but what's the point?" Bruce did not deny that such a model would indeed be more profitable, and he knew very well that the more engaged the entertainment, the more attractive it would be, "A lot of views, a website with a lot of views, you don't have to worry about no advertising money to make - but such a website is nothing at all for the professional film critics." Websites where everyone can express their opinions, there must be fools who express their opinions, and there are fools who express their opinions, which means that the industry will not take a look at this kind of bullshit website at all. ”

Bruce was keenly aware of the problem, which made Levy marvel. Indeed, a website like Rotten Tomatoes is indeed very popular, easy to gain popularity from the public, and it is simply a great platform to promote a certain commercial movie. However, there is also a big problem with such websites: everyone can express their opinions, which naturally attracts customers, but also makes professionals dismiss them.

In fact, in Levy's memory, the correlation coefficient between Rotten Tomatoes and movie awards never seems to be high, not only on Rotten Tomatoes, but also on IMDB, which has no weight at all in the eyes of professionals. The public's taste is very different from that of filmmakers, for example, on IMDB's list, all superhero movies are all scored high, and these movies, in the eyes of the Oscar judges, are no different from air.

Bruce was a professional film critic -- in the old days, spontaneous amateur film criticism was not a good climate -- and he didn't realize the significance of such a private review, which had no place in the professional film critics' world.

However, this is not a problem at all.

"Bruce, are you really not enough brains?" Levy sighed, "Who said you need to use this kind of thing to defend your position?" This thing is just to make online comments flourish and generate income at the same time. With this income, you can invite the most professional film critics to write for your website and expand your influence. When you have enough money and influence, you can start an online film critic award on the Internet or something -- when the award is awarded, as long as you invite professional film critics, won't your status be maintained? ”

Levy was slightly disdainful of Bruce's stupidity, "Every new media emerges, there will be some people who benefit from it." Just a few years ago, there was no concept of the North American Broadcast Film Critics Award, but now, it has become popular, and even in a few years, maybe it can really be compared to the National Film Critics Award - and this award is not transparent at all, there is not even a nomination, and it is awarded directly. If you can make an online film critic's award, at that time, whose face do you need to look at? ”

The best way to do this is to have the right to speak. It's good to be able to help others win awards, but it's even better if you can essentially do it yourself. In Levy's memory, Rotten Tomatoes later also engaged in the selection of the Golden Tomato Award, but because the professionalism was too low, it was not well received. However, if such a website were in the hands of a professional film critic like Bruce, it might be a different matter.

If film critics can carve out the online front, then they will help themselves even more.

And even if you fail, you don't have anything to lose!

"You may be right, I should really think about whether I should do something from the Internet." Bruce's eyes lit up, and he nodded in satisfaction, very satisfied with Levy's approach, "Your idea is good...... Are you really sure you don't want to come home and help me with things? You are much more bold and clear than my men, and you will be very useful. Anyway, your movie was a mess, come back and help me. ”

"My movies will get better and better." Levy gave him a blank look, this guy really can't speak, "I really can't mess around, I don't need to help you, I have another way myself." ”

"Whatever you want, you know I'll always be happy to help you. Oh, it looks like there's a new guest, I'm going to entertain you, do you have anything else? ”

"Of course, you've forgotten my original purpose - to give me a magazine section."

"Okay." Bruce immediately replied, "But, is one section enough?" I'll give you an inside page - if you can give me a good idea, what are these things? ”