"They all say that she is a flower, and flowers are not as good as her. It is said that she is a dream, and how many people have chased her. ”

"Ruthlessly like water, slowly drawing in books. Ask the passing clouds, is our school flower okay? ”

"Playing the guitar wants to be a school flower, who is the school flower, it turns out that love is like a blackboard eraser."

"School Flower", a ballad-style song, is not very classic, but the lyrics and tunes are very suitable for "You at the Same Table", the faint taste of campus love, makes people feel like they are back when they were studying, secretly in love with the school flower, chasing the school flower.

The school flower is not only a person, but also a symbol of growth in youth.

With the launch of the trailer of "You at the Same Table" at the media conference of "You at the Same Table", and Bai Yuhan playing and singing "School Flower", the storm of youth has gradually brewed.

Whether a movie trailer is cut well or not, the most important thing is whether the movie is enough to move people, "You at the Same Table" is the essence of Bai Yuhan's softening of many campus youth films, combined with his own student insights, a semi-original work filmed, for this movie, he really put a lot of thought into it.

After the post-production was completed, he thought it was good after watching it himself. Therefore, the trailer is also very colorful, and it captures the audience's G-spot at once, so that Weibo, website, and QQ are all people discussing "You at the Same Table".

Hot, lit from the beginning.

Four good movies in two years, Bai Yuhan's name has now become a banner of domestic films. Many people are not optimistic about domestic films. even disgusted with domestic films, but this does not include Bai Yuhan. Maybe it's also because those famous directors hurt the audience too deeply, so they let everyone. supports Bai Yuhan and Ning Hao even more young directors.

With an audience base and promotional selling points, "You at the Same Table" quickly became the top ten search keywords of Du Niang, and it also quickly became a hot topic on Weibo of Station B.

Wanhe Tianyi's marketing methods are also becoming more and more mature, and if you don't make a move, you will be overwhelmed. According to the concept of "You at the Table" is a campus youth film, several video programs have been launched on the Internet. Featuring nostalgia.

For example, in a program called "Ten Years Later", some people bring old photos from ten years ago. Re-pose the pose you did when you took the photo. Ten years ago, the little hairy child, ten years later, the adult has changed, what has changed is life, and what has not changed is posture. It is the memory of youth. The show is also mixed with old photos of the creators of "You at the Table".

There is one that is an old photo of Bai Yuhan and his high school classmates Zhao Dafei, Yao Yuan and others of the football team, and then mixed into the fragment of the group photo of the football team in "You at the Same Table".

"I really want to be on the show, but it's a pity that there are photos from ten years ago, but the people who took the photos can't be contacted." After watching "Ten Years Later", a netizen sighed.

"On the contrary, I still drink a lot with my brothers, but I was poor and didn't have money to take pictures." Another netizen said embarrassedly.

"I thought about when I was studying. And the eyes went into the sand. ”

"It's already set, and I'll go to the cinema with my old classmates to watch "You at the Same Table" after the holidays."

There is also a program called "Belated Confession", which broadcasts a videotape sent by netizens. It's all selfies of netizens, with the help of VCR to confess late to those who have regretted not being able to be together for various reasons.

"Xiaowen, I didn't have the courage before, and I never dared to tell you." A rubbing man. The suit and leather shoes faced the VCR lens, "Xiaowen." I like you! ”

"Zhao Xiaodong, are you okay, do you know that I have always liked you?" A girl shouted into the VCR camera.

"I liked you the first time I saw you, Liu Luyao, where are you now, I still want to see you."

"Zhou Chengcheng, I'm sorry, I used to be ignorant and always made you sad, but now I won't...... There is no chance. ”

"Dong Min, I want to find you, I must find you, tell you that I love you!"

A few nostalgic and simple shows, the cost is very low, but the impact is huge. Internet marketing, itself has the characteristics of low cost and viralization, as long as you find the right entry point of the topic, you can spread your influence. What's more, there is Wanhe Tianyi behind the scenes.

Moreover, Wanhe Tianyi's publicity methods are not only limited to online video activities, but also music promotion.

"Old Boy" was selected as the episode of "You at the Table", and a version of the trailer was specially edited, accompanied by this song, playing the sensational card. "School Flower", sung by the famous singer Pang Long, also specially edited a version of the trailer. Coupled with the theme song "You at the Same Table", three songs related to campus youth, instantly hit all netizens who watched the trailer to tears.

Call friends and tell each other.

"You at the Same Table" has become a must-see movie for many netizens this year.

……

There is still a month and a half before January 14th, and two months before the Chinese New Year, and "You at the Same Table" is being intensively promoted.

Bai Yuhan took Tong Liya to the show, ran to the city, and was interviewed, although the itinerary was not very intensive, it was also a rare promotion since he became a director. A few years ago, Bai Yuhan was bent on being famous and in the limelight, but in the past two years, he has really mixed up in a high position, but he is a little reserved and unwilling to show his head like this.

If it weren't for the fact that "You at the Same Table" was starring him personally, Bai Yuhan wouldn't want to bother so much at all. It's a pity that the cast is all old friends from the year, and they are not well-known in the industry, only he and Tong Liya are first-line stars. If they don't do publicity, who else can the movie give to do publicity.

Propaganda is busy, and the company's business is also very busy.

The acquisition of Summit Entertainment in cooperation with Lionsgate is going well.

And with the Chinese film market this year, it is estimated that the box office will exceed 10 billion, with an annual growth rate of %. Not only did "Avatar" set a miracle of 1.3 billion a year ago, but "Inception", which was released in September this year, is also about to hit a box office of 500 million, close to 100 million US dollars. Lionsgate is increasingly interested in the Chinese market and has proposed a deeper cooperation.

The way of cooperation is based on the cooperative acquisition of Summit Entertainment. Extended more.

First, Lionsgate spent $112 million and Wanhe Tianyi spent $175 million. The two parties acquired Summit Entertainment for a total of $287 million. Among them, Wanhe Tianyi holds 51.o2% of the shares, Lionsgate holds 41.33% of the shares, and the original management of Summit Entertainment retains 7.65% of the shares.

The new Summit Entertainment will continue to release the film under the brand name "Summit Entertainment".

Secondly, Lionsgate will invest in a new entertainment company with Wanhe Tianyi, which will be called "Wanhe Lionsgate Film and Television Distribution Company", headquartered in the magic capital, and each party will hold a 5o% stake. Wanhe Lions Gate will be a company specializing in the distribution of Hollywood films. All Lionsgate and Summit Entertainment will have domestic distribution rights to Wanhe Lionsgate.

At the same time, Wanhe Lionsgate enjoys the film libraries of Lionsgate and Wanhe Tianyi. You can use the huge movie library to do secondary marketing.

In the end, Wanhe Tianyi also spent $84 million to acquire a 1o.o7% stake in Lionsgate. Became the third largest shareholder of Lionsgate.

This is a series of M&A agreements that are now in the final stages, with both Lionsgate and Wanhe Tianyi filing applications with both governments. If nothing else, it will take up to another month to officially sign the contract. At the beginning of next year, it will be possible to announce the news to the public.

In fact, this time he was able to reach an agreement with Lionsgate as soon as possible, thanks to Bai Yuhan's foresight, he acquired many good scripts, including the best-selling adaptation rights that were hyped up after the global success of "Twilight". Bai Yuhan made "The Hunger Games", "Fifty Shades of Grey", "Divergent" and other best-selling products that Wanhe Tianyi bought in advance. are widely favored by the Hollywood industry to become the next "Twilight".

Once the cooperation is reached, these copyrights. It will be left to Summit Entertainment to operate. With these copyrights, the future of Summit Entertainment is bright, and Lionsgate naturally wants to enter the set, which facilitates the entire cooperation project.

The United States is the leader of the West, and the North American Hollywood market is the most developed film market in the world. Only with the help of Hollywood can the tentacles of all things be extended to the world. This is the future development of Wanhe Tianyi. The way of expansion that is necessary.

China is a country with a population of 1.3 billion, and Ming has influenced the world's most densely populated eastern and southeastern Asian regions, and the film market here is also huge. South Korea and Japan are very small, but the box office output value is super high, China's box office is not much at present, but at a rate of growth rate of one year, it will become the second largest film market after North America in a few years.

These are the fat that Lionsgate wants to gnaw on in their dreams.

Moreover, Wanhe Tianyi is a private company, and it has never been able to compete with China Film Group in China, and only by jumping out can it compete for the top. Lionsgate is not one of Hollywood's traditional six major studios, and if it wants to become a big studio, it must seek external forces.

In this way, the cooperation between the two companies can be said to be love at first sight and hit it off.

……

Bai Yuhan actually doesn't know much about company mergers and acquisitions, but Wang Ziwen is very good at planning this combination of interests. Bai Yuhan trusts Wang Ziwen very much, so he rarely participates in specific share negotiations, but only gives his own suggestions on the future business direction of Summit Entertainment.

If when they first came into contact, the people at Lionsgate didn't care much about Bai Yuhan, then the more they came into contact, the more surprised they became. Because Bai Yuhan is not as simple as just a director, Bai Yuhan has not contributed much in the specific operation of Wanhe Tianyi, and it can even be said that he basically cares.

However, the general direction of Wanhe Tianyi's development is to move forward in the direction guided by Bai Yuhan.

For more than four years, Bai Yuhan single-handedly brought out two large companies, among which the market value of Interactive Star is estimated to be higher than that of Lionsgate, after all, the market value of Lionsgate is only more than $800 million, and Interactive Star is predicted by the industry to have a market value of at least billions of dollars after listing.

Therefore, when Bai Yuhan said: ""Twilight" has already released 1, 2, and 3 parts, and the 4th and 5th parts are also in production, which is an important work for Summit Entertainment in the next two years. The successor to "Twilight" chose "The Hunger Games", I planned it, "The Hunger Games" can be filmed four times, starting from 12 years, one a year, exactly 15 years. And the successor to "The Hunger Games" will use "Divergent". I've been talking to the author Veronica. Ross has been contacted, and he will write "Divergent" into a series of stories, at least a five-part movie! ”

The creative directors of Lionsgate and Summit Entertainment didn't think long before agreeing to the plan. (To be continued)