-- The Oscar ratings were announced, the highest in ten years, with the highest instant viewership of 53 million, approaching the peak of 55 million brought by "Titanic" in 1998, with an average viewership of 45 million, up 16 million from last year, and 21 million more people with the highest instant viewership. Jennifer. Jefferson turned the tide and became an inflection point in the ratings of the whole audience.

According to past ratings practice, the East Coast viewers will be significantly reduced at 10 p.m. East Coast time, that is, an hour and a half after the start of the party, so that the peak of Oscar ratings in previous years often reaches an inflection point in the middle of the party, and then rebounds at the key moment when awards such as Best Actor and Actress are awarded. A Week with Monroe" and other phenomenal movies participated in the selection, this year's Oscar ratings curve showed a trough shape, the red carpet brought 32 million viewers, after the official opening of the awards ceremony, the ratings increased to 43 million, the first peak rating of 46 million appeared at 9:45 pm, and then the ratings fell to 40 million, but when the Best Actress award ceremony began, the ratings soared to 42 million, and there was a second wave of upward trend, It reached 48 million when the best picture was awarded, which has surpassed the first peak, but it is very rare that the viewership did not leave after the award was announced, and the crowd had a slight fluctuation, falling back 2 million to 46 million, and then increased all the way, soaring to 52 million in just two minutes, and finally when the picture came to an end, the last minute of the Oscars increased to 53 million, for 11:30 p.m. EST at that time, This is an almost miraculous number, and such a line is unprecedented, and it can be easily guessed that this is similar to that of Jennifer. There was a direct correlation with Jefferson's performance last night. The 28-year-old cross-generational legend with five Oscars chose to use her fifth Oscar on the stage of the Oscars last night as a gift to announce her marriage, which also confirmed the speculation of the past month. After Hanks, she fell in love again, and unlike her previous habit of hobby peers, this time, she and Cesare, the former agent who discovered her into the industry. Vijri developed a romantic relationship, while Jennifer. A diamond ring that Jefferson showed last night also proves that she and Cesare. Vijery is engaged, and this is another big news in her love life in the five years since that engagement in 2004.

"A Week with Monroe" as Jennifer. The film exclusively produced and distributed by Jefferson's Big Dream Productions has set a number of box office records around the world and is also regarded as the most important film of Big Dream Productions, which won five awards at last night's Oscars: Best Film, Best Actress, Best Art Direction, Best Cinematography, and Best Makeup. Jefferson's acceptance speech for Marilyn has been appreciated by several social groups in recent days. Slow said that Jennifer's speech was a pinpoint to the long-standing gender inequality in Hollywood, and because of the special nature of the media industry, her speech will have an impact on all walks of life, she believes that Jennifer is the most deserving female star in the new millennium, Amanda also praised Jennifer's private charitable foundation, she believes that Jennifer's efforts to help girls in the slums to get education and vocational training are quite effective. "All women should go to see Jennifer. Jefferson's movie, it's not only good, but more importantly, when you choose to go into the cinema, you choose to walk in and help your fellow sisters. ”

Maybe feminist supporters are not the only group to be called, after the Oscars, the box office of several award-winning films has rebounded to varying degrees, and the rebound trend of "Monroe" is the strongest and lasting, this re-released work, after winning 600 million in the world within two weeks of release, the box office trend in North America began to fall rapidly, which also suggests that "Monroe" is more like a fan movie driven by Jennifer's popularity to some extent, and the box office curve of this type of movie is characterized by high □□, The big drop made it difficult to keep the film schedule after the third week of release, but after the Oscars, theaters around the world invariably increased the number of "Monroe" shows, and within 3 working days, this movie, which has been released for the ninth week, won 10 million box office, and the single-day score of 3 million made her North American performance break through, will the position of the runner-up of "Iron Man" be impacted? No one knows.

Since her first film, Jennifer. Jefferson's global box office has reached a terrifying 6 billion, holding multiple world records, she will enjoy a vacation with her fiancé next, and then return to Los Angeles to devote herself to the production of "Iron Man 2", and this year there is her first supporting role in "Nine", and Fox and Big Dream co-production, "Avatar", which set a budget record again, is released, it seems that the 28-year-old young girl is not ready to stop, so, when will the wedding be arranged?

"I believe this will be the focus of the global media in the coming months." Jenny finished reading the Hollywood Reporter aloud as she closed the page and asked Judy at the breakfast table, "Is this your press release?" It would be a miracle that The Hollywood Reporter would focus on ratings and women's rights, rather than on what brand my wedding ring was, as everyone else was. ”

"So, what brand of wedding ring is yours?" Judy asked rhetorically, and she glanced back and forth between Cesare and Jenny, her expression a little shrewd, and a little smiling, as if she already knew the inside story, but she didn't say it. "Is it really Cesare's heirloom ring, the wedding ring he got from his grandmother, as the National Enquirer says?"

For Judy's somewhat playful inquiring tone, Jenny glanced at Cesare, she didn't know what Cesare thought, but she herself was slightly embarrassed: of course, the truth behind the marriage could not communicate with Judy, but after all, she had been a colleague with Jenny for so many years, how could she not have her own guesses? It's just that Judy has been silent about this before, and she never asked her what her relationship with Cesare was when arranging the exposure, and she chose to speak sarcastically now, in fact, she was more or less expressing her dissatisfaction with the whole Oscar incident that she was completely unaware of, if it weren't for Jim and Mary's true ignorance, Judy's mood might have been even worse - how excited she was on the day of the Oscars, how bad her mood was after the end of the night, obviously, she was kept in the dark from beginning to end of such an important event, For Judy, not only did it hurt her personal feelings, but it also made her feel that her professional abilities were being underestimated.

For Jenny, this matter is not so easy to explain, she chooses to keep it a secret within the team, in addition to completely avoiding the possibility of accidental leakage of the news, just in case, there is also some vanity to save face: what if Oscar cheats her? Or what if the academy really thought so when it made the request, but things changed over the course of a month? After all, it's Oscar voting month, and if anything impossible happens, it's supposed to happen this month. If the award ends up empty, Jenny will look stupid in front of her subordinates, which is something that a leader should try to avoid, and is far more important than the complaint about keeping secrets from team members.

However, although Jim and Mary are also curious, they don't have such violent mood swings as Judy, which is also frozen, not a day's cold, although Judy has worked with her for many years, but she has always been a one-to-many work model, Jenny pays her every year according to the working hours and packaging price, at most she will give some expensive small gifts, small favors, no dividends, not exclusive, she can't be very closely integrated with the team, so the tacit equity transfer within the foursome, and the two secrets of the founder of Big Dream, It will never be possible to communicate with Judy, and they will consciously avoid Judy for many temporary business secrets, lest she intentionally or unintentionally cause any loss to Big Dream. - This is red. Bare. Judy is naturally very dissatisfied with this naked defense, and it can even be said that this is already a knot in the relationship between the two parties, but Jenny has no plans to change her mind for the time being.

And because she could understand Judy's feelings, so, although her words poked at her own sore spot and made Jenny feel embarrassed, she still chose to tolerate Judy's occasional unruliness, and just said casually, with a good-natured smile, "This is indeed Cesare's family heirloom ring, but not his grandmother's wedding ring - his grandfather left him a batch of jewels, this ring fits my size perfectly, since we didn't have time last month, and it stands out, It has become the most suitable choice for us. ”

She was already hinting that her engagement to Cesare was made last month, combined with the timing of her sudden change of mind, in fact, the truth is not difficult to guess, Jenny looked at Judy with a smile, making sure she understood her subtext and understood her difficulties - and Judy's face did soften after this subtle little revelation: to be able to work with Cesare and become the most successful PR, she is certainly not a person who likes to drill horns, in Jenny's opinion, Judy herself knows very well that her profession determines that she is inconvenient to smell all the secrets, she will not make too unreasonable demands, all she needs is to feel trust from herself, if she can't feel this feeling, it will be difficult for Judy to feel safe, and it is natural that her emotions will be affected.

"From the photos I've seen, it's a pretty beautiful engagement ring." Judy said, her tone was much more natural, with a hint of teasing, "I suggest you get into the habit of wearing it now, after all, you're not an ordinary girl, you don't care if you wear an engagement ring or not, and a single mistake can bring a wave of news - and now that your sneeze is news, 'maybe' can be replaced with 'sure', and it's better not to take that risk." ”

It was a good suggestion, Jenny nodded, but before she could speak, Cesare interrupted and asked Judy directly - apparently the CEO was a little impatient with the two of them gossiping for so long without getting to the point.

"Have you already brought the media statistics?" He asked Judy, "It's been 72 hours since this incident, and the media should be coming out one after another, right?" Is there anything worth noting? ”

Hurriedly swallowing the orange juice in her mouth, Judy gestured to Cesare to wait, she quickly pulled over her laptop, tapped it a few times, and said while wiping her mouth, "It's basically normal public feedback, the website responds the fastest, there are hundreds of websites that have news that night, but they are all the kind that explain the facts, and they are basically all paraphrases of Oscar content, but, judging from the click trend of the news, the people who really care about this matter in the middle of the night are concentrated on K and YouTube, and- Before the morning of the 23rd, the news with the most likes has exceeded 600,000 people, and you can imagine that this is Sunday night, according to common sense, most of K's domestic users have to go to bed early, and the next day they are not going to school but going to work, believe it or not, these 600,000 likes, 80% are all overseas forwards. ”

"The Internet has made the world small." Jenny whispered, and Jim, who had been binge on breakfast just a moment ago, intervened loudly in the topic he was best at. "I think it's fair to say that the Internet has made the world small -- and K has really minimized the barriers."

Although Judy's company also has a special department to do online public opinion manipulation and data analysis, how can this department, which has only been established in recent years, be as powerful as the network marketing department in the hands of Big Dream? The department is monitoring Jennifer's news 24/7, making all kinds of analysis and responses, and customizing Internet marketing strategies for her - Judy is of course well aware of this, so she starts drinking her orange juice again, listening to Jim's words while looking at the laptop screen, apparently doing a comparative analysis.

"Judy is right, because of the time difference, your news is the first to become popular abroad, and then with the rhythm of the crowd getting up the next day, through the morning news and online media, and last night's word of mouth from the audience, it spreads to hundreds of millions of people across the United States. And among them, those netizens who have received the most attention from us, the thing they are most concerned about is, of course, the first time they see your speech, someone on YouTube posted a clip of your speech, before the North American crowd woke up, it has received 1.5 million views, and now the clicks have exceeded 60 million, maybe this will become the first variety show video on YouTube with more than 100 million clicks in the world, and the video comments have reached more than 200,000. This is the most unthreshold and easiest to censor netizen feedback, we focused on research, most of these comments are relatively positive, there are a few malicious remarks, the reason is focused on your past with Josh, Christopher, you know, it is those supporters who express disappointment in your current choice - of course we can ignore these people, and there are some hater and perverted meaningless diss remarks, which will generally be refuted. ”

Jim took a long sip of milk and shrugged his shoulders, "Overall, the reaction has been quite positive, and the criticism you feared most has not come up - no one has criticized you for being hypocritical or showy yet, but there have been many comments saying that they have shed tears because of what you said, and some have even shared their own life stories in the comments." - Your performance that night unexpectedly saved Cesare a lot of popularity, you know, before that, a lot of people said that he was a gold digging boy, but now it's rarely mentioned anymore, and there are also some emotional homemade music videos that are circulating on fan forums and K, and there are basically pictures of Cesare taking you to some events - to be honest, it's kind of funny, most of the music videos are songs with slideshows, most of them are beautiful photos of you, Composed of Cesare in the photograph with half of his body, the back of his head, frowning and talking as he walks, I think these music video makers are in desperate need of some of your street photos - even if it's Cesare alone. ”

His exaggerated rhetoric made Jenny laugh, even Judy and Mary, and Cesare raised an eyebrow at Jim—but Jim shrugged, rarely in the eyes of the boss.

“what？” He said, "That's what happens when you sell your public image, isn't it?" ――I have a number that you will definitely be interested in, do you know how many times you have liked the photo of J.J. J's speech at the Oscars? ”

"How many times." Mary immediately asked with great interest, and she giggled, apparently holding back a smile. "Tell me, Jim, how many times?"

"It's just your one-man photo, no J.J - it's also liked 2.5 million times, and your fans have a page on K," Jim gestured emphatically, and it was obvious that he was resisting the urge to laugh, "In three days, there are 500,000 followers, boss, I know you must hate this, but it's true - you're already an internet celebrity." ”

Jeanne couldn't help but slap the table desperately, giving out her own smile, and the breakfast table became a sea of laughter, and Cesare continued to express his mood with only one eyebrow at his four ecstatic colleagues, one of whom was still his nominal fiancée.

"So, it's clean in the online community, and there's nothing to pay attention to?" He said that his willpower was as strong as steel, and he was clearly determined to move forward with the agenda. "Aren't there any traces of other trolls?"

"At least not until this morning." Jim reluctantly suppressed a smile and resumed his professional tone, "The main controversy is how compatible you are with J.J., but it has weakened a lot after the Oscars, and the main interest of the masses now is your personal background, your resume has been picked up, but more detailed information has not been leaked so far, which makes them even more curious - it also reminds us that we should pay more attention to network security during this time, especially to protect our email." ”

"Good idea." Cesare nodded, "You can check the protection of our personal computers in a moment, this is the online community-online media, Judy?" And, of course, newspapers and magazines, how did they react? ”

This is Judy's strength, this Jewish woman who has been a little blessed in recent years and seems to be more kind and kind to her eyebrows deftly tapped a few times on the keyboard, and replied in a professional and calm tone, "Within 72 hours, there are about 3,000 news related to you, of which more than 600 are reported by newspapers and magazines, and the remaining more than 2,400 are the result of the efforts of more than 40 online media, with an average of about 60 news messages per family, this data should be the peak of a single entertainment event in recent years, Even the amount of news on the night of the presidential election can't be compared with you, of course, the news in the election process is another thing - to get back to the point, the feedback of online media is divided into several stages, the first stage is dominated by factual reports, almost all of them are text reports, or add an official news map of you won the Oscars before, the number of views is the same as the number of news views after the Oscars last year, which is actually equivalent to hinting at the decline of the influence of online media, reflecting the transfer of traffic to social media, obviously, A group of old users have moved to the K homepage to learn the news, while a large number of new users don't know what it's like to watch the news on the website——"

"We-media sent public media to the grave, just a few years after news websites sang funeral songs for print media." Jim whispered, "Think about it, how chilling this is—it's ...... so fast to iterate."

Judy seems to be a little uncomfortable with Jim's remarks, but she can't refute them - just a simple comparison of the results of media tracking after the Oscars every year, you can find this fact very intuitively: self-media undoubtedly represents the future, and if PRs do not take the initiative to expand the scope of their work, their significance to customers will be greatly reduced, which also poses a very high challenge to the current PR mechanism and the ability of big PRs.

"Regardless, the opinion of a high-quality website is still worth considering." In the end, she chose to ignore Jim's comments and said to herself, "The Hollywood Reporter article is a reference for the attitude of professional magazines, they don't seem to have a big opinion of you winning the award, "Variety" has not been published yet, but their film critic Derek likes you very much, and as far as I can find out the internal tone, the magazine is quite satisfied with the results of this year's Oscars." ”

"The Hollywood Reporter" is both physical and website, and the website has developed very well in recent years, it is difficult to say who is relying on whom to develop, and the focus of "Variety" is still in the physical magazine, the website is very deserted, or serious film reviews as a selling point, so the traffic is not high, but its opinion is still the vane of the American industry, therefore, although its circulation is incomparable with magazines such as "People", it is highly valued and regarded as a representative of high-end media - as soon as Mary heard about "Variety" didn't say anything about the Oscar results, and immediately overjoyed and cheered happily.

"As for the regular entertainment media, they don't care about the Oscars, women's rights, or the story of you and Sidney anymore," Judy clicked a few more times, and she said slowly, "Your performance in the last two minutes has already given TMZ, D, and characters...... Brought the best high of the year. After the first wave of text reports, their website editors must have gotten their hands on the photographer's photos, so round after round of pictures and video clips — it's worth mentioning that TMZ also got a mobile phone from the guest, and started secretly filming from shortly after Cesare sat down — and it was TMZ. ”

"It's a TMZ." The other three people either echoed or nodded, all with similar feelings: the same is a gossip website, the same is news, and TMZ can get the original news.

"This video alone brought more than 3 million views to TMZ, and it was quickly redirected to K - after that, the third round of coverage was a convergence with social networking sites, newspapers, magazines, and so on to blow up my phone and you know what they wanted: love stories, bios, family profiles...... I haven't promised any of them yet, and it would be more advantageous to hold the chips in our own hands for the time being. Judy gave Cesare a suggestive glance and received a gentle bow. - Oh, by the way, TMZ is back to the old game: follow all the celebrities you have a relationship with and ask them what they think of your relationship. As far as I saw this morning, there was already Jennifer. Bell, George. Clooney, Josh, Chris - nothing that hits, if you're interested, you can log in and see it later. ”

"As for the scandalous tabloids, they're all looking for points that will attract readers, so as always, of course you're going to face a lot of defamatory reports, for example, I look at ...... "New York Celebrity Anecdotes" that implies that you went to suck a tube after receiving Best Actress last night, so you lose control of your emotions when you accept the award, and say that you didn't show up at the Vanity Fair party because you sucked. Overdosed, rushed to the hospital for emergency treatment, National Enquirer said that you and Cesare cheated separately, betrayed your boyfriend and fiancée, and that's the reason for your breakup with Chris, as for you, Cesare, I don't know if they made it up or deliberately distorted the facts, but they didn't mention Lillian's name, only that you were in another engaged relationship when you were together last year. Judy lengthened her voice, "Also, continue to insist that Josh and Chris are in a fake relationship...... Say you're in a fake relationship—"

Glancing at her two bosses, Judy smiled and continued, "Say you have a very bad relationship with Cesare's family...... Say that Cesare used evil. Teach to control your ...... Say you have dyslexia, and you can't read the script without Cesare - I suspect the authors of the latter two have just come to read the script from Tom. In Cruise's case, there was also a statement that you were secretly married -- oh, oh, and, also, there were about fifteen tabloids that reported that you were pregnant, that you were married to a child, and that seemed to be very marketable, and I saw that in many forums on my Internet monitors. ”

Jenny just smiled disdainfully at these nonsense, for these tabloid smears and rumors, if she can't get used to it, she may not be able to live for a long time, and these statements are limited to the circulation and influence of the tabloids, and they really can't have any impact, and the really big websites will invariably abandon the rumors, unless everyone in the industry is reporting - that is, unless someone is blowing the wind behind them, in general, it is difficult to make waves without real evidence. The reason why she pays attention to these tabloids is not because these public opinions will affect her popularity, but because the tabloids' sensitive sense of smell can sometimes make the team feel some hidden undercurrents - for example, if someone is now brewing an offensive that worries her, implying that she and Cesare are in a fake marriage, the purpose is actually to launder the shares, at least two or three tabloids will report similar news, of course, it will be transformed, but for insiders, it is a very harsh alarm bell, It indicates that the team should do a good job of various countermeasures in this regard, and try their best to turn the passive into the active.

And now, although the tabloid also has reports of fake marriages, but it is completely a blind cat encountering a dead mouse, in the absence of the keyword 'whitewashing shares', it does not mean anything, and this also makes Jenny a little up and down in her heart, a little unbelievable - is her luck really so against the sky, a whole Oscar event, will really pass so peacefully? In addition to letting her dominate the global topic again, this time the grand hype, there is really no backlash, no side effects?

Just like the first-hand impression she had from diving on the Internet, the whole morning meeting, she heard good news, everything seemed to go from one peak to another, whether it was the box office, her influence, her personal image or even the popularity of Big Dream's company - but Jenny felt a little uncomfortable, she frowned, looked at Cesare inquiringly, wondering what he thought about the situation - did they get through safely? Isn't it true that there will be doubts in the future?

From Cesare's micro-expression, she could tell that he was also weighing the situation and considering the same problem, and, judging from his inadvertent slight wave in his forehead, Jeanne knew that she was not the only one with worries, at least, Cesare shared the same concerns with her: was all this just the calm before the storm, whether the potential enemy had already brewed a big counterattack, the storm was imminent, just waiting for the first strong wind to blow?