Chapter 101: The Beer Brewed by the Third Sister
After eating, Ling Shizhe and Li Zhen came to the pavilion of an artificial lake on the left side of the vestibule.
After entering the pavilion, the two of them each did it on one side, Ling Shizhe brought six cans of beer and put them on the stone table, Li Zhen picked up a can and opened the tab, took a sip, and praised: "This dark beer tastes good, brought it?" It doesn't taste like German beer. ”
Ling Shizhe took a sip of beer, his mouth was full of wheat fragrance, and said, "It was produced by the Third Sister Ranch." ”
"Isn't Ling Shishi engaged in a ranch, how to produce beer, this jump is too big." Li Zhen praised Ling Shizhe's third sister as Ling Shishi, since the Ling and Li families became Qin and Jin, the Li family investigated the situation of the Ling family and knew that Ling Shishi had a large ranch in Canada.
Ling Shizhe explained: "The weather in that part of Canada is too cold, sometimes even colder than Siberia in the Soviet Union, in that place to grow grain mainly wheat and buckwheat, vegetables are planted greenhouse vegetables, since last year the international oil price has been very unstable, high and low, you also know that North American agriculture is oil agriculture, in addition to being very sensitive to the weather, the international oil price is also very sensitive, now the situation in the Middle East is quite bad, the war will start at any time, once the international oil price skyrockets, My third sister's ranch will suffer a lot of losses. In order to resist the risks, in addition to carrying out the necessary hedging, the third sister changed the grain production area to the production of wheat last year. ”
"The international price of wheat is falling, your third sister will not lose money in the production of wheat, right?"
"Yes, international wheat is declining, and wheat can't afford to sell at a price, so the third sister bought a bankrupt brewery last year to produce beer by herself, and what you drink is the beer produced by the third sister."
Li Zhen looked at the beer can in his hand and said: "This beer tastes good, but the taste is good, the current beer market is completely monopolized by those big brands, has your third sister competed with them?" ”
"If you drink this beer again, what is the difference between this taste and the beer of Europe, the United States and Japan?"
Li Zhen took another sip of beer, and after tasting it carefully for a long time, he said, "This taste...... How...... Anyway, it feels like a perfect fit for our ...... Taste, right is very suitable for our taste, do you want to do the Hong Kong and Taiwan market? ”
Ling Shizhe nodded and said: "To be exact, the market in Southeast Asia, the European and American markets do not have our share, in the Southeast Asian market, the beer in Europe and the United States is still in accordance with the taste of Europeans and Americans, and the price is very expensive. Beer is an alcoholic beverage that is a mass consumer product, and ordinary people can't afford it and won't drink it, but what about the rich? and disdain to drink, lower their status, they are all vassals and elegant to drink Western wine, so the third sister aims at this market, the taste of Asians, the price that Asians can accept, so that it will be very competitive in Southeast Asia. ”
"It's a good idea, as long as the price is not too expensive, there should be a market for it by taking the civilian route. By the way, what about beer in Japan? In Southeast Asia, in addition to European and American beer, there is also Japanese beer, this Japanese beer is very close to the people in terms of price, so why does your third sister compete with Japanese beer? ”
"Hah...... Ha...... Ha ......" Ling Shizhe laughed and said, "Big brother, let me ask you what is the taste of Japanese beer?" ”
"Uh...... I haven't bought this and drank it, so I don't know what the flavor is. ”
"Oh, you haven't drunk Japanese beer?" Ling Shizhe felt surprised, "Don't you Taiwanese/Wan people admire Japanese people very much, why haven't you ever drunk Japanese beer?" Coax me."
"What am I coaxing you for, there are many people in Taiwan/Bay who worship Japan very much, after all, Taiwan/Bay has been ruled by Japan for 50 years, so there are quite a lot of Taiwan/Bay people who worship the Japanese, but that's just someone else, our family doesn't worship the Japanese, you have to know that my father didn't kill the Japanese back then, when more than 800 people in my hometown Lijiazhuang were all killed by the Japanese army, only me and my mother escaped, my sister, my cousin, and my neighboring village Xiaolan who was married from a young finger, I saw them humiliated/humiliated to death by the Japanese army, and you said that I admired the Japanese, and I ...... I can't wait to ...... his eight-generation ancestors! Saying that, Li Zhen whimpered and roared, his face covered with tears.
Looking at Li Zhen, who was out of control, Ling Shizhe was stunned, he never thought that Li Zhen would have such a tragic past, did he just say that his sister? Ling Shizhe shuddered, impossible, Li Li hadn't been born at that time? What the hell is going on, looking at Li Zhen who was crying sadly, Ling Shizhe wanted to ask but didn't dare to ask, afraid that it would touch Li Zhen's unbearable past even more, it was tearing other people's scars, and Ling Shizhe didn't know how to comfort him for a while.
The sky slowly darkened, and Li Zhen's suppressed cry came out of the pavilion, and the surroundings seemed very quiet, but Ling Shizhe felt very uneasy about the surrounding quiet, and always felt that there seemed to be a fierce beast in the surrounding darkness that would rush out at any time and devour him.
Ling Shizhe stood aside uneasily, he didn't know how to comfort Li Zhen, this was far beyond the scope of his experience, after all, whether it was his past life or this life, he was born and grew up in a peaceful environment, he had no intuitive feelings about the national catastrophe back then, and suddenly a person was still a person who came out of which catastrophe, because of his reasons, he recalled his tragic past, Ling Shizhe felt that he wanted to be a criminal.
Originally, I was talking about the third sister's beer, but I turned out to say what the Japanese do, and I wasn't looking for a smoke. Ling Shizhe kept scolding himself in his heart, originally he called Li Zhen here today, intending to ask Li Zhen to help sell the third sister's beer to Taiwan/Bay, but the matter was not done yet, but Li Zhen was made to cry, thinking of this, Ling Shizhe felt that he was wronged again.
Li Zhen gradually stopped crying, and after half a sound, he said, "You really want to know what happened to me back then, right?" ”
"Hmm...... Oh no no no, no, I don't want to, I don't want to know, you don't want to say, don't say it, that's your sad thing after all, I'm sorry, I didn't mean to pick up your scars, I didn't know you still had such a sad past. By the way, aren't we talking about beer, but are we talking about that? Ling Shizhe cautiously apologized to Li Zhen, for fear that saying the wrong word would evoke his sad past, so he quickly changed the topic and returned to the previous topic, after all, this was his original purpose.
"It's okay, it's not your fault, it's not your fault, you really want to know what happened to me back then, then I'll tell you."
Ling Shizhe folded his hands together and said: "Don't, brother, don't you, I'm wrong, don't you say what happened to you back then, the more you talk about it, the more sad you become, the greater the sin in my heart, please don't say it, let's talk about beer, in fact, I came to you tonight to let you be the Taiwan/Bay agent of the third sister beer, and help the third sister sell beer to Taiwan/Bay, but I didn't expect it to ...... In this way, I was wrong, I was wrong, okay no, don't mention the things of the year. ”
Li Zhen saw that Ling Shizhe really didn't want to know what happened to him back then, sighed and said: "Actually, when you told me earlier that Ling Shishi planted wheat and brewed beer by herself, I knew that you were looking for me tonight to sell beer to Taiwan/Bay, don't worry, I agreed to this matter, your third sister's business is my business, I will do my best." ”
"Well, thank you big brother, with the help of the eldest brother, I believe that the third sister's beer will definitely have good sales, by the way, the eldest brother is late, you have to catch a plane back in the evening, let's go back to the house."
"Okay, go back to the house." Li Zhen nodded, stood up and walked towards the house with Ling Shizhe.
Halfway through, Li Zhen asked: "Brother-in-law, you asked me before, what is the difference between this Japanese beer and European and American beer, to be honest, I have never drunk Japanese beer, I don't know what it tastes like, you can tell me what the difference between this Japanese beer and European and American beer is." ”
Ling Shizhe carried the remaining cans of beer and said as he walked: "This Japanese beer is like this, since the defeat of Japan, Japan has great respect for the Yankees, in front of the Yankees, give him a dog, everything produced by the Yankees is very superstitious, and they are proud of owning American goods, such as American beer is one of them, the Japanese worship the beer of the Americans, but at that time Japan had just been defeated, the Japanese people's livelihood was withering and the economy was extremely sluggish, and the vast majority of Japanese people could not afford to consume American beer, But at that time, the Japanese were very superstitious about everything in the United States, so the beer brewed in Japan was brewed according to the taste of American beer, and then sold to the Japanese people at a cheap price......"
Don't think that the Japanese have never admired foreigners, because in the twenty or thirty years since Japan's defeat in World War II, the Japanese flattered Americans to the point of extreme madness, and they had to follow the United States in their houses, food, drink, clothing, and even cars.
At that time, from the emperor to the common people, all of them were very superstitious about the United States, believing that everything in Japan was bad and that the United States was the best, otherwise why would Japan lose the war with the United States? It was because everything in Japan was not good that Japan lost the war, and if Japan wanted to become strong again, it had to learn from the United States, so the whole of Japan was learning from the United States, and this was the current situation of the whole of Japan at that time.
It was not until the mid-60s that Japan's economy improved greatly, and it gradually fell out of its admiration for the United States, and even in order to protect its own national industry, it began to exclude the United States with all its might, not only excluding the United States, but also excluding all foreign countries.
In later generations, many of us said that Japan's success today was entirely the result of the support of the United States. Bah, the person who said this is completely unaccountable and is making excuses for not working hard.
Don't look at the strong support given by the United States to Japan, but you have to understand that the United States supported Japan in order to fight against the Soviet Union and the nascent republic at that time, not really trying to support him, but only dealing with Japan as a dog at the beginning, so the United States' support for Japan is extremely limited, and the United States treats Japan more as a dumping ground for American goods.
As for the technical aspect, drink, how could the Yankees give the Japanese technology, especially high-tech technology. Ling Shizhe is engaged in technology, he deeply understands that as long as the technology is in hand, he is not afraid of not having food, if he hands over his technology to others, it is a typical church apprentice starving to death master, is the Yankee so stupid? Definitely not.
Then some people must ask, what is the matter with Japanese cars, isn't it the Yankees who taught Japan?
P, what is the Japanese automobile production technology taught by the Yankees, let me tell you, the United States taught some automobile technology to Japan, but the Yankees are not stupid, what he handed over to Japan is the quality management technology of automobile vulnerable parts, not the production and processing technology of automobiles, not to mention the core technologies such as automobile engines and transmissions.
You must know that when China was reforming and opening up, Germany taught us the same, but what happened to the results a few decades later, what is the situation of Chinese cars, and what is the situation of Japanese cars? I know it all by myself.
At that time, after the defeat of the war, Japan, like the newly reformed and opening up, was able to produce automobiles, but the quality of the automobiles was very poor. When the War to Resist US Aggression and Aid Korea began, the United States urgently needed a front-line maintenance base, so Japan became the best choice, but the quality of the parts and components of the cars produced and processed in Japan was extremely poor, and it could not meet the requirements of the United States.
In order to repair automobiles, it is necessary to reprocess the auto parts with machine tools, and the management methods adopted are completely in accordance with the standard American quality management methods, and in this way, the Japanese learned the high-quality automobile quality management technology of the United States.
The Japanese were originally able to build cars, but the quality of the cars was too poor, but now after learning the high-quality automobile quality management and production technology of the United States, they understand that the reason why the quality of their cars is not good is not because they are not technically good, but because they are not as strict as the United States in terms of production quality control.
Of course, Japan's automobiles are certainly inferior to those of the United States in terms of technological advancement, but in the 50s, the automobile technology of the United States was not much higher than that of Japan, and it has reached a daunting point in the 21 st century, and the reason why the quality of American automobiles is better than that of Japan is mainly due to the gap in production quality control, and this gap is not in technology, but mainly in the gap in management concepts.
In this way, after the Japanese realized the root cause of the gap between themselves and the United States, they paid close attention to quality management, people are still those people, equipment is still those equipment, cars are still those cars, technology is still those technologies, but production management is completely in accordance with the United States, and its requirements are even stricter and more detailed than those of the United States, which has reached the point of harshness, what is the final result?
The cars are still those cars, but the quality of these cars is not at all inferior to American cars, and even surpasses the United States in some aspects, and the quality can be said to be steel.
The success of the production of high-quality automobiles has made the Japanese know at once what the gap between themselves and the United States is, and since then, no matter what industry Japan has, all of them are produced in accordance with strict quality control management, and the products produced are as perfect as handicrafts.
The strict and demanding production management system, which laid a solid foundation for Japan's future industrial take-off to the world, is not at all a success achieved by the United States vigorously exporting technology to Japan, as some people say.
It's impossible to think about it, is the Yankees so stupid, and American companies are all private enterprises, unlike China, which are all state-owned enterprises. If it is placed in the United States, hehe, this official is waiting to step down, will the capitalists hand over their ability to watch the family and eat? The Yankees want to make money from the Japanese, so how could they teach Japan the techniques and what the Japanese Yankees eat? I don't understand such a simple reason.