Chapter 76: Jennifer. Jefferson and those variety shows

78 million in the opening week, and the North American box office is predicted to be 300 million, what level is this? The United States is the most active film market in the world, with new films released every week, but the total box office of such a market is around 9 billion a year, and "Pirates of the Caribbean" will lose 300 million in one film, which is equivalent to accounting for one-thirtieth of the share. In the case of a limited amount, this is equivalent to snatching a large piece of cake from others, and the most direct victim is "Fallen from the Sky" at the same time as it, this film may have more than 20 million potential in the first week, but under the impact of "Pirates of the Caribbean", the box office performance is completely worse than expected, and the North American box office figures are likely to fall short of the cost line. For Connelly and others, it was not good news. After all, this is also a big production with an investment of 78 million US dollars, and counting the publicity and distribution costs, if the overseas box office is not ideal, the loss will be at least tens of millions of US dollars.

Of course, the investor Fox will not be able to afford such a loss, and it is not too new news to invest hundreds of millions of dollars in the film industry, which also loses hundreds of millions of dollars. But after this battle, the next time "Pirates of the Caribbean 2" is released, it will be treated at the blockbuster level, and there will never be a movie with a similar positioning willing to collide with "Pirates" - which also makes the producers of "Pirates" raise their eyebrows. "Falling from the Sky" is a historical theme and a film with magical colors, and the result of the finalization at that time was that "Pirates" admitted, and did not dare to set the same day as "Falling from Heaven". But when the sequel schedule is set, "Pirates" doesn't need to look at other people's faces, and can choose the time freely in the summer file domineeringly, and enjoy Warner's "Harry. Potter, Sony's Spider-Man, Fox's X-Men, and Paramount's Mission Impossible. - Of course, there must be a tacit understanding between these box office giants, and they will not choose to be on the same day, and they will lose both.

"Yes, people are talking about sequels now," Jenny was asked the most about sequels when she was on various shows, and she could only answer with an apologetic smile, "but I haven't received any notice yet." ”

She is completely talking nonsense with her eyes open, as can be seen from the name "Pirates of the Caribbean: The Curse of the Black Pearl", at least producer Jerry and director Verbinski both want to serialize the pirates, even if Disney's attitude turned out to be very cold, it must have completely changed now, after the final statistics of the box office in the first week, preparations for the sequel have begun, and now Disney is in a hurry to set a contract, and the actors are not in a hurry at all, the higher the box office of the first part, the better the price of the second part, They also want to see how far "Pirates" can go at the box office.

However, even if the contracts of several leading actors are agreed, they will absolutely cooperate with Disney's requirements in terms of external rhetoric, and this kind of free publicity does not have to be used in vain, for example, the movie was released in July 03, and the box office was a big hit, and the box office popularity began to decline in July, and the news of the intention to prepare a sequel was released, first announcing the director, and then hinting that Depp may not be able to return, and announcing in September that Depp confirmed his appearance...... This can be put until March and April of the following year, and the memories of "Pirates" will be evoked at intervals of a few months, and the battle line will be pulled until the sequel starts filming, and then a new round of publicity will begin.

Of course, there are also actors whose contracts have been inconsistent, and the possibility that one party uses the media to make up his mind on the other party, this kind of thing is true or false, and there are no certain rules, it depends on how you use the existing resources to serve your own ideas.

"How does it feel to become the most concerned girl in the United States overnight?" Moderator: Conan. O'Brien asked Jenny, "Does it feel like anything has changed in your life?" ”

"Since I basically stayed in my room before and after I became famous, I was fine." "You know, I was too poor to hang out before I became famous—and now I'd rather stay in my room with the paparazzi, so it's basically the same as before." ”

"So, before you became famous, you just thought in your room: hell, I'm poor, just let me stay at home and sobble to death. And now you're thinking: Uh-huh......" Conan said as he couldn't help but laugh. "Hell, I've got money—"

"But just let me stay in my room and sobble until I die, thiskindafunactually." Jenny said seriously, and then laughed with Conan, and the audience was amused and laughed.

"yes, yes, actually, it's really fun, it's very healthy, you know, when you have a friend visiting, you don't open a glass of wine, you ask her to sit down on the couch and say, 'Now let's cry together!' Conan said in a tone full of anticipation.

Taking advantage of the audience's laughter, he imperceptibly glanced at the teleprompter in front of the stage, and the key words and program time of the next dialogue were displayed on the big screen, "Jenny, we all know that "Pirates of the Caribbean" had some accidents during filming, and the crew burned a studio to celebrate Halloween, like 'yes, it's a holiday tomorrow, let's burn a studio'." ”

The audience burst into laughter again, and Jenny shook her head as she followed the conversation, "Yes, we're such a wild crew. In fact, this is not the only accident that happened to the crew,"

"Oh?" Conan made an interested face, "You mean there's another similar accident?" ”

After receiving Jenny's affirmation, Conan exclaimed, "Man! If you hate someone, recommend him to join the Pirates of the Caribbean crew. ”

Jenny laughed with the audience before continuing to tell the story of her and Josh's adventures, "...... Then he woke me up and yelled at me, 'The boat is broken!' The ship is broken! But I took seasickness medicine, you know, I was really sleepy, so I just had to ask, 'What?' what? ’”

She put on a demented face, and the audience started laughing maniacally, and Conan shook his head while laughing, "—and Josh was thinking, 'No wonder you're falling off the wall.'" ”

The audience erupted in another burst of maniac laughter - a joke from Pirates of the Caribbean.

Jenny continued to tell everyone about their fall into the sea, with waves of laughter under Conan's joke, and finally she imitated Josh's expression at the time, "After throwing up, no matter how much I apologized, he kept staring at me in disbelief, you know, just watching like that, and after seeing us rescued, I heard his paramedics asking him, 'What's in your hair?'" Then he immediately turned back and continued to stare at me with the same expression. ”

Conan burst out laughing, and then said to Jenny, "It's really an interesting film, I wish I could see the DVD version sooner, Pirates of the Caribbean, which is now in theaters, thank you Jennifer. Jefferson, thank you! ”

To the cheers of the audience, Jenny smiled and waved goodbye, shook hands with Conan, and left the studio.

After taking off the microphone on her body, Jenny did not leave the TV station immediately, but looked back at her performance in the guest lounge with Judy, Julian, and Mary - Generally speaking, talk shows in the United States are in the form of live broadcasts, even if they are not live broadcasts, there are few post-editing, and the screenwriters of the program team can only provide some keywords and joke ideas, and it is impossible to provide speeches, and the atmosphere of the scene is completely driven by the host himself, maybe a few days a week, a day is a talk show of more than 40 minutes, The host has to rely on these keyword prompts to bring it down, mobilize the guests to play jokes, and master the time, which cannot be done without good basic skills. Conan. O'Brien, the host of an ace talk show, has no problem holding the audience with witty remarks, but how far your guests can play in this kind of live off-script situation depends on your own ability.

Before going on the show, Jenny and Conan's assistant had confirmed the basic flow of the dialogue, and "Conan's Late Late Show" also docked with Judy, and the stalks were provided by Judy, and Conan even found Jenny in the waiting room, and the two of them rehearsed briefly, so it is impossible to be asked an unprepared question on stage, but whether you have a laugh in answering this question is completely up to you, many red stars will answer a very interesting stalk very plainly, and Conan needs to drive, and the audience will only chuckle, This gives the public the impression of 'you are very serious and boring', although it has the effect of promoting movies and TV on the show, but it is not good for the personal image, and for Jenny, in addition to answering interestingly, there is also a heavy burden that is to conform to the character image designed by the team, which is equivalent to being funny and holding on, and she can't completely collapse the image of her beauty.

"Here." Judy paused, pointed to the picture and said, "Don't do this gesture again, it will make your nose look too big, at least not when you comb this hairstyle." ”

“ok。” Jenny motioned for Mary to take a screenshot of the image, "Go on." ”

"It's basically not too much of a problem, although I want you to look pretty when you tell jokes, but this is Conan's show after all." Judy also generally praised after watching the whole process, "We will continue to follow up on the effect of this show." ”

"She's now number one on IMDB." As Mary turned off her computer, she asked curiously, "How else can you reflect the effect of 'The Late Show'?" ”

Disney's publicity is very methodical, and before the movie is released, it is all Johnny. Depp and Josh. Blanche, a star who has become famous, appears on these talk shows to promote movies - talk shows are also one of the few intersections between these film and television big names and variety shows, except for high ratings and influential talk shows and some charity live shows, first- and second-tier actors in the film and television industry almost never appear in variety shows, and the specific reason is actually three very simple words: loss x character.

When "Pirates" was released and Jenny's IMDB ranking rose sharply, the publicity department began to arrange Jenny to appear on these talk shows, and Jenny of course also gladly cooperated, such as this time there was also a Disney PR, and the program team and Judy determined the content of Jenny's link, affirming how much share of the topic of "Pirates of the Caribbean" should account for the entire link, as well as some things that Jenny can say and can't say in the show, and the shipwreck just now can only be said with PR consent.

"We'll find another way." Judy also said helplessly, "But it may have to slow down a little, the company is really busy now, and this kind of time-sensitive case can only be slowed down to the follow-up." ”

In fact, this is tantamount to giving up the study of the effect of "The Late Show", Mary unintentionally, but a little embarrassment for Judy, Jenny glanced at Mary, signaled her not to answer, and took the initiative to ask, "Is it okay with Oprah?" The most important thing now is this. ”

"There should be no problem, we are still working on some specific links." Judy said, "The date hasn't been set yet, so we'll have to discuss it with Disney, and you'd better find a time to have dinner together with Josh these days, and you can discuss the specific time, and send the outfit photo to me or Julian before you hit the street." ”

In all fairness, she is indeed a very conscientious PR, and the reason why she temporarily gave up the follow-up reaction of "The Late Show" is also because Jenny's upward momentum is too strong, resulting in too many things for her to deal with in all aspects, Judy has other clients in her hands, she can't do everything alone, she has to be light and heavy. Judging from her current performance, she has tried her best to tilt some resources on Jenny's side, otherwise she would not have accompanied her to the show tonight.

How popular is she now? IMDB first, Yahoo searches for hot words, and the click-through rate of some news related to her is much higher than that of other news in the same period, these real data show Jenny's attention, now is the IT era, many of the rules of the game are not the same as before, if it was five years ago, ten years ago, she can only be said to be emerging at best, maybe tabloids, programs, and film companies still have a lukewarm attitude towards her, and will wait until her next film is released to adjust their attitude towards them - in that era, That's how popularity comes back, your film is released, people like you as a rookie, maybe they talk about you everywhere, but how popular you are depends on how much your next film can sell at the box office.

But now, on the first day of the movie's release, Jenny's name jumped directly to within 100 from the list, 50 on the second day, climbed to the top 10 on the third day, and reached the top on the fourth day, which shows that a large number of viewers who have watched "Pirates of the Caribbean" in these four days come to Jenny's information - IMDB is an information website, if you are willing to pay, it will also provide you with a more detailed analysis report to tell you how many valid IPs have browsed this page, and for newcomers, this is the best proof of popularity.

From the 80s to the present, the mainstream audience of movies is silent, most of them don't go to the stars, go to the premiere, they only have a flash of thought when they see the promotional video: 'Ah, this is my favorite star, I'm going to remember the release time, Find a free time to watch', even now, maybe less than half of the audience will go online to search for information about favorite celebrities, but even so, the Internet is also a very good channel for public opinion, and it uses the power of data to truly and terrifyingly restore the attention of people from more than 50 states in North America.

Some companies that focus on data research can even provide very detailed analysis reports, summarize and summarize calculation formulas, and have their own reference models to calculate the box office appeal and economic value of stars, while general newspapers and magazines, although they will not study so deeply, will at least look at the number of visits and authoritative rankings. When Jenny performed in New York before, she 'invested' in her in the early days, took some unobstructed frontal photos of the paparazzi, and now sells her photos for a good price.

Magazines all over the United States are publishing news about her strong newcomer, major fashion magazines and entertainment magazines have sent interview invitations, and even the extremely reserved top fashion magazine "Vogue" has smiled at her...... In this era, the speed at which newcomers take the position is so fast, and the popularity feedback brought by the Internet has directly driven the high attention of the magazine media, so that more people know Jennifer. Jefferson – She's been exposed for a while, but it's clear that this time she's going to have bigger pages, better page numbers, and even a place on the cover. This created a snowball effect, the first wave of searches - magazine feedback - more people saw her information - Internet searches - the Internet became more popular, and now, two weeks after the movie's release, Jenny is simply the hottest new star in the United States.

It's hard to say what impact this popularity will have on her career, but it's safe to say that Judy is on the verge of dealing with so many PR requests, keeping up with Disney and two agents on Jennifer Josh's dating plan, and monitoring the nation for coverage of Jenny for any of her personal image. For example, whether ugly photos of Jenny were published, or whether some vicious news about her was fabricated. She and her assistant have had little time off since the release of "Pirates" and have worked overtime until midnight almost every day.

Her team is busy, Jenny is certainly not idle, "Pirates of the Caribbean" has local premieres in London and New York, and the New York one has been held before, but the London release is later, in mid-July, she flew to London for the premiere and follow-up interviews, and then flew back to Los Angeles non-stop, and began to record radio shows, talk shows and magazine interviews, and shoot magazine photos, which can be said to be very busy - since the last time she vacated her Los Angeles apartment, Until now, she has been staying in the hotel and has not looked for her own house because she really can't spare time.

"After today, you are the only one scheduled to play Oprah." On the way out of NBC TV, Judy and Jenny confirmed the itinerary, "And then these interviews will come to an end, we think your exposure is almost enough, if you want, you can stay in the hotel for the next period of time, don't go out at will, I will show you some clothing catalogs, now I want to sponsor more of our brands, for example, Michealkors is very interested in your fashion taste, if you are willing to wear his clothes, Maybe he'll convince Celine to give you some sponsorship......"

Half a month, it's really only less than half a month, Jenny's life has changed greatly, the big brands that ignored her before, now they have expressed their goodwill, in the entertainment industry and the fashion industry, snobbery is not uncommon at all, and there is even a better saying, called keeping up with the trend, Jennifer's popularity exploded, and at the same time entered the field of vision of thousands of people, it also entered the sight of these big brands.

Let's talk about the simplest thing: she is going to New York on July 29 to attend the Tony Awards ceremony, it is said that the attention of the Tony Awards is not comparable to the Oscars, but this time, whether it is Valentino or Dior, Chanel, Amani, Elle. Saab threw an olive branch to Jenny and sent her a catalogue of haute couture clothes for her to choose from—although it was still borrowed, but this time, she could choose.

Of course, this is not to say that she herself has suddenly reached the level of major brands competing for flattery, but with the momentum of her current attention, at the relatively dim Tony Awards, Jenny must be 'thousands of favorites in one', extremely murderous film, seize the page, for the public relations of major brands, Jennifer is beautiful, thin, is a very good clothes rack, and her red carpet taste has been praised, which is equivalent to a free show, compared to sponsoring the Oscar red carpet, can only be divided with dozens of actresses, Sponsoring Jenny's Tony Award is relatively more cost-effective.

“ok,ok。” When they reached the door of the TV station, Jenny had to interrupt Judy's explanation, "Write me an email if you have anything, honey, you should go home and rest, I will contact you at any time." ”

"You must remember to contact Cesare, he also takes the Oprah Show very seriously......" Judy stopped as they pushed open the door, she took a step back a little, looked critically at Jenny's outfit, and then followed in satisfaction, escorting Jenny to the car in the flashing lights that almost turned night into day.

"Hey, Jenny!"

"Jennifer! Look here! ”

There was a flurry of 'picking' from the paparazzi. When they weren't there, Mary and Judy both raised their hands to block the camera angle, and after quickly sending Jenny to the car, the driver immediately raised the baffle, plus the windows and rear windows were pasted with opaque black film, so that the paparazzi couldn't photograph Jenny in the car through the window.

"I hope they don't chase them to the hotel again." Judy looked at the car window with palpitations, although it was opaque, but she could still faintly see the bright spots that suddenly lit up outside, which was the paparazzi continuing to shoot without giving up. "The fact that you opened the window last time was too risky, and it gave them a taste of the sweetness."

Jenny's current Hilton hotel is not very high, she did not live in the presidential suite on the top floor, but opened a room on the executive suite floor, the room number was leaked out early, she could only unplug the phone line after receiving a few harassing calls, but even so it was impossible to prevent it, last time she opened the window before going out to ventilate, and was taken by the paparazzi waiting on the opposite street with a telephoto to take indoor photos, fortunately she was not there at the time, and there were no special supplies in the room, but even so, This picture still made it to the gossip tabloids.

"You'll have to let me blow some natural breeze, Judy," Jenny sighed, "Forget it, I'll pay attention next time." ”

"It will be better when this wave of craze passes." Judy said, "But you should also think about renting, with your current popularity, it is better to have a large front yard, so that the possibility of the paparazzi taking pictures is much lower." ”

Paparazzi also have to abide by the law, and there are some industry rules, such as using a telephoto to secretly shoot indoors is a taboo thing, if it weren't for Jenny's popularity and her photos are too few, they wouldn't have made this decision.

"There's so much to do." Jenny turned on her BlackBerry phone and looked at her schedule, "I'll be in ...... I got this done before I left for the Tony Awards. ”

"Good." Judy pinched her neck tiredly and stretched hard in the car, "When you get back from the Tony Awards, I swear I'm going to give myself a vacation......"

Her phone rang again, and Judy scolded, scrambling through her handbag to find her phone, "I'm Judy. Ackerman, said. ”

Jenny now understood why Cesare had been so succinct when they first met—and now Judy's tone was no better than Cesare's.

"Uh-huh...... Uh-huh......" Judy said as she glanced at Jenny, "Okay, I see, you wait, I have to ask her." ”

She covered the phone with her hand, and Jenny asked, "What's going on?" ”

"It's the Oprah Show," Judy said, in a strange tone, "and they're willing to do a special show for you, and Oprah will give you 30 minutes on the show, and record it in the shortest amount of time if you want." ”

"30 minutes?" Jenny couldn't believe it, "'The Oprah Show' will give me 30 minutes?" - But what do you mean? ”

Generally speaking, a talk show will have many links, several guests, the first issue of "Oprah Show" is 45 minutes, and a guest can have 10 minutes of time, 30 minutes, what can Jenny and Oprah say can be said to be 30 minutes?

Besides, as a talk show with world influence, the time of "The Oprah Show" can only be described in every inch and every second, with a rating of □□ million for the first broadcast, and nearly 20 million viewers after several rounds of rebroadcasts, such a highest-rated talk show in the United States will give her 30 minutes? This doesn't make sense.

"Well......" Judy said visibly hesitating before gritting her teeth, "The Oprah Show thinks they've found your mother." ”

"Huh?" Even though Jenny has gotten used to the no-limit of showbiz, now she can't help but be dumbfounded.

Judy had regained her composure, she had obviously hidden her discomfort and regained her professional tone, "If you're willing to let them use this material, they're willing to give you this precious 30 minutes." Think about it, Jenny...... I'll call Chesa first. ”

Although in some places, Judy showed rejection of Cesare, but in the face of such an invitation from "The Oprah Show", she took the initiative to ask Cesare for advice.

#

"Why did you turn on the TV at this point, baby?" Mother Jon walked out of the kitchen, "Do you want to join Mommy on her journey to the daysofourlives?" ”

Although it was summer vacation, Jon didn't need to go to class during the day, but she rarely watched TV during the day, and in addition to various reruns, the daytime TV shows were dominated by various soap operas facing housewives, which obviously did not appeal to a girly audience like Jon, that is, housewives like Jon's mother would take a casual look while busy with household chores.

"No," Jon picked up the pillow, turned on the computer, and now typed a few words in the MSN group before answering Mom, "I'm going to watch 'Oprah Show' -- Mom, you should watch it too, today's special, it was previewed yesterday, it's going to be her special interview today, and it's going to reveal several big secrets -- you know what the trailers for these shows say." ”

"Oh, really?" Jon's mother was also interested, and she sat down on the couch while wiping her hands, "Could it be that *is going to expose her affair with that young man from Josh?" I'm telling you, they definitely have a spark. ”

Although Jenny and Josh have eaten together a few times so far, this is enough to attract the attention of the gossip crowd, and "People" has reported on Jennifer and Josh's dinner several times, and also distributed Jennifer's street photos - although the main purpose is to post street photos, mentioning the meal as if it was just to inform the public of the purpose of her trip, but as a loyal viewer of gossip magazines, Jon's mother keenly noticed a hint of it. Although she didn't join the 'Jennifer and Josh Good Match' group on the Internet, she shared the same opinion as the group members, believing that the two of them were very compatible and had sparks for each other, and it was only a matter of time before they became a couple.

Jon didn't pay much attention to Jennifer's romance, she completely liked Jennifer's acting and amiable personality, she waved her hand, "Don't guess, Mom, watch the show." ”

With the opening song that is very familiar to the audience in the United States, the "Oprah Show", which has been popular in the United States for 17 years, kicked off. Jefferson.

The author has something to say: 1 "LateNight withconano-brien" is NBC's ace talk show, hosted by Conan. O'Brien is also a sign in the talk show world.

2michealkors in 2003 is the designer of celine, his own brand is also doing, it needs to be reminded that generally speaking, everyone is carrying the kind of overseas shopping more than 2000 rmb can win mk is just his family's parity line, mk has a michealmichealkors is also very tall, a piece of clothing also needs about 10,000 yuan.

And then Celine and Chanel are big fashion brands, not much to introduce, Elle. Saab (eliesaab) is a high-end fashion that has been worn into everyone's field of vision by domestic actresses in recent years, and it is also a very tall brand-

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