Section 199 Promotional video
The wait is always short, and in anticipation of Levy's new film, the folks in Hollywood spent the month of June. By the time Levy's film editing was nearing completion, every aspect of the film's release was ready.
At this time, the entire Hollywood media is also talking about this movie. It's just that some of the media that have received money are promoting Levy's films, and more media are discussing at this time not how good Levy's movies will be, but the competition for the movies arranged by major companies now.
Every year when it comes to the important period, major companies are competing for the box office. In the past, Levy's movies could not be regarded as real commercial blockbusters, so they did not involve much competition for the box office, but this year, Levy also made an attempt at commercial films, which also made this year's box office competition more lively.
The practices of major companies are obviously different. Obviously, since Sony has been angry with Levy, it will no longer put its own movies in the same time period as Levy's films. Otherwise, you can't do a fight with your own company's movies. One of the foreign language films they launched this year, Crouching Tiger, Hidden Dragon, started early in July, as a foreign language film, there is a month, and the popularity has almost passed, and it will not conflict with Levy's movie, and the other movie, Thunderbolt Jiaowa, is set for November, completely staggering Levy's movie.
The rest of the big companies either didn't have any movies to be released at this time, or they didn't want to offend Levy, and they didn't arrange any blockbusters. Although companies such as Warner also have movies released. But they are just movies that can't steal the box office.
However, there are also companies that obviously don't think so, Timon is a company under Weinstein's name, they have no friendship with Levy, and Universal is not very close to Levy, and even, because Levi pulled Robert De Niro to shoot the movie, so that an important gimmick of the movie Meet My Father-in-law that they are now launching is gone, and they are not very satisfied with Levy. Even more on Gladiator is their company's movie, and they don't want to see any movie with an evaluation that overpowers Gladiator, so they are interested in Levy's movie. is also looking for ways to suppress it.
Therefore. Both of these companies have scheduled their movies to be released during this time period. Their movies are all comedies with funny as the main tone, and they have to talk about word of mouth. That's basically no word of mouth. But to talk about the box office. But it can be good. The number of movie theaters is limited, and the total box office is not without an upper limit, if you can rely on your own best-selling movies to impact the box office of others. So why not?
If Levy's films don't have a good box office, then they can find an excuse that Levy's films aren't popular enough, and there will be greater benefits for the literary films they want to support strongly.
No film company is stupid, so they are not in the mood for a face-to-face confrontation with Levy's films. Use the movie to hedge with Levy, what if you lose? Using other movies to disrupt Levy's films, winning is victory, and even if you lose, you don't care, this kind of tactic is never uncommon.
Before the movie was filmed, many people had already figured out how to deal with it. Commercial movies are not easy to make, the competition is more intense, and the means of dealing with opponents are also endless.
Now, in many media outlets, Universal is promoting its comedy films, not to promote the films, but to fight Levy.
"The summer schedule is a box office schedule, most of the movies released in the summer schedule are for young people, for young people, good looks are far more important than meaningful, and it is very unwise for Levy's movies to be released in the summer."
There is no shortage of people in the media, who are cheering for the universal company. It's just that behind these flag-waving voices, the media is quite unimpressed with this statement.
In fact, such an approach is of little significance. The depth of the movies shot by Levy will not be too bad, as long as such a movie can have a box office of almost 100 million, it can be satisfying. And the movie starring De Niro, Pete, and Norton together, with a box office of 100 million, is not difficult at all. ”
Although a lot of these tricks have been prepared, but in private, people in Hollywood still know that these methods have no effect. This movie is not worried about these methods, Levy has always been cautious in his actions, and these studios are still too simplistic to use small means to deal with Levy.
Levy's movies have always had a good box office, even if they are literary films, they can also have a good box office, but this time Levy's commercial films are not as good as literary films, and the media does not believe it very much.
Universal's approach may be able to weaken the influence of Levy films, but it is impossible to defeat them completely. And, perhaps, their approach will be self-inflicted.
"Levy has always said that this movie should become a classic, and if a classic movie is on the box office, it will definitely crush other movies."
Moreover, when the media talks about this issue, they will also bring up another statement: although Levy is only saying that it is better than other movies, but his movies have been the best films of the year before, so this time, it is naturally a classic. Since it was Levy who said that movies would become classics, how could a classic movie be swept away by several comedies?
On the contrary, if a movie can really be a classic for a long time, will anyone really watch the two comedies?
If Universal's idea wants to succeed, it can't fail too much unless Levy's movie is smashed and no one watches it at all - but how likely is Levy's movie to be smashed?
The media is happy to discuss this issue: How much impact will Levy's career have if he loses Waterloo? However, while they were still discussing this issue, the mystery company had already sent its own promotional video to major media.
And after people saw the promotional video, almost all the media. Don't say that anymore.
Against a dark black background, the camera swept over the streets, alleys, and rooftops, filming various scenes from the movie, and at this time, De Niro's voice also sounded.
"When I was your age, people said, I can be a police officer, or I can be a criminal. But when someone puts a gun at your head. Is there a difference between a police officer and a criminal? ”
With the discourse. De Niro's appearance has already appeared in the movie. This old guy is still as strong as he was when he was younger, with a majestic face, and with the dim background behind him, it is just a shot. has already made people see the shadow of the underworld hero.
This is a close second. It's the silhouette of two young people. One finished talking to the big brother of the underworld. I practiced marksmanship in the police academy, and one walked out of the police academy, leaving a back for the police academy -- this story. There are already some clues at this point.
Immediately after, the camera pans to Liam Neeson walking on the rooftop, his shadow twisted and distorted on the glass, making it impossible to see whether he is good or evil.
"You said three years, but three years later, three years later, and now it's almost ten years!"
On the rooftop, Norton roars at Liam Neeson, expressing his resentment, and this shot matches the previous words, and also shows some of the hidden tone of the movie.
Immediately after that, a group of gangsters entered the building, and Liam Neeson, who was standing at the elevator door, patted Norton and said to him, "You go first, leave me alone." ”
After this shot, on the rooftop, the two protagonists face each other and have to talk.
"I want to be a good person."
"Talk to the judge."
"That's to let me die."
"I'm sorry, I'm a police officer."
"Who knows?"
The brief dialogue, combined with the dim background of the rooftop and the sky blue sky, makes people feel a sense of desolation out of thin air, and the darkness and solemnity rendered in front of it are now accompanied by desolation, which also makes people even more excited. Immediately after, Norton suddenly pulled out his gun and pointed it at Pete, which also made people's hearts hang all of a sudden.
And this time, the shots are different from the front, these clips are even more fragmented, first the confrontation between De Niro and Neeson, then the shooting under the building, then several people in the elevator grabbed Neeson, and then, in the elevator falling, the continuous gunshots, the tense atmosphere, was heated up all of a sudden.
And when the tension reached its climax, the atmosphere suddenly calmed down. De Niro walked in the garage, the music stopped, and only the sound of slow, heavy footsteps. Suddenly, the phone rang. From behind the pillar, Pete stepped out, and he raised his gun at De Niro, aiming it at him.
Gunshots rang out, and the picture went black.
At this time, the voiceover also sounded.
"The movie Infernal Affairs, released on August 5, works by Levy, starring Pete, Norton, De Niro, Neeson, produced by Mystery Company, produced by Columbia Company, so stay tuned."
The promotional video of the movie ended like this.
De Niro who plays the hero, Liam Neeson who plays the police officer, and the simple but direct dialogue between the two protagonists - the excellence of this movie can be vividly reflected even in a short promotional video of less than two minutes. The movie's excellent lines and wonderful performances only reveal a half-claw interpersonal relationship, so that those who have seen the promotional film have already been hooked up in their expectations.
In this promotional video, the gloomy background, heavy music, coupled with the sad story, and the complicated interpersonal relationships, all make people see the unusual nature of the movie. Compared with the tyrannical atmosphere of ordinary gangster films with almost no depth to speak of, this movie is different from the style! This kind of desolation and sadness rendered in the bones are absolutely absent from ordinary movies!
With an all-star cast and a big director shooting, how could this movie fail?
"This movie will definitely be a good movie!" The editors-in-chief of the magazine who got the promotional video, even if they only watched this one promotional video, they all saw that it was extraordinary, and then, these editors-in-chief also invariably made phone calls and contacted the relationship, "How can you get tickets for the premiere of the movie?" The premiere of this film, we are going to attend anyway, the news of this film, more than everything! (To be continued......)
PS: Screaming was released in July, and Meet Your Father-in-law was released in October, so something has changed here.