"I'll tell you a joke."

Bai Yuhan has not yet reached the realm of living in isolation, so when the wine has passed three rounds and everyone chats, he has to be humble and adjust the atmosphere.

"What joke?" Zhao Qi immediately asked.

Seeing that everyone was listening, Bai Yuhan said: "By the way, a student asked the teacher, why is Lu Xun's son surnamed Zhou?" The teacher replied that Lu Xun was a pen name, and his surname was Zhou. The student was unhappy, so he said, "Teacher, who are you going to be, Zhou Xun is a woman." ”

Zhou Xun, one of the four little flowers, won more than a dozen actress titles last year with "If Love", including the Golden Horse Actress, and is an absolute first-line actress.

"Hahahaha." Immediately, the whole table burst into laughter.

This joke is both down-to-earth and close to the circle, which can be called elegant and vulgar.

In short, the meal was very enjoyable and lasted until half past ten.

Before leaving, Bai Yuhan was already a little drunk.

patted Li Jinming's shoulder with a grin, and said arrogantly: "Li Jinming, Zhao Qi, Zheng Kai, this advertisement is just the beginning, or it won't be long before I will go to shoot a TV series, and when the time comes, please come over and star, to ensure that you can all become an instant hit!" ”

"Then we'll wait for the director to contact you." Zheng Kai handed over a cigarette.

Bai Yuhan put the cigarette on his ear, drunk, but he was unprecedentedly sober when he read the novel: "Don't worry, it won't be long." It's not early, you can get in the car and go back, and I'll contact you as soon as possible. ”

"Brother Swordsman, I often contact you by phone." Zhao Qi smiled and waved his hand.

"A must."

"Gone." Li Jinming said briefly.

"Bye-bye." Bai Yuhan smiled and waved his hand crookedly.

When I saw them all in the car, I left one by one.

Bai Yuhan leaned against the door of the hotel, a little excited, there is a banquet in the world, this gathering, next time I don't know if I have a chance to meet again.

Thinking about it, he hummed a small tune slowly.

"The cool breeze has a letter, the autumn moon is boundless, and my emotions are like living like a year. Although I am not a jade tree in the wind, chic and dignified, but I have my broad mind and strong arms and wrists! ”

"The cool breeze has a letter, the autumn moon is boundless, and the mood of my Sijun is like a year. Although I am not a shy flower in the moon, a sinking fish and a goose, but I have a broad mind and experience joys and sorrows with you! ”

Since watching "The Legend of Xiaobao", he has put Zhang Weijian's mantra on his lips.

I feel that the text of this minor key is very meaningful and has a strong flavor.

"Could it be that I still have a kind of Wenqing temper?"

Looking at the neon flashes on both sides of the road, Bai Yuhan thought boredly: "Although the magic capital is big, it is not as comfortable as my Luzhou kennel." There are so many beautiful women, but why can't I mention sex? ”

……

slept comfortably all night, and the next day Bai Yuhan put into the post-production of the advertisement.

And Li Yumin, Li Xianghua, Wang Shun, and Zhang Xian, returned to Luzhou together, and took the script of the next few episodes of "Happy Little 2B" revised by Bai Yuhan, ready to quickly shoot the next six episodes of "Happy Little 2b". It is worth mentioning that "Happy Little 2b" has advertising sponsorship.

In fact, this sponsorship is not unexpected, it is sponsored by 7-Up Beverage, and it was because of the funny style of this comedy short film that 7-Up found the White Swordsman Studio to ask for cooperation. And with the increase in the number of episodes of "Happy Little 2b", the clicks and popularity have accumulated to a decent point.

Therefore, PepsiCo's advertising department gave a sponsorship fee of 20,000 yuan for one episode, requiring that in the next six episodes, each episode should appear at least three close-ups of Seven Joy drinks.

In addition, Tudou is also taking action and contacted Bai Yuhan to make a deal.

It is Tudou to open a column for "Happy Little 2b", and use its own website resources to promote this short drama, the requirements are very simple, "Happy Little 2b" is inserted at the beginning of the words "Tudou exclusive premiere", and in the upper right corner of the short film, implant the icon of "Tudou".

This is also known as naming rights.

After all, Tudou originally needed "Happy Little 2b" to help increase original content, open columns and promotion, but if you don't make a deal, Tudou will almost do it.

But it's very helpless, the influence of this drama is limited after all, and now the awareness of genuine copyright is weak, it is difficult to find a sponsor who spends money.

So Bai Yuhan agreed to push the boat down the river. He also has his own thoughts, the naming right will definitely be a big income for short dramas in the future, but many people can't see this now, so use the title of Tudou to stimulate others. Especially Youku.

On June 21 this year, Youku was established strongly.

When the family Gu Yongqiang used three pieces of paper and 11 ideas, he directly pulled in 1.1 million US dollars in angel funds and showed his strength, making Youku have the momentum of dominating the video website as soon as he entered the door. Plus Gu Yongqiang is the original search. The fox's second-in-command, after leaving his job, he searched again. Fox pulled a group of Internet cadres in the past, which naturally attracted attention.

Many investors are waving checks and asking for investment.

The establishment of Youku will undoubtedly stir up the emerging industry of video websites and accelerate the speed of the law of the jungle. And for the website to complete the competition, it naturally needs more content to increase the chips, and it is conceivable that the dawn of online short films is coming soon.

What the White Swordsman Studio needs to do is to take the lead and seize the opportunity.

Let these sites come to him for cooperation.

This time, Tudou came to ask for the title, and the next time it may be Youku who asked him to make a short film.

"It's time to start preparing a new short film series, what's the best of it?"

In the studio of a post-production company, Bai Yuhan watched the staff, using Maya software to add special effects and editing to the video. But his mind flew to the future of the studio.

It's the summer of 2006.

"Never Expected", "Report to the Boss", "Sling Man", "Runaway Event" These online dramas are still early, but these dramas are more or less plagiarized and borrowed from foreign short dramas. If Bai Yuhan wants to shoot without leaving a stain, he must shoot one step earlier.

Of course, these films are not in a hurry for the time being, such as the tribute version of "Lady Sling" of "Sling Man", which was only released at the end of 2011, and there is no problem with time. But now there is a short drama, and if you don't shoot it, it's too late to clean the stain. ”

Bai Yuhan thought of an ultra-low-cost sitcom, a short drama suitable for newcomers to practice, "Hip Hop Quartet". This drama is directed by Lu Zhengyu, Youku's self-made drama back then, and the clicks and evaluations are good. However, the stain that can't be washed away is that it plagiarized the British drama "IT Maniac".

Now, the first season of "IT Maniac" has started.

With a few minor modifications, "Hip Hop Quartet" can be completely bleached and become an absolute original. At that time, I am afraid that British netizens will shout on the Internet that "IT Maniac" plagiarized "Hip Hop Quartet".

"If this drama is to be launched as soon as possible, it is best to reach a cooperation with a certain video website, promote it strongly, and have one episode a week. Let's talk about some product placement, I believe that with "Happy Little 2b" as a reference, there will be many advertisers willing to sponsor. ”

"Of course, this drama is too simple, I won't direct it myself, just barely be a producer. For the sake of my fame, I can only start making some classic short dramas. What should I shoot? "Never Expected" These dramas, before the good time to be born, let's shoot some foreign ones. ”

"Foreign short dramas, let's have something distinctive! Simple, novel, humorous, there you have it! Let's shoot this one! ”

Bai Yuhan quickly made a choice.

Make the script first, and when the commercial is over, start to follow up immediately.

"Tsk, two dramas, writing scripts at the same time, recently in the past period, I have to work overtime again! It's good that this kind of life is fulfilling. ”

……

In the next time, Bai Yuhan first told Zhao Dafei about the preparation of two new dramas, and asked Zhao Dafei to contact various websites to see if anyone was willing to cooperate in filming. At the same time, I also went to do some negotiation work on product placement. For this reason, Bai Yuhan called Zhao Dafei all the 100,000 yuan that the studio received for the first time.

The emperor is not short of hungry soldiers, and Zhao Dafei needs to recruit some people to complete these things and set up an advertising department.

In a blink of an eye, it was the end of July.

At the request of PepsiCo, the 7-Up Advertisement was titled "7-Up Creative Advertising: Through the Ancients" and "7-Up Creative Advertising: Through the Modern" two episodes. At the test film meeting, it was naturally unanimously appreciated by the leaders, passed the review, and only waited for the launch.

handed over the advertising film, got the follow-up fee of 150,000 yuan, and sponsored the 120,000 yuan of small 2b, Bai Yuhan returned to Luzhou.

Preparing a new film.

At the same time, a new meeting was held to study the various businesses of the White Swordsman Studio in the recent period.

Well, make an important decision.

Sell the ancestral photo studio façade.

"At present, the advertising department has not attracted much sponsorship, except for the small 2b 120,000 sponsored by 7-up, only a few shops in Luzhou are sponsored, ranging from 8,000 to 20,000, a total of 76,000. The advertising negotiation of the two new dramas has not yet been determined, and the websites that are currently interested in naming them include Tudou.com, Youku.com, and Sou.com. Fox nets and ......"

The theme of the conference is nothing more than two, making money and making films.

From May to now, the total income of the White Swordsman Studio is 456,000 yuan. The two advertisements received a total of 250,000 yuan, the small 2B ads were implanted 196,000, and the advertising clicks of the Toodou-AD plan were divided into about 10,000 yuan. Excluding taxes, wages, and shooting costs, the surplus is less than 100,000.

Most of the heads have been advertised by Zhao Dafei, there is no way, now the White Swordsman Studio is a newcomer in the advertising circle, poor and white, so he can only increase public relations efforts to expand the way.

"Advertising, you continue, now the studio can make money, it is already an unexpected joy, beyond my imagination. I thought I would be prepared to lose money in the first year. ”

Bai Yuhan is very excited about making money: "The main thing we do now is to finish filming Xiao 2B and start filming two new ......dramas at the same time."

Half an hour later, the meeting ended.

Bai Yuhan left Wang Yingying, and asked a little reluctantly: "Wang Yingying, have you found a buyer for the photo studio?" ”

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