In a café in Montreal called "Night Man", Alison introduced: "Boss, this is Mr. Navalli, Mr. Navalli is my boss Jester. Insult. ¥°F Top Novel,"

Navali is in his 50s, tall, his eyes are bright, Ling Shizhe reached out and shook Navalli, and found that his palms were very wide, and full of calluses, rough and advantageous, as a sales executive of Bombardier, but without any executive temperament, it feels more like an ordinary production worker, it is obvious that he has come from a worker step by step to today's position.

After the waiter served the coffee, everyone greeted each other, and Ling Shizhe went straight to the purpose of today's visit, and said: "Mr. Navali, I heard Alison say, do you think Bombardier is still saved, can you tell me more about it?" ”

Since listening to Alison's story that day, Ling Shizhe has become very interested in Navali, because Allison is relaying the business philosophy of Bombardier: strive to meet customer expectations and win customer loyalty; Focus on high-level achievements and contributions; Achieve common goals through teamwork; Trust and respect employees, encourage flexibility and innovation; Conduct business activities with absolute honesty.

In our Chinese language, the customer is God, and the products you produce should meet the needs of customers as much as possible.

People who have dealt with large European and American enterprises know that European and American enterprises are generally very arrogant, especially customers from developing countries, so Navali believes that this way of doing business in Europe and the United States is not right, and the customer should be respected as God, rather than us putting on a high look, even if the other party does not buy our goods, we must leave a good impression on the other party, because maybe one day in the future, he will be the company's customer.

Navali also put forward the idea of fan management, he believes that the company's sales staff, when promoting the company's products, should not simply sell goods, but should promote the company's concept and products together, so that they first become fans of the company, and finally turn fans into customers. There is a business idea of the future generation of Qiao gang leader.

But corporate culture is too general, and what Ling Shizhe needs is something specific, seeing Alison's strong recommendation to Navali in front of him, Ling Shizhe decided to see it first.

For this meeting, Navali made full preparations, and when he heard Ling Shizhe's question, he adjusted his mentality and replied calmly: "Mr. Ling, Bombardier has three departments, namely the aviation manufacturing department, the motorcycle department and the rail train. These three departments have their own problems, and Mr. Ling also has an aircraft manufacturing company, which must have his own ideas about aircraft manufacturing, so I don't need to say more, I will just talk about the remaining two departments. ”

Ling Shizhe nodded and said, "Okay, you can talk about it." ”

"Motorcycle manufacturing department, is Bombardier's earliest and most core business, since the birth of the sled, Bombardier has been monopolizing the Canadian and Nordic markets, after the end of World War II, Bombardier from the defeated Germany, got the motorcycle manufacturing technology, since then we have also begun to enter the motorcycle market, 5, 60s, the North American motorcycle market, completely monopolized by Bombardier and the United States Harley, that period is the most glorious moment of Bombardier motorcycles.

But North American motorcycles have a common feature, the production of large muscle motorcycles, the fuel consumption of the engine is very high, in the era of low oil prices, it is not a problem, but once there is an oil crisis...... No, Bombardier and Harley's original market was quickly swept away by light and fuel-efficient mopeds from Japan.

At the same time, Germany's motorcycle manufacturing industry has also begun to rise, Germany's motorcycle technology is not below us, and it is also full of fashionable aristocratic atmosphere in appearance, which has a huge lethality for young people who are used to seeing muscle cars, and our motorcycle shape is outdated. ”

However, competing with Japanese motorcycles, Ling Shizhe still figured it out, after all, Japanese motorcycles are cheap and fuel-efficient, so they have grabbed a large part of Bombardier's market.

But the competition with German motorcycles can also be lost, Ling Shizhe is a little incomprehensible, you must know that the price of German motorcycles can be 15% to 20% higher than the price of motorcycles in North America, and the price is not advantageous at all, German motorcycles can win in the competition, it seems that Bombardier is not only lost in appearance, but also has problems with the way the company operates.

However, Ling Shizhe already has a plan in his heart, just to see if their engines are at the same technical level as Germany.

Since nationalization, in order to get Bombardier out of the predicament as soon as possible, the Canadian government took advantage of the opportunity of Montreal to host the 1976 Olympic Games in 1974 and signed a supply order with Bombardier for 423 subway trains.

Now that I think about it, the biggest problem is still in the Canadian Olympics, which requires huge human, material and financial resources, although it will boost GDP development to a certain extent, but what about after the Olympics? Then there is the Olympic syndrome.

The Olympic Games will only be held for a short period of more than half a month, plus the Paralympic Games, full of calculations, a month to the sky, during this time people come to see the Olympics, there will be a lot of consumption, GDP will also pull a large part, but after the end of the Olympics, all kinds of sequelae will emerge - the sports facilities that were built at great cost will become empty after the event, almost no one comes, and the government will spend countless amounts of money every year in order to maintain these venues.

In the case of the subway, the subway line that was built at such a large cost will become an embarrassing situation where no one rides, so even if there is an order for 423 subway buses, it can only be solved for a while, and to solve the problem in the long run, it is necessary to develop overseas markets.

Europe is a good market, the history of Bombardier in 1988, with the British and French joint venture Gecalstrom company, specifically for the European V production of train vehicles, but that was done under the promotion of the Canadian government, and once Ling Shizhe acquired, he could not enjoy these benefits, he could only rely on himself to negotiate with the British and French companies, for a foreign predator, obviously will not cooperate with Ling Shizhe, so the European market should not be considered.

Europe doesn't work, so where should it go? Chinese mainland, forget it, that is twenty years later, for such a long time, Ling Shizhe is not willing to wait forever.

Hong Kong, can be counted as one, now Hong Kong's population is more and more, the development of subway transportation is a matter of time, with the current development situation, the British government in Hong Kong is likely to advance.

Taiwan/Bay, it is impossible, usually, they all buy American trains, Canada is not in their consideration and so on.

In the end, Ling Shizhe calculated that for a long time in the future, only Canada and Hong Kong will purchase his trains, and whether such a small market can maintain the balance of the train department is a problem, not to mention that during this period, more funds will be spent to develop new trains, which is a loss!

After returning to the company, Ling Shizhe said to Alison: "If you buy Bombardier, the aircraft department and the motorcycle department, I still have some solutions, but I really can't think of many ways to this train department, most of the rail train market in Canada is monopolized by GE and United Technologies Corporation of the United States, leaving us too little, and we are a disaster in technology, I really don't know where Wally got so much confidence." ”

Alison brewed a cup of coffee, handed it to Ling Shizhe, and then said with a smile: "Boss, Canada is the same as the United States, there is no market for high-speed buses, that is the world of freight diesel locomotives, GE and United Technologies Corporation of the United States, they do have a great advantage, and what Wally is aiming at is the subway market in Canada."

Boss, you see, in the case of Toronto, for example, a circular line, you need 20 subway coaches, plus other lines and other cities, it's enough to feed Bombardier's train division, and they also produce track management equipment, and this is an opportunity for us to market industrial computers to railroad companies. ”

"You're saying that we develop an intelligent railway management system and sell it to them?"

Alison nodded and said: "yes, boss, you must know that the current track management system in Canada is still using the traditional electromechanical management system, not to mention the low efficiency, and the probability of error is also high, since the birth of the electronic computer, people have been studying, how to use the computer to replace the traditional management system, and the computer is our strength, the train management system, is Bombardier's strength, we put them together to develop a new, efficient, Safer Computerized Train Management System ......"

Before Allison could finish speaking, Ling Shizhe interrupted: "I understand, compared to rail trains, the computer integrated management system used for railways is the real big head, am I right?" ”

"Allison is completely right," the voice outside the door sounded, Ling Shizhe turned his head to look, and found Foster walking in, he continued: "Those old train companies are not specialized in computers, the railway management system they developed is still those old-fashioned ideas, this kind of thinking is outdated, we use our own methods to help them develop a new solution, and then sell it with rail trains, even if each train operating company will not buy many of our trains, But when you add up the number of train operating companies all over the world, this number is still very impressive. ”

Ling Shizhe thought for a while, and suddenly said, "I can't believe that Valli has so much confidence, and you are so active in the merger of Bombardier, the root is here?" But I want to ask, it has been 30 years since the birth of electronic computers, haven't those railway operating companies thought about using computers to improve work efficiency? ”

Foster replied, "Of course they had thought about the day the first generation of electronic computers was born, and they were already thinking about it, but the first generation of computers was very unstable, so they didn't use it; The second-generation transistor computers were too expensive for small and medium-sized railway operators to afford them, except for the large railroad operators, and then DEC introduced minicomputers, so they used computers.

But these computers have a shortcoming, they are scattered in the railway company use, and not as a whole to consider, boss, our supercomputer, PC, switch, workstation computer, E Ethernet technology, these together, is a complete computer network system, we can follow this idea, to develop a set of railway management system, will be welcome. ”

A railway operating company installs a set of information management system, and all railway companies in Canada are equipped with such a system, by the way, isn't this a live Canadian version of the railway, and then on this basis, it extends to all transportation departments and companies in Canada, and finally connects them all with a fiber optic cable - I will go, isn't this the Internet, is this the world going to enter the Internet world twenty years in advance, this is too fast!

Ling Shizhe shook his head, he was frightened, thought about it, and then shook his head, the Internet is not realistic now, just the huge amount of money used in the laying of optical cables is not something that Ambrera can afford, this kind of thing can only be done by the state, Ambrera is the most, is to help each company establish a set of LAN is the biggest limit, no matter how high it is.

However, when I thought of the network, Ling Shizhe was still excited, although the backbone network can't be built by myself, but I can sell optical fiber and network equipment, think about the future generations of Cisco, but the market value of more than 600 billion US dollars network equipment suppliers, this is a huge golden egg, the big one is unimaginable, it is a fool not to make money, do it!

So Ling Shizhe said to the two: "Okay, you have convinced me, I have decided, set up a Bombardier committee, conduct a comprehensive investigation of Bombardier, and decide with the final investigation results whether we will buy it or not." ”