"Yes, so far, "Avatar" has achieved $91 million in IMAX theaters, and it should only be a matter of time before it breaks 100 million, which is unprecedented in Hollywood films, and it needs to be mentioned that the IMAX results in China are incredible...... We are confident in the prospects of IMAX in the region. ”

"Since the fourth week of the release of "Avatar", the global box office has exceeded 1 billion, when will it surpass "Titanic"? It's just a matter of time, 2 billion is no longer far away, can it achieve a box office of 3 billion? It's hard for anyone to say. ”

"Avatar's success in China has made history, revealing the outstanding box office growth potential in China"

Jennifer. Jefferson's vision is extremely unique, three weeks ago, the world was laughing at her arrogance, but now everything is very different, her accurate predictions have proven insightful, "Avatar" is a cross-generational work that has matured in all conditions, and the three major innovations of this film are as follows......"

Although the time has entered January 2010, Hollywood has also released several new films, but there is no doubt that in front of "Avatar", all new films will be overshadowed, "Sherlock Holmes" has a very aggrieved start, this box office in North America is very good, and it is also a lucrative film, it should become the second highest box office in history - it can also win more than 200 million in North America, and it failed to grab the first place in the first week, and then it was pressed and beaten by "Avatar" all the way, Judging from the trend, there should be no chance of a weekly champion before the lower gear, starting from the upper gear, "Avatar" has won three weeks of weekly championships, three weeks of global championships, and even according to the current situation, in the fourth and fifth weeks, in the absence of strong new films, its weekly champions should also be a matter of course, and now the world is waiting for the box office of "Avatar" to surpass "Titanic" and enter the moment of the 2 billion club - it should be said that there will be no big doubt about surpassing "Titanic". , but at that time, it is still unknown whether the movie itself will still have stamina, whether it can muster enough courage to enter the threshold of 2 billion, or whether it will fall at the 2 billion mark.

In addition, the second suspense that people are now speculating about is how far the "Avatar" craze in China will ferment - crossing the $100 million mark in ten days, behind this outstanding result, there are only more than 4,000 screens, and the number of theaters in China is only the same as that of Japan in terms of five halls in one theater, and the speed of its output is far faster than that of Japan. In Shanghai and other cities, people lined up to buy tickets to watch "Avatar", a social phenomenon that even aroused the interest of political and current affairs news sections, and became a topic of discussion in the West Wing of the White House. Not to mention Hollywood's major companies - if a market that peaks at the box office reaches 200 million can't arouse their interest, then Hollywood won't be the center of world cinema.

"Surprisingly, compared to its rapid growth in the past few years, the Chinese market has been relatively weak, perhaps due to its strict introduction of quotas and censorship, and in addition, the low share of the Chinese market has long been a source of discontent for major Hollywood companies. Moreover, the ideology is closer to that of the United States, so it is often regarded as the two representatives of the East Asian market. ”

"Perhaps from this year onwards, this phenomenon will be changed forever, and China, which has maintained its vitality in the world economic recession, will become a new gold mine in the box office market - considering the characteristics of the tertiary industry after the secondary industry, perhaps we can boldly predict that in the next 10 years, China's tertiary industry will usher in an explosive growth, and even replicate the growth histogram of the secondary industry in the past decade, and for the film industry, This means that 1.3 billion people will become potential audiences for movies with rising per capita incomes, and 800 theaters will also become 1,600, 3,200, or even 6,400, 10,000 ...... in a few years, based on strong market demand."

"It's important to note that China's base ticket price is actually more expensive than in the United States, for example, Avatar's ticket price costs nearly $30 in China, and if this high ticket price policy is maintained, when the total number of theaters in China grows to 3,200, the total market volume will theoretically surpass that of the United States - even considering the low attendance rate in the Chinese market, as long as the pace of expansion does not stop, it is only a matter of time. For Hollywood, the biggest problem now is how to get more from China, at least in line with the market norms, more market quotas, which requires Hollywood to fight for the interests of the film industry in the next Sino-US negotiations, the WTO agreement is about to expire in a few years, Hollywood must ensure that the White House makes efforts to demand that China must gradually open up the film market as promised......"

"Hmm," he said, putting down the New York Times in his hand. Dodd stood up and enthusiastically walked into the room with Robert. Iger shook his hand, "Bob, it's been a long time, and you're still used to arriving early, aren't you?" ”

"You'll never be early, Chris."

"Oh, Chris."

"Chris, Bob—"

With the successive greetings, these media bigwigs, who are usually almost kings and kings, walked into the conference room one after another - the presidents of the Big Six, heavyweight directors, think-tank entertainment lawyers, it is difficult for these figures at the top of the Hollywood pyramid to appear so completely at one time, that is, the board meeting of the film association is usually held only a few times a year, which can make them sit together: however, if Chris wants to say, although he personally presided over the previous annual meetings, the CEOs of major companies have come so seriously, Rather than the rest of the executives, this is the first time in recent years, and he is well aware of this phenomenon - "The growing Chinese market, maybe the world's second in the future?" This article, published in the early days of the box office miracle of "Avatar", is very thorough, and this time all the bigwigs in charge are here, for the sake of the Chinese market.

Although the internal competition is very fierce, but in the competition of the entire industry, there is no doubt that the film industry still has to be twisted into a rope, which is also one of the meanings of the existence of the film association: in the United States, almost every industry has an industry association, which performs industry supervision and self-cleaning functions, and externally hires lobbying companies to exert influence on their own associations in Washington, D.C., to promote the passage of bills that are beneficial to the industry, and to protest against bills that are not good for the industry, which is also one of the basic modes of American politics. Of course, the film industry is no exception, of course, as a key industry that the government has always supported, and even has an inseparable relationship with the government, it is difficult to say that the voice of the American Film Association is harmonious, but in any case, the interests of all Hollywood companies are quite consistent in terms of opening up the market abroad.

After the routine annual review of the work, Christopher did not continue to implement the agenda: in fact, the more high-level joint meetings, the more efficient they are, because everyone can't afford to waste their time, "I think everyone is here for one reason, and that is that we especially want to know how hard China is implementing the WTO agreement, whether the gradual opening of the film market promised nine years ago has expired, and whether Hollywood still only gets 13% from the box office - this figure is really unorthodox. And does China have a specific timetable for this......"

Everyone laughed with his somewhat playful complaint, but no one denied Chris's words, because this is indeed what they want to know: In the United States, the relationship between politics and business is actually so simple and straightforward, and I give you help to achieve your political goals, not because we are like-minded, but because your policies are in my interests, and when the capital group needs to use political power to clear the way for itself, they will naturally use all the channels of connections unceremoniously, Whether it is a lobbying company or a personal relationship, it can be used as long as it can be used, and it can be said to be very pragmatic without paying attention to face at all. There is no such thing as pulling each other back, and at such times, the whole industry is united - because this is the way to make the most money, to make the most people in the market.

In the case of China, when China joined the WTO in 2000, it did promise to gradually open up the market, but at that time this was more of a political demand of the government, in order to more easily carry out infiltration and propaganda offensives, and open up China's ideological barriers. Of course, the take-off of China, and the habit of capitalists to enclose land, also made major companies keen to enter the Chinese market, set up branches, but over the years, except for Disney has plans to invest in the construction of amusement parks in the interior, Hollywood is not enthusiastic about the development of the Chinese market, let alone concerned about the process of opening up, 9 years ago is like a passing cloud, except for the number of imported films increased to 25, everything seems to have not changed.

-- This is often the case with politicians, even if they sign an agreement with a clear schedule, they have to guard against uncertainties until they become reality, let alone a vague promise. Even the White House, now it has changed several owners, and it is very likely that the past events of 9 years ago will be cut off with personnel changes, and the results of the bigwigs' exchanges with each other are the same, no one has urged or asked in the past few years, as if no one has followed up on this stubble. In a few words, most of the association's directors also approved the association's decision to hire a lobbying firm to revisit the matter in Washington, and most of the members are also very optimistic about the results of the lobbying, Hollywood has always been the darling of Capitol Hill, especially in the export of culture to the outside world, the two sides have always cooperated seamlessly, Washington is impossible not to be enthusiastic about this matter, many people even think that maybe Washington has a similar idea in the pipeline, and now they just need lobbyists to thread the needle between the two sides. There is no doubt that even if the lobbyists are blocked, the Big Six, which owns their own television stations, will easily find support from both parties.

"The problem now is that the weak economic situation has doomed the Obama administration to spend a lot of time at home, and if it's just one-way pressure, it may take a few years for the Chinese government to adjust its policy and open up its markets -- if not for a dozen years," Christopher said quite at the pace of the discussions, which he had considered quite systematically before the annual meeting, and even planned to make a private visit to China in the near future. "Obviously, we have to help the government in this regard, and maybe there will be some forces on Wall Street that can help us in this -- tell us which officials are more supportive of opening up markets, propping up Chinese dissidents, and giving them a voice online, which of course I'm not good at."

"There are a lot of foundations out there that can do that, and of course, we can call Wall Street," said Paramount's Brad Brown. Gray was the first to respond, and then, with a smile on his face, looked at Robert with a subtle expression. "But actually, in Beverly Hills, it's not like there's no more direct way -- we all know that Avatar won't be released in China for the time being, don't tell me it's the power of Fox, Bob, it's supposed to be Jennifer. Jefferson's personal connections allowed them to do this, right? ”

"You really shouldn't ask me, Brad," said Robert, smiling good-naturedly, "William is sitting across from him, isn't he?" ”

Fox CEO Jim. Gianropoulos did not show up, but Coo William. Lowe attended, and when he heard Robert's words, he showed a slightly embarrassed expression, shook his head, and said with a wry smile, "Don't make fun of me, Bob, we all know who is the one who has a close relationship with the Beijing authorities -- she can actually make "Twilight" show on the big screen in Beijing, I think Jennifer. Jefferson's relationship with Beijing is no longer comparable to anyone's, and she will certainly be able to identify who we can reach out, and in that she will save us a lot of time. ”

There was a low commotion in the venue, and someone asked curiously, "Twilight?" ”

"This violates Beijing's film policy," said most of the members of the group who would be discussed at the upcoming annual meeting, who had done their homework beforehand, and was soon whispered to him, "Beijing has always been very wary of supernatural forces, which is not in line with their beliefs, so it is difficult for any film related to ghosts and gods to be released in China." But "Twilight" did just that, and besides, Jennifer. Jefferson always allowed his films to be released simultaneously in China, which is also not in the interests of the Beijing authorities, although studios want Hollywood movies to be released at the same time, but in order to protect domestic films and maintain the bottom line of 60% of the box office of domestic films throughout the year, the official often deliberately limits the scale of marketing and postpones the release date......

"Pushing back the release date, in China, is this also an official decision?"

"There are only two state-owned enterprises in China that have the right to distribute imported films, so, yes, the schedule is still decided by the authorities, and they are strictly responsible for the publicity."

"And our branch ......"

"At least in terms of the contractual relationship in China, yes, we are doing publicity work for China Film for free......"

After a concise interpretation, most people understood the Beijing government's closed market policy, and many frowned, "So, even if the White House can put pressure on Beijing to further open the market, the best we can hope for is to increase quotas, at least in a few years, and the issuance rights will still be difficult to return to the branches."

"And the complicated and lengthy censorship system can't be avoided," Christopher said, "yes, it's a victory to be able to increase the quota in the short term, and in addition to increasing the share is also our main demand, and I am afraid that it is a bit too greedy for the status quo to want a highly open market like Europe." ”

“tricky。” The young man from Wall Street said in a low voice, "It looks like this is going to be a very long-term battle." ”

"None of the soil is fertile on its own," Robert said kindly, "if in 10 years' time, China's market will grow to 10 billion dollars, then there is no doubt that whoever can dominate this market will continue to be the world's media hegemon, and I think that in the face of the thorns set by the Chinese government, the industry really needs to unite and compete for market share, just like domestic films have their own 60% bottom line, Hollywood should also have its own goal - we should get at least 60% Otherwise, 20 to 30 years later, after the chaos of the market development period is completely over, Hollywood may not be the most developed film factory in the world, and the glory of this industry will come to an end. ”

"I'm afraid you're a little too optimistic, Bob, I know the Chinese market well, in fact, the Chinese government may not be happy to see the cultural industry develop so vigorously and freely, and for a long time, they will not only be an obstacle to us, but also a helper with complex censorship......"

"Either way, what we need now is first-hand intelligence from Beijing -- who we can fight for, who is more friendly to Western culture. Jefferson can help us with that. ”

"Maybe she's through sex. Bribe. To achieve our goals, we do not imagine that there is no such high-ranking official who has an open view and a favorable view of Western culture. ”

"She passed the torch for China last year—"

"But before that, the introduction of Da Meng's films to China was very smooth, and it is said that she was friends with China's most famous director, Zhang, maybe she took a lower route......

After a series of somewhat chaotic and even incomprehensible discussions, the room fell silent with some awkwardness, and Christopher looked at Robert with urging eyes. Iger: Whether it's his personal relationship with Jennifer or his business dealings, Robert should be the one who has the most say, and he's been silent for a little too long.

"Jennifer did tell me early on that she was very optimistic about the Chinese market." was named by the eyes, Robert had no choice but to open the conversation, and his first sentence caused a buzz of discussion in the audience, and many people even directly said their thoughts. "What the hell is going on with this girl? Is she a genius? Or is it able to foresee the future? God, why does everything she says come true? ”

"Seriously, why is she everywhere? It's incredible—"

"I now know how Jobs' contemporaries of mobile phone makers -- and mp3 makers -- this girl is so frustrating—"

"But that's all I know." Amid some excitement, Robert shrugged his shoulders, "I don't know how she got through to China, but she does have a favor from the top, and I've heard some rumors about it, and I've heard that Beijing is happy to see that someone is willing to help in their troubles -- and she's doing a pretty good job of charity and exchanges between the two countries." ”

"Ah, that explains why she's willing to pass the torch."

"Maybe she's been rebelled by Beijing."

Some people joked, but not too many people took it seriously: even if Jennifer's fluent Chinese was exposed in front of them, no one would think that anything could be wrong with her, after all, her pure white blood is enough to say everything, moreover, most people here will only appreciate Jennifer's political investment in advance, if it is them, under the premise of knowing that the Chinese market will explode, the overture will only be more obvious, after all, no matter how evil China is, they represent the market and profits, and that's enough, A person who can't see things that way is not a qualified businessman.

The efficiency of any industry conference is not too high, especially when there are more than 20 attendees, and it is impossible to be vigorous, and this issue has finally reached only one official conclusion, which is to hire lobbying firms and contact some councillors recommended by the board of directors. Jefferson, who is now on a plane to New Zealand, can't be contacted at all, which makes many later words only frustrated. Soon, the annual meeting moved on to the next topic, "In 2010, California's tax exemption will expire, and given the state government's poor financial situation, it is very likely that they will start taxing small film companies......"

Since the dinner has been arranged, the lunch of the regular meeting is relatively simple, and the big guys don't mind taking a typical American lunch of simple sandwiches, salads and hot dogs at the buffet table, talking about the latest trends in the industry. Luo was also surrounded by several old acquaintances, and raised his hand to beg for mercy and said, "3 billion? No, seriously, even now we don't think this could come true......"

"Hey, what do you think," along with a punch that was not light or heavy, the veteran entertainment lawyer and think-tank director of the Film Association. Morris walked up to Michael. Linton, next to Sony's CEO, "You've been distracted all morning - why, Selena finally found out that leaving you was the wisest decision she'd ever made?" ”

"you," Michael said with a punch back from his old friend, not angry at his joke, but shook his head and said with emotion, "I'm just—I just feel incredible, I've been in the business for decades, but I've never heard the name so intensively as I've been in the years. ”

"You mean Jennifer. Jefferson? Morris took a bite of the burger.

"There's her everywhere, from the Oscars to the box office charts, from producers to actors, and I wouldn't be surprised if she started trying to direct her next film - when 3D came into view, we saw her, oh, she's already there," Michael spread his hands, "Okay, now we're aware of the Chinese market, there's her -- she's got a privileged position there, it's basically her market, at least for now-"

"And you see the Oscars at the end of the year, yes, she didn't get a nomination this year, but -- there's still her, isn't it?" Morris shook his head and said, "Man, I wouldn't be surprised if she sat here as a councilor at the next regular meeting, as you said, she is really- her time with her, and it will be the sorrow of those young geniuses." ”

"That's what I'm wondering, there's no such thing as a young genius in the producer business, I mean, of course we've all seen young talented directors, but young talented producers?" Michael shook his head, "Investors? Director? For a girl from a white trash background, her performance is just too bizarre, and I wouldn't be surprised if I were told one day that she was actually an alien. ”

"I think you'll be able to work with her one last time before she gets caught in Area 52." Morris laughed and said that he didn't care so much about Jennifer's genius - he cared more about the change in the landscape that her genius brought about, "But, seriously, maybe she'll actually sit in the conference room at the next meeting?" You know, opening a new market - that would mean enough to get her a ticket, even if she was too young to understand it, Bob over there would have made her understand. ”

Turning his head to look at Robert, who was chatting with Christopher while eating. Iger glanced at Michael and shook his head, he fully understood what Morris meant: the Film Association is of course nominally an industry-wide union, but in reality, the board of directors has been controlled by several large companies for a long time, such as Lionsgate and other short-lived companies, it is difficult to get a seat on the board. If Jennifer joins on behalf of Big Dream, the power of the Disney department will be strengthened, and it will also open a gap for the remaining thriving independent film companies, and it is difficult to say what impact this will have on the distribution of power within the film association.

However, this is not what Michael is concerned about now, and he does not agree with Morris, "I know what you are talking about, Lee, but I don't think the same way you think, I think maybe Jennifer will not make this exchange with the association...... There is no doubt that she will cooperate with the association on the point of increasing the score, but when it comes to completely opening up the Chinese market......"

Theoretically, any studio of a certain size is a member of the association, but whether it has more power depends on whether it can be elected to the board of directors, and if Jennifer is too young, there is only one reason for being selected, and that is that she has contributed important connections and made a great contribution to the matter - which will also mean that she has climbed the Hollywood power list to climb a solid step, becoming more and more like a real movie bigwig, enjoying more and more privileges. - Morris raised an eyebrow in surprise, "And do you think this seat is not worth her exclusivity in the Chinese market?" ”

"In the case of the current share of only 13%, it will be released at the same time, exempt from censorship...... It's true that these exclusive privileges aren't that valuable," Michael said in agreement, glancing at Robert Murphy again. Iger at a glance: For some reason, he had a feeling that the Disney chairman was very interested in Jennifer. Jefferson's influence may not be as great as the outside world thinks, and it may not be the same as everyone thinks, and the relationship between Robert and Jennifer is not a mastery relationship between superiors and subordinates, but perhaps more like an equal partnership...... Perhaps, Jennifer had already planned the future of herself and Big Dream. "Sacrificing this privilege in exchange for a greater good is the appropriate way to monetize, but ...... I don't think Jennifer would have embraced this vanity monetization scheme, and just being a member of the board of directors wouldn't have been so appealing to her—"

"You mean—" Morris muttered for a moment - and he is a well-known thinker in the industry, "that she would be more inclined to trade it for corporate gains?" ”

"She doesn't need to trade it for it," Michael shook his head, correcting Morris, "and in a very special bureaucracy like China, the box office of a film doesn't really depend on the will of the global distributors, and if you understand that, you will find that the later the Chinese market is completely opened up and the faster it expands, the better it will be for Big Dream to grow in North America, and we are only talking about one possibility." ”

"Power rent-seeking," Morris said, who seemed to have fully understood, "no, it's not an adjective entirely, and of course there must be an element of power rent-seeking -- more like a nuclear bundling strategy." ”

"In more extreme cases, competition can lead to high market prices." Michael said meaningfully, "If I were Jennifer, I would do my best to push for a higher share of profits, so that Hollywood can draw as much profit from the Chinese market as possible, and then maintain the current semi-closed situation - think about it, at the meeting just now, we already know that China's official distribution companies must try to maintain 60% of the box office share of domestic films, and this also means that the box office distribution in the first half of the year determines the schedule for the second half of the year."

"Gee......" Maurice shook his head, he seemed to have fully understood what Michael meant, "I can only hope that she doesn't think so, if Jennifer can really see that biggerpicture, she will know that while this will make the big dream go by the way, it will make her a sinner in 20 years - and put her under unparalleled pressure......"

His tone was not very confident, and Michael did not debunk it: in fact, the two knew that for an entrepreneur, what would happen in 20 years should be considered 20 years later, and the temptation to realize that was close at hand could not be resisted no matter what. Moreover, Jennifer has many ways to avoid directly arousing the anger of the industry - she doesn't need to be a hindrance, and even only needs to hide a few points secretly, if there is no help from her, and there is no second way to get in touch with the core people, opening the Chinese market is a difficult and long road, and in this long time, Jennifer and her big dream have actually avoided the possibility of joint exclusion and commercial war: unless she is eliminated on the **, otherwise, Bankrupting Big Dream could well mean discriminatory treatment in China, a massive loss of box office revenue in the Chinese market – and a long-term loss – that any company would have to weigh in before it entered the fast-growing market it was seeing.

The reboot of "Spider-Man" is still in cooperation with Big Dream......

Michael finally made up his mind - although he was still extremely surprised by Jennifer's ability, he also had to admit that if he could combine this big investment series with her, Michael would have a little more confidence, even if he wanted to share the profits, he still felt that it was worth it: Fox wanted to give 20% of the profit, but judging by their attitude, it was obvious that the 20% was also quite worthwhile, although Jennifer seemed to have done nothing but invest.

-- As for the attitude that should be taken when working together, of course, there will be no doubt now, Michael's lips twitched slightly, if Jennifer. Jefferson really had the shrewd words she showed, and I believe that the whole Hollywood consortium would have no doubts on this point for a long time to come......

#

"She's really everywhere, isn't it?" When Michael. Linton was thinking about Jennifer. At the time of Jefferson, she was also William. Lowe and Robert. Iger, Christopher. Todd said to Robert with some jokingness, "Maybe she'll bring you back another Oscar this year, right?" ――It seems that this year's best movie is completely a competition between "Slumdog Millionaire" and "Bomb Disposal Unit." As far as PR tactics are concerned, I don't think the summit can win over the big dream. ”

Although not a wholly owned subsidiary, he adopted a similar tone in front of Robert.

"Oh." Robert laughed pleasantly and humbly at this slightly flattering teasing, and he pointed to William. Luo also humorously 'shirked' his 'responsibility', "Don't say that, Chris, there is still a representative of a strong contender sitting here." ”

"Oh?" Christopher was a little surprised. "Avatar is also interested in competing for the Best Film award, but—"

"Yes, a science fiction film, it stands to reason that the nomination is already the highest affirmation." Although the nomination has not yet been announced, William. Lowe wasn't blindly modest, and with Avatar's current box office, a nomination was a sure thing — and he smiled a little embarrassedly at Robert: Despite the fierce competition between the companies, the atmosphere was generally quite friendly when executives chatted with each other. "But at Jennifer's suggestion, we're going to try to get the word out - this year's best movie is probably going to be a publicity war between the three films......"

"Oh hehe," William looked at him in shock to make sure he wasn't joking, and then at Robert, sure he had already known and accepted the news, Christopher imagined the anthropomorphic scene of struggle, and couldn't help but shake his head and laugh, "The most socially influential, the most politically correct, and the highest box office...... This year's Oscars are indeed a good show to watch......"

The author has something to say: Note: Christopher is a real person, and people call it this name, and the rate of renaming foreigners is too high......

In addition, about lobbying companies, directly expressing wishes to the White House or something, American politics basically works like that, there should be nothing to explain, if you need to, you can watch "House of Cards" or "Veep". (I think the latter is pretty.)

Today's negative energy is bursting, the mood is very bad, the WeChat push has not been updated, and a small news will be updated tomorrow.

ps I saw a reader say that I didn't grow up in a patriarchal family.,I've forgotten to explain.,I'm not.,I'm just a girl in my family.,If you have a brother, maybe you'll be patriarchal in big things like buying a house.,But because it's an only child, there's no way to talk about it.。 But I have very patriarchal relatives in my family, hehe, I will tell you about their superb deeds when I have time in the future, 80% of them will make you feel incredible, I promise. Sometimes I think that most novels write about human nature too well, and the question of how far people can be selfish is really only life can teach you.

Important words at the end:Everyone agrees that this update time is very bad.,Actually, I don't think it's good.,So I decided not to update it on June 2nd.,But I'll still write this day.,This chapter update moved to 7 o'clock in the evening on the 3rd.,This can ensure that it's updated regularly at 7 o'clock.,Everyone remember to see the update at 7 o'clock in the evening on the 3rd.,muamua.