327, two Jeffs

Jennifer. Jefferson's investment vision is back in power? How much more power does the Oscar add to the end of the year? ”

"Slumdog Millionaire was a shock in Cannes, and its European debut was well received by film journalists and general audiences"

"'Millionaire' is ill-fated, like the actor Jamal, who went through ups and downs before its release and finally conquered the audience"

"Director Danny. Boyle was interviewed about the Cannes Palme d'Or, "no extravagant expectations, the film is a victory"

"'Codename Shero' is slow in production, but 'Millionaire' has already shined, does Warner regret it now?"

"European film critics praised Millionaire as 'a film you can't miss, it has not only artistic value, but also great social value'"

"India's Demise, 'Millionaire' Makes a Splash in Mumbai, Mumbai's Slums Attract Attention"

"The road to survival under extreme conditions, "Millionaire" may be able to change the fate of more people, the production company executives were interviewed to tell the story behind the filmmaking"

"If there is anything interesting about this year's Cannes, then there is no doubt that an otherwise obscure film has suddenly become the object of everyone's attention, and this news is much more valuable than the ownership of the Palme d'Or. Except for Jefferson, no one realizes what kind of turmoil "Millionaire" is going to stir up, and it all feels like a movie in itself, from which the original author Vikas Brown. From the time Svalup was created to the time it became a film and its release in Cannes sparked spontaneous attention from critics and the public, "Millionaire" has gone through a fantastic journey full of sweat, sadness and bizarre coincidences that seem like fate. A work by an Indian writer that was taken by a British playwright writer and adapted into a screenplay? This requires great chance in the first place, and an even greater coincidence comes later: Danny. Boyle was not recommended to read the script, on the contrary, the already successful director, who was surrounded by scripts all day long, actually asked for the script to watch on a whim - just hearing that someone was writing a script with the idea of the show "How to Become a Millionaire" had already aroused his interest, and after reading the script, he made a resolute decision: the director, who knew little about India, would lead the crew to Mumbai to find talented young actors in the slums. Shoot a British film set in Mumbai with Indians as the main characters.

After all, judging from the reaction of the market, the box office of "Memoirs of a Geisha" is enough to show that even if the famous director increases the production, it will not be able to conquer the hearts of English-speaking audiences, but Cerrado Films and Film4 are willing to take risks for the film, and Warner Independent, as one of the investors, also won the North American rights within five years. Everything seems to be going in a good direction, but the biggest twist and turn came after it was completed, due to the collapse of the main rights holder Warner Independent, the future of "Millionaire", which was originally intended to be released as an independent art film, was uncertain, Warner once put it in the library for sale, but then changed its mind and removed it, and there were rumors that Warner was going to release it directly on DVD and cancel the release plan, and it was originally intended to be coordinated by North America, and the release plan in each region was also put on hold. "Millionaire" seems to be going to sleep forever, but at this point, the biggest and final turning point appears.

Jennifer, who is seeking funding and technical support for the new film. Jefferson, a true millionaire - or should I say a billionaire, fell in love with Warner among the many suitors around him, her highly anticipated untitled new film (tentatively titled "Codename Shero") has countless potential investors, and Warner's gift to Jennifer is the rights to "Millionaire" - with this project discount, and a full 100 million cash, Warner became a partner of "Codename Shero", and Jennifer did not intend to release "Millionaire" hastily, The discerning she made adjustments to the tight budget of the film in the later stage, reshot some of the shots, and repackaged it to be sent to Cannes for exhibition, which is scheduled to be released in December this year for mainstream commercial distribution. Her faith was criticized, but the determined prodigy was unimpressed, and "Millionaire" was like the male protagonist Jamal, who, after countless coincidences, was finally sent to the stage of Cannes, where the thousands of people in the slums of Mumbai and the well-dressed critics outside the Cannes screening room cheered for it. It's a good start, and it's only just getting started......"

"A film, when it's in Warner Indie hands, doesn't even the oldest critics pay much attention to it, and treats it as a niche indie film, and it doesn't have more than two million first-week box office on a budget, however, it was bought by Big Dream and fell to Jennifer. Things immediately changed in the hands of Jefferson, a true star producer, and the film became a hit on critics' eagerly awaited lists around the world, garnering instant praise when it appeared at Cannes. When it was bought by Jennifer, did the film change? Has it been reborn? Have all the factors that were vetoed by Warner's independence gone? Obviously, this is not the case, and this is also the issue we want to discuss today, that is, the halo effect of celebrities, and the law of 28: regardless of subjective will, 80% of resources will flow to the top 20%, and even the remaining 80% will unconsciously contribute to the occurrence of this matter, just like "Millionaire" jumped into the dragon gate because of Jennifer's favor, which is related to the most instinctive imitation and worship psychology of human beings, from ancient times to the present, it dominates all seemingly absurd social popularity, It is one of the interesting phenomena peculiar to this genus of humans......"

If "A Week with Monroe" is a work that was highly anticipated during the production period, but few people have a favorable attitude towards it, then "Slumdog Millionaire" is a dormant work that no one cared about until Cannes, showing its own worthy dormant work. Except for the peers who can launch the beginning and end from the details of the cooperation between Warner and Big Dream, the media can't talk about any attention to this movie at all, because although it is launched by Big Dream, it is not the same as Jennifer. Jefferson doesn't have anything to do with it, just like the art film made before Big Dream, the media won't be very special about it just because it's a big dream production - in terms of supply and demand, they need Jennifer to drive sales and clicks, while ordinary movies need the media to win attention, so the gesture here needs to be clear, and the media won't show a particularly enthusiastic attitude until they receive a PR call.

Since there is no attention, there is no singing and declining, it doesn't matter whether to slap the face or not, the attitude of the media and film critics towards "Millionaire" is quite enthusiastic and curious, and the film critics who have received invitations to the preview screening during Cannes Film Week have given extremely positive reviews after the first North American test screening organized by Big Dreams.

The New York Post praised "Millionaire" as "not enough out of the pack, the film is lively, funny, entertaining and tells a serious and sad story at the same time. Boyle's Masterpiece", Richard of the Chicago Sun. Ropee and Roger. Albert also gave two thumbs up, "The heart-wrenching, serious romance of this film erupts under the power of narrative, and now the whole world is talking about this movie, and for good reason, Danny. The energy of the boyle is completely erupted here, and it is mesmerizing."

Time, USA Today, Los Angeles Post, The Hollywood Reporter, Variety, ...... At the invitation of Big Dreams, throughout May, these well-known magazines have successively published the praise of "Slumdog Millionaire", and in London, England, the hometown of "Millionaire", it is needless to say, it has aroused enthusiastic praise and discussion, taking the platform of the Cannes Film Festival, "Slumdog Millionaire" has a very high β–‘β–‘, which has attracted the attention and discussion of the media in various countries at the beginning, and because of the profundity of the subject matter, it has attracted attention not only at the film level, but as an opportunity, To show, or rather expose, the shocking privacy of India, a country that is generally considered to be moderately civilized (or at least democratic). -- In the middle of the cosmopolitan city of Mumbai, there is such a wild place, in which there is almost no basic dignity for man, and of course there is no hope, is this a problem of the system? A matter of caste? Or is it a problem of India's inferior roots? Or is it a legacy of history?

Because of this film, many topics related to India have become hot topics in the international community overnight, and it has also caused embarrassment for the Indian government, as well as a huge repercussion in the slums of Mumbai: even if it seems that nothing has changed in the short term, even if it is only known that this film has attracted the attention of the international community, it still makes the slum people feel the long-lost hope, and makes them feel that beyond the national border, on the other side of the world, there are still people who will be moved and concerned about their plight and plight. And just this attention is already a precious source of energy for them......

Although it has not been released yet, in terms of the current popularity of "Millionaire", the movie itself will definitely not lose money, Big Dream itself got the copyright for free for the past five years, and then bought the copyright in many regions around the world, and the cost is negligible, now even if it is just a resale of the copyright, it can make a lot of money, not to mention the box office when it is released at the end of the year - based on the current popularity, as long as the film party understands a little hype, it can continue the craze until the end of the year, and then with the inevitable nomination momentum of the awards season, can the box office be bad?

When I sighed that the big dream once again excavated a high-quality resource, I envied Jennifer. While Jefferson's eye-picking vision and her luck, people can't help but gloat and cast their eyes on the big guy who is used to set off the hero's wisdom and martial arts in this kind of story - now that "Millionaire" is showing a big hit, does Warner, who has no eyes and no beads, regret it?

#

"Well done."

Just when the outside world is suspicious of Jeff, who is single-handedly promoting this matter. Will Robinoff fall into the infighting of Warner, in the office of Time Warner's Los Angeles office building, he is in the office of Time Warner's Los Angeles office building, but it is through video conversation that he receives the president of Time Warner Entertainment in New York. Bigson, also a compliment from Jeff, a middle-aged man with a deep mind and a thin face, made a rare direct statement about the specific transactional work of the group, "Don't take the media comments to heart, we should be happy that 'Millionaire' has good news, and it just proves that ending Warner independence is the right ideaβ€”a film that will do well at mainstream film festivals and clearly deserve a commercial release, which at the time was expected to be only for a small-scale art theater distribution. This shows that Warners is incorrigible and lacks the core ability of a production company: the eye for picking films. The real key point of Big Dream's expansion to this point in a few years is the picky vision and their execution, which is a very positive and direct example. ”

After a pause, he added, "However, the idea that the Ministry is going to release it directly on DVD after that also shows that this is not a problem of Warner's independence, but a general defect of the entire group, which makes me even more interested in your proposal - from this point of view, the loss of profit from "Millionaire" is insignificant, and it can be a big hit, but it makes me more confident in your proposal, and through the relationship between "Shero" and Big Dream, starting to communicate is the real point - this is indeed a good move, You think of being in front of everybody, jumping out of the box, well done, Jeff, and that's a quality I'd like to see in senior executives. ”

Even Jeff. Robinov is no longer young, and he still can't help but be overjoyed: I have to admit that he has not regretted his decision, but he also knows that there must be people within the group who use this to send a message to his superiors, attacking his ability and decision. Bigson thought of him, which not only made him feel extremely lucky, but also inspired him to be an appreciative confidant. - Indeed, although "Millionaire" has excellent reviews, the box office is difficult to predict, in terms of its investment, it is at most hundreds of millions of income, and it is unlikely that Warner can make hundreds of millions of cakes in his hands, in this case, it is completely unnecessary to be jealous of Big Dream and regret this decision, at that time after receiving the offer from Big Dream, Warner also reviewed these movies, evaluated their value, and will make this decision, in fact, it is ready to bear the result of a certain film's big hit.

If the box office performance of "Shero" is normal, Warner will recover this amount of profits or even more, it will be easy, in this case, there is no loss, on the contrary, the 200 million profits that "Millionaire" may make have brought 300 million or even 400 million that the "Shero" film and television channels can recover, and Jennifer. Jefferson's favor, as Biggson said, is a channel of communication, and the business is still very profitable. After all, to put it bluntly, without this meeting gift, why would Jennifer take Warner? If she wants to make a film, will Disney be reluctant to pay for it? Therefore, "Millionaire" exploded, Warner and his Robinoff were the happiest, which shows that they were very visionary for Jennifer's investment at that time, and the other party had a unique trick, which also made Bigson directly more moved by the previous Robinov absorption plan, and the two of them would sit down here to discuss how to pry off Disney's corner and attract Jennifer, who seemed to be a little uncomfortable at Disney, to Warner.

"It's good that the department has been polite and restrained in the previous encounters, and we have to make Jennifer feel like Warner's friendliness, unlike Disney, where there can be such a ridiculous internal rivalry." Bigson pondered and put forward his own ideas, "And I have always emphasized efficiency, which is the most important thing for entrepreneurs, and the communication between Big Dream and the headquarters is best to give results on T day, and the slowest should not exceed T+3-"

Noticing Robinoff's expression, he smiled, "I know, it's up to me to coordinate this, and I'll give the green light to Big Dream, and her affairs must be the first priority - if she succeeds in joining Warners, she must create an advantage, otherwise we won't be able to attract her here." ”

"What do you think about the copyright integration that I proposed?" Robinov asked, "Art films are produced by them alone, commercial films are produced by Warner, but they are still in charge, Warner is not involved, everything can fall on paper, and even the copyright can be owned by the subsidiary at that time, and the parent company's finances are also independently accounted for, to ensure that they get no less than when they were at Disney." ”

"Yes, the details can be discussed, but the specific spirit is to make Jennifer and her fiancΓ© - who is the core of the two of them? -- Feel more convenient and comfortable at Warner, and have more space to display your talents. Bigson said without hesitation. But there's no need to rush it, you can send some signals of goodwill beforehand, but don't make explicit promises until Codename Shero comes out at the box office. ”

This film is the first original big production led by Big Dream, and Biggson is going to further test the limits of Big Dream - Robinov nodded, "There are many theories about this matter, but it doesn't matter who is the real core, anyway, now they are all one - of course, I will personally follow up on this project, you can rest assured, Jeff, the crew has been preliminarily built, and the actors have basically been determined, and filming should start in June." As early as October, we can initially see the finished product without special effects, and this time next year should have begun pre-publicity, which is expected to be the schedule of the summer vacation of 10 years, and we only need to wait for a year, and we will know how to express our stance on the big dream. ”

Although the chips will only be higher after the success of "Shero", the two Jeffs do not have much doubt about this, according to Robinoff's proposal, the introduction of Jennifer is also a big deal for Warner, and the entire company's ecology may change as a result. So it's not a matter of cost, it's a matter of face, if "Shero" fails miserably after poaching Jennifer into the company, then neither of them can afford the cost of infighting in doing so.

"One year ......" Bigtson flicked his tongue, showing some regret, "For companies with less heavy burdens, one year is enough time for them to make a price......

He sighed, but still had no intention of modifying the plan, and instead recklessly determined Jennifer's current state, "- has their relationship with Disney eased?" I know Bob, he will never sit back and let go of this golden hen, didn't he take the initiative to mend the relationship between Disney and Big Dream? ”

"Bob has a party tonight," Robinoff smiled wryly, "Dick and Jennifer are going to go, and if you look at it that way, at least on the surface, they should be fine, otherwise Bob wouldn't have felt comfortable letting the two of them share a room." ”

"Looks like this is a reconciliation party?" Biggson raised his eyebrows, obviously adding a little more to his heart, he sighed wistfully, "These are unplanned factors, there is no need to think about them, for the time being, we are still focused on doing a good job in "Shero", remember, the key is efficiency, we must let Dameng feel the efficiency of Warner, no matter what rumors there are in the outside world, people still believe more in what they experience...... "There is a double watch tonight (nonsense), everyone will come and see later."

PS I'm going to go out again tomorrow, about a week, during which I try to ensure updates, and the time should be earlier (all free during the day), but if there is something to do, you may also ask for leave, if you ask for leave, I will say to everyone on Weibo ~ muamua!