12.8 million in three days in the first week, 31 million in seven days in the second week, and 43.8 million yuan at the box office in ten days, completely making "People in Embarrassment" the biggest dark horse in the spring off-season market. The theater side, the producer, and the distributor were all overjoyed.

Originally, everyone judged that it would be a great success to get a box office of 50 million, but it was almost to this data in ten days, and the final box office would definitely explode.

At the same time of surprise, everyone also has a little regret, because it is obvious that the taste of "People in Embarrassment" is too suitable for the Chinese New Year, and it will be released during the Spring Festival, so it will be called the scene, and the box office will be stronger. Although it is said that it is not far from the Spring Festival, it has already passed after all.

In any case, "People in Embarrassment" has successfully ignited the popularity of the mainland film market.

The expanded word-of-mouth and popularity can only be compared with "Crazy Stone" back then, and even the previously released "Crazy Racing" cannot compare with the topic popularity of "People in Embarrassment". The racing car is Ning Hao's more mature work, but compared to the stone, it can be clearly felt that the racing car is a little more hollow.

If the stone represents the best performance of the localization of foreign films, it allows the people to see the way out of domestic films. "People in Embarrassment" is an authentic Chinese-style comedy, with the name of the Chinese version of "Planes, Trains and Cars", but the content is about the most Chinese-flavored thing - Spring Festival.

The style is different, but the impact of @一@本@read-novel is very similar.

all made the audience feel that domestic films are not much worse than Hollywood blockbusters, although the scenes. It's a bit shabby, but in terms of story, not only does it not fall into clichés. is also more down-to-earth, which inspires the audience's confidence in domestic films.

"Bai Yuhan's movie debut is undoubtedly very successful, and from a long time ago, the names Ning Hao and Bai Yuhan have been placed on great expectations. Ning Hao is a talented director among the new generation of directors. Especially in commercial films, a piece of the sky has been broken out. ”

And Bai Yuhan's history of struggle is more inspirational and legendary. Three years ago, when online video was just emerging, he went from a player to a professional director, and he was proficient in everything he wrote, directed, planned and produced. Now with a low-budget comedy, the identity of the film director has been officially determined. ”

"In domestic films, it is in a downcast crisis. The box office needs to rely on the current situation of schedule protection. The rise of this group of young directors has undoubtedly injected a youthful vitality into domestic films that are gradually losing audiences. After watching the movie "People in Embarrassment", many people expressed their expectations for domestic films to varying degrees. ”

"We also have reason to believe that when the young directors Ning Hao and Bai Yuhan really grow up, it will inevitably bring us greater surprises." ——The cover of the Chinese version of "Variety" is the movie poster of "People on the Road".

……

March 4th. In the third week of the release of "People in Embarrassment", the theater audience is still unabated. The momentum is on fire.

The three words Bai Yuhan have also been famous all over the country along with movies, not to mention being a household name, at least people who like to watch movies and study movies have more or less heard of this name. Bai Yuhan's directorial talent has also been completely affirmed and he has become a real filmmaker.

In the mainstream film circle, it occupies a place.

Today, Bai Yuhan sat in the conference room of China Film, discussing the script of "Chinese Partner" with Han Sanye, the leader of China Film, and others.

It has been determined that three companies will bear the investment, China Film, Huayi Brothers and Wanhe Tianyi, but Bai Yuhan has not written the script before, so naturally there is no way to calculate the production cost and arrange the cost of publicity and distribution.

In the conference room, there were Han Sanye, the leader of China Film, Zhang Qiangfa, vice president, Meng Qihu of China Film Group Beijing Film Studio, Huayi Brothers Wang Zhongjun, Wang Zhonglei, Wanhe Tianyi Wang Ziwen, Zhao Dafei and others. Bai Yuhan was responsible for explaining the script, and several professional producers helped calculate the production cost.

“…… That's the overall story, it's not difficult to shoot in China, but we also need to shoot in the United States, Times Square, Columbia University, Fifth Avenue, the New York Stock Exchange, etc. Because the inner meaning of this film is the shattering of the American dream, and the rise of the Chinese dream, going abroad, returning to China, and then going out, such a cycle. What do you think? ”

Zhang Qiangfa nodded first: "I think it can be done, the story as a whole is still very good, there is no deliberate part of the general main theme, the nostalgia and business fighting parts are all well written, and it sounds attractive." ”

Wang Zhongjun frowned: "The scene of this story is not small, and the cost is probably not easy to control." ”

A producer briefly said the results of his calculations: "According to Director Bai's explanation, the cost may not be less than thirty or forty million, plus the cost of publicity, it may be six or seven thousand." ”

"It's really bigger, is it possible to reduce the cost a little more?" Zhao Dafei asked. Assuming a cost of 60 million and the three are divided equally, one will have at least 20 million investment, which is not a small amount.

Bai Yuhan shook his head: "The cost of 40 million is not high, I have already made a careful calculation, and I have not arranged expensive shots." In fact, I think that now we don't need to care too much about investment, I have personally made a little money in the past few years, and I can participate in investment to make up for it. I just want to know, what do you think of this script, can it be filmed? Han Sanye, what do you mean? ”

Han Sanye pondered for a while: "I personally still like the script you wrote, but I want to know what kind of feeling you want to follow to shoot "Chinese Partner". ”

"Business!"

Bai Yuhan said categorically: "It must be commercialized, there are some main themes on the subject matter, but the content must be a commercial model." I've been making up for the same type of movies lately, I think the best business model is not to be tall and complete, Cheng Dongqing, Meng Xiaojun, Wang Yang three people, a turtle, a turtle, a turtle, an angry youth, I need them to have personalities, there are shortcomings and big shortcomings, but I will also give them advantages, enough to cover up the advantages of the shortcomings. ”

"We used to have a lot of domestic films. While promoting a person, the advantages are completely amplified and the disadvantages are ignored. This is not normal. If you are a person, you have advantages and disadvantages, and if you have no shortcomings, you will feel fake. China's partners will not be a group of tall and perfect people, they have the shortcomings that everyone has, but their success is more about struggle and excitement. Love and blood. ”

"And. You also know the script, Cheng Dongqing and the three of them have arguments and even fights. There were parting ways. Gathering and dispersing sometimes this is the reality, this film is named from the beginning, it gives people the feeling of the main theme, then. In terms of content, we must be down-to-earth. Don't let people feel that this is the main theme with the will of the government, so the real texture, the real nostalgia, and the imperfect personality setting are the best testimony. ”

While Bai Yuhan was speaking, two movies came to mind, one was "Chinese Partner" and the other was "Social Network" in the United States. Same as China Partner. "The Social Network" is also a film similar to a biographical adaptation, the object of the adaptation. It was Marco who founded Facebook. Zuckerberg, a figure whose future has influenced the world.

The Social Network won the 2011 Oscar for Best Adapted Screenplay, as well as several nominations and awards for Best Picture, Best Director and Best Actor.

This is a very influential film, and "Chinese Partner" borrows some models from "The Social Network".

And now, not to mention "Chinese Partner", even "Social Network" has not yet appeared, no matter how Bai Yuhan is organized, it is all original. When "Social Network" comes out again, it can only be regarded as a follow-up work of "Chinese Partner". In fact, Bai Yuhan's "Chinese Partner" combines the essence of the two films.

He has self-confidence, and this is a true classic of the biography of a business person.

Wrapped in the power of the 43.8 million box office in ten days, wrapped in the title of gold medal screenwriter and gold medal planner, Bai Yuhan's categorical tone has a magic that makes people feel confident.

The script was hardly subjected to any difficulties, Han Sanye even made a decision, and he personally dealt with it on the radio and television side.

In this way, the story of "Chinese Partner" was set.

Now it's about money.

……

The details of talking about money are very complicated, in short, in the end, China Film Group invested 22 million and took away 30% of the copyright income of the film. Huayi Brothers invested 20 million yuan, took 25% of the copyright income, and was responsible for the distribution. Wanhe Tianyi invested 20 million yuan, took 30% of the copyright income, retained the copyright, and was responsible for the production work.

Bai Yuhan invested 8 million, and his own director fee and script creation fee, and enjoyed the remaining 15% of the copyright revenue share.

"Chinese Partner" includes the total cost of publicity, tentatively set at 80 million!

However, in terms of actors' salaries, very little is given, because this movie is bound to be a film that rewrites the history of Chinese commercial films. In the eyes of Bai Yuhan, the bigwigs of China Film and Huayi Brothers, regardless of the box office, the significance of the movie is absolutely extraordinary. can participate in the movie, any actor has to earn a lot of money, not to mention the low salary, even if he is willing to post money.

The three leading actors, one of whom is 500,000, and all the remaining actors, add up to 2 million, a total of 2.5 million, which is the total salary of this movie, 40 million for publicity and distribution, and 37.5 million for filming.

Although Bai Yuhan preferred to choose the three leading actors of the original version, Huang Xiaoming, Deng Chao and Tong Dawei, he still asked the casting director to arrange for the first-line students in the mainland, and everyone sent invitations. As for the female characters, the role is not heavy, Bai Yuhan doesn't matter, no matter how the people below toss.

When the water is clear, there are no fish, and when people are observed, there are no fugitives.

The people below always have to lick the oil and water, otherwise who can really follow Bai Yuhan.

Just when "Chinese Partner" was secretly preparing, "People in Embarrassment" also completed the third week of the journey.

From March 2nd to 8th, the domestic schedule has entered a real off-season, and there are almost no influential films, all of which are operating some small-scale films and old films. There is only one "People in Embarrassment", and I wholeheartedly enjoy the feeling of stability brought by the off-season schedule.

has increased a lot from the previous week, and this week's "People in Embarrassment" won 34 million, which completely proves the longevity of word-of-mouth films. The total box office is 77.8 million yuan, which is getting closer and closer to the 100 million mark. And next week, only one Hollywood blockbuster "Dragon Ball" starring Chow Yun-fat will be released on a large scale, which should not have too much impact on "People in Embarrassment".

Because "Dragon Ball" has been screened in the United States for a few times, the word-of-mouth is not the worst, only worse.

"People in Embarrassment", whether it can break 100 million or not, has become a topic of concern for everyone! (To be continued......)

ps: Sorry, it's late.

There's so much going on today!