""Master of Hypnosis" is not hypnotic, the theme is novel, the beginning is gripping, the narrative structure is quite the shadow of the just-released Hollywood blockbuster "Inception", the plot has been flipped many times unexpectedly, coupled with the healing tone of insurance, and excellent actors, it has become an excellent Chinese commercial film." - "China Film News".

"Almost Hollywood level, "Master of Hypnosis" fills the lack of excellent works in domestic genre films, Bai Yuhan is a commendable director, and his future is limitless." ——"Variety" Chinese version.

"Telling stories with heart and making movies with sincerity, Bai Yuhan uses "Hypnosis Master" to prove himself and is the best filmmaker. If China has a few more Bai Yuhan, the boiling of Chinese films will be just around the corner. —Xinmin Weekly.

If it is said that before its release, "Master of Hypnosis" was a suspense film with low expectations in the impression of the mainstream media and mainstream audiences, even Bai Yuhan could not save everyone's distrust of domestic genre movies. Then after the release of "Hypnosis Master", the expectation value exploded.

A series of positive reviews, almost zero negative reviews.

And it has a good movie-watching crowd, and it has achieved zero negative reviews. Some domestic literary films may not have any bad reviews, but that's because there are no real reviews. The number of ratings of "Hypnotic Master" on Douban directly rushed to more than 3,000 people, and everyone's comments were different, and the water army couldn't praise it with such a huge difference in words.

Fans who have been a little messed up on Douban, Renren, mtime, and station B forums all know how to distinguish a movie. Is it a hired water army? For example, Feng Xiaogang's "Tangshan Earthquake" was scolded by many fans and hired a large number of sailors. Tian shamelessly brushed a five-star rating.

This is also normal behavior, and word-of-mouth during the release period has too much influence on the box office.

There are few domestic blockbusters, and they don't hire a water army to brush up on the score. Brush your own five-star, brush your opponent's one-star in the same period, and in the invisible places, the gunpowder smoke is far more fierce than the box office competition. And some websites such as Guevara that can only be scored by buying a ticket. The trolls are relatively rare, but their influence is too weak.

The real battlefield of the water army is Douban, Time.com, Renren and Station B forum. Of course, the largest concentration of water armies is Station B Weibo.

Since Bilibili Weibo has become an indispensable tool for netizens, commercial marketing has developed around Bilibili Weibo. It has been institutionalized and comprehensive. gave birth to a large number of naval armies, fighting all day long and guiding public opinion.

As Bai Yuhan's territory, Bai Yuhan may disdain to use Station B Weibo to irrigate water and paste gold on his face, but it is too simple to use it a little bit to promote a positive reputation. Plus "Master of Hypnosis" really stands the test. The bright word-of-mouth spread in an instant.

It was supposed to be the best film compared to "Hypnotic Master". It is the Hollywood blockbuster "Inception", but at this time, "Inception" has not yet been released in the mainland, and many people have not seen it. The multi-layered hypnotic world of "Master of Hypnosis" has become a fresh and cool movie-watching experience.

In addition, Bai Yuhan did not set any ending decryption, many details happened naturally, and there was no active prompt. It can be said that it is worthy of the title of domestic brain-burning films, and I didn't treat the audience as elementary school students, for fear that I wouldn't understand it, so I went back and explained it like a transcript. Leave the fun of decryption to the audience.

Of course, compared with "Inception", "Master of Hypnosis" is still a little less brain-burning, basically you can understand it after watching it once, and you can find out the details and compare them one by one after watching it twice. This degree of brain-burning is still very suitable for domestic audiences, if it is really too brain-burning, it will seem cult and niche.

……

"Hypnosis Master", which had zero negative reviews, finally received 10 million yuan at the box office in the first daily newspaper, second to "Tangshan Earthquake", which received 16 million yuan in a single daily newspaper, and won the second place in the single-day box office. There is no big surprise in this opening result, neither as much as everyone imagined, nor does it continue Bai Yuhan's dark horse nature, for 24% of the daily films, this result is really average.

And the next day, on August 6, the mainland-Hong Kong co-production blockbuster "City Alert" was released.

"Hypnosis Master" has a word-of-mouth bonus, and the film schedule on the second day only declined slightly, getting 21.5% of the film schedule, second only to "Tangshan Earthquake" (42.7%) and "City Alert" (25.8%). On this day, "Hypnosis Master" closed 1200 in a single day, an increase from the premiere day.

"Tangshan Earthquake" is still the champion with 15 million in a single day, and "City Alert" is 10 million, the results are much worse than expected, and what is worse is the word of mouth.

""City Alert" is not only the worst work of Chen Musheng's directing career, but also a representative work of Aaron Kwok's negative acting skills."

"It's amazing that this movie, which integrates science fiction, mutation, action, kung fu, and love, doesn't have a single point to watch."

The bad reputation of "City Alert" may have been brushed by the water army in the past, and then continue to cheat money. But coincidentally, with the word-of-mouth of "Hypnosis Master", which was released at the same time, the two are compared, and "Tangshan Earthquake" is not bad, and "The Whole City is on Alert" is immediately tragic.

On August 7, the film schedule of "Tangshan Earthquake" still dominated the list, reaching 42.6%, and the film schedule of "Hypnotic Master" bucked the trend and rose to 24.2%. "City Alert" fell to 23.4%, if it weren't for the more publicity and distribution fees, this film schedule would have to decline.

On this day, "Hypnosis Master" rose again with 14 million in a single day.

On August 8, "Master of Hypnosis" was scheduled to maintain stability, and the daily report received 12.8 million. In the four days of release, the total box office was 48.8 million yuan, setting the best result for a domestic horror movie.

mtime weekly box office summary: "This week's market market increased slightly compared with last week, with an output value of more than 220 million, of which "Tangshan Earthquake" still won the championship with 110 million in the third week of its release, maintaining nearly half of its contribution to the market, and the total box office also reached 510 million. ”

"The much-talked-about "City Alert" was released for three days and achieved a box office of 27 million. Performance was lower than expected. "Adella's Extraordinary Adventure" produced 25 million in six days of release, which is the best result of a French film in China in recent years. ”

"The documentary "Deep Sea Exploration" was released in 3D format and attracted many viewers who like to explore nature. got 7 million box office. "My Beauty Boss" is adapted from the novel of the same name, with 3 million in a single week and a total of 9 million in two weeks of release, which has been greatly impacted by several blockbusters. ”

"The biggest surprise of the week is the domestic suspense thriller "Hypnosis Master", which was released for four days and achieved a box office of 48.8 million yuan. not only broke the record of genre films at the box office, but also achieved great success in word-of-mouth. The score of Time.com has increased from 7.5 points before the screening to 8.6 points. For the release of domestic films, the score has risen instead of falling, which is really rare! ”

"It is expected that "Hypnosis Master" will get a bigger schedule next week, and it will explode at the box office. may be another summer dark horse low-cost film. ”

If we say that Time.com is in line with the position of a professional movie website. Try to be impartial, neutral and objective to report this week's box office news. Then on the Weibo of station B, the media from all walks of life are not so disciplined, "Tangshan Earthquake" has been reported for three weeks, it is really aesthetic fatigue, "The Whole City Alert" is too obvious to hit the streets, only "Hypnosis Master" has a topic, which is worth writing about.

Coupled with the deliberate contribution of the screenwriting department. The topic of "Hypnosis Master" instantly enveloped the entire Weibo circle.

The amount of forwarding. The number of comments, likes, and topics involved are not comparable to other news.

Those who have seen the filmmaker strongly recommend it to the people around them, and those who have not seen it have followed the trend and said that it is good, and the reputation of "Master of Hypnosis" has spread like a virus with these topics. In fact, there is another big reason why the spread is so fierce, that is, there are too few movies that can be seen during this time.

Especially after entering June, Hollywood blockbusters have also weakened. In July, there were finally several blockbusters such as "Inception", "The Last Airbender", and "The Sorcerer's Apprentice", and radio and television delayed the introduction time, resulting in "Inception" and other "Inception" missing July and August.

This has created a huge schedule vacuum, giving domestic films room to display freely.

In the case that there is no film to watch, a well-received domestic film suddenly appeared, and it is conceivable that "Hypnosis Master" will not be popular and will not work.

……

In the new week, from August 9th to 15th, the film schedule of "Hypnosis Master" has gradually increased, and box office successes have also come frequently.

Because next Monday is the Chinese Valentine's Day, six new films will be released on Thursday and Friday, "Love Notice", "Jade Pearl", "Singing and Dancing Youth", "Deserted Village Apartment", "Close Love", "My Thunderous Boyfriend". However, these new films have no way to compete with the popular "Tangshan Earthquake" and the word-of-mouth "Hypnosis Master".

Even the marketing efforts of "City Alert" have killed these new films in seconds, so it has little impact on the overall market market.

On Sunday, August 15, in order to express the deep condolences of the people of all ethnic groups across the country for the victims of the August 7 Gansu, Suzhou, and Qu landslides, the State Council decided to hold a national day of mourning on August 15, and the national and foreign embassies and consulates abroad lowered their flags at half-mast to mourn and stop public entertainment activities.

The cinema is closed for a day.

So there are only six days of release time this week.

Among the six newly released films, "Close Love", "My Thunderous Boyfriend", and "Youth Singing and Dancing" have a box office of less than one million, "Jade Pearl" got 2 million box office, "Deserted Village Apartment" got 5 million, and only "Love Notice" got 12 million good results.

"Adella's Extraordinary Adventure" has 14 million in a single week, ranking fourth on the weekly list. "City Alert" has 24 million in a single week, ranking third on the weekly list.

Last week's champion, "Tangshan Earthquake", which has won three consecutive championships and broke 500 million at the box office, got 50 million this week and finally lost the title. However, the total box office has exceeded 560 million, completing the surpassing of "Chinese Partner" and becoming a new height of domestic films.

This week's champion, who shocked everyone's eyes, belongs to "Hypnosis Master" with zero negative reviews.

115.6 million yuan in a single week, with a total box office of 164.4 million yuan in ten days (4 plus 6) after release, all relying on word-of-mouth to promote the box office and complete the road of counterattack.

Looking at the box office statistics on mtime, as well as the end report that "Tangshan Earthquake" reached the top and "Hypnosis Master" won the weekly championship, Bai Yuhan was in a happy mood with a little unhappiness. Although I knew that I was going to be surpassed, I was really surpassed, and I was driven down from the box office champion of domestic films that was not yet hot on my ass, and I was inevitably a little unflattering.

"Wait for me, grab my box office champion, and get it back sooner or later! The big killer I have hidden for a long time, "People Are Embarrassed in Thailand", has not been released yet! ”

"Director, stop going online y.y, it's time to touch up your makeup! Can you finish work on time today? (To be continued......)