Section 57 Attention

Maybe in the eyes of the boss of the TV station, a program like "Who Wants to Be a Millionaire" will be a very satisfying program and an extremely exciting TV program, but at least, in the memory of CBS staff, the next day such a program is broadcast, there are many complaints within CBS.

"Why arrange such a show to be broadcast on Saturday, we need to work overtime......

Saturday of the week can be said to be a day with the fewest viewers on a TV station. However, although there are few people watching TV on this day, when a TV program occupies about half of all the viewers, then the TV show will also be very impressive.

As soon as Saturday's "Who Wants to Be a Millionaire" program aired, the CBS statistics department knew that by the time the next day came, it would no longer be possible to easily count Saturday's dismal ratings as usual. Because of the madness of this show, they are also busy.

"After the TV program aired, the phone calls never stopped. In the four hours after the broadcast and broadcast, a total of 20,000 people called to participate in the event......"

Whether a TV show is good or not can be seen from the level of audience participation. After a TV show aired, 20,000 calls were made to participate in the TV program in just a few hours, and such a number made CBS immediately understand that it had dug up a treasure.

"Our new show is definitely the best of its kind on the market right now! I hope that the statistics department will cooperate immediately and make statistics on this program! Call to admit defeat, ratings, profit calculations, all aspects! ”

Sure enough, when he went to work the next day, Entertainment President Leslie was already frantically recruiting people to work. From early in the morning, he was running back and forth between the statistics department and the entertainment department, shouting and demanding that everyone get to work. People know that this show is a show made by the company that Leslie dug up, but they didn't expect that Leslie would be so crazy.

But it's understandable, after all, it's a lot of money.

"The ratings of this TV show are unprecedented, so the return is naturally unprecedented. Now that our hotline is almost bursting, the media are talking about how many knowledge aspects we cover, and the audience is very enthusiastic about how to get our 1 million - what they don't know is that our income is 1,000 times that of 1,000 times. ”

Although the Nielsen index has not yet come out, people can already predict the popularity of this show. Generally speaking, one out of 1,000 people who watch TV is willing to call to participate, even if it is good, 20,000 calls, that is, at least 20 million people have watched the show.

TV programs are different from TV dramas, and TV programs are rarely rebroadcast and broadcast overseas, so the revenue of general TV programs is also shared by TV stations and production companies. Shows like Who Wants to Be a Millionaire can get a 60% share of the show's proceeds because CBS is involved in the production. And what is sixty percent of such a hit show? It's hard to say.

"If you want to talk about high income, this TV show will definitely have a terrifying income. The higher the ratings, the faster the money will come, look at rugby and look at the proud faces of the guys in the sports department when it comes to spring! It's not because they can make money! Now, we have in our hands a super-rated program that is comparable to the ratings of regular games in rugby. Rugby games don't happen every day, and good games can't be caught up from time to time, but a show like Millionaire is different, he can broadcast it for a long time, and the income will be higher than those! ”

Inside the entertainment department, Leslie shouted loudly, urging his subordinates to make the fastest statistics: he wanted to know what the ratings of the show were, and he also wanted to know how much profit the show could bring.

All Sunday morning, the entire CBS interior was busy. When the Nielsen index came out, everyone in CBS, although they had already expected it, was still a sensation.

"21/59, this TV show, it's just incredible ratings!"

With a market share of 59, Leslie was also dizzy when he saw it. How many years has it been since such a market share appeared on TV shows outside of the Super Bowl? With a market share of 59%, more than half of the population is staring at CBS TV on Saturday night. In the United States, the four major public stations, plus toll booths and local stations, are divided into markets, but whoever wants to become a millionaire still occupies more than half of the market.

This is the real crushing, the real incomparable!

"If the analysis is correct, then the revenue brought by this TV series to CBS will reach about one billion a year."

Soon, CBS's analytics department gave another exciting news. The first time Leslie saw it, she almost thought she was mistaken. After confirming it again and again, he knew that this figure was absolutely true.

One billion a year, that is, the income of this program alone, CBS can get 600 million! CBS's advertising revenue last year was only 2.8 billion!

A program accounts for more than one-fifth of the TV's revenue - such a program is another huge success for CBS!

Leslie reached out to the sky, and he didn't know how to thank God. With shows like this, what are those TV series? I found 3 hit dramas in a year, but I didn't have half the income of this show!

"Met everything the Enigma Company requested, everything! What is a movie? What is CSI? With such production capabilities, whatever they want, we can meet their requirements! ”

At this time, Eisner, who learned the news, was as heavy as water.

"It's a dereliction of duty for such a show not to be able to get it to ABC."

Watching the show, Eisner turned around and shouted accusations at the people behind him who were still working. Although this is a Saturday, it is supposed to be a day off, but at Disney, Eisner has the final say.

His words made everyone's heads lower, and no one dared to remind Eisner in front of him that it was Eisner himself who drove Levy away in the first place.

"That's the type of show we should be building at ABC. Such a program should not appear on a TV station like CBS that only old-fashioned old ghosts watch, but on our TV station! ”

Eisner's roar continued to sound, and the entire crowd was silent, listening to his roar, no one dared to speak.

ABC has been shouting about development, and there are good programs, but they can only watch the programs go to other TV stations. If Eisner doesn't get angry about such a thing, will he still be worthy of the name of a tyrant?

"Sir, the production company of this TV show is a mystery company." After listening to Eisner's anger, Westin dared to speak, "I reminded you. ”

"You're talking about currying favor with Mystery, and you didn't expect this TV show to be so popular! If you said that this TV series could have such a high income, I would refuse? Am I a fool? ”

Westin felt slightly aggrieved by this accusation: Who would dare to say that he predicted it? And even if I did predict, would you believe it?

Eisner scolded loudly, and after scolding, he pointed at Westin, "Okay, I forgive you, now is not the time to hold him accountable, the important thing is to cooperate with them - you go and pat his ass, find his father, whatever you do, repair the relationship with him." Their next show must be brought to Disney first, and we ABC don't use it before we can show it to others - the price is negotiable, but I want the possibility of working with him! ”

Eisner's order made Westin lament in his heart: Obviously you offended people, why did I go to pat on the back.

However, he wouldn't talk to his boss about these things, and Eisner didn't like to be reasonable when he was angry. Fortunately, there are not many people who can make him angry. How many companies like Enigma can there be?

On this point, it is also appropriate to please them.

The same admiration came out of Edmund Sanctis's mouth.

As the president of NBC, he paid too much attention to CBS this year. CSI, everybody loves Raymond, law enforcement titan and now a millionaire. This year, CBS seems to have risen too fast, and the position of NBC's boss is still unbreakable in a year, but now it seems to be crumbling.

One person contributed two hit shows...... Levy's name also marked Edmund's heart. Such a person should find a way to develop a relationship with his company. He can serve CBS, and he can serve NBC. His own TV station is bigger, has higher ratings, and gives more money, and he has no reason to say no.

In any case, you have to have a good relationship with this company. This is the unanimous idea of the bosses of the three TV stations after today's program is broadcast -- the future of this company is absolutely limitless!