"I thought you would promise Qiu to practice and leave a way for Motoraro to live, you have always been soft-hearted, but sometimes, soft-heartedness is not a good habit."

Looking at Qiu Shixing's back from Qianghua to Motoraro, Tang Yang pursed his lips,

"Lao Qiu is a good person, but he doesn't know that under the background of British capital, you have a Chinese heart."

"He is a little unfounded, Motoraro's years of accumulation, how can it be crushed by this small difficulty, we are just temporarily hindering his pace of development, frustrated in digital paging, in a short period of time they can not cross our patents, will definitely continue to develop other aspects, such as their original good at walkie-talkies, such as our next development of mobile communications, their background in processor chips is deeper than the Internet, he may cooperate with Bell Labs, It is also possible to cooperate with other communication companies, so we can't be complacent. ”

Li Jian raised his right hand and touched his chin, which did not have much beard,

"You go back to Yanjing for the New Year, go to Europe, and grab a few places that Motorolaro is talking about, this is your own job in Sunshine Trade, in the Qianghua sales team, if you can see it, you can take it, just give me exercise."

"No, you really have a taste of extermination, according to our current speed, normal development, within half a year, Motoraro's market share may have to drop to less than 30 percent, but if you do this, less than two months. I'm afraid they only have 20 percent of the market. ”

Tang Yang looked at Li Jian in disbelief, when did this guy become so ruthless. Is he going to do something big?

At present, Qianghua's pricing strategy is to keep a close eye on Motoraro's products, which are only about 10 percent more expensive than Motoraro's products, while mid-range products are 10 percent cheaper than Motoraro's analog pagers, so that users can choose from two different digital pagers within a similar price range. And, both pagers are European and American brands, who will they choose. It goes without saying.

Of course, this is because Li Jian's Qianghua Technology is originally a company registered in the British Virgin Islands, and the English brand of Swift has also been registered in Europe. This. You can find it at your local trademark office.

Therefore, in the eyes of those consumers, in the face of goods with a small price gap but a huge gap in quality and performance, the undoubted choice is naturally Qianghua's products, and the choice of consumers also affects the choice of communication providers. Naturally, they will not be willing to lose money for Motoraro just because Motoraro is an old customer.

Thereupon. Swift has captured most of the market that originally belonged to Motoraro in a month.

Of course, because the entire pager market itself is also getting bigger, the cake is bigger, although the market share is less, but the absolute number of sales of Motoraro is not much less, but the original expansion plan has been completely stillborn, and according to the degree of market share reduction, Motoraro's total sales will only decline.

Therefore, in several branches around the country, there is an inventory backlog, and even if Motoraro reduces the price, for the promotion of these products, the effect is not great, and there is a low-end product quickly, the performance is still better than Motorolaro's products of low-end products, the price is set at Motoraro's ex-factory price of dozens of cents.

This is completely a stuck neck pricing strategy, so that if Motoraro promotes at a low price, it is to sell one, lose one, and the more it sells, the more it loses.

It's just that, in addition to getting a larger market share, Qianghua has no other benefits, what's the point.

"Brand, this is a process of creating a brand effect, for example, in the sewing machine market, now when Shenhai is mentioned, the Chinese people know that this is a good thing, Shenhai is now a brand, and when it comes to the Walkman, everyone will think of Niso, they don't need to advertise, they can make any consumer, the first time to think of this brand, you say, when buying, what will be the consumer's choice."

Li Jian remembered that if nothing else, there would finally be domestic companies that would realize this, so there was the so-called national TV station standard, so he put millions of advertisements on the national TV station, which is a big deal, the domestic enterprise brand has been shaped, and internationally, not just a few advertisements can be successful.

At this time, the unique market share is another ultimate means.

The pager is a new product, the pager market is also a new market, and the ordinary telephone market is different, this emerging market users, has not yet formed the so-called brand stickiness, that is, there is no habit of using a fixed brand.

Habits take time to form, and they don't have enough time to develop brand stickiness for new things that have just appeared.

Therefore, when a few friends go out to chat, pick up the pager, and find that everyone uses it quickly, and it is the kind of machine that can directly display text content, and when your pager rings, you can only call the pager, and then according to the number provided by the pager, and then call the caller, ask what is the matter, is it a lot inferior.

In such a situation, who would not pay attention to the brand of Swift and care about Motoraro, which has a lot of functional gaps.

Within a few months, when this situation continues, brand stickiness will be formed, only this time, the object of their stickiness is the swiftness of Qianghua.

Therefore, when these users choose the next time, they will choose Swift, and when they recommend it to friends who have the intention to buy, they will also recommend Swift, and the brand is invisibly formed.

In their hearts, they subtly admit that the brand of Swift is a strong ruler in the communications industry, especially in the pager industry, if Qianghua launches a mobile phone of the same brand next time, it is also in the field of communications, these consumers will definitely choose their own brands according to their own usage habits.

Tang Yang should know this, but he hasn't habitually summarized this one, if he sees the power of the brand, he must have a deeper understanding of it.

"You're right, for example, personal computers, although the quality of personal computers with compoq and HPH is no worse than that of IBN, but those who have been exposed to small, medium or mainframe computers still prefer to use IBN personal computers, which is the main reason why IBN has been thriving."

Tang Yang sighed, he was already aware of the brand effect.

"Then let's say okay, after the New Year, you can go, you don't have to worry about things here, the matter of the disc game console, you can put it away."

"Don't put it,I'm going to operate together,The bald head can solve it,The game console only needs to get a separate display card,It should be able to solve the problem of the TV picture,After all, the display resolution of the TV is so high,And the picture is bigger,The pixels are larger,The audience's requirements will not be greater,Let's do some,Relatively simple animation games,I remember what Disney animation Lao Mei has,It seems to be very popular,I should also go and see what other of their more popular movies,If you can adapt it, change it, Isn't that what the county is about? ”

Domestic content providers, Tang Yang really can't think of much, after all, he has just experienced the catastrophe, and there is nothing suitable for entertainment to make up for the vacancy of domestic culture, and Hong Kong and Taiwan TV series entered at this time, which just filled this window period, but Hong Kong and Taiwan TV series are not suitable for adapting into TV games to entertain foreigners.

The level of appreciation of foreigners is very different from that in China, if the Hong Kong and Taiwan costume martial arts dramas are adapted into games, there should still be a certain market in the mainland or Japanese market, but in Europe and the United States, they like magical and heroic games, and their children like cartoons like Disney.

For different markets, different content is needed, and the domestic market has not yet been developed, so let's not consider it first, so this time abroad, Tang Yang feels that it is another achievement to be able to take down this part of the content.

And unlike the pager business that killed Motorola, this is completely his personal achievement Tang Yang, because Li Jian only verbally expressed his support.

In Tang Yang's heart, in fact, what he wants is to use disc game technology to fight in the Japanese market, at least kill those Nintendo's red and white machines, so that those who play games know that the disc game consoles invented by Tang Yang are much more fun than the red and white machines, the father of a generation of game consoles,

――――Kill Nintendo's game giants.

Thinking of these titles, Tang Yang felt that his blood was surging, he was a rebellious person, unlike a calm man like Li Jian, he preferred to have fun and enjoyment, but he also had his own preferences and self-esteem, he was not as influenced by his father as his uncle like Wei Chenghao, so he was also critical of some Japanese technology, but in his heart, he hoped to surpass.

In particular, this kind of transcendence is made from his own hands, and the importance of game entertainment on the main island of Japan has made him see a glimmer of light, which is why he is so interested in the development of disc game consoles.

"Don't forget the brand effect, if you want to do it, do the best, when you almost occupy more than half of the market, Qianghua's technology reserves should be almost enough, when the time comes, I will give you another good advice, but if your market share is not enough, then it is possible that Qianghua will do it by itself, and you don't need to use your Tangyang brand."

Li Jian suddenly remembered another kind of pan-entertainment, which is also related to games, but the current level of science and technology cannot be developed. (To be continued......)