During the New Year's Day holiday, the mainland film market market increased slightly. "Shop" also took advantage of the east wind, and the national box office statistics were 16 million in seven days after its release, surpassing the 11 million of its competitor "Stick Tiger Chicken" in the same period, and also equaling the box office of "Big Movie 2.0", which was released a week in advance.

As the three small-budget comedies of the same type as the Chinese New Year, they can't be compared with "Assembly Number" and "Casting Names", but it is too normal to compare them together.

Obviously, the new version of "Night. Shop", with the funny interaction between Xu Zheng and Bai Yuhan, performed even better. Forrest Gump, the director of "Big Movie 2.0", was blown by the media as Feng Xiaogang's successor, and now "Night. Shop" KO "Big Movie 2.0", and the media praised Yang Qing as the second Ning Hao.

Yang Qing, who was fluttering, seemed a little open-mouthed, and in the face of the unsatisfactory film scheduling and box office in the magic capital, he once again poured bitter water on reporters, saying that the local protectionism of Lianhe Cinema Line was too heavy.

And Wu Hehu, vice president of Lianhe Cinema Line, naturally can't help but take the words of this cutting-edge director seriously, deny local protectionism, and talk about market operation, saying that "Night. "Shop" is indeed a good movie, but its performance in the magic capital is too poor, and the attendance rate is also the worst.

"Young directors may not know much about the market, and I am willing to talk to him about the market when I have the opportunity to come to the magic capital. In the past, Zhang Yimou and Feng Xiaogang didn't understand the market and complained, but now they all understand it, and they also know how to change the novels "One", "Ben" and "Reading" into their own movies. Don't just complain about the unspoken rules, but find the reason from yourself. ”

Yang Qing and Wu Hehu scolded each other in the air, which made the reporter excited for a while. Ordinary people like to watch this kind of tearing war, and the media naturally has to hype it up.

also indirectly to "Night. Shop" has risen in popularity.

For this mouth cannon, Wanhe Tianyi did not participate. The company is not an individual, and it is indispensable to cooperate with the theater in the future, and it is not appropriate to tear up the face. With the newly promoted famous director Yang Qing on the battlefield, it's okay, Wanhe Tianyi is still good to reap the benefits of the fisherman.

In the midst of such noisy noise, after a month of fierce battles, "Night. Shop". At the end of the 30-day release period, the transcript was handed in.

25 million RMB.

is not as much as a fraction of the 260 million box office of Feng Xiaogang's blockbuster "Assembly Number", but it is in a small-budget Chinese New Year film. It belongs to a dark horse full of color. "Big Movie 2.0", which beat the box office of 20 million, and "Stick Tiger Chicken", which exceeded the box office of 18 million, became the most shining low-budget comedy in 2007.

Calculated based on the production output, the production cost is 2 million. 500,000 publicity costs of "Night. Shop. About $500,000 was recovered for advertising sponsorship, and the total cost was $2 million. Of the total box office of 25 million, after deducting 3.3% of the business tax and 5% of the national film industry special fund, the remaining 20.43 million will be shared with the theater according to the proportion of 43% and 57%.

Wanhe Tianyi got the payment of 8.78 million yuan, deducting the cost of 2 million, and the profit was 6.78 million yuan.

This is net income on the books. In fact, I got a little more than this, because of the box office statistics of small and medium-sized cities. In particular, small theaters that do not have national online ticketing do not report according to the estimated box office, and they all go to the account privately, avoiding business tax and special funds.

A "Night. shop", which brought about 7 million total revenue to Wanhe Tianyi.

Among them, Bai Yuhan's personal production and actor expenses are determined according to the share, and he took a 5% share, that is, 350,000 yuan. This price is 100,000 yuan higher than Xu Zheng's 250,000 yuan salary, and more than 200,000 yuan higher than Yang Qing's director fee. Because Yang Qing did not sign a share, and he wanted to be a director, he only gave a script fee of 50,000 yuan and a director fee of 100,000 yuan.

In line with the idea of gathering and dispersing, Wanhe Tianyi gave an additional 50,000 yuan in red envelopes to Yang Qing, which can be regarded as benevolent and righteous. Similarly, Xu Zheng lowered his salary to act, and Wanhe Tianyi also gave him a red envelope of 250,000 yuan, which raised his worth to 500,000 yuan.

In 2007, domestic stars with a salary of more than 500,000 yuan can be regarded as first-line, and more than 1 million can be regarded as a big name. Of course, there is no such thing as a complete fixed number of salaries, Chow Yun-fat alone took 40 million in "The City Full of Golden Armor", and the total salary of all the actors in "The Assembly" did not reach 1 million.

Many self-motivated actors don't need money when they encounter a good film. For example, this year, Fan Bingbing and Tong Da starred in "Apple", but the two only took a car and horse fee, and they didn't ask for a salary. When Xu Zheng first entered "Night. The crew of "Shop" also lowered its price.

If the film doesn't make money, it's just that, if it makes money, it must make up for the reduced value of the actors, otherwise if you eat alone, no one will play with you in the future.

……

Night. "Shop" made a good start for Wanhe Tianyi to enter the film market, and Wang Ziwen naturally beat the side drum to Bai Yuhan and asked Bai Yuhan if he had any new film plans. Although Bai Yuhan didn't plan to direct a movie so early, he kept thinking about whether there were any good film projects to invest in.

Needless to say, "If You Are Honest, Do Not Disturb", written by Bai Yuhan, has already determined that Wanhe Tianyi is going to invest, and Huayi Brothers is also happy to have someone to share the risk. After all, there is a legend that domestic movies have invested in 100 films, and at least 90 have fallen. However, the investment amount of Wanhe Tianyi is very small, that is, it is involved in several millions.

Before 2005, the domestic market had not yet heated up, and the capital invested in films was black, yellow, cyan, and blue...... Wait, investing in a movie in order to play tickets, launder money, praise female stars, everything. With the sudden rise of "Crazy Stone", it seems that it has suddenly injected a shot in the arm for Chinese film and television.

makes people see the hope of grabbing money, and they can't take care of the risks, and they swarm into it.

In the past two years, the Chinese film market, which has a capacity of only 13 billion yuan, is no less than seven or eight cultural funds specializing in film, and the total amount of hot money can reach 30 or 40 billion. IDG's Xiong Xiaoge and Sequoia Capital's Shen Nanpeng are both agents of a large amount of hot money and have set their sights on entertainment companies.

Wanhe Tianyi alone was knocked on the door by five funds. I want to take a stake.

Fortunately, Wang Ziwen and Bai Yuhan didn't plan to take the road of financing now, they didn't have a production and investment direction, and it was useless for financing to come.

But not every entertainment company wants to be so cautious. Poly Bona has absorbed $30 million from Sequoia Capital and is ready to increase investment in the film and television industry. Ji Erwei, the founder of the private film fund Tiechi Fund, plans to invest in 30 Chinese element films within five years to enter the Western market.

Since 2003, the domestic market box office of 1 billion yuan, for four consecutive years, the average growth rate has exceeded 25%, which makes investors red-eyed and heart-beating, and there is no other data at all. 80% of the movies are losing money, 10% of the movies are capital saving, and the remaining 10% of the movies are making money.

In a word. In the current film and television peripheral capital circle, people are stupid and hope that you will take it.

Therefore, a well-known entertainment company can immediately attract a lot of investment when finalizing a movie. There is really not much room left for Bai Yuhan and Wanhe Tianyi to intervene.

"Swordsman. You asked me to contact the producer of "Painted Skin" before, but there was no drama, and the investment was in place quickly, but we didn't catch up. ”

"What about "Mei Lanfang", an art film, don't tell me that the investment is also in place?"

"Although I don't want to, it's really in place, and we don't have to interfere."

"What about John Woo's Red Cliff?"

"No play."

Hear here. Bai Yuhan sighed and spread out on the boss's chair, there were not many movie projects he could think of to make money. In next year's market, "Painted Skin", "If You Are Honest, Do Not Disturb" and "Mei Lanfang" are clearly profitable, and the others are not guaranteed, but I didn't expect that except for one "Do Not Disturb", everything else will not be able to intervene.

"You say, why are there so many fat sheep and put money into the film market, where do they get the confidence that they will definitely be able to make money!"

"Those who have a vision can see that the market is growing, and those who have no vision follow the trend, capital is not like this, the lion leads the hyena and wants to come up and take a bite."

Bai Yuhan sighed: "This is abnormal, look at it, the consequence of people being stupid and having a lot of money is that the cost is blindly seeking to be bigger, and the online and offline costs are skyrocketing." The online cost is the salary of the artist and director, and the offline cost is the post-production of special effects...... By the way, you say, should we make efforts in these two areas? ”

Without waiting for Wang Ziwen to speak, Bai Yuhan shook his head: "Forget it, let's focus on our career, we don't have anyone who knows how to manage artists, and the company doesn't have many resources." The production of special effects is even more nonsense, and Liu Yuan's special effects technology is enough to add subtitle effects to the short film. ”

Wang Ziwen proposed: "Swordsman, I have met with Wang Jinghua of Orange Sky a few times, she still has a lot of experience in the operation of artist agency, Wang Jinghua is now in trouble with Orange Sky Entertainment, we have the opportunity to pull Wang Jinghua over, once she joins, Wanhe Tianyi will be an artist agent, it will be logical." ”

"Don't, don't." Bai Yuhan directly refused, "It's not me who said, Mr. Wang, I also know Wang Jinghua very well, when I chatted with Wang Zhonglei, I talked about Wang Jinghua a few times. This woman is a good hand at being an artist agent, and she is also deeply respected by artists, but I don't recognize her as a person, to put it mildly, the third surname is a slave. has cooperated with Huayi Brothers for several years, and pulled a large number of artists to leave for no reason, almost playing Huayi Brothers to death. This kind of person, you dare to cooperate with her? ”

As the first batch of veterans in China to do artist brokerage, Wang Jinghua can be called the eldest sister in the artist brokerage industry, Huayi Brothers from advertising into film and television, they found Wang Jinghua, cooperative artist agency, as a result, in 2005, Wang Jinghua suddenly took away more than half of the artists under Huayi Brothers, terminated the contract and jumped ship.

At that time, the media were saying that Huayi Brothers was about to fall, and the angry Wang Zhongjun had to tell the media again and again that as long as Huayi Brothers did not fall, Wang Zhongjun would definitely not fall. Then he urgently appeased the morale of the army, and quickly picked up Fan Bingbing, Huang Xiaoming and others, so that they got through this crisis.

That's it, it scared Bai Yuhan, since it's cooperation, I can't say whether I want to leave or stay, but I brought so many artists to jump ship without making a sound, this is obviously to play the rhythm of the dead, who would dare to cooperate with her. Even Orange Sky Entertainment, the object of Wang Jinghua's defection, opened another Orange Sky Zhihong as an artist agent in addition to the cooperative subsidiary Orange Sky Pickup, in case Wang Jinghua ran away again.

I don't know if it was prescient, Wang Jinghua really had an unpleasant quarrel with Orange Sky Entertainment, although the two sides tried their best to cover it up, but they were still poked out by the media, Orange Sky Pickup has moved away from the headquarters of Orange Sky Entertainment, and Wang Jinghua is going to set up her own door.

Such a character, no matter how strong her ability is, Bai Yuhan does not plan to cooperate with her.

Regarding Bai Yuhan's refusal, Wang Ziwen was a little pity: "Wang Jinghua is really capable, and she has a good relationship with CAA, and many actors are connected to Hollywood through her." ”

"Don't be blindly superstitious about Hollywood, what can Chinese actors do when they go to Hollywood? Do you really think everyone is Jet Li and Jackie Chan? At most, it can be regarded as Chow Yun-fat, no, "Bulletproof Warrior Monk" hit the streets, and Chow Yun-fat is back. When the Chinese market rises in the future, Hollywood companies will take the initiative to invite celebrities to join in order to cheat the Chinese people of their money! ”

Bai Yuhan said this confidently, because he has watched many Hollywood blockbusters, all of which have Chinese actors playing soy sauce, and there is no doubt that these blockbusters deliberately found one or two Chinese stars to hype up and cheat small money.

"Then we just gave up the artist management part?" Wang Ziwen is still a little unwilling.

Bai Yuhan thought for a while: "If you really have the energy, you can operate it properly, but just maintain a normal cooperative relationship with Wang Jinghua, and invite her to join is exempt." (To be continued......)

ps: belated thanks: sleeppingcat, the tail of the river, a leaf knows autumn, ahac, flowing water makes summer flowers, the Han wind is majestic, and you can do whatever you want.

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