When it comes to Disney, many people immediately think of Walt. Ilias. Disney, because he has a very famous inspirational story about how he created Mickey Mouse.

Before the birth of Mickey Mouse, Disney had created a long-eared cartoon rabbit named Oswald, which was very popular with the audience, and in 1928, the year Mickey Mouse was born, Walt and the designers discussed how to create a more cute cartoon image. They drew Oywalt on paper and began to make changes: round the ears, button the shorts, put shoes on the big feet, put gloves on the hands, and add a cute tail...... After a while, the image of a cute mouse jumped on the page! Walt's eyes lit up, it was this little mouse! His wife, Lily Lane, immediately gave it the resounding name 'MickeyMouse', and that's how Mickey Mouse was born.

Many people think that Mickey Mouse is Walter. Disney met a little mouse and created Mickey, which is a false statement.

Mickey Mouse's original appearance was Walt's buddy Wu Pei. Iwerke wrote and designed, and then after many revisions, it came to the familiar classic Mickey Mouse image, said Walt. Disney created Mickey Mouse, but it was only rumored by posterity.

The Disney Company is Walt. Disney with his brother Roy. Disney co-founded, Walter . Joey. Disney is Roy. Disney's son, Walt. Disney's nephew is the second-generation leader of the Disney Company.

Walter. Disney is the most business-minded man in the Disney family, and in the seventies when he was at the helm of Disney, the Disney company grew a lot, but unfortunately this talented second-generation head was a short-lived ghost. Disney's plane went missing and crashed in Europe, with 128 passengers on board, including Walter Brown. Joey. All of them, including Disney, were killed.

He was succeeded by his cousin Orlando. Disney, the world's largest Orlando Disneyland park, located in the suburbs of Orlando, Florida, USA, is Orlando. Disney decided to build.

Walter. Disney came to Ling Shizhe uninvited, except for business matters. I also want to build a friendship with Ling Shizhe.

DreamWorks and Disney both started with animation, but Disney took the path of movies, while DreamWorks specializes in the television market and occasionally makes animated theater movies. Although there is a certain amount of competition between the two companies, the relationship between the two companies is not very fierce because the market direction is completely different.

But there are exceptions to everything, today everyone is a bridge to a bridge and a road to a bridge, maybe tomorrow everyone is a competitor. Maybe the day after tomorrow will be cooperating again, so Walter. Disney came over this time, and the main purpose was to reach an agreement with Ling Shizhe, that is, if one day in the future, there is competition between the two sides, everyone should not use bad competition methods.

Walter. Disney had to do this, at the beginning of DreamWorks' establishment, several Hollywood giants suppressed DreamWorks, and Disney was also one of the participants, but their plans all failed. Because DreamWorks' main focus is in Asia, not Europe, not North America.

In North America, he only guards the comic and TV animation markets, and in the mainstream film market, Ling Shizhe has no interest at all, because he knows that the mainstream market in North America is not something that he, a Chinese, can play, at least not now.

So he focused his main efforts on the niche market of Chinese or Asian Americans in North America, the mainstream film market in North America. Ling Shizhe was determined not to touch it.

All of the films made by DreamWorks are aimed at Chinese or Asian immigrants who work and live in North America, because only they understand the essence of Chinese culture, and Westerners cannot understand Chinese movies.

When the film is successful in the Chinese or Asian niche in North America (i.e., the Chinese Circle in North America). It will be sold back to Hong Kong, Taiwan, and Southeast Asian markets.

Officially, because of the different goals chosen by Ling Shizhe, all the suppression methods of Hollywood giants against DreamWorks failed, as if they had punched cotton, without any sense of strength, and almost suffocated themselves from internal injuries.

The Southeast Asian market has always been a radiation area of Chinese culture, and Southeast Asia immigrated to North America. A small Chinese cultural circle will be formed, and although these Southeast Asian immigrants have never interacted with each other because of the national and regional concepts, they can understand Chinese culture.

You know, who can immigrate to North America, now and in the future? Rich people, poor people want to immigrate, will the United States agree? You can only dream of immigration.

These Southeast Asian immigrants living in North America or developed countries in Europe are all local elites, who come to live in a foreign country, with different cultures and living habits.

Therefore, although they have money, they are very empty in their spiritual life, at this time Ling Shizhe came, the Chinese movies shot by DreamWorks tell stories around them or around them before, which makes them feel very cordial, and they can understand the Chinese culture told in the movie, so DreamWorks quickly gained a firm foothold in the Chinese circle in North America.

DreamWorks has gained a firm foothold not only in the Chinese community, but also in the immigrant areas of Southeast Asia, because for example, Japanese and Koreans living in North America are also influenced by Chinese culture, so they can understand Chinese culture.

Before the 90s, this market has never been taken seriously, the reason is needless to say, it is because this market is too niche to attract everyone's attention, whether it is China, South Korea or Japan, when it comes to Hollywood, the first thing that comes to mind is their mainstream film market, ignoring the seemingly niche North American Chinese market.

Is this market down? The answer is no, this market is actually not small at all, and it is also very large, whether it is immigrants from that country in Southeast Asia, as long as the country you originally lived in is within the radiation zone of Chinese culture, they can understand Chinese culture.

As long as you can understand Chinese culture, DreamWorks' Chinese-language films will be able to move freely in the region.

Canada and the United States are both countries of immigration, but who are the main people? In terms of race, the United States and Canada are mainly composed of whites, blacks and yellow races, among them, the yellow race in Southeast Asia influenced by Chinese culture stands for 80% of the yellow race in North America, and the rest are aboriginal people in North America or yellow people in other regions, for example. India, the native Indians, the Inuit, the people of the Islamic countries of the Middle East.

Except for these yellow people who can't understand Chinese culture, the others can understand a little bit.

Among these yellow immigrants influenced by Chinese culture, the Chinese make up the absolute majority, followed by immigrants from Japan and Korea. Add all these people together, think about it, how big should this market be?

It's a pity that this market hasn't been taken seriously for so many years. Such a large market has been so empty for decades, no one has occupied it, or someone has seen it, but they don't have the resources to integrate it.

Where has the market been, has been waiting to be discovered, has been waiting to be developed!

In the 90s, this huge market was finally discovered by Hollywood, so they acted quickly and quickly occupied the market.

Ironically, Shaw Brothers and Golden Harvest have always wanted to break into Hollywood. has been struggling in the mainstream Hollywood film market, but I can't see the Chinese market in North America that is close at hand.

Or, they actually saw it a long time ago, but they couldn't open it, and they didn't know what kind of movie to make to satisfy them.

In fact, this kind of movie is not difficult to find, in fact, if you look closely, you will find that the Chinese people in North America are composed of two parts, old immigrants and new immigrants.

Needless to say, the old immigrants were all immigrants from the Manchu Dynasty or the Republic of China era, and the new immigrants were demarcated by the founding of New China. That is to say, the Chinese who have immigrated since the 50s of the 20th century, of course, there are still two or three generations of immigrants born locally, that is, what we call yellow-skinned and white-hearted banana people.

In fact, this kind of banana people only account for a minority of Chinese in North America, and the vast majority of Chinese immigrants can understand Chinese culture. Including the second and third generations of Chinese immigrants.

Influenced by their parents, they are not averse to Chinese culture.

And these are the basic audiences of Chinese-language films, so why can't the discourse films shot in Hong Kong, Taiwan or the mainland in the future be able to open up the Chinese market in North America?

The reason is that they did not understand the consumption needs of the local Chinese, in fact, no matter how poor the Chinese living in North America are, they all have spiritual needs. But the environment and encounters they live in are different, and ordinary Chinese-language films can't pry open this market.

The kind of nonsensical, lower rib movies in Hong Kong is definitely not good, because most of these immigrants are elites, or they are much higher than the average Chinese, Hong Kong's kind of illogical kind of nonsense or only know funny movies, Chinese living in North America will not watch, in their eyes, watching this kind of movie is purely a waste of their time, boring, it is better to watch Hollywood movies, at least not so bad.

Hong Kong's martial arts films, except for Jin Yong and Gu Long, the rest are not watched at all, North American Chinese do not have much enthusiasm for martial arts films, in their eyes, these martial arts films are all their own people killing their own people, overseas Chinese are very united, this kind of film that fights each other, in the Chinese circle in North America, is really not very cold.

Unless it's a movie like Huo Yuanjia and Jingwumen, which specializes in beating white people, there are a lot of people who watch it, because Chinese people are always bullied by white people, but it's not okay to make too many movies like this, one is because you are on someone else's territory after all, so you can shoot a little bit of the movie, always shoot like this, those mainstream people will definitely have opinions, and it is not consistent with the mediocrity and peace advocated by Chinese Confucian culture, and if you watch too much, the audience will get bored, after all, the living environment of Chinese people is much better than that of Chinese immigrants in the past.

Therefore, martial arts movies, movies that beat foreigners, can only be made occasionally and some people watch them, and no one watches them if there are more.

Taiwan/Bay kind of pure literary and artistic films are not good. It used to work, but now it doesn't, because the artistic grade is available, but it is not commercial enough, and Taiwanese/Bay filmmakers made a lot of three-hall movies (living room, dining room, café) in the 60s and 70s in order to save shooting money.

This kind of three-hall movie is okay at first, watch it a few more times, and you get tired of watching it, and the production is also very rough, not to mention compared with Hollywood movies, even with Hollywood TV series, it can't be compared.

Therefore, the three-hall movie that was popular in the North American Chinese market for a while soon declined.

Shoot the stories around the immigrants, the stories of the immigrants themselves, the stories of the immigrants' past, the stories of the immigrants' hometowns, the historical stories of the Chinese, and the historical stories of China, and the background scenes should be large enough, not too small, the production should be excellent, the props should be exquisite, the storyline should be compact, the story structure should be reasonable, if it is a historical film, every shot, every story segment, are carefully studied according to history.

The story can't be too old-fashioned, it must add some modern elements and fashion elements, and give people a sense of international style.

These are the experiences summed up by DreamWorks after years of long-term investigation and exploration of the Chinese market in North America.

If you think about it carefully, "Beijingers in New York" in the previous life told the story of Chinese immigrants themselves, which caused a great repercussion in the Chinese area of North America, and the ratings were overwhelming, which is the best proof.

Unfortunately, the dividends of "Pekingese in New York" were not obtained by the Chinese, but were taken by Hollywood, that is, this TV series, allowing Hollywood to discover how big the discourse niche market is.

Finding the right market, DreamWorks began to grow rapidly in North America, shooting movies, TV series and comics, as well as cartoons were sold back to the Southeast Asian market, and because of the excellent production, the story is compact and reasonable, it has been sought after by many local audiences, and soon, DreamWorks has become a hegemon in the Southeast Asian film and television drama market, and no one can ignore it, including Shaw Brothers and Golden Harvest.

In just a few years, under the leadership of Zhao Xiaoyun, DreamWorks has achieved unprecedented success, as one of the Hollywood giants, Disney, of course, can not sit idly by, so there is today's Walter. Disney took the initiative to come over and make friends.

At this time, the Southeast Asian market is completely monopolized by Hong Kong films, and if Hollywood movies want to open up the situation in the Southeast Asian market, they must have a good relationship with DreamWorks, because they know the Asian market best, and whether it is a movie or a TV series, they are very well-made, not inferior to Hollywood's mainstream movies, and they also understand the essence of Hollywood movies.

Taking the initiative to befriend DreamWorks is beneficial and harmless to Disney.

Since you want to make friends, you must get something out, Walter. Disney first ordered 10,000 PCs and 3,000 graphics workstations from Ambrera, as well as 5,000 digital drawing tablets, and also bought a lot of related comic book production software and database software, with a total amount of 80 million US dollars.

After the deal was struck, Walter. Disney then proposed to jointly develop the film market in Southeast Asia, mainly to promote Disney's animated films to Ling Shizhe.

Disney's animated films are still relatively popular in Asia, Ling Shizhe did not refuse, but business is business after all, in order to prevent accidents, Ling Shizhe also told him that he can distribute Disney movies in Southeast Asia, but due to the different cultures of the East and the West, he does not dare to guarantee that every Disney movie will be welcomed by local audiences, besides, Disney's animated films are all watched by children, and adults may not like to watch them, so the box office must be bad, he will reduce the number of screens or simply take them off the shelves.

Walter. Disney nodded and said, "Understood, this is the rule of the game, I understand." ”

"Come and don't be rude, since I helped you, you have to help me, everyone has to help each other, DreamWorks movies, if there is a good one, are you ...... Well? ”

Walter. Disney smiled and stretched out his hand to Ling Shizhe again, and the two sides reached a cooperation. (To be continued.) )